“Part of what was great about Japan was that as soon as I landed, I felt a few things. One was society was taking care of people. I was walking past so many people every day in the street who were so much better taken care of than where I came from.”
— Craig Mod
Craig Mod is a writer, photographer, and walker living in Tokyo and Kamakura, Japan. He is the author of Things Become Other Things and Kissa by Kissa. He also writes the newsletters Roden and Ridgeline and has contributed to The New York Times, The Atlantic, Wired, and more.
He’s walked thousands of miles across Japan, and since 2016, he has been co-running “Walk and Talks” with Kevin Kelly in various places around the world: the Cotswolds, Northern Thailand, walking across Bali, Southern China, Japan, Spain (Portuguese and French Caminos), and more. He’s a MacDowell fellow, Virginia Center for Creative Arts fellow, and Ragdale fellow.
In 2023 he wrote an impassioned recommendation of Morioka, Japan, to The New York Times, prompting the paper to rank the city number two (behind London) for “Places to Visit in 2023,” turning Mod into a minor celebrity. He sat for interviews with some forty or fifty newspapers and TV shows, trying to explain the goodness of a city like Morioka to people for whom the goodness is so self-evident that it has become invisible. This whole media dance culminated in his going on a two-day walk around Morioka with one of Japan’s biggest TV stars: the seventy-nine-year-old, sunglasses-wearing Tamori -san, who was lovely (and very tiny!). The response—a total heartfelt reverence for the avuncular Tamori—from people on the street (“Good morning, Tamori -san!,” yelled construction workers from atop their scaffolding) made Mod feel like he was walking with John Lennon. Mod’s moment of celebrity was mercifully short-lived. Nobody recognizes him anymore when he walks around town.
Please enjoy!
Listen to the episode on Apple Podcasts, Spotify, Overcast, Podcast Addict, Pocket Casts, Castbox, YouTube Music, Amazon Music, Audible, or on your favorite podcast platform. The transcript of this episode can be found here. Transcripts of all episodes can be found here.
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Want to hear another podcast episode with a dedicated literary champion? Listen to my conversation with Brandon Sanderson in which we discussed building a fiction empire, creating $40M+ Kickstarter campaigns, unbreakable habits, the art of world-building, the science of magic systems, and much more.
What was your favorite quote or lesson from this episode? Please let me know in the comments.
SELECTED LINKS FROM THE EPISODE
- Connect with Craig Mod:
Website | Bluesky | Instagram | Roden (Monthly Newsletter) | Ridgeline (Weekly Newsletter)
Books and Written Works
- Things Become Other Things: A Walking Memoir by Craig Mod
- Kissa by Kissa: A 1,000 km Walk Along the Nakasendo by Craig Mod
- Roden: A Monthly Newsletter by Craig Mod
- Ridgeline: A Weekly Newsletter on Walking, Japan, Literature, and Photography by Craig Mod
- Ulysses by James Joyce
- Where’s Waldo? by Martin Handford
- The Sun Also Rises by Ernest Hemingway
- A Heartbreaking Work of Staggering Genius: A Memoir Based on a True Story by Dave Eggers
- The Stranger by Albert Camus
- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear
- GF1 Field Test: 16 Days In the Himalayas by Craig Mod
- Books in the Age of the iPad by Craig Mod
- The Elements of Typographic Style by Robert Bringhurst
- Train Dreams: A Novella by Denis Johnson
- Coming Through Slaughter by Michael Ondaatje
- Little, Big by John Crowley
- Pilgrim at Tinker Creek by Annie Dillard
- Thrilled to Death by Lynne Tillman
- What I Found on the 365-Mile Trail of a Lost Folk Hero by Sam Anderson
- An Endless, Gritty, Very Spitty Walk by Craig Mod
- Neuromancer by William Gibson
- Pattern Recognition by William Gibson
People
- Kevin Kelly
- Matt Mullenweg
- Evan Williams
- Bill Gates
- Kenny McCormick
- John Maeda
- Ben Fry
- Casey Reas
- Joshua Mosley
- Sharka Hyland
- Ernest Hemingway
- Dave Eggers
- John Updike
- Dalai Lama
- Brandon Sanderson
- Jiro Ono
- Rich Roll
- Jeffrey Zeldman
- Jason Santa Maria
- Liz Danzico
- Oliver Reichenstein
- Stephen King
- Mike McCue
- Marcos Weskamp
- Mike Matas
- Steve Jobs
- Enrique Allen
- Ben Henretig
- Stewart Brand
- Forrest Gump
- Rob Giampietro
- Frank Chimero
- John D. Rockefeller
