What does my audience care about most?
Put another way: if nearly two million subscribers to my newsletter voted with their clicks, what most caught their attention thus far in 2023?
The 25 items below are the most-clicked links from my weekly 5-Bullet Friday newsletter so far this year, which I then further curated for this blog post.
5-Bullet Friday is a short email of five bullet points sent out each Friday, and it has become somewhat famous for crashing websites and selling things out (a.k.a. โthe hug of death,โ as some readers have put it). Each newsletter describes the five coolest things Iโve found or explored that week, often including books, gadgets, tech workarounds, tricks from experts, strange experiments, and weird stuff from all over the world. My subscribers have seen many things before they’ve gone mainstream.
If you haven’t subscribed, it’s free, and you can click here to sign up in a few seconds. It’s easy to unsubscribe anytime.
Meanwhile, I hope you enjoy the below list as much as I did!
The items were shuffled in no particular order, as more clicks doesn’t automatically mean more valuable, and I didn’t want to bias people towards a few links at the top.
Here we go…
#1: Coffee gadgets Iโm using daily
โJura ENA 4 (Cost: $999). This was gifted to me by my friend Brad L. He is a die-hard coffee nerd and swore it was the best cup of coffee you could have without a professional barista. Just feed it whole beans, and it handles the rest. This attractive machine also imbues the coffee with a creamy texture that is hard to describe.
โ
โAeroPress Original (Cost: <$40). This is an incredible, and affordable, little gem. As I wrote in The 4-Hour Chef: โThis is now, bar none, my favorite brewing method. Remember the Aerobie, the amazing UFO-like disc that you could throw farther than a football field, 20 times farther than a standard Frisbee? Alan Adler, a mechanical engineer and Stanford University lecturer, created it. After conquering the 1980s toy market, he began to obsess over coffee. The result was the AeroPress, which debuted in 2006. Quickly adopted by the specialty coffee community, it offers a simple way to prepare a small amount of excellent coffee, and itโs great for travel. Armed with an AeroPress and a tiny manual hand grinder like the Hario MSS-1B Mini Mill [or the more recently recommended Comandante], you can even make world-class coffee on an airplane meal tray! No mess and no fuss.โ If you want to use a beefier and automated burr grinder at home, I now use the Baratza Encore.
[Published in the May 12th newsletter]
#2: List of questions Iโm perusing
โQuestionsโ by Alexey Guzey. The English is a little rough in places, but I found some of these questions to be excellent reminders and many others to be outstanding brain food.
[Published in the August 4th newsletter]
#3: New blog post Iโm excited to share
โRevisiting Warren Buffettโs Advice to Me in 2008 (Plus: 7 Lessons for Young Investors).โ An old video recently resurfaced on social media. Itโs yours truly asking Warren Buffett and Charlie Munger a question at the 2008 Berkshire Hathaway Shareholders Meeting. I was intensely nervous, and the audio makes that clear. This clip went viral, and a number of media outlets (Wall Street Journal, Business Insider, etc.) reached out to me for comment, asking me questions like โWhat advice would you give a 30-year-old now whoโd just amassed their first million?โ I decided to take a few of my longer answers that didnโt make it into the pieces and write a blog post with more context.
[Published in the March 3rd newsletter]
#4: Fast and easy game that Iโm loving
โTaco Cat Goat Cheese Pizza. You can learn how to play in less than a minute. The game is fast, fun, addictive, hilarious, and suitable for all ages. It scrambles brains to the delight of all. Hat tip to game Jedi Elan Lee (@elanlee) for introducing me to this gem!
[Published in the March 26th newsletter]
#5: What Iโm excited to share with you
โA 5-Bullet Friday exclusive! A short motivational video from Arnold Schwarzenegger, just for you. For more motivation and tactical advice from Arnold, click here to sign up for his daily newsletter, Arnold’s Pump Club. After confirming your subscription, youโll also get a free ebook describing how Arnold sets and achieves goals, a simple home-based workout, and his hardcore 1970s chest and back workout for anyone who wants to risk a trip to the hospital.
And by the wayโฆ Arnold handwrites his emails. Check out this gem from earlier this week, shared with permission:

[Published in the January 13th newsletter]
#6: Portable cold plunge Iโm enjoying
โThe Cold Pod. For anti-inflammation and mood elevation, cold is the simplest solution Iโve found. I desperately wanted to cold plunge while at an Airbnb, but what to do that doesnโt leave a chest freezer behind? I found this inflatable Cold Pod on Amazon, and it works surprisingly well. Yes, you need to refill with ice, but itโs been a godsend. Pro tip: the less water you use, the less ice you need to lower the temperature.
[Published in the August 4th newsletter]
#7: What Iโm rereading
โ100 Tips for a Better Lifeโ by Conor Barnes (@Ideopunk). This is a surprisingly good list, despite the generic headline. Thanks to Ryan Holiday (@RyanHoliday) for the recommendation.
