Why Are You Single? Perhaps It's The Choice Effect

Why Are You Single? Perhaps It's The Choice Effect

“It’s impossible not to constantly wonder if there’s something better, someone better.” My good female friend picked up her third glass of Syrah-Merlot and continued: “If I could only choose between three decent guys, it’d be a done deal. I’d be married already.” I nodded. Having options–perceived infinite choice–isn’t all it’s cracked up to be. …