The BitTorrent Strikes Back: The 4-Hour Chef Audiobook Goes Loose

The BitTorrent Strikes Back: The 4-Hour Chef Audiobook Goes Loose

As a thank-you to all of you today, I am today releasing the audiobook of The 4-Hour Chef…for free. This includes almost 10 hours of recording: all of the chapters on accelerated learning, all of the ridiculous experiments and related stories, and much more. I’m partnering with BitTorrent again to bring you a bundle of …

How to Create a Viral Book Trailer (or Get 1,000,000 Views for Almost Anything)

How to Create a Viral Book Trailer (or Get 1,000,000 Views for Almost Anything)

How do you create a viral video? I am asked this quite a lot. I’ve been asked by authors, TV producers, and first-time Kickstarter entrepreneurs. In my experience, the answers are the same for all of them. In this post, I’ll deconstruct one example: The 4-Hour Chef (4HC) book trailer, which is now the most-viewed …

Food Photography Made Easy — Simple Tricks and Pro Tips from The 4-Hour Chef

Food Photography Made Easy — Simple Tricks and Pro Tips from The 4-Hour Chef

A great pic from Christopher Michel of Central Kitchen in San Francisco. The red box indicates how we cropped for pg. 15 of The 4-Hour Chef. Christopher Michel has taken pictures from outer space.  OK, technically, it was aboard a U-2 “Dragon Lady” spy plane at the edge of space.  But still. Best known as …

Meet The New York City Food Marathon: 26.2 Dishes in 26 Locations in 24 Hours

Excess can sometimes be delicious. Thanksgiving is a great example. The NYC Food Marathon, however, takes things to an entirely new level. Think of it as a 24-hour Thanksgiving on steroids: 26.2 iconic dishes in 26 locations, all hit by foot in 24 hours. It’s one of the most insanely fun ways to spend a …

The 4-Hour Chef is LIVE — Dr. Oz, NYC Cabs, TaskRabbit, London, and More

The 4-Hour Chef is LIVE — Dr. Oz, NYC Cabs, TaskRabbit, London, and More

The 4-Hour Chef has arrived and is available today. It’s 672 pages of full-color goodness that required blood, sweat, and tears (literally) for nearly two years.  Putting it together was brutal.  In the end, I think it’s the best book I’ve written, a very unusual choose-your-own-adventure guide to learning and life.  I really hope you like …

The 4-Hour Chef Cinematic Trailer – Plus $2,500 Video Competition

For The 4-Hour Chef, I want to do things differently. The above cinematic trailer is more playful than the intense 4-Hour Body trailer, and the storytelling takes a completely different approach. Today also marks the launch of the official 4-Hour Chef site, which has photos, book outlines, and more. In total, we now have four …

How to Shuck an Oyster – The Nation's #1 Shucker Shares His Technique

This is a tiny snack of a post. Consider it a 4-Hour Chef amuse-bouche. Amuse-bouche literally means “mouth amuser” in French, and it’s a single-bite hors d’œuvre served at the beginning of a meal. While in Seattle for mischief with the Delve Kitchen boys, I ended up at Taylor Shellfish Farms. There, I had the …

How to "Age" Your Wine 5 Years in 20 Seconds: Hyperdecanting

How to "Age" Your Wine 5 Years in 20 Seconds: Hyperdecanting

(Photo credit: Oandu) Wine tends to attract a lot of snobs who use bad French to ruin things. Done at the dinner table, a brutal technique called “hyperdecanting” will appall that muppet with the popped collar on his polo shirt. It will also make your wine delicious, and make you a hero to everyone who …