The 4-Hour Body – Official Movie Trailer

“Whenever you find yourself on the side of the majority, it is time to reform.”
– Mark Twain, 1904 notebook

For The 4-Hour Body, I wanted to do things a little differently. The above video trailer is one of those things. This also marks the launch of the official 4-Hour Body site.

It was directed, edited, and animated by the incredible Adam Patch. Detailed bios of the athletes featured are coming in a more in-depth “behind the scenes” post on how the video was made.

The music is a new track — Splinter — from one of my all-time favorite bands, Sevendust. How did I finally connect with them? Through Twitter with your help, of course πŸ™‚ Sincere thanks to the uber-consigliere Aaron Ray at The Collective in LA for making the permissions happen.

I wrote at least 50% of the new book to Sevendust’s music, depending heavily on the latest Cold Day Memory album and their virtuosic live acoustic album, Southside Double-Wide.

So, what do you think of the trailer? I was even considering doing some Ninja Scroll-style animated shorts.

Should I do more video or animation? For a rare change, I ask that you don’t tell me here…

Please let me know in the video comments on YouTube! (There are even some amusing haters you can chat with) For a host of reasons, I only have 24 hours left to make the video “pop” on YouTube, and comments are extremely helpful for this, as is traffic and views.

Please take 30 seconds to share your thoughts and help a brother out!

But for the readers: need a winter escape, trip across the world, or 48 hours with me? Quite a lot coming in the next few posts…

Posted on: December 1, 2010.

Please check out Tribe of Mentors, my newest book, which shares short, tactical life advice from 100+ world-class performers. Many of the world's most famous entrepreneurs, athletes, investors, poker players, and artists are part of the book. The tips and strategies in Tribe of Mentors have already changed my life, and I hope the same for you. Click here for a sample chapterΒ and full details. Roughly 90% of the guests have never appeared on my podcast.

Who was interviewed? Here's a very partial list: tech icons (founders of Facebook, Twitter, LinkedIn, Craigslist, Pinterest, Spotify, Salesforce, Dropbox, and more), Jimmy Fallon, Arianna Huffington, Brandon Stanton (Humans of New York), Lord Rabbi Jonathan Sacks, Ayaan Hirsi Ali, Ben Stiller, Maurice Ashley (first African-American Grandmaster of chess), BrenΓ© Brown (researcher and bestselling author), Rick Rubin (legendary music producer), Temple Grandin (animal behavior expert and autism activist), Franklin Leonard (The Black List), Dara Torres (12-time Olympic medalist in swimming), David Lynch (director), Kelly Slater (surfing legend), Bozoma Saint John (Beats/Apple/Uber), Lewis Cantley (famed cancer researcher), Maria Sharapova, Chris Anderson (curator of TED), Terry Crews, Greg Norman (golf icon), Vitalik Buterin (creator of Ethereum), and nearly 100 more. Check it all out by clicking here.