[Published in the July 21 newsletter]
#8: Winter jacket thatโs saving my ass
โStioโs Environ XT Jacket. I recently replaced my old ski jacket/shell with this, and Iโm thrilled that I did. Itโs lightweight, durable, and has made even windy negative temperatures easy to handle with a proper base layer and midlayer. The Stio Environ XT is one of SKI Magazineโs โBest Menโs Ski Jackets of 2023,โ and I chose Afternoon Azure for color. Hereโs the description from the website: โPrimed and ready for sidecountry hits, all-day tours, and storm laps in the resort, this jacket is for the minimalist who never uses his powder skirt and the purist who knows exactly what he needs.โ
[Note: If the Stio jacket is sold out (itโs popular!), this Men’s Shralpinist Stretch Recycled Jacket from Jones Snowboards is a great alternate. Hat tip to Brad for the recommendation.]
[Published in the February 3rd newsletter]
#9: Article Iโm rereading
โTaming the Mammoth: Why You Should Stop Caring What Other People Think.โ This remains one of the most empowering articles Iโve read in recent years. Itโs hilarious and amazing. For double trouble, pair it with my interview with the author, Tim Urban (@waitbutwhy).
[Published in the February 3rd newsletter]
#10: List Iโm studying
โThe 50 Best Places to Travel in 2023.โ I am planning my next adventures, both in the U.S. and abroad, and this list had some unexpected gems.
[Published in the July 21st newsletter]
#11: Device Iโm still using weekly to save my back and neck
โThe Body Back Buddy, which was originally recommended to me by Dustin Moskovitz (@moskov), co-founder of Asana and Facebook. Hereโs how Dustin answered my โbest purchase for <$100?โ question in Tribe of Mentors: โThe Back Buddy by the Body Back Company is my favorite purchase from the past five years, bar none. Most basically, it allows you to administer self-massage anywhere on your back with the full leverage of two hands, but Iโve also really gotten to know and appreciate all the little knobs and other features over the years. Iโve even learned how to manipulate parts of my skeletal structure (i.e., self-chiropracty) and incorporate it into my yoga practice.โ
[Published in the August 18th newsletter]
#12: Science fiction short story Iโm reading
โThe Last Questionโ by Isaac Asimov. This 10โ15-minute read is really spectacular. DO NOT read anything about this story before digging in, as even a small spoiler can ruin it. Special thanks to Adam Robinson (@IAmAdamRobinson) for sending it to me.
[Published in the April 21st newsletter]
#13: Book that I couldnโt put down
โSaga: Compendium One. This is a raucous masterpiece! After two close friends recommended it within 48 hours, I bit the bullet. I havenโt read graphic novels in ages, but this NSFW gem blew me away. I tore through it in two days. Itโs rare that both the writing and artwork grab me, but this did it. Deep bow and โMore please!โ to Brian K. Vaughan (@briankvaughan), Fiona Staples (@fionastaples), and FONOGRAFIKS. Donโt let the page count scare you, as it moves quickly with the artwork. Think of it as a 150โ175-page book.
[Published in the March 31st newsletter]
#14: YouTube summary Iโm sharing with friends
โA Massive Upgrade To ChatGPT! (This is Crazy).โ This short summary of new ChatGPT features really underscores how explosively the scope of AI tools is expanding. It looks like ChatGPT could quickly become WeChat on steroids for the English-speaking world. Thanks to NP for sharing this.
[Published in the March 24th newsletter]
#15: What Iโm reading
โWhy AI Wonโt Cause Unemploymentโ by Marc Andreessen (@pmarca). Even if you donโt read this, take a second to look at the primary graph.
[Published in the April 21st newsletter]
#16: Magic trick Iโm watching
โInfinite Chocolate Bar Trick. Special thanks to Simon Coronel, world champion of magic, for making me aware of this.
[Published in the April 28th newsletter]
#17: Article Iโm reading
โHow My Father and I Drew a New Lifeโ by Brian Frazer for The New York Times. This is a truly remarkable essay with lessons for all readers. Short and easy. If you’re having trouble accessing the essay at the above link, try this one.
[Published in the June 23rd newsletter]
#18: What Iโm watching
โThe drawing advice that changed my life.โ This video has great advice for anyone looking to expand their creativity. It also has pithy and powerful principles (alliteration!) for anyone looking to procrastinate less.
[Published in the May 26th newsletter]
#19: What Iโm wearing for skiing and touring
โORTOVOX Merino Thermovent Hoody. From the description: โThe HOODY is made of 99% fine merino wool. Thanks to the mesh structure in the torso and arm areas, this super-lightweight base layer wicks moisture away perfectly and provides ventilation. And the air pockets in the special structure make it particularly warm. Merino wool is naturally temperature- and moisture-regulating. A small pack size and ideal weight-to-warmth ratio will delight all tourers who value comfort and low weight.โ
[Published in the January 27th newsletter]
#20: What Iโm using for better sleep
โNayoya Acupressure Mat. This was originally introduced to me by acrobat phenom Andrii Bondarenko, but Iโve realized that the smaller portion intended for the neck is perfect for helping calm low-back stiffness and muscle spasms. Iโll lie on this for 5โ10 minutes as I read before bed then ditch and go to sleep. It seems to substantially reduce tightness and discomfort throughout the night, and the neck-roll portion is much easier to pack for travel.
