by

Tim Ferriss

Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning (#678)

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Artist's rendering of Jake Muise.
Illustration via 99designs

“We’re asking our team members to be snipers, rally car drivers, CrossFit athletes, butchers. The people we have on our teams just have these extraordinary skill sets. It’s the funnest thing to watch a guy in his first week.”

— Jake Muise

Jake Muise (@mauinuivenison) is CEO at Maui Nui Venison, a company he co-founded in 2017 that works to balance invasive axis deer populations on the island of Maui, channeling that management into incredible nutrient-dense food. Maui Nui was selected for Fast Company’s “Top 10 Most Innovative Companies in Agriculture of 2023,” and its venison has been served in restaurants across the country, including Alinea, The French Laundry, and Saison. Prior to Maui Nui, Jake was executive director of the Axis Deer Institute for 12 years, part of a two-decades-long project focused on axis deer and their long-term management in Hawai’i.

Please enjoy!

Listen to the episode on Apple Podcasts, Spotify, Overcast, Podcast Addict, Pocket Casts, Castbox, Google Podcasts, Stitcher, Amazon Music, or on your favorite podcast platform. Watch the interview on YouTube here.

Brought to you by Shopify global commerce platform providing tools to start, grow, market, and manage a retail business; Eight Sleep’s Pod Cover sleeping solution for dynamic cooling and heating; and AG1 all-in-one nutritional supplement.

The transcript of this episode can be found here. Transcripts of all episodes can be found here.

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#678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning

This episode is brought to you by Eight Sleep. Temperature is one of the main causes of poor sleep, and heat is my personal nemesis. But a few years ago, I started using the Pod Cover, and it has transformed my sleep. Eight Sleep has launched their newest generation of the Pod: Pod 5. It cools, it heats, and now it elevates, automatically. With the best temperature performance to date, the Pod 5 ensures you and your partner stay cool in the heat and cozy warm in the cold. And now, listeners of The Tim Ferriss Show can get $250 off the Pod 5 plus an additional $200 off Pod 5 accessories for a limited time! Click here to claim this deal and unlock your full potential through optimal sleep.

This episode is brought to you by Shopify! Shopify is one of my favorite platforms and one of my favorite companies. Shopify is designed for anyone to sell anywhere, giving entrepreneurs the resources once reserved for big business. In no time flat, you can have a great-looking online store that brings your ideas to life, and you can have the tools to manage your day-to-day and drive sales. Go to Shopify.com/Tim to sign up for a one-dollar-per-month trial period. It’s a great deal for a great service, so I encourage you to check it out. Take your business to the next level today by visiting Shopify.com/Tim.

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Want to hear an episode with someone else who hunts with a mindset of conservation? Listen to my interview with MeatEater‘s Steven Rinella, in which we discuss how he got me to overcome a lifetime of negative association with hunting and hunters, why a decline in hunting and fishing license sales in the United States is worrisome, the role of hunters in ensuring prey species remain plentiful, the problem with conservation efforts that become overly politicized, recommendations for reconnecting with nature, and much more.

#470: Steven Rinella on Hunting (and Why You Should Care), Reconnecting with Nature, Favorite Trips, and More

What was your favorite quote or lesson from this episode? Please let me know in the comments.

SCROLL BELOW FOR LINKS AND SHOW NOTES…

SELECTED LINKS FROM THE EPISODE

  • Connect with Jake Muise:

Maui Nui Venison | Twitter | Facebook | Instagram

SHOW NOTES

  • [06:05] Lava cowboys.
  • [14:00] What does Maui Nui mean?
  • [15:07] A Hawai’i history primer.
  • [22:26] The problem with (and delicious solution to) axis deer in Hawai’i.
  • [30:18] The three-year hunt that became the Maui Nui springboard.
  • [43:54] The life-changing power of volleyball and free pizza.
  • [52:18] Seven on, seven off.
  • [57:01] Processes, metrics, and moon-fluence.
  • [1:00:41] Surpassing USDA regulations — in the wild.
  • [1:07:59] A typical night of harvesting.
  • [1:15:09] The humble, hungry, and smart way to build a world-class team.
  • [1:21:46] Feedback that separates the As and Bs from the Cs.
  • [1:30:21] Assigned and recommended reading.
  • [1:35:01] Nutrient density.
  • [1:46:10] Clawback allowances.
  • [1:49:20] Secret Pinterest boards.
  • [1:52:59] The old lady on the couch game.
  • [1:57:06] Tug of war.
  • [1:59:57] Can the business sustainably scale up without selling out?
  • [2:03:57] Jake’s billboard.
  • [2:06:00] Parting thoughts.

MORE JAKE MUISE QUOTES FROM THE INTERVIEW

“We’re asking our team members to be snipers, rally car drivers, CrossFit athletes, butchers. The people we have on our teams just have these extraordinary skill sets. It’s the funnest thing to watch a guy in his first week.”
— Jake Muise

“We have to pick up every single one of these animals and carry them on our backs because you’re not allowed to drag them. You can either introduce contaminants and/or bruise the meat. And it’s actually one of my favorite parts of the night, as it is the complete opposite of the rest of the meat industry. After you’ve killed this animal for food, you’re carrying this animal on your back into its next stage of life with the food. And there’s an individual connection with each one of these animals. And it’s something that every guy on our team really takes pride in—being able to pick up these giant, 250-pound animals across razor sharp lava.”
— Jake Muise

“At Maui Nui … we find the balance that’s best for all of our communities—ecosystem communities, food system communities, our human communities, nearshore fisheries.”
— Jake Muise

“Kids are your greatest joy, and they will frustrate you more than anybody on the planet can.”
— Jake Muise

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