Seth Godin on How to Say “No,” Market Like a Professional, and Win at Life (#343)

Seth Godin on How to Say “No,” Market Like a Professional, and Win at Life (#343)

“Price is a story.” — Seth Godin Seth Godin (@thisissethsblog, seths.blog) is the author of 18 bestselling books that have been translated into more than 35 languages. He was inducted into the Direct Marketing Hall of Fame in 2013 and has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by …

Catherine Hoke — The Master of Second Chances (#293)

Catherine Hoke — The Master of Second Chances (#293)

“You are not your past.” – Catherine Hoke Catherine Hoke (@catherine_hoke) is the founder of the non-profit Defy Ventures. Defy’s vision is to end mass incarceration by using entrepreneurship as a tool to transform legacies and human potential. Cat was named a #MakeTechHuman Agent of Change by WIRED and Nokia for being one of 17 Global Influencers …

Fasting vs. Slow-Carb Diet, Top $150 Purchases, Balancing Productivity and Relaxation, and More (#213)

Fasting vs. Slow-Carb Diet, Top $150 Purchases, Balancing Productivity and Relaxation, and More (#213)

“People tend to abandon the good system they’ll follow in search of the perfect system that they will quit.” We’re going to kick off the year with an in-betweenisode where I answer the most popular questions you’ve submitted. If you’re wondering what you can do to ask a question that gets answered in the future, these …

Seth Godin on How to Think Small to Go Big (#177)

Seth Godin on How to Think Small to Go Big (#177)

“The lessons we remember are the lessons we learn the hard way.” – Seth Godin Seth Godin (@thisissethsblog) is the author of 17 bestselling books that have been translated into more than 35 languages. He writes about the way ideas spread, marketing, strategic quitting, leadership, and — most of all — challenging the status quo …

Useful Lessons from Workaholics Anonymous, Corporate Implosions, and More (#169)

Useful Lessons from Workaholics Anonymous, Corporate Implosions, and More (#169)

Ryan Holiday (@RyanHoliday) is a strategist and writer. He dropped out of college at 19 to apprentice under Robert Greene, author of The 48 Laws of Power, and later served as the director of marketing for American Apparel. His company, Brass Check, has advised clients like Google, TASER, and Complex, as well as many prominent …

How Seth Godin Manages His Life — Rules, Principles, and Obsessions (#138)

How Seth Godin Manages His Life — Rules, Principles, and Obsessions (#138)

“We can’t out-obedience the competition.” – Seth Godin I expected this episode to be amazing, and Seth 10x’d expectations. He’s incredible. Seth Godin (@thisissethsblog) is the author of 17 bestselling books that have been translated into more than 35 languages. He writes about the way ideas spread, marketing, strategic quitting, leadership, and — most of all …

How to Create a Global Phenomenon for Less Than $10,000

Here is my most recent keynote from the 2,000-person+ Le Web in Paris, which focused on how to catalyze a global phenomenon on a very limited budget. Topics include: How to sell “around the product” for more coverage. The three necessary types of media exposure. Real-world tipping points from the launch of The 4-Hour Workweek …

The Margin Manifesto: 11 Tenets for Reaching (or Doubling) Profitability in 3 Months

The Margin Manifesto: 11 Tenets for Reaching (or Doubling) Profitability in 3 Months

Profitability often requires better rules and speed, not more time. (Photo: Jetta Girl) I wrote this “margin manifesto” several months ago and somehow neglected to post it. Your requests for more content on start-up economics and processes reminded me. These are the principles I review whenever facing operational overwhelm or declining/stagnating profits. Hope you find …