The 4-Hour Chef: The 8-Second Book Trailer (And Competition)

What happens when you feed wine to a world-class motion designer like Adam Patch? Simultaneously, what happens when you want to avoid the super-long trend in book trailers? An 8-second book trailer for The 4-Hour Chef, of course. If you think the above looks familiar, you’re right. It was converted from ridiculous to Avengers-like with …

Housecleaning: Be Featured in The 4-Hour Chef, Random Links, and Contest Updates

Housecleaning: Be Featured in The 4-Hour Chef, Random Links, and Contest Updates

Hanoi toddler and b-boy, from a trip Ma.tt and I took in 2009. (Photo: Matt Mullenweg) The next post will be an interview on writing process with the inimitable Paulo Coelho, author of The Alchemist and Aleph, among many others. His work been translated into 71 languages. In the meantime, I’d like make a few …

How to "Age" Your Wine 5 Years in 20 Seconds: Hyperdecanting

How to "Age" Your Wine 5 Years in 20 Seconds: Hyperdecanting

(Photo credit: Oandu) Wine tends to attract a lot of snobs who use bad French to ruin things. Done at the dinner table, a brutal technique called “hyperdecanting” will appall that muppet with the popped collar on his polo shirt. It will also make your wine delicious, and make you a hero to everyone who …

The 4-Hour Chef iPad App: iOS from Amazon Publishing? (Plus: Free Roundtrip Anywhere in the World)

The 4-Hour Chef iPad App: iOS from Amazon Publishing? (Plus: Free Roundtrip Anywhere in the World)

Screenshot from The 4-Hour Chef iPad app The 4-Hour Chef app, first available only on Kindle Fire, is now available for the Appleverse (iPad)! Check it out here. It’s rated 12+ for “Mild alcohol, tobacco, or drug use or references” and “mild profanity or crude humor.” Fun stuff, in other words. Let me know in …

The 4-Hour Chef – Cheat Day Sample: Tequila Hot Chocolate

The 4-Hour Chef – Cheat Day Sample: Tequila Hot Chocolate

For those of you waiting on the iOS version of the free 4-Hour Chef teaser app, and for anyone who’d like a cheat day experiment this weekend, I offer the following: Tobacco-infused Tequila Hot Chocolate. It’s absurd, decadent, and more delicious than you can imagine. Here’s the kicker: I usually hate tequila, so this was …

The 4-Hour Chef – The First Kindle Fire Book Teaser (Want a Free Kindle Fire?)

The 4-Hour Chef – The First Kindle Fire Book Teaser (Want a Free Kindle Fire?)

A first look at the beta-cover of The 4-Hour Chef. Let me know what you think. The magic elves and I have been hard at work on an early Christmas gift for you all. In fact, there are quite a few goodies in this post, including 50 free Kindle Fire devices! Let’s start with one …