Barnes & Noble is boycotting The 4-Hour Chef in its 723 or so retail locations nationwide.
That makes me cry a little, but… Panera Bread has nearly 1,500 bakery-cafes in the US. Starting today, Monday, November 19th, I’m running an experiment with my good friends at Panera.
24 hours before the official pub date of The 4-Hour Chef, you can get an advanced copy at one of Panera’s four downtown Manhattan locations. Books will be on-sale from 10am-6pm EST. Not only that, but you can now order 4-Hour Chef-approved Slow-Carb Diet® dishes in the same locations. Just tell them you’re ordering from the “hidden menu”.
Pay ’em a visit and check out the new set-up — it’s all a hint of things to come:
For the official pub date — Tuesday, 11/20 — I’ll be signing and selling copies of The 4-Hour Chef at the 5th Avenue location from 3pm-6pm. I’d love to see you and say hello in person!
Big things are afoot. Plans are being schemed. Old models shall be stress-tested.
A teaser: If you order the hardcover of The 4-Hour Chef by 11:59pm PST tonight, you will get a $5 Amazon Gift Card automatically. Then, the Kindle edition of The 4-Hour Chef will mysteriously drop from $9.99 to $4.99 at midnight (11/19) and remain that price until midnight 11/26. This means: If you order the full-color hardcover of The 4-Hour Chef (the optimal reading experience, IMHO) before midnight tonight, you can get the Kindle edition for free! Details here.
And not to worry: If you already ordered the hardcover, you’ll still get the $5 gift card. If you ordered the Kindle edition at a higher price, you’ll only be charged the $4.99. Winning.
Much, much more to come. BitTorrent and Panera partnerships are just the beginning.
If you missed the samples from every section, here they are again:
Front Matter: (PDF, blog post)
Introduction: (PDF, blog post)
Meta-Learning: (PDF, blog post)
The Domestic: (PDF, blog post)
The Wild: (PDF, blog post)
The Scientist: (PDF, blog post)
The Professional: (PDF, blog post)
Posted on: November 19, 2012.
Please check out Tools of Titans, my latest book, which shares the tactics, routines, and habits of billionaires, icons, and world-class performers. It was distilled from more than 10,000 pages of notes, and everything has been vetted and tested in my own life in some fashion. The tips and tricks in Tools of Titans changed my life, and I hope the same for you. Click here for sample chapters, full details, and a Foreword from Arnold Schwarzenegger.