Mastering the Low-Information Diet… and Pre-order Crisis!


Presenting “Mastering the Low-Information Diet” at the Web 2.0 Exposition in SF (Scott Beale / Laughing Squid)

Jeff Bezos, founder and CEO of Amazon… Eric Schmidt, Chairman of Google… Tim Ferriss?! Too surreal.

I presented last Sunday at the Ignite portion of the huge Web 2.0 Expo, where two groups of speakers each gave 5-minute presentations of 20 slides. Each slide was set to auto-advance after 15 seconds. There was free beer, it was fun, and — unbenownst to me — attendees voted on their favorite presentation in each group via cell phone using Mozes. I won the first heat and was informed that I would be speaking at the keynote today in front of 3,000 people! Other keynote presenters included Jeff Bezos and Eric Schmidt.

I’ll be covering “Mastering the Low-Information Diet” in great depth on May 9th, when my manifesto on the same topic will be published through Seth Godin’s ChangeThis. In the meantime, here is part of the Sunday video, which covers: batching e-mail, applying the 80/20 principle to time-consuming customers, outsourcing your life to overseas assistants, and scheduling life to prevent work from filling evenings and weekends.


I just learned that most bookstores in the CA bay area have understocked my book (which launches next Tues.), planning to have only 1 or 2 copies in stock! This is a disaster, as there is already demand and people will need to wait up a week for reorders to arrive, killing the book’s first week of sales.

This first week is CRITICAL for bestseller lists, both local and national. Pre-orders online are equally important, as all pre-orders count for the first week’s national sales.

If you are thinking of getting the book and are not in the CA bay area, please preorder on Amazon. If you are in the bay area, please call one of the below stores to preorder ASAP this week!

The 4-Hour Workweek, Timothy Ferriss (ISBN number 0307353133)

Stacey’s, 581 Market St. San Francisco, CA 94105. (415) 421-4687

Book Passage, 51 Tamal Vista Blvd., Corte Madera. (415) 927-0960

Cody’s Books, 1730 Fourth Street, Berkeley, CA 94710. (510) 559-9500

Kepler’s, 1010 El Camino Real, Menlo Park. (650) 324-4321

If you’re still wondering about the book, please check out the buzz and review and summary posted today by uberdesigner David Seah, whom I’ve never met.

Thanks to all for helping me with this! It’s my first book, and I put more than 2 years of sweat and tears into it. More big news to come soon.

The Tim Ferriss Show is one of the most popular podcasts in the world with more than 900 million downloads. It has been selected for "Best of Apple Podcasts" three times, it is often the #1 interview podcast across all of Apple Podcasts, and it's been ranked #1 out of 400,000+ podcasts on many occasions. To listen to any of the past episodes for free, check out this page.

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29 Replies to “Mastering the Low-Information Diet… and Pre-order Crisis!”

  1. That’s unfortunate about the pre-orders. Regardless, you’ve got a great book. I’m sure it will still sell. My advance copy arrived on Monday and I’m about 2/3 through it. It’s given me a lot to think about and I plan on writing an in depth review for my blog.

  2. Hey Tim, any updates on the preview copies for the folks who were at your panel at SXSW? Are they still coming, or should we order from Amazon?

  3. Can anyone tell me: will the book only available in (brick and mortar) bookstores in CA? I am looking very forward to it, thanks!

  4. Hi John, thanks so much for the comment, and I look forward to your thoughts!

    Jeff, the books for those at SXSW who got their requests in on time shipped out earlier this week (I only saw the book for the first time late last week!), so you should have them next week. That said, if you can order a copy on Amazon for your closest workaholic friend or family member, that’d be awesome!

    Marcie, the book should be available nationwide at most booksellers, but I’d encourage you to preorder to avoid the stocking issue mentioned in the post. Barnes and Noble should be able to get it quickly, as should other bookstores that use major distributors.

    Thanks to all!

  5. Tim – your presentation at Ignite was great. Congrats again on winning the audience text poll. Checking email twice a day will be tough though….

  6. Tim – Pre-ordered mine on Amazon and am looking forward to it. Good luck with the release.

    Michael Sherman

  7. Irv, your technology is great! Check out, if you haven’t already. Really cool stuff. My first exposure was at Ignite, and I was really impressed.

