How to Create a Viral Book Trailer (or Get 1,000,000 Views for Almost Anything)
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How to Create a Viral Book Trailer (or Get 1,000,000 Views for Almost Anything)

How do you create a viral video? I am asked this quite a lot. I’ve been asked by authors, TV producers, and first-time Kickstarter entrepreneurs. In my experience, the answers are the same for all of them. In this post, I’ll deconstruct one example: The 4-Hour Chef (4HC) book trailer, which is now the most-viewed …

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How to Shuck an Oyster – The Nation's #1 Shucker Shares His Technique

This is a tiny snack of a post. Consider it a 4-Hour Chef amuse-bouche. Amuse-bouche literally means “mouth amuser” in French, and it’s a single-bite hors d’œuvre served at the beginning of a meal. While in Seattle for mischief with the Delve Kitchen boys, I ended up at Taylor Shellfish Farms. There, I had the …

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