Behind the Scenes: How to Make a Movie Trailer for Your Product (or Book)

Behind the Scenes: How to Make a Movie Trailer for Your Product (or Book)

I first met filmmaker Adam Patch, courtesy of David Brundage on Facebook, over Thai food in San Francisco. It was a warm evening in the Mission district, a good omen and unusual blessing. The goal of our meeting was simple: to see if we clicked and, passing that hurdle, to plot the making of “the …

12 Lessons Learned While Marketing “The 4-Hour Body”

12 Lessons Learned While Marketing “The 4-Hour Body”

Charlie’s job entails many things. Feeding tigers not excluded. Charlie Hoehn first reached out to me through Ramit Sethi in 2008. Almost three years later, he is still working with me. Here is his initial e-mail routed to Ramit, which I think is instructional for those looking for mentorship of some type: ———- Forwarded message …

How Authors Really Make Money: The Rebirth of Seth Godin and Death of Traditional Publishing

How Authors Really Make Money: The Rebirth of Seth Godin and Death of Traditional Publishing

What do the economics of publishing look like… really? (Photo: thinkpanama) (Special thanks to my agent, Steve Hanselman, and my anonymous sources within the world’s biggest publishing houses) Print is dead! This has become a popular headline, and a great way to get quoted, as Nicholas Negroponte has shown. Iconic author Seth Godin, after 12 …

How to Build a High-Traffic Blog Without Killing Yourself

The above video is one of my favorite presentations I’ve given in 2009, an opening keynote at the last San Francisco WordCamp, titled “How to Blog without Killing Yourself”. More than 700 people from 32 countries were in attendance, which made for a wonderful experience. The original title was “Scalable Blogging Behaviors: How to Grow …

Rolf Potts Q&A: The Art of Long-term World Travel… and Travel Writing

Rolf Potts Q&A: The Art of Long-term World Travel… and Travel Writing

Rolf Potts is one of my favorite writers, and his book — Vagabonding — was one of only four books I recommended as “fundamental” in The 4-Hour Workweek. It was also one of two books, the other being Walden; Or, Life in the Woods, that I took with me during my 15+-month mini-retirement that began …

How Does a Bestseller Happen?  A Case Study in Hitting #1 on the New York Times

How Does a Bestseller Happen? A Case Study in Hitting #1 on the New York Times

Last Friday, the impossible happened and a lifelong dream came true: The 4-Hour Workweek hit #1 on the New York Times bestseller list! Thank you all for your incredible encouragement and support. More unbelievable, this week 4HWW is simultaneously #1 on the NY Times and #1 on the Wall Street Journal business bestseller lists. How …