The 4-Hour Chef Cinematic Trailer – Plus $2,500 Video Competition

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For The 4-Hour Chef, I want to do things differently. The above cinematic trailer is more playful than the intense 4-Hour Body trailer, and the storytelling takes a completely different approach. Today also marks the launch of the official 4-Hour Chef site, which has photos, book outlines, and more.

In total, we now have four trailer experiments:

– 1 min 13 seconds – above
30 seconds
15 seconds
8 seconds (created solely to see reader requests in feedback)

The trailers were directed, edited, and animated by the incredible Adam Patch. The music (except the 8-second version) was created and mixed by Luis Dubuc. Special thanks to the entire ChefSteps team for letting us use their Mr. Wizard-like food lab in Seattle.

What do you think of the full-length trailer? For a rare change, I ask that you don’t tell me here…

Please let me know in the video comments on YouTube! For a host of reasons, I only have 24 hours left to make the video “pop” on YouTube, and comments are extremely helpful for this, as are traffic and views.

Please take 30 seconds to share your thoughts here and help a brother out!

The $2,500 Video Competition — What Can You Do?

[First, from the lawyers: All the below is void where prohibited, you have to be at least 18 years of age, Drow elves get a -3 handicap, etc…]

Do you think you could create a trailer for The 4-Hour Chef?

Well, I’m putting $2,500 USD up for grabs, as well as a 60-minute conversation with me (if you like) and being showcased on this blog to 1.2 million monthly readers.

Here’s how it works:

– Create a video trailer for the book that’s between 15-90 seconds long. See The 4-Hour Chef website for content ideas.
– You must have the URL “” at the end for at least 2 seconds.
– You must include the Amazon link for The 4-Hour Chef (this one, but you can use your affiliate code) in the video description.
– You *cannot* use any of the footage from my trailer EXCEPT the last book shot and URL screen.
– You can use the music from my trailer or your own. For custom music, I’ve used the service AudioDraft successfully in the past. It can be had for a few hundred dollars, and I have no affiliation.


1) Upload the video to YouTube with the name “The 4-Hour Chef trailer – [your name] Submission”
2) Share via Twitter, Facebook, e-mail, and anywhere else you can. Rack up as many views as humanly possible.
3) Repeat Step 2 until 5pm EST on Saturday, November 24th. BUT NOTE: Advertising on Google, Facebook, YouTube disqualifies you and is not permitted.


– At 5pm EST on Saturday, November 24th, I will review all submissions with a team of judges.
– The best video with the most views wins the cash, phone call, and exposure for the creator. “Best” is determined by how well the video sells the book, with bonus points for creativity. That part is subjective, of course, but it’s fairer than pure view counts, which can sometimes be gamed. So, high view count is critical, but it’s not all that matters.

I will showcase the winning video in a dedicated post with links to the people (or company) who created it. This blog has more than a million monthly readers, many of whom are media and CEOs.

I’m super excited to see what you all create! Good luck!

Posted on: November 8, 2012.

Please check out Tribe of Mentors, my newest book, which shares short, tactical life advice from 100+ world-class performers. Many of the world's most famous entrepreneurs, athletes, investors, poker players, and artists are part of the book. The tips and strategies in Tribe of Mentors have already changed my life, and I hope the same for you. Click here for a sample chapter and full details. Roughly 90% of the guests have never appeared on my podcast.

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