Tim and Kevin from Glenn McElhose on Vimeo.
In this video, Kevin Rose — founder of Digg and others — and I talk about how we invest in other companies as “angels” and how we choose names for companies. Topics include:
-How to test company or product names using Google AdWords
-Kevin’s criteria for both good site names and good angel investments
-The role of start-up “advisors” and investors
-How I choose companies to work with: overlap, PR options, UI design…
It’s an Oprah-style conversation, so if watching isn’t an option, you can also opt to let the audio play in the background while you’re doing other things. Let us know if you’d like to see more of these brainstorming sessions.
Special thanks to Glenn McElhose for the great video shooting and editing!