[Note: If the Nayoya mat is sold out (it’s popular!), you can find similar products online, like this mat from Sivan with 4.3/5 stars and 1900+ ratings.]
[Published in the August 25th newsletter]
#21: What Iโm reading
โHow We Spend Our Days Is How We Spend Our Lives: Annie Dillard on Choosing Presence Over Productivityโ by Maria Popova (@brainpicker).
[Published in the May 12th newsletter]
#22: Comic book series Iโm loving
โTokyo Ghost, written by Rick Remender, drawn by Sean Murphy, and colored by Matt Hollingsworth. Lazarus #1, written by Greg Rucka, drawn by Michael Lark, and colored by Santi Arcas. Reckless, written by Ed Brubaker, illustrated by Sean Phillips, and colored by Jacob Phillips. I posted the covers on Instagram for those whoโd like to take a gander.
[Published in the May 12th newsletter]
#23: What Iโm watching
โMichael Jackson on Fire Diorama.โ This is the best thing Iโve seen on the Internet in a looong time. Keep watching. It just gets weirder. Huge thanks to Oli for sending this to me. I have no idea how he tracked this down on a YouTube channel with five videos, but what a gift! First, you see an amazing craftsman, and thenโฆ
[Published in the April 7th newsletter]
#24: Short video thatโs making me laugh
โLetterkenny Problems Ep. 1.โ This clip is only 90 seconds long and will offend at least 69% of you. Consider yourselves warned. Description: โTwo good old boys from Letterkenny, Ontario, tell you their problems.โ Hat tip to Dr. Montucky for this gem, which I needed in the midst of a serious week.
[Published in the March 17th newsletter]
#25: Article Iโm reading
โThe four-hour workdayโ by Oliver Burkeman. Hat tip to Cal Newport for this one. I love Oliverโs perspective and writing style. From the essay: โSomething Iโve long understood about myself is that whenever I get stressed about the number of things on my plate, or anxious about the challenges of a specific project, itโs an excellent idea to do the opposite of what comes naturally to me.โ For a perfect pairing, also take a look at Parkinsonโs Law, a satirical but practical concept I explored a lot in The 4-Hour Workweek.
[Published in the August 4th newsletter]
Want to see more? Take 10 seconds and sign up for 5-Bullet Friday here. Each Friday, youโll get a short email of five bullets, sending you off to your weekend with fun and useful things to ponder and try. If you dislike it, itโs easy to unsub. Easy peasy, lemon squeezy.



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I’m not sure if I missed something but the title says “25 of My Favorite Books”. I can’t find that part.
“25 of My Favorite Books, Articles, Gadgets, Tech, and More.”
But perhaps you’re saying you don’t count graphic novels and comic books as books. We ask you to reconsider.
Best,
Team Tim Ferriss
Hey Tim, fear of death has been with me since I can remember. Thank you, for posting the quote in last week’s newsletter about how to use it. It inspired me to write “fall in love with death” . Id be honoured if you check it out. Thank you ๐
Iโm 73 years old and
Enjoy your emails immensely. Thank you for the PT video by the 86 year old therapist.
Dear Tim,
I don’t know if I can reach you personally with this message, but that won’t stop me from trying.
I’m currently reading your book “The 4 Hour Week” (in German). The chapter begins with the quote from George Bernard Shaw: “The rational man adapts himself to the world; the unreasonable man insists on trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.”
In the chapter you describe a task from a lecture that says: “Contact three seemingly unreachable people – Jennifer Lopez, Bill Clinton and J.D. Salinger, it doesn’t matter – and get at least one of them to answer three questions.” The goal of this task is to overcome your comfort and just do it, even though it seems so unattainable and therefore actually unreasonable.
Well, I’ve thought of three people I want to write to. Next to you are Elon Musk and Markus Lanz (German speaker).
You seemed like a good choice to me since I suspect that you want to follow the teachings of your book yourself and spend as little time as possible answering unreasonable requests. A look at your contact page told me that it won’t be that easy to reach you with a message. Therefore, I see it as a challenge to get answers to my three questions from you.
My three questions for you are:
1. Are you happy with what you do, your work, your fame and the associated public life? And do you still think that โhappinessโ means โenthusiasmโ to you?
2. Do you have a family tradition that you particularly value and what makes it special to you?
3. What flavor of ice cream do you like best?
Kind regards
Sebastian
I thought after a few decades of life, design, creative direction, business ownership, global travel, language studies, community service, even a safari company, Iโd go back to school, Wharton being at the top of my list, to learn more, even though itโd be a stretch, for lots of reasons, but then I said, nah, f*ck that, Iโll just binge listen to Tim. So I bought a pair of Beats and now I go to night school!!
Thank you for my Masters! Suzanne Eason
PS: also, Iโm a fellow long islander, and so appreciate your humor!! (hint: cow harbor)
I was upset that my favorite city where I recently moved – Cape Town – wasn’t on the list! Such a magical place.
Awe and Flow at your arm’s reach.
โ๏ธTIM: A questions to you – what’s your favorite place in the entire world for traveling? For living I assume Austin?