James Cameron and Suzy Amis Cameron — How to Think Big, Start Small, and Change the World (#346)

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“Hope is not a strategy. Luck is not a factor. Fear is not an option.” — James Cameron

James Cameron (@jimcameron) is a filmmaker and deep sea explorer. He is writer, director and producer of The Terminator, Aliens, The Abyss, Terminator 2, True Lies, Titanic, and Avatar. Both Titanic and Avatar (the highest grossing film of all time) won the Golden Globe for Best Director and Best Picture and were nominated for a record number of awards. Cameron was also at the vanguard of the 3D renaissance, developing cutting edge 3D camera systems. As an explorer, in 2012, Cameron set the world’s solo deep diving record of 35,787′ in the Challenger Deep in a vehicle of his own design.

A dedicated environmentalist, Cameron founded The Avatar Alliance Foundation to take action on climate change, energy policy, deforestation, indigenous rights, ocean conservation, and sustainable agriculture.

He is currently in production on Avatar 2, 3, 4, and 5.

Suzy Amis Cameron (@suzymusing) is a noted environmental advocate, mother of five, and the author of OMD: The Simple, Plant-Based Program to Save Your Health, Save Your Waistline, and Save the Planet and the founder of the OMD Movement, a multi-pronged effort to transform eating habits and the food system. She is also a founder of Plant Power Task Force, focused on showing the impact of animal agriculture on climate change and the environment, founded in 2012 with her husband James Cameron and Craig McCaw. In 2005, she founded MUSE School, the first school in the country to be 100% solar powered with zero waste and a 100% organic, plant-based lunch program. Additionally, she is a founder of Verdient Foods, Cameron Family Farms, Food Forest Organics, and Red Carpet Green Dress. As an actor she has been featured in more than 25 films, including The Usual Suspects and Titanic.

I thought this episode would be a good opportunity to give some air time to discussion of plant-based diets, but even if you disagree with the idea of plant-based diets, I suggest listening for at least three reasons: One, there’s plenty of non-plant talk. Two, as an exercise in patience. I do my best to expose people to different perspectives, and this is no exception. Three, OMD (One Meal Per Day) is worth learning about to understand the discipline that goes into conscious eating and habit formation.

Also not to be missed, James mentions in the full audio that unlike on previous films he didn’t get sick during the simultaneous filming of Avatar 2 and 3, which is astonishing considering, as he put it, that “they [meaning all staff] know coming in when they sign up that it’s going to be the most difficult production in human history.” So how did he do it? He credits it to his new routine, including a plant-based diet, supplements, exercise, etc. I asked him for a sample day, which he provided. You can find James’s super dialed-in daily routine for Avatar 2 and 3 at tim.blog/jamescameron.

Please enjoy!

P.S. And if you want to hear more from Suzy and James, you can find below two bonus episodes published on the Tribe of Mentors podcast.

#346: James Cameron and Suzy Amis Cameron — How to Think Big, Start Small, and Change the World
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Listen to the full set of questions and answers on the Tribe of Mentors podcast: 

Listen to the short episode on the Tribe of Mentors podcast, which features Suzy and James’s favorite failures, bad advice they hear, as well as they are favorite and most gifted books: 

James Cameron & Suzy Amis Cameron — Favorite Failures, Bad Advice, and Most Gifted Books
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This podcast is brought to you by Four Sigmatic. I reached out to these Finnish entrepreneurs after a very talented acrobat introduced me to one of their products, which blew my mind (in the best way possible). It is mushroom coffee featuring chaga. It tastes like coffee, but there are only 40 milligrams of caffeine, so it has less than half of what you would find in a regular cup of coffee. I do not get any jitters, acid reflux, or any type of stomach burn. It put me on fire for an entire day, and I only had half of the packet.

People are always asking me what I use for cognitive enhancement right now — this is the answer. You can try it right now by going to foursigmatic.com/tim and using the code Tim to get 20 percent off your first order. If you are in the experimental mindset, I do not think you’ll be disappointed.


QUESTION(S) OF THE DAY: What was your favorite quote or lesson from this episode? Please let me know in the comments.

