How to Get National Press With No Budget (Plus: One Year of Mentorship from Alexis Ohanian)

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Preface from Tim

This is the second post by Alexis Ohanian for Entrepreneurship Week on this blog. Here is the first post, which covers his founding of reddit, which he later sold for millions of dollars.

This post covers a critical topic: how to get massive attention for your company from national media. How do you pitch press? Develop relationships with influential journalists?  The real answers might surprise you.

Most books and articles on this subject are pure BS. Speaking as someone who’s been on magazine covers (Outside, Inc. Magazine) and section covers (NYT Style Section, Travel Section), I can tell you: there is a science to this.

Alexis is a master. Enjoy.

Enter Alexis

I’m back!

Tim very kindly invited me back to give you another excerpt from my book that draws from all my experience over six years as a Y Combinator advisor and startup investor (70+ companies).

I want to help you do what Steve and I did (not in costume) to grow reddit into the top-50 website it is today… with a total advertising budget of a few hundred dollars. I spent that all on stickers… Read More

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From Dot-Com Zero to Hero: One Man’s Story

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“Yes, I’d like to upgrade my dad’s season tickets. Oh, front row, fifty-yard line, please–the best you have.”
—Alexis Ohanian, approximately three minutes after he sold reddit

Preface by Tim

I first met Alexis Ohanian through education non-profit Donorschoose.org, as we both sit on their advisory board.

Years later, he still impresses the hell out of me.

Alexis is the sharp and affable co-founder of Reddit (stylized as “reddit”, which is how it’ll appear in this post henceforth). He has made millions of dollars, fought Washington and won, created the largest Secret Santa program in the world (92 countries, almost 20,000 participants), and been on The Colbert Report for massive fundraising through reddit.

He’s kicked a lot of ass.

That said, few people know the backstory. His journey has involved failure, pain, self-doubt, and much more. In other words, he battles the same challenges that you do. He has learned to be an entrepreneur, just as you can.

The following guest post from Alexis is an exclusive peek behind the curtain. His new book, Without Their Permission, inspired me to ask him to spill the beans. He generously obliged.

ALSO: From 9am-1pm PST (12pm-4pm EST) today, Tues., Alexis will answer any questions you pose in the comments! Just wait for things to start and ask away.

Enjoy the lessons, and gird your loins (and emotions) for the ride. Business and life are full-contact sports… Read More

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