- Lynne Tillman
- Denis Johnson
- Ocean Vuong
- Michael Ondaatje
- John Crowley
- Maya Angelou
- Annie Dillard
- Sam Anderson
- Leatherman
- Bryan
- Betsy DeVos
- Amaterasu
- William Gibson
- Sally Mann
Movies and TV Shows
- Sliding Doors
- Lifestyles of the Rich and Famous
- South Park
- Sin City
- Paranormal Activity
- The Matrix
- Jiro Dreams of Sushi
- Forrest Gump
- Coming to America
- I Am Legend
- Memento
- The Wire
- What Remains: The Life and Work of Sally Mann
Institutions, Organizations, and Companies
- Carnegie Hall
- Power Exchange
- Discord
- E-Trade
- Blogger
- Waseda University
- School of Oriental and African Studies (SOAS) at University of London
- Berg Group
- Kinokuniya
- Digital Media Design (DMD) Program at UPenn
- MIT Media Lab
- New York University (NYU)
- Carnegie Mellon University (CMU)
- McSweeney’s Internet Tendency
- Razorfish
- Kinko’s
- K10k
- CSS Zen Garden
- Art Directors Club
- Winterhouse
- South by Southwest (SXSW)
- Information Architects (iA)
- Stanford d.school
- Sally’s Apizza
- Wired
- MacDowell Colony
- School for Visual Arts (SVA)
- Interaction Design Program (at SVA)
- Penguin Random House
- Kissaten
- Virginia Center for the Creative Arts (VCCA)
- Tin House
- Ragdale
Concepts and Technologies
- Internet Relay Chat (IRC)
- Point-to-Point Protocol (PPP)
- NCSA Mosaic
- ANSI Art
- Internet Service Provider (ISP)
- ’93 Honda Civic
- Kotatsu
- Panasonic GF1
- Micro Four Thirds (MFT)
- Cascading Style Sheets (CSS)
- Asceticism
- Freedom App
Places
- San Francisco
- Silicon Valley
- Connecticut
- New Zealand
- Shinjuku
- Fukuoka
- Lhasa
- Annapurna Base Camp
- Pokhara
- Annapurna
- Machapuchare
- Ginza
- Kii Peninsula
- Kyoto
- Honshu
- Shikoku
- Kyushu
- Okinawa
- Osaka
- Ise Jingu Shrine
- Kumano Kodo
- Mie Prefecture
- Wakayama Prefecture
- Nara Prefecture
- Kamikura Jinja Shrine
Relevant Resources
- The Dot-Com Bubble: A Historical Perspective And A Cautionary Tale For The Age Of AI | IOSR Journal Of Humanities And Social Science
- Do Musicians Make Better Language Learners? | Psychology Today
- Udon vs. Soba Noodles: What’s the Difference? | All Recipes
- ‘Getting Help’ Is Not Un-Japanese; It’s Expensive | Japan Today
- How to Deal with Cockroaches in Japanese Housing | Japan Mobility
- Japan’s Cockroach Girl Situation is Crazy | Paahtis
- Levels of Formality in Japanese (How to Know When to Use Which) | Argos Multilingual
- Color Blindness | National Eye Institute
- Demon Directories: On Listing and Living with Tibetan Worldly Spirits | A Perfumed Skull
- How Rich Roll Overcame Addiction to Become a World-Class Endurance Athlete | Next Big Idea Club
- Moraine Types | AntarcticGlaciers.org
- Brandon Sanderson on Building a Fiction Empire, Creating $40M+ Kickstarter Campaigns, Unbreakable Habits, The Art of World-Building, and The Science of Magic Systems | The Tim Ferriss Show #794
- Stab a Book, the Book Won’t Die | Craig Mod
- What Does It Mean to Be Touch Starved? | Healthline
- A Need to Walk | Craig Mod
- How to Find the Perfect Kissaten | Tokyo Weekender
- William Gibson’s Future Is Now | The New York Times
- Special Projects Membership | Craig Mod
SHOW NOTES
- [00:00:00] Start.
- [00:06:49] What would make this a worthwhile conversation?
- [00:09:14] How Craig and I first met.
- [00:11:06] Growing up in a post-industrial Connecticut town.
- [00:13:10] The kindness of a tech-savvy stranger.
- [00:14:02] IRC, ANSI art scene, and making connections in the Internet’s early days.
- [00:15:48] From adoption to exploring hometown escape options.
- [00:18:28] Driving cross-country to a Silicon Valley internship.
- [00:20:05] Pursuing the desire to live abroad.
- [00:22:14] Attending Waseda University in Japan at age 19.
- [00:23:34] Seduced by the Ivy League: A momentary return to the States for a UPenn education.
- [00:24:52] Craig’s advice for adults who want to pick up the Japanese language.
- [00:29:04] Bizarre homestay experiences.
- [00:41:04] How Craig wound up back in Japan to work in publishing.
- [00:42:55] Developing design sensibilities at UPenn with Sharka Hyland and Joshua Mosley.
- [00:47:30] Craig’s color blindness and its influence on his design aesthetic.
- [00:49:54] Without a time machine, Craig lives vicariously through his daughter’s opportunities.
- [00:51:36] Struggling with spirits of sauce and the supernatural .
- [00:56:02] A Tibetan dream reader and lost love.
