Start-up Strategy: To Change the Game, Change the Economics of How It's Played

Start-up Strategy: To Change the Game, Change the Economics of How It's Played

(photo: laffy4k) Several weeks ago, I found myself in the passenger seat of a car going nowhere fast. My friend, Peter Sims, who had earlier introduced me to the Stanford D.School, was leading the charge into the unknown, hurtling us (hopefully) towards dinner in exotic Burlingame, where people from SF and Palo Alto compromise to …

Tim Ferriss and Ramit Sethi on Blogging Techniques and Self-Publishing vs. Big Publishers

Last week, Ramit Sethi and I recorded a private videocast for a select group of readers. The three short videos below, all 2-8 minutes in length, describe our blogging tips and techniques, as well as an examination of traditional publishing vs. self-publishing. He and I have both had the privilege and tactical experience of: 1) …

The Tweet to Beat: Paying $3 Per Twitter Follower

The Tweet to Beat: Paying $3 Per Twitter Follower

48 hours ago in Hanoi, Vietnam. (Photo: Matt Mullenweg) “Tweet To Beat could generate help for thousands of students in high-need public schools. My colleagues and I are cheering you on!” -Charles Best, CEO of DonorsChoose.org The Ethical Bribe The gist: To benefit U.S. public school students, I will bribe the entire world to follow …

How to Buy Domain Names Like a Pro: 10 Tips from the Founder of PhoneTag.com

How to Buy Domain Names Like a Pro: 10 Tips from the Founder of PhoneTag.com

A rose is a rose is rose… but not with domain names. (Photo: nickwheeleroz) I am James Siminoff. I’m an entrepreneur. I have founded more than a half dozen companies, exited from one and currently spend my time on PhoneTag and Grid.com. I have spent over $250,000 on approximately 200 domain names because I believe …

Jedi Mind Tricks: How to Get $250,000 of Advertising for $10,000

Jedi Mind Tricks: How to Get $250,000 of Advertising for $10,000

These are not the prices I’m looking for. (Photo: hellochris) Let us never negotiate out of fear. But let us never fear to negotiate. -John F. Kennedy In December 2008, well-known marketing consultant John Jantsch asked me what my small business predictions were for 2009. This was my answer: 2009 will be the year for …

Measuring What Really Works on Twitter: Post Timing and Headlines

Measuring What Really Works on Twitter: Post Timing and Headlines

(Photo: da100fotos) “What gets measured gets managed.” -Peter Drucker I like data and enhancing performance through following the numbers. I use half a dozen tools to track metrics on this blog, and I have similarly used tr.im to track click-through on Twitter links, demographic and geographic splits, etc.. I find retweets interesting, but only to …

The Philosophies of Work: A Conversation with Derek Sivers of CD Baby

Derek Sivers is a stud. I thought I’d share the conversation we had at SF MusicTech Summit. Dozens of topics covered include: – Testing asssumptions vs. cheating – PR and reaching out to unreachables – Micro-testing ideas and products: from The 4-Hour Workweek to Trent Reznor – Personal outsourcing for creatives – Filling the void …

The Margin Manifesto: 11 Tenets for Reaching (or Doubling) Profitability in 3 Months

The Margin Manifesto: 11 Tenets for Reaching (or Doubling) Profitability in 3 Months

Profitability often requires better rules and speed, not more time. (Photo: Jetta Girl) I wrote this “margin manifesto” several months ago and somehow neglected to post it. Your requests for more content on start-up economics and processes reminded me. These are the principles I review whenever facing operational overwhelm or declining/stagnating profits. Hope you find …