How to Create a Perennial Bestseller

How to Create a Perennial Bestseller

Nobody sits down to make something they hope will be immediately or quickly forgotten. Elon Musk compares starting a business to “eating glass and staring into the abyss of death,” and no one would willingly do all that if they thought their efforts were going to disappear with the wind.

Useful Lessons from Workaholics Anonymous, Corporate Implosions, and More (#169)

Useful Lessons from Workaholics Anonymous, Corporate Implosions, and More (#169)

Ryan Holiday (@RyanHoliday) is a strategist and writer. He dropped out of college at 19 to apprentice under Robert Greene, author of The 48 Laws of Power, and later served as the director of marketing for American Apparel. His company, Brass Check, has advised clients like Google, TASER, and Complex, as well as many prominent …

The Canvas Strategy — What Ben Franklin and Bill Belichick Have in Common (#165)

The Canvas Strategy — What Ben Franklin and Bill Belichick Have in Common (#165)

“The person who clears the path ultimately controls its direction, just as the canvas shapes the painting.” – Ryan Holiday My job is usually to deconstruct world-class performers from business, military, entertainment, politics, or athletics, and then to tease out the routines and habits you can use. In this particular episode, I’m going to share an overarching …

The Unusual Books That Shaped Billionaires, Mega-Bestselling Authors, and Other Prodigies

The Unusual Books That Shaped Billionaires, Mega-Bestselling Authors, and Other Prodigies

Who are the mentors to billionaires, chess prodigies, rockstars, and mega-bestselling authors?  Who teaches them to do what they do? To achieve the success they achieve? Oftentimes…it’s books. On The Tim Ferriss Show (iTunes, SoundCloud), I dissect world-class performers to find the tools and tricks you can use.  Here’s a full list of guests.  One …

The Obstacle Is The Way — The Tim Ferriss Book Club, Book #4

The Obstacle Is The Way — The Tim Ferriss Book Club, Book #4

This post is about the fourth book in the Tim Ferriss Book Club, which is limited to books that have dramatically impacted my life. All previous selections can be found here. Enjoy! “Would you have a great empire? Rule over yourself.” — PUBLILIUS SYRUS The last two weeks have been disaster after disaster for me: A dear …

The Tim Ferriss Podcast: Ryan Holiday (#4)

“The impediment to action advances action. What stands in the way becomes the way.” — Marcus Aurelius This post includes: – Sponsor intro (please visit them) – Episode description – Quick favor – Show notes and tons of useful links, including mentioned books and documentaries This episode of The Tim Ferriss Show is sponsored by HipDial, …

The 5 Top-Performing American Apparel Ads, and How They Get PR for Free (NSFW)

The 5 Top-Performing American Apparel Ads, and How They Get PR for Free (NSFW)

Above and below are five American Apparel ad campaigns that ran for less than $1,500 each. Designed to get attention and create controversy, they were covered in AdWeek, The Hollywood Reporter, Daily Mail, NBC, Gawker, and dozens of other outlets and blogs. Despite this minuscule budget, they did millions of earned media impressions all over …

Investment Series Preview: The "Good Bye and F__k You" Letter

Investment Series Preview: The "Good Bye and F__k You" Letter

Is this a hedge fund manager? (photo: dannyhammontree) I’m in the process of preparing a series of posts on the investment lessons I’ve learned in the last 18 months. To preface the series with some humor (and insight), I thought one particular farewell letter would be appropriate. The author is hedge fund manager Andrew Lahde, …