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Mastering the Low-Information Diet… and Pre-order Crisis!

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Presenting “Mastering the Low-Information Diet” at the Web 2.0 Exposition in SF (Scott Beale / Laughing Squid)

Jeff Bezos, founder and CEO of Amazon… Eric Schmidt, Chairman of Google… Tim Ferriss?! Too surreal.

I presented last Sunday at the Ignite portion of the huge Web 2.0 Expo, where two groups of speakers each gave 5-minute presentations of 20 slides. Each slide was set to auto-advance after 15 seconds. There was free beer, it was fun, and — unbenownst to me — attendees voted on their favorite presentation in each group via cell phone using Mozes. I won the first heat and was informed that I would be speaking at the keynote today in front of 3,000 people! Other keynote presenters included Jeff Bezos and Eric Schmidt.

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I’ll be covering “Mastering the Low-Information Diet” in great depth on May 9th, when my manifesto on the same topic will be published through Seth Godin’s ChangeThis. In the meantime, here is part of the Sunday video, which covers: batching e-mail, applying the 80/20 principle to time-consuming customers, outsourcing your life to overseas assistants, and scheduling life to prevent work from filling evenings and weekends.

IMPORTANT NOTE!

I just learned that most bookstores in the CA bay area have understocked my book (which launches next Tues.), planning to have only 1 or 2 copies in stock! This is a disaster, as there is already demand and people will need to wait up a week for reorders to arrive, killing the book’s first week of sales.

This first week is CRITICAL for bestseller lists, both local and national. Pre-orders online are equally important, as all pre-orders count for the first week’s national sales.

If you are thinking of getting the book and are not in the CA bay area, please preorder on Amazon. If you are in the bay area, please call one of the below stores to preorder ASAP this week!

The 4-Hour Workweek, Timothy Ferriss (ISBN number 0307353133)

Stacey’s, 581 Market St. San Francisco, CA 94105. (415) 421-4687

Book Passage, 51 Tamal Vista Blvd., Corte Madera. (415) 927-0960

Cody’s Books, 1730 Fourth Street, Berkeley, CA 94710. (510) 559-9500

Kepler’s, 1010 El Camino Real, Menlo Park. (650) 324-4321

If you’re still wondering about the book, please check out the buzz and review and summary posted today by uberdesigner David Seah, whom I’ve never met.

Thanks to all for helping me with this! It’s my first book, and I put more than 2 years of sweat and tears into it. More big news to come soon.

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