    Michael, thanks so much for the support! I look forward to your thoughts and questions once you read it.

    All the best,


  8. Hi Marc-Antoine,

    Thanks for the kind words! People will be able to order the e-book starting next Tuesday, the launch date. This is the page:

    This is a good option for those of you internationals, as though the book is already planned for Dutch, Japanese, Russian, and others, it will take at least 6-12 months for it to make it to most countries.

    Good question — thanks!


  9. I’m leaving to Mexico tomorrow and wanted to read it on the beach… Oh well, I’ll wait till I get back.

    Thanks for the quick answer Tim.

  10. I just bought your book last evening at a Barnes & Noble in Geneva, Illinois. They had several copies available.

    I’m several chapters into it. Good stuff.

  11. I’m so happy to hear you’re enjoying it so far, Frederick! We just had a great pre-launch party last night, and I’m really excited to finally have the ideas and stories out in the world. If you have any questions as you move through it, please don’t hesitate to drop me a line.

    Thanks for reading, and keep an eye out for the online bonus chapters when the launch is official on 4/24!

    All the best,


  12. Hey Tim,

    I just picked up your book from the Borders near Powell St, in San Fran. They had only two copies on the shelves, but I was quite excited to see it was even there already. I’m saving it for my flight home to NY on the red-eye this evening. I can’t wait. Good luck with the book launch.

    – Chris

  13. Tim, I ordered from Amazon and cannot wait for it to get here. (my local stores in Houston didn’t have it in inventory yet) I’ve read through so much of your site and am so looking forward the book! I’m thinking it’s just what the doctor ordered. 🙂 Great stuff.

  14. Impressive. Looking forward to reading the book. I’m always interested in different methods of time management.

  15. I just got the book through Audible and can’t listen fast enough! One problem – to access the reader’s portion of the website you need a word on a certain page. Alas, I have no pages! Any suggestions??

  16. Hey Tim, your video is up on a site which requires Flash 9. I’d love to see it, but I have enough computer problems as it is. Can someone / you repost it at YouTube?

  17. Tim, Love the book! My husband and I have been learning ballroom dancing for 8 months. Until now, we’ve been afraid to try tango, but after seeing your video clip, we’re up for it. I’m a stay-at-home mom of 3 and have suffered from analysis-paralysis on most everything, but no longer. Thanks for all of your encouragement. One quick question. At the end of the book when you mention Bonus Chapters and using passwords hidden in the book…what does that mean? Maybe I was reading the book too fast or maybe it’s my lack of tech lingo, but I’m not sure how I’m missed the passwords. My nine-year-old autistic son really wants to learn languages (a great obsession to have) but we can’t seem to find a program to help him, even though I was a Spanish major in my former life. I searched the fourhour website and couldn’t find anything there, so I thought I’d go straight to the source and ask you, the author. Thanks!

  18. Pingback: Musings and Memes
  19. Tim

    I love what you have done with this book from top to bottom. It has helped me accept outsourcing my life and work. I now enjoy more time to “think”. I’m to top it all off I am actually getting more done with less work. I have fired my headaches and my company is more profitable. Now I’m on to more automatable businesses. I’m sure as my time and cash producing assets continues to grow we’ll run into to each other in some country. Until then, keep up the fantastic work!

  20. This book changed my life! I freed up so much time at work because of your suggestions that I literally got paid to develop my “Muses.” Now that they are in effect, I am off to Mexico and Germany with my wife and kids.

    I never would have thought that this was possible! Thank you!

    And for those of you who don’t have the book, go out and get a copy. If it can work for me this quickly, it can work for anyone.

  21. Tim,

    There’s a web tool inspired by the low info diet. It’s called Blinkdash, and it’s for people who want a start page that gives them the quickest possible access to wherever they want to go, unlike many other start pages which distract users with widgets and headlines.

    Hopefully the fans of your work will find this useful.

    Thanks for inspiring me in everything I do.


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    That’s unfortunate about the pre-orders. Regardless, you’ve got a great book. I’m sure it will still sell. My advance copy arrived on Monday and I’m about 2/3 through it. It’s given me a lot to think about and I plan on writing an in depth review for my site.

  23. This is really good information. I wanted to order the book! I wonder if there is also the possibility to order the book digital.