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Avatar Director James Cameron’s Daily Routine for Endurance and Stamina (Plus: James’s Smoothie Recipe)

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Note from the editor: This post accompanies the recent episodes of The Tim Ferriss Show and the Tribe of Mentors podcasts featuring Suzy Amis Cameron and James Cameron. It explores James’s daily routine, which he credits for providing him with endurance and stamina during the back to back production of Avatar 2 and 3. As he explains, “I’ve never done a year of production in my life. Titanic took six months to shoot. And we just finished a year because we did Avatar 2 and Avatar 3 back to back. And that was one solid year of production. And I’m feeling great, whereas before, I’d be completely burned out after a six-month shoot and require a month to recover.” As a bonus, you will also find James’s green smoothie recipe. Please enjoy! 

James Cameron (@jimcameron) is a filmmaker and deep sea explorer. He is writer, director and producer of The Terminator, Aliens, The Abyss, Terminator 2, True Lies, Titanic, and Avatar. Both Titanic and Avatar (the highest grossing film of all time) won the Golden Globe for Best Director and Best Picture and were nominated for a record number of awards. Cameron was also at the vanguard of the 3D renaissance, developing cutting edge 3D camera systems. As an explorer, in 2012, Cameron set the world’s solo deep diving record of 35,787’ in the Challenger Deep in a vehicle of his own design.

A dedicated environmentalist, Cameron founded the Avatar Alliance Foundation to take action on climate change, energy policy, deforestation, indigenous rights, ocean conservation and sustainable agriculture.

He is currently in production on Avatar 2, 3, 4 and 5.

***

Here is a typical day of Jim’s regime:

05:00 — pre-workout — green smoothie (spinach, apple, orange, banana — heavy on the spinach, and you can see the recipe below)

06:00 — 1 hour workout — usually kickboxing, yoga or light weight training with high intensity intervals

07:30 — breakfast — sometimes tofu “scrambled eggs” or a quesadilla made with plant-cheese, sometimes red beans and rice — always a protein shake made with fruit, nut butters, pea protein — use this to wash down supplements (hemp oil capsules, MSM for supple joints, vitamin D) — B12 is a sublingual tablet — and a cup of Oolong tea

11:00 — mid morning snack of fresh fruit (grapes, watermelon, berries) on set

13:30 — lunch — bowl of soup plus any one of the scores of great lunch dishes prepared by Brad and Sandy, our vegan chefs at the studio — mexican fiesta, Indian, thai, Italian (pasta, pizza, lasagna), burgers (Beyond or Hungry Planet) — these are comfort food dishes with a conscience

16:30 — mid afternoon — a green salad, on set

20:00 — dinner — a very light meal, sometimes a plant-based burger, sometimes just some humus and pita and a handful of olives, sometimes an avocado chopped up with salsa — plus always a glass of wine for stress reduction 🙂

“I don’t think about protein or carbs. Just a broad mix of flavors, and a lot of emphasis on leaf vegetables, produce (some raw, mostly cooked) — fiber fiber fiber — can’t emphasize plant fiber enough.”

JAMES CAMERON’S SMOOTHIE RECIPE:

Fill 12 oz container (Canteen)

Ingredients (Organic fruits and veggies):

  • 1 and 1/2 cup of water
  • half of an orange
  • small piece of orange peel
  • half of an apple
  • half of a banana
  • 1 stick of celery
  • handful of spinach
  • handful of beet greens
  • 5 ice cubes (make sure blender does not get hot)

Instructions:

  • pour water in blender
  • add celery, beet greens, and spinach
  • blend slightly
  • add the rest of the ingredients
  • Blend until smooth (usually 2 minutes)

For more recipes, ingredients, swaps, resources for what Jim, Suzy and their family eat for peak performance you can find it in Suzy’s book.

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Doug McMillon — CEO of Walmart (#345)

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“One of the things that can keep you from going away is an openness to change.” — Doug McMillon

Doug McMillon (IG: @dougmcmillon) is president and chief executive officer of Walmart, a company that, if it were a country, would be the 25th largest economy in the world. Walmart serves 265 million customers weekly in 27 countries across more than 11,000 stores and online, and the company employs roughly 2.2 million associates worldwide, which would equate to the second largest army in the world (behind China) if it were tasked with defending that 25th largest economy.

75 percent of Walmart’s store management team began as hourly associates, and Doug is no exception. He started out in 1984 as a summer associate in the Walmart distribution center, and in 1990 while pursuing his MBA, he rejoined the company as an assistant manager in Tulsa before moving to merchandising as a buyer trainee. He worked his way up, and from 2005 to 2009 he served as president and CEO of Sam’s Club (owned and operated by Walmart) with sales of more than $46 billion annually during his tenure.

