Tweet to Beat: Let Me Up the Ante (Plus: Vietnam School Video and Pics)
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Tweet to Beat: Let Me Up the Ante (Plus: Vietnam School Video and Pics)

The smiles that greeted us at the preschools you helped build in Vietnam. (Photo: Matt) Thus far, the Tweet to Beat experiment has increased Twitter count from 22,500 to 29,276, which means $20,328 to U.S. public school students via Donorschoose (6,776 new followers x $3 each). This is good by any reasonable standard, but I’m …

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The Tweet to Beat: Paying $3 Per Twitter Follower
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The Tweet to Beat: Paying $3 Per Twitter Follower

48 hours ago in Hanoi, Vietnam. (Photo: Matt Mullenweg) “Tweet To Beat could generate help for thousands of students in high-need public schools. My colleagues and I are cheering you on!” -Charles Best, CEO of DonorsChoose.org The Ethical Bribe The gist: To benefit U.S. public school students, I will bribe the entire world to follow …

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Measuring Social Media ROI: A Case Study (Plus: Tweet to Beat Winners)
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Measuring Social Media ROI: A Case Study (Plus: Tweet to Beat Winners)

Total Read Time: 10-15 Minutes Have you really seen ROI from Social Media? Social media marketing! Twitter consultancies! Conversational communications! Oh, these are exciting times. It seems like everyone and their grandma are getting into social media. On a whole, I think this is a good thing, but here’s the problem: whenever technology becomes fashion, …

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