Gentle on nature, hard on Jedi. (More great Eco-Boba pics here.)
Boba Fett was always my favorite Star Wars character.
Here’s your chance to emulate him and become a bounty hunter. Prizes go to the bold.
According to the United States Environmental Protection Agency (EPA), more than 125 million cell phones are thrown away each year, which amounts to about 65,000 tons of waste. That’s just in the US.
I have four old phones sitting in a drawer because I want to recycle them but… well, it’s damn inconvenient. Most people are green only when it is more convenient, cheaper, or faster than the alternatives, plain and simple.
But what if recycling a phone were as easy as “throwing it out” in a public mailbox?
The Solution – Hunt Them Down
How do we convince companies, like LG or AT&T, to make good behavior convenient, helping us and the planet? Simple. Call them on it. Literally.
Here are the steps and bounty…
1) Send the proposed “just mail it” solution, prepared by designer Sherwood Forlee, to the CEOs of major telephone manufacturers like Nokia or Samsung, carriers like AT&T and Verizon, or “enabling companies” like major printers (Avery) or shipping organizations (USPS, UPS, DHL, etc.). Use your imagination. The goal with the last group is to get their commitment to help invalidate excuses the phone CEOs will cite for inaction.
Outside of the US? No problem. Contact the CEOs of your largest equivalents, which might be might be O2 or Vodafone, for example.
One step of the “just mail it” solution.
2) Get a committal response from CEOs on why they would or wouldn’t test a solution such as this in 2008/2009. “We’ll take this under review,” “we’re constantly seeking eco-friendly options,” and other vacuous corporate blow-offs don’t cut it. Get the CEO or someone of that level to respond with his or her verdict on the solution and whether or not they’ll test it and when. If there are problems they see, ask them to name them.
Be polite but indicate that answers (or lack thereof) will be published on at least one top-1000 blog in association with their company for the world to see, and that you encourage them to take it seriously.
Brian, Graham, and I — of Gizmodo, Treehugger, and this blog, respectively — will choose one Grand Prize winner and one Runner-up after that. US Grand Prize is an electric Tres Terra bicycle/motorcycle, courtesy of Susan at The Green Car Co., and runner-up prize is a folding bike from Strida or a brand-new iPod Touch. Shipping is included for any continental US address. If international bounty hunters, the Grand Prize is an iPod Touch, and Runner-up prize is a signed pre-publication copy of The 4-Hour Workweek, which have sold for more than $2,000 on eBay. Sorry about the bike/motorcycle, but shipping a few hundred pounds overseas would be hypocritical for an eco-related contest!
If considered as Grand Prize winner or Runner-up, you’ll need to be able to provide support to prove the email or phone exchanges were real.
Happy hunting! May the Fett be with you.
Here are a few suggestions and resources:
-If using phone, call before 8:30am or after 6pm to avoid gatekeepers and assistants.
-If leaving a voicemail, politely mention that you will be reporting back on responses from each company for a top-1000 (or top-100) blog. Leave your name and contact information at the beginning of all phone messages.
-Be professional and courteous, and to the point. Threatening is verboten.
-If you have it, consider the John Grisham script and other approaches for “finding Yoda” in The 4-Hour Workweek. Finding mentors and contacting CEOs is similar. Same methods, different targets.
Think you need an old boy network to contact famous CEOs? Think again. Here is how one reader contacted the richest man in the world, Warren Buffett.
Posted on: April 29, 2008.
Please check out Tools of Titans, my latest book, which shares the tactics, routines, and habits of billionaires, icons, and world-class performers. It was distilled from more than 10,000 pages of notes, and everything has been vetted and tested in my own life in some fashion. The tips and tricks in Tools of Titans changed my life, and I hope the same for you. Click here for sample chapters, full details, and a Foreword from Arnold Schwarzenegger.