From February of 2009 to 2014, Doug served as president and CEO of Walmart International, a fast-growing segment of Walmart’s overall operations. He has served on the board of directors for Walmart since 2013 and is currently the chair of the executive and global compensation committees. In addition, he serves on the board of directors of the Consumer Goods Forum, the US-China Business Council and Crystal Bridges Museum of American Art. He also serves on the executive committee of the Business Roundtable and the advisory board of the Tsinghua University School of Economics and Management in Beijing, China.

This episode was recorded live at the Heartland Summit in Bentonville, AR, surrounded by the jaw-droppingly mind-blowing Crystal Bridges Museum of American Art. Please enjoy!


Want to hear another episode with a fascinating leader? — Listen to my conversation with former Home Depot CEO and current Crazy Good Turns producer Frank Blake. (Stream below or right-click here to download):


This episode is brought to you by LinkedIn and its job recruitment platform, which offers a smarter system for the hiring process. If you’ve ever hired anyone (or attempted to), you know finding the right people can be difficult. If you don’t have a direct referral from someone you trust, you’re left to use job boards that don’t offer any real-world networking approach.

LinkedIn, as the world’s largest professional network — used by more than 70 percent of the US workforce — has a built-in ecosystem that allows you to not only search for employees, but also interact with them, their connections, and their former employers and colleagues in a way that closely mimics real-life communication. Visit LinkedIn.com/Tim and get $50 off toward your first job post!


QUESTION(S) OF THE DAY: What was your favorite quote or lesson from this episode? Please let me know in the comments.

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A.J. Jacobs — 10 Strategies to Be Happier Through Gratitude (#344)

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Photo by Lem Lattimer

“Paradoxically but wonderfully, focusing on someone else’s happiness will actually make you happier.” — A.J. Jacobs

A.J. Jacobs (@ajjacobs) takes over the show for a special episode. A.J. is a kindred guinea pig of self-experimentation who chronicles his shenanigans in books that seem to keep winding up as New York Times best sellers. The Know-It-All was about his quest to learn everything in the world. In The Year of Living Biblically, he tried to follow all the rules of the Bible as literally as possible. Drop Dead Healthy followed his well- (and ill-) advised experiments to become the healthiest person alive. My Life as an Experiment is about exactly what it sounds like, and It’s All Relative aimed to connect all of humanity in one family tree.

His latest book, Thanks a Thousand: A Gratitude Journey, chronicles his journey around the world to personally thank everyone along the supply chain who makes his morning cup of coffee a possibility: the farmer of the coffee beans, the barista, the designer of the logo for the coffee, the truck driver who transported the coffee beans, the guy who painted the yellow lines on the road so the truck wouldn’t veer into traffic, the inventor of the cardboard sleeve that goes around the coffee cup (aka the paper zarf) so you don’t burn your fingers, and on and on.

In this episode, A.J. will be taking us through 10 strategies for being happier through gratitude in these stressful times and his agreement to do so just builds upon the gratitude I already have for this man. I hope you enjoy, and if you benefit in some way from these strategies, please feel free to reach out and thank him.

Bonus: if you pre-order his latest book or let him know how much you’ve appreciated his earlier work, he may even personally thank you back with a handwritten card (details found here)!

#344: A.J. Jacobs — 10 Strategies to Be Happier Through Gratitude
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Want to learn more about A.J.’s creative process? — Listen to my interview with him in which we explore his experiments, tipping points in his life, how he learned to love marketing and much more! (Stream below or right-click here to download):


This episode is brought to you by Charlotte’s Web, which makes a CBD oil, a hemp extract, that has become one of my go-to tools. Charlotte’s Web won’t get you high, but it does have some pretty powerful benefits, and it works with your body’s existing endocannabinoid system. Some of the most common uses are for relief from everyday stressors, help in supporting restful sleep, and to bring about a sense of calm and focus.

Visit cwhemp.com/tim to take a quick quiz, which will determine the best product for your lifestyle. Charlotte’s Web is also offering listeners of this podcast 10% off with discount code TIM.

This podcast is also brought to you by Peloton, which has become a staple of my daily routine. I picked up this bike after seeing the success of my friend Kevin Rose, and I’ve been enjoying it more than I ever imagined. Peloton is an indoor cycling bike that brings live studio classes right to your home. No worrying about fitting classes into your busy schedule or making it to a studio with a crazy commute.

