
“You learn a lot more from your customers than you do from the competition.”
— Michael Dell
Michael Dell (@MichaelDell) is chairman and chief executive officer of Dell Technologies, an innovator and technology leader providing the essential infrastructure for organizations to build their digital future, transform IT, and protect their most important information. He is the author of Play Nice But Win: A CEO’s Journey from Founder to Leader.
Michael is an honorary member of the Foundation Board of the World Economic Forum and is an executive committee member of the International Business Council. In 1999, he and his wife, Susan Dell, established the Michael & Susan Dell Foundation.
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The transcript of this episode can be found here. Transcripts of all episodes can be found here.
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What was your favorite quote or lesson from this episode? Please let me know in the comments.
SCROLL BELOW FOR LINKS AND SHOW NOTES…
Want to hear another episode with an innovator who understands the value of failure? Listen in on my conversation with Sir James Dyson in which we discuss what it means to think like an engineer, how many tries it took to get a working prototype of his famous Dyson vacuum, the trials and tribulations of funding research and development, why invention is more about persistence than brilliance, experience as baggage that can get in the way, and much more.
SELECTED LINKS FROM THE EPISODE
- Connect with Michael Dell:
Twitter | Facebook | Instagram | LinkedIn
- Play Nice But Win: A CEO’s Journey from Founder to Leader by Michael Dell | Amazon
- Michael & Susan Dell Foundation
- The Gamblers Behind Tech’s Biggest Deal Ever | Fortune
- Tech Time Warp: Michael Dell Launches His Empire from a Dorm Room | Smarter MSP
- The Houston Post | Texas State Historical Association
- Direct From Dell: Strategies that Revolutionized an Industry by Michael Dell and Catherine Fredman | Amazon
- 1988 Summer Olympics | Wikipedia
- An Overview of Dell’s Supply Chain Strategy | Dynamic Inventory
- Just in Time (JIT) Inventory | Investopedia
- The Abyss | Prime Video
- The Terminator | Prime Video
- Terminator 2: Judgment Day | Prime Video
- Grit Scale | Angela Duckworth
- 8 Signs You’re an Introvert | Verywell Mind
- Dell’s Big Bet: Computer Company Founder Gambling He Can Shake Up Industry Again | Austin American-Statesman
- Dell’s Public Journey From Private Equity Buyout To VMware Share Swap | CRN
- Report: Michael Dell, Silver Lake Partners to Keep Majority Stake in VMware After Spinoff | GovCon Wire
- Tracking Stock | Investopedia
- What Causes Stuttering and Is There a Cure? | Scientific American
- Dell’s Direct Model to Success | Gaebler Ventures
SHOW NOTES
- How does meatloaf figure prominently in the story of Michael’s life? [05:28]
- Who is Carl Icahn? [06:57]
- Where did the title Play Nice But Win originate? [07:53]
- Does playing nice make it harder to negotiate or compete against people who don’t live by such a code? [09:02]
- How did Michael make $18,000 selling newspaper subscriptions at age 17? What tactics did he employ to gain an edge that wouldn’t normally occur to most 17-year-olds? [10:26]
- During this time, were there any entrepreneurial heroes Michael looked up to? [15:07]
- Michael wrote his first book, Direct From Dell, in 1998. What does he feel more comfortable discussing now that he may have hesitated to share back then? [16:16]
- Memorable mistakes and failures — how Michael felt about them in the moment, and how they drove him to adapt. [18:03]
- Is the ability to be more vulnerable something that comes with age? [21:54]
- What considerations are especially stressful for a CEO of Michael’s stature when things don’t go according to plan, and what has gotten him through the particularly tough times? [23:15]
- As an introvert, how does Michael navigate his high-profile vocation? [26:23]
- In retrospect, would Michael have handled his company’s unsustainable early hypergrowth differently? [28:05]
- Michael explains what happened when Dell walked back from being publically traded to privately held — and then public once again. [29:49]
- What is a tracking stock? [34:16]
- What were the risks of going private, and how did Michael think about mitigating them? [37:28]
- How was the decision to go public again made? [39:12]
- Who was particularly helpful during the take private chapter of this experience? [41:02]
- The most worthwhile investments Michael has made. [42:05]
- How does Michael think about competition while remaining true to his Play Nice But Win ethos? [43:51]
- What are some common mistakes Michael sees when companies engage in a direct-to-consumer business model? [45:47]
- As busy as Michael already is, why did he dedicate the time and energy to write Play Nice But Win? What does he hope the reader will take away from it? [50:10]
- Parting thoughts. [52:17]
MORE MICHAEL DELL QUOTES FROM THE INTERVIEW
“Failure is a key ingredient in any success.”
— Michael Dell
“You learn a lot more from your customers than you do from the competition.”
— Michael Dell
“I believe fundamentally that organizations like ours and others will be successful if they solve the future problems that customers have. If they don’t, they’ll just go out of business.”
— Michael Dell
“I have this belief that a lot of human potential is left unrealized because people are afraid to fail.”
— Michael Dell




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nice
From what I have read about Coco Chanel’s life, McChrystal’s description of her success is totally wrong.
“There’s no such thing as success by itself, failure is an ingredient of success.” WOW! How often does one think of succeeding with the ingredient of failure present? I’m talking about the little things, not starting a business but simply going through day to day activities. Love this quote, so valuable in everything we do!
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