Tim Ferriss

The Most Feared and Well-Liked Journalist in Silicon Valley – Kara Swisher (#218)

kara-swisher

“Smart people like to be challenged and they like smart people challenging them.”

– Kara Swisher

Kara Swisher (@karaswisher) has been called “Silicon Valley’s most feared and well-liked journalist” by New York Magazine. Here’s just one example: you can graph the impact on Yahoo’s stock price by various posts by Kara. That’s just the tip of the iceberg.

She attended Georgetown’s School of Foreign Service prior to changing course to journalism. It turns out many of the skills that would make a good spy are those that make a good journalist: developing sources, asking good questions, scenario planning, and much more. She forged her reputation at the Washington Post and the Wall Street Journal, and now she spends the majority of her time as Executive Editor of Recode and the host of the Recode Decode podcast.

Over the last 11 years and alongside Walt Mossberg, she has also co-produced D: All Things Digital, a major high-tech conference with interviewees such as Bill Gates, Steve Jobs, and many other leading players in the tech and media industries.

In this podcast episode, she and I cover a lot of subjects, enjoy quite a few laughs, and dig into details you can readily apply and test yourself. Topics include:

  • The art and craft of good questions
  • Lessons learned and favorite moments from interviewing Steve Jobs
  • What separates good from great journalists
  • War stories, missed opportunities, and “optimistic pessimism”

I hope that you enjoy this episode with Kara Swisher!

#218: The Most Feared and Well-Liked Journalist in Silicon Valley – Kara Swisher

Want to hear a podcast with another influential journalist? — Listen to my conversation with Ezra Klein. In this episode, we discuss influencing the rules of the game by which this country is run (overall politics — not partisan), how Ezra lost 60 pounds, and his ascension into the ranks of the most respected media companies in the world (stream below or right-click here to download):

#208: Ezra Klein — From College Blogger to Political Powerhouse

This podcast is brought to you by Athletic Greens. I get asked all the time, “If you could only use one supplement, what would it be?” My answer is, inevitably, Athletic Greens. It is my all-in-one nutritional insurance. I recommended it in The 4-Hour Body and did not get paid to do so. Listeners of The Tim Ferriss Show get $100 worth of travel packs for free when placing an order — that’s twenty free additional travel pouches — at AthleticGreens.com/Tim.

This podcast is also brought to you by MeUndiesDoes this year’s Valentine’s Day have you stumped? Skip the cliches and give a gift that looks great, feels amazing, and makes everybody happy: MeUndies. MeUndies knows that your special someone deserves a special fabric, which is why their underwear is made exclusively out of MicroModal, a fabric three times softer than cotton. 

I’ve spent the last six months wearing underwear from these guys 24/7, and they are the most comfortable and colorful underwear I’ve ever owned. If you don’t love your first pair of MeUndies, they’ll hook you up with a new pair or a refund. They offer free shipping and, for a limited time, listeners get 20% off their first order. Just go to MeUndies.com/tim. That’s MeUndies.com/tim.

QUESTION(S) OF THE DAY: What was your favorite quote or lesson from this episode? Please let me know in the comments.

Scroll below for links and show notes…

Selected Links from the Episode

  • Connect with Kara Swisher:

Twitter | Recode | Recode Decode podcast | All podcasts under the Recode umbrella | Instagram

Show Notes

  • What separates a good journalist from a great journalist? [05:46]
  • The skills someone should have if they’re striving to be a great journalist. [06:16]
  • Why didn’t Kara pursue her original ambition of being a spy? [07:37]
  • Kara is both offended and fascinated by propaganda. [08:44]
  • How does Kara discern fact from fiction and cultivate her sources? [10:10]
  • No matter who you are, Kara has no problem calling you out on what everyone else is afraid to tell you. [14:38]
  • How has Kara avoided the trap of worrying about what people think of her? [16:46]
  • On false dichotomies and not just accepting whatever’s being offered. [18:12]
  • Kara talks about epiphanies that led her to leave comfortable jobs in pursuit of something more. [19:55]
  • Can someone be taught not to care too much about what others think? [21:06]
  • Resist conformity — lessons from Cato to Philip Zimbardo to Kara Swisher to Wolverine. [23:26]
  • “Smart people like to be challenged, and they like smart people challenging them.” [27:10]
  • Who does Kara rely on to tell her when she’s wrong? [30:45]
  • A time when Kara regrets not challenging someone’s statement. [32:52]
  • Kara’s take on reality distortion fields and Steve Jobs’s “aggressive” charisma [34:27]
  • Has Kara ever regretted hitting someone too hard in print? [41:04]
  • When did Kara first believe she could make it as a journalist? [43:03]
  • Kara says she’s a terrible teacher, so she recommends these books to aspiring writers and journalists. [45:00]
  • What makes a great event? Kara relates it to her love of theater. [49:23]
  • An unsatisfying habit. [53:02]
  • How does Kara choose which projects to take on and which projects to reject? [54:57]
  • Kara says a lot of her high-functioning behavior probably stems from one tragedy in her early life. [57:45]
  • Kara talks about her stroke five years ago. [1:00:17]
  • How does Kara want to be remembered? [1:03:55]
  • The keys to good parenting. [1:07:14]
  • If Kara had to give a TED Talk about something for which she’s not well known, what would the topic be? [1:15:54]
  • Who comes to mind when Kara hears the word “successful?” [1:16:39]
  • What would Kara’s billboard say? [1:19:57]
  • Favorite failure? [1:24:05]
  • What advice would Kara give to a younger version of herself? [1:30:00]
  • In a world of chaos with cynicism seemingly on the upswing, Kara considers herself an optimistic pessimist. [1:35:12]
  • Kara talks about her patriotism and the famous speech she carries with her everywhere. [1:37:02]
  • These days, Kara enjoys baiting “sore winners.” [1:40:48]

People Mentioned

Subscribe
Notify of
guest

Comment Rules: Remember what Fonzie was like? Cool. That's how we're gonna be — cool. Critical is fine, but if you're rude, we'll delete your stuff. Please do not put your URL in the comment text and please use your PERSONAL name or initials and not your business name, as the latter comes off like spam. Have fun and thanks for adding to the conversation! (Thanks to Brian Oberkirch for the inspiration.)

95 Comments
Oldest
Newest Most Voted