New classes are added every day, and this includes options led by elite NYC instructors in your own living room. You can even live stream studio classes taught by the world’s best instructors, or find your favorite class on demand.

Peloton is offering listeners to this show a special offer. Visit onepeloton.com and enter the code TIM at checkout to receive $100 off accessories with your Peloton bike purchase. This is a great way to get in your workouts, or an incredible gift. Again, that’s onepeloton.com and enter the code TIM.


QUESTION(S) OF THE DAY: What was your favorite quote or lesson from this episode? Please let me know in the comments.

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Seth Godin on How to Say “No,” Market Like a Professional, and Win at Life (#343)

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Photo by Brian Bloom

“Price is a story.” — Seth Godin

Seth Godin (@thisissethsblog, seths.blog) is the author of 18 bestselling books that have been translated into more than 35 languages. He was inducted into the Direct Marketing Hall of Fame in 2013 and has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “Seth” into Google) is one of the most popular in the world.

Seth writes about marketing, strategic quitting, leadership, the way ideas spread, and challenging the status quo in all areas.

His books include Linchpin, Tribes, The Dip, and Purple Cow, among others, and Seth’s newest book is This Is Marketing: You Can’t Be Seen Until You Learn to See. You can find out more at seths.blog/tim (tim = This Is Marketing, not my name), where you will also find a free PDF excerpt from the book and related videos.

Last but not least, Seth is the founder of the altMBA, an intense four-week online leadership and management workshop. Find out more at altmba.com.

In this episode, we explore many topics, including:

  • How Seth deals with overwhelm
  • How Seth chooses projects
  • How to say “no” to the unimportant and set boundaries
  • Long work vs. hard work
  • The world’s worst boss
  • How to find your “smallest viable audience”
  • Non-marketing books that are master classes in great marketing
  • Crafting April Fool’s jokes
  • And much, much more…

Enjoy!

#343: Seth Godin on How to Say “No,” Market Like a Professional, and Win at Life
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Want to hear another amazing conversation with someone who leads from a place of service? Listen to my interview with Catherine Hoke, a friend Seth and I share who is helping the incarcerated turn their lives around through entrepreneurship. (Stream below or right-click here to download):

#293: Catherine Hoke — The Master of Second Chances
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This episode is brought to you exclusively by LinkedIn Marketing Solutions, the go-to tool for B2B marketers and advertisers who want to drive brand awareness, generate leads, or build long-term relationships that result in real business impact.

With a community of more than 575 million professionals, LinkedIn is gigantic, but it can be hyper-specific. You have access to a diverse group of people all searching for things they need to grow professionally, and four out of five users are decision-makers at their companies — so you can build relationships that really matter and drive your business objectives forward. LinkedIn has the marketing tools to help you target your customers with precision, right down to job title, company name, industry, and more. Why spray and pray with your marketing dollars when you can be surgical? To redeem your free $100 LinkedIn ad credit and launch your first campaign, go to LinkedIn.com/TFS!


QUESTION(S) OF THE DAY: What was your favorite quote or lesson from this episode? Please let me know in the comments.

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Sam Harris, Ph.D. — How to Master Your Mind (#342)

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Photo by Christopher Michel

“The goal of meditation is to uncover a form of wellbeing that is inherent to the nature of our minds.” — Sam Harris

Sam Harris (@SamHarrisOrg) received a degree in philosophy from Stanford University and a Ph.D in neuroscience from UCLA. Sam is the host of the Waking Up podcast, and he is the author of multiple books including The End of Faith, Letter to a Christian Nation, The Moral Landscape, Free Will, Lying, Waking Up, and Islam and the Future of Tolerance (with Maajid Nawaz).

This experimental episode came about because a few months back Sam asked me to be a beta tester for his Waking Up meditation app that he was creating at the time. It was recently released, and I highly recommend it. I anticipated it would be good because Sam’s work is always good, and he’s one of those rare humans who seems to think and speak in finished prose, and he has a voice that can very easily lull you into a semi-psychedelic state while you are completely sober. You’ll hear what I mean soon.

Sam has a unique combination of experiences and areas of expertise, and his approach is that of a logical progression of layering on different types of training for learning the skill of meditation. In this episode, Sam will discuss his experiences with MDMA, his spiritual exploration, contact with so-called gurus, duality versus non-duality, and lots more. If you want to dive right into a beginner level guided meditation, skip to [52:32].

