The Way of the Dodo — How to Sell 10,000 iPad Cases at $60 Each (and Other Lessons Learned)
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The Way of the Dodo — How to Sell 10,000 iPad Cases at $60 Each (and Other Lessons Learned)

DODOcase, one of more than 1,000 businesses created in the last six months, has sold more than 10,000 units at $60 each. From today’s New York Times coverage of the Shopify/4-Hour Workweek build-a-business competition that just ended: To encourage early, positive buzz among Apple iPad buyers, Mr. Dalton [of DODOcase] hired street teams via Craigslist …

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