Ramit Sethi on Persuasion and Turning a Blog Into a Multi-Million-Dollar Business (#33 & #34)


If you want detailed tactics and hilarity, Ramit Sethi is your man. Here one quote from this episode, to give you an idea: “Indian people don’t get punched, dude. We don’t get into fights. We’re doing spelling bees.”

Ramit Sethi built his personal finance blog up to 500,000+ readers per month, and has since turned it into a revenue generating monster. I don’t use that phrasing lightly. In this episode, we dig into the nitty-gritty tools, software, and experiments he’s used to turn a college side project into a multi-million-dollar business with 30+ employees.

You can find the transcript of Part 1 (Episode 33) here. You can find the transcript of Part 2 (Episode 34) here. Transcripts of all episodes can be found here.

Tons of amazing links and goodies below…

Stream with the player below:

Ep 33: Ramit Sethi on Persuasion, Negotiation, and Turning a Blog Into a Multi-Million-Dollar Business
Ep 34: Ramit Sethi (Part 2) on Persuasion, Negotiation, and Turning a Blog Into a Multi-Million-Dollar Business

If you can’t see the above, here are other ways to listen:

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Scroll below for all show notes.


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Books Mentioned in the Episode

Entrepreneur Resources Mentioned in the Episode

  • Basecamp – Web-based project-management tool
  • Google Docs
  • Aweber – Email marketing and autoresponder software
  • Infusionsoft – A complete sales and marketing automation software for small businesses
  • Surveymonkey – Create and publish online surveys in minutes, and view results graphically and in real time
  • GitHub – Powerful collaboration, code review, and code management for open source and private projects.
  • Asana – A web and mobile application designed to enable teamwork without email.
  • Screenflow – Screen recording and editing software for Mac
  • Dropbox – A free service that lets you bring your photos, docs, and videos anywhere and share them easily
  • Wufoo – Online form builder with cloud storage database
  • Skype – A freemium voice over IP service and instant messaging client
  • Visual Website Optimizer – A/B Testing Software for Marketers
  • Umbel – a tool for understanding your audience

Documentaries Mentioned in the Episode

Show Notes

  • Why Ramit Sethi’s parents added the “R” to his original name, Amit
  • His grassroots beginnings as a personal finance teacher to friends
  • How his persistence garnered exposure for his blog in the Wall Street Journal
  • How his site functions like a laboratory
  • Why you only need to focus on caring for 1,000 die-hard fans
  • How a few world-class posts can change your life forever
  • The “secret recipe” for attracting lots of people to your posts and making them fall in love with your content
  • Ramit’s email practices and marketing techniques that generate 99% of his revenue
  • The entrepreneurial tools and software Ramit’s team uses to systematize the daily functioning of the business
  • A common email practice that people share as the “Law of God” that is completely false
  • Why you should encourage people to unsubscribe from your email list
  • How to sell a product without coming off like a spammy Internet marketer
  • Why Ramit turns away customers who have personal debt
  • What roles race and culture play in Ramit’s life
  • How I Will Teach You To Be Rich is like the Asian father some of us never had
  • His book recommendations for entrepreneurs
  • The longest lie his father ever told and why Ramit can’t wait to do the same to his children
  • The best investment he’s made for under $100
  • Email tips for building respectful relationships with busy people

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