Make sure to check out the bonus episode (also found on this page) if you enjoy what you find here and want to jump straight to the guided meditations. The bonus episode also features additional content from Sam not found in the longer episode. Enjoy!


Here is the companion episode if you want to jump directly to the guided meditations from Sam:


This episode is brought to you by LegalZoom. I’ve used this service for many of my businesses, as have quite a few of the icons on this podcast including Automattic CEO Matt Mullenweg of WordPress fame.

LegalZoom is a reliable resource that more than a million people have already trusted for everything from setting up wills, proper trademark searches, forming LLCs, setting up non-profits, or finding simple cease-and-desist letter templates.

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This podcast is also brought to you by Athletic GreensI get asked all the time, “If you could only use one supplement, what would it be?” My answer is, inevitably, Athletic GreensIt is my all-in-one nutritional insurance. I recommended it in The 4-Hour Body and did not get paid to do so. As a listener of The Tim Ferriss Show, you will receive a one-off supply of 20 free Athletic Greens Travel Packs, valued at $99.95. To order yours, visit AthleticGreens.com/Tim.


QUESTION(S) OF THE DAY: What was your favorite quote or lesson from this episode? Please let me know in the comments.

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Nick Kokonas — How to Apply World-Class Creativity to Business, Art, and Life (#341)

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“I just look at some things and go, ‘Why is that? Why does it work that way?’ Oftentimes, the people most entrenched in a system have no idea why.”
— Nick Kokonas

Nick Kokonas (IG: @nkokonas, TW: @NickKokonas) is the co-owner and co-founder of The Alinea Group of restaurants, which includes Alinea, Next, The Aviary, Roister, and The Aviary NYC. He is also the founder and CEO of Tock, Inc, a reservations and CRM system for restaurants with more than 2.5M diners and clients in more than 20 countries.

Alinea has been named the Best Restaurant in America and Best Restaurant in The World by organizations and lists as diverse as The James Beard Foundation, World’s 50 Best, TripAdvisor, Yelp, Gourmet Magazine, and Elite Traveler. His restaurants have won nearly every accolade afforded to them.

Nick has been a subversive entrepreneur and angel investor since 1996. He spent a decade as a derivatives trader, has co-written three books, and believes in radical transparency in markets and business. His latest effort is The Aviary Cocktail Book, which is perhaps the most gorgeous book I’ve ever seen. It is self-published, has already pre-sold nearly $1M in copies, and is being released and shipped in October of 2018.

We’ve been trying to get this interview going ever since Nick was of immense help to me for The 4-Hour Chef, so I hope you enjoy this as much as I did. We talk about much more than the restaurant business, including philosophy, derivatives trading, favorite books, and how Nick tends to break every industry he enters in the most productive way possible! Enjoy!

#341: Nick Kokonas — How to Apply World-Class Creativity to Business, Art, and Life
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Want to hear another episode with someone else who understands that the most interesting way to do something isn’t always the easiest? — Listen to this episode with Astro Teller, CEO of X on moonshot thinking, mutilated checkerboards, “safety third,” and much more. (Stream below or right-click here to download.):

#309: Astro Teller, CEO of X – How to Think 10x Bigger
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This episode is brought to you by 99designs, the global creative platform that makes it easy for designers and clients to work together. From logos to apps and packaging to books, 99designs is the go-to design resource for any budget.

Right now, my listeners can get 50 dollars off a logo and brand identity package from 99designs, plus a free upgrade that lets you promote your project on the platform (an additional 99 dollar value), by visiting 99designs.com/Tim50.

This episode is also brought to you by Charlotte’s Web, which makes a CBD oil, a hemp extract, that has become one of my go-to tools. Charlotte’s Web won’t get you high, but it does have some pretty powerful benefits, and it works with your body’s existing endocannabinoid system. Some of the most common uses are for relief from everyday stressors, help in supporting restful sleep, and to bring about a sense of calm and focus.

Visit cwhemp.com/tim to take a quick quiz, which will determine the best product for your lifestyle. Charlotte’s Web is also offering listeners of this podcast 10% off with discount code TIM.


QUESTION(S) OF THE DAY: What was your favorite quote or lesson from this episode? Please let me know in the comments.

Scroll below for links and show notes…

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