12 Lessons Learned While Marketing “The 4-Hour Body”


Charlie’s job entails many things. Feeding tigers not excluded.

Charlie Hoehn first reached out to me through Ramit Sethi in 2008. Almost three years later, he is still working with me.

Here is his initial e-mail routed to Ramit, which I think is instructional for those looking for mentorship of some type:

———- Forwarded message ———-
From: Charlie Hoehn
Date: Wed, Jul 30, 2008 at 11:25 PM
Subject: Re: Response requested
To: Ramit Sethi

Hi Ramit-

Below is the email I wrote up for Tim Ferriss. Thanks again so much for your insight on how to approach this, and for your willingness to pass it along. If you have any suggestions, I’d love to hear them. Also, I’d be willing to help you out in any of the ways I outlined below.

Mr. Ferriss-

After visiting your site countless times since May ’07, I’ve come up with a few suggestions that could improve your readers’ experience. Here are two of the things I think you need… Read More

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