- [00:59:53] Craig’s journey to self-worth: Running, charging more for work, and building confidence.
- [01:01:51] The transformative experience of climbing to Annapurna Base Camp in Nepal.
- [01:04:40] Writing a camera review that went viral and paid rent for two years.
- [01:10:33] The article that changed Craig’s life.
- [01:16:39] The enduring power of physical books in the digital age.
- [01:21:06] How being adopted prepared Craig for life as an outsider no matter where he hangs his hat.
- [01:25:25] Craig’s time at Flipboard.
- [01:29:24] Writing in hotel rooms on weekends.
- [01:30:14] Meeting Kevin Kelly and landing a MacDowell writing residency.
- [01:32:51] Bridges burned and discoveries made at MacDowell.
- [01:40:16] Justifying a round two.
- [01:41:17] Craig’s advice for aspiring creatives.
- [01:45:12] Books Craig has reread multiple times.
- [01:49:43] The story behind Craig’s new book, Things Become Other Things.
- [02:01:47] Craig’s Special Projects membership program.
- [02:04:08] In praise of unexpected corners.
- [02:06:25] Lessons learned from the Sally Mann documentary.
- [02:07:34] Parting thoughts and a preview of round two (coming later this week).
MORE CRAIG MOD QUOTES FROM THE INTERVIEW
“As an adopted person, I think my entire life is defined by that flailing. You just don’t feel like you belong anywhere.”
— Craig Mod
“In general, language learning is easier if you have a musical background. And I grew up all through my teens obsessively playing drums, just drumming, drumming, drumming, playing jazz, playing classical, playing in big band orchestras, playing everything.”
— Craig Mod
“Part of what was great about Japan was that as soon as I landed, I felt a few things. One was society was taking care of people. I was walking past so many people every day in the street who were so much better taken care of than where I came from.”
— Craig Mod
“The amount of scarcity I felt as an adult in my twenties is just shocking. It was this fathomless sense of scarcity, like the money’s not going to be there, the love isn’t going to be there, the support isn’t going to be there. And then when I lost her, I was like, I’m never going to have anyone who will ever love me like this person loved me, and I’m never going to be able to create like I created with this person. And I had to start proving to myself that that wasn’t true.”
— Craig Mod
“There’s a huge safety of being in a place that can never throw you away because you’re never going to be part of the thing.”
— Craig Mod
“It is just undeniable that a fullness of life that I find is found through the writing and who that connects me with and the adventures it brings me on.”
— Craig Mod




Comment Rules: Remember what Fonzie was like? Cool. That's how we're gonna be — cool. Critical is fine, but if you're rude, we'll delete your stuff. Please do not put your URL in the comment text and please use your PERSONAL name or initials and not your business name, as the latter comes off like spam. Have fun and thanks for adding to the conversation! (Thanks to Brian Oberkirch for the inspiration.)
Tim,
I thought it was time to send you a letter of gratitude. It’s long overdue, actually. My apologies.
To be succinct, you changed my life’s direction with the 4HWW. I came across it many years ago and now my service business has virtual help in India, Louisiana, Canada, and Michigan. I closed my physical office and now work from an extra room in my house – and have never been happier with the freedom.
I’m a long time podcast listener and a purchaser of your books. Fan boy? Yes. The areas of new thought and exposure to extremely smart people that you have dropped on my doorstep has been transformative for me.
What prompted this email is the Craig Mod interviews. (Your statement about Japan being part innovation and part DMV made me laugh out loud – so true.)
You mean this guy just walks and walks with a camera and then writes about it? That’s it? It’s so much more, of course, and the simplicity of what he does prompted me to reevaluate my approach to my daily living. What is essential and what is crap? Craig’s interview touched something in me that I’m still trying to unpack. I’m 63 for god’s sake – and still trying to figure this stuff out!
My point is: If you ever doubt what you do has meaning, have someone kick you in the balls and tell you to snap out of it, because it does have meaning. Deep, life changing meaning.
Many, many thanks to you for your work and contribution to all of us out here trying to make sense of things.
All the best to you
Craig, loved the interview — thoughts on a walk and talk sweepstakes for the next book? One winner (from the purchase of your book) will win a walk in Japan with you! Willy Wonkaesque publicity stunt.
If you take this idea, I’ll take one walk + talk with ya!
ensorcell from French (submit someone with a magic influence), ensorceler (to bewitch, to fascinate).
Friday weekly shopping and Saturday run arounds, were perfect for this ensorcelling conversation about books, walking, random encouters and thinking in nature and motion.
Without doubts, two of the most enjoyable conversations.
Thank you, for the long form conversation and thinking.
C
You learned what a glacial moraine was from Craig. I just want you to know Tim that you grew up on a terminal moraine. Think of a glacier pushing a bunch of earth out in front of it as it advances. Like pushing a broom. Then as it melts what is left over is Long Island.
Tim you are a one man industry
God bless you sir
Peter Drake
teacher from Hexham