"The Start-up's Secret Weapon: Contests" or "How to Turn $100K into $12,000,000"

"The Start-up's Secret Weapon: Contests" or "How to Turn $100K into $12,000,000"

Tobi Lutke, CEO of Shopify. How did they turn a $100,000 prize into $12,000,000 in transactions? In the world of magazine articles, one of my all-time favorite headlines is “Anything You Can Do, I Can Do Meta” from the MIT Technology Review, a feature about billionaire programmer, Charles Simonyi. Charles designed Microsoft Office and is …

Engineering a “Muse” – Volume 4: Case Studies of Successful Cash-Flow Businesses

Engineering a “Muse” – Volume 4: Case Studies of Successful Cash-Flow Businesses

The Square36 yoga mat earns $10,000-$25,000 per month for Bob Maydonik. One common challenge for readers of The 4-Hour Workweek is the creation of a “muse”: a low-maintenance business that generates significant income. Such a muse is leveraged to finance your ideal lifestyle, which we calculate precisely based on Target Monthly Income (TMI). I’ve received …

Engineering a “Muse” – Volume 3: Case Studies of Successful Cash-Flow Businesses

Engineering a “Muse” – Volume 3: Case Studies of Successful Cash-Flow Businesses

One common challenge for readers of The 4-Hour Workweek is the creation of a “muse”: a low-maintenance business that generates significant income. Such a muse is leveraged to finance your ideal lifestyle, which we calculate precisely based on Target Monthly Income (TMI). I’ve received hundreds of successful case studies via e-mail, and more than 1,000 …

Engineering a "Muse" – Volume 2: Case Studies of Successful Cash-Flow Businesses

Engineering a "Muse" – Volume 2: Case Studies of Successful Cash-Flow Businesses

The “LapDawg” earns $10,000-$25,000 per month for Tonny Shin. In the last four years, I’ve received hundreds of successful case studies via e-mail, and more than 1,000 new businesses were created during a recent Shopify competition, but I’ve presented only a handful of a case studies. In this post, I’ll showcase three successful muses inspired …

Engineering a "Muse": Case Studies of Successful Cash-Flow Businesses

Engineering a "Muse": Case Studies of Successful Cash-Flow Businesses

This post has been in the works for a while. One common challenge for readers of The 4-Hour Workweek is the creation of a “muse”: a low-maintenance business that generates significant income. Such a muse is leveraged to finance your ideal lifestyle, which we calculate precisely based on Target Monthly Income (TMI). In the last …

How to E-mail Virtual Assistants (or Any Assistants): Proven Templates

How to E-mail Virtual Assistants (or Any Assistants): Proven Templates

(Photo: Alan Clark Design) [Tim’s note: This is a guest post by Ramit Sethi on two of my favorite topics: one-shot-one-kill e-mail, and creating policies so you never repeat things. Also important to note: great VAs will use templates for answering *your* email; my assistant Amy uses more than a dozen specific templates to handle …