The Blog of Author Tim Ferriss
Tim Ferriss's 4-Hour Workweek and Lifestyle Design Blog. Tim is an author of 5 #1 NYT/WSJ bestsellers, investor (FB, Uber, Twitter, 50+ more), and host of The Tim Ferriss Show podcast (400M+ downloads)
As a thank-you to all of you today, I am today releasing the audiobook of The 4-Hour Chef…for free. This includes almost 10 hours of recording: all of the chapters on accelerated learning, all of the ridiculous experiments and related stories, and much more. I’m partnering with BitTorrent again to bring you a bundle of …
Continue reading “The BitTorrent Strikes Back: The 4-Hour Chef Audiobook Goes Loose”
How do you create a viral video? I am asked this quite a lot. I’ve been asked by authors, TV producers, and first-time Kickstarter entrepreneurs. In my experience, the answers are the same for all of them. In this post, I’ll deconstruct one example: The 4-Hour Chef (4HC) book trailer, which is now the most-viewed …
Continue reading “How to Create a Viral Book Trailer (or Get 1,000,000 Views for Almost Anything)”
My first handwritten brainstorm for The 4-Hour Chef, here in a signed copy of The Art of Simple Food by the inimitable Alice Waters. —- “Don’t be intimidated by the red. You’re all good writers.” I remember Professor John McPhee saying this when he handed back our first weekly writing assignment. We were 12 or …
Continue reading “How to Become a Great (Food) Writer: The Big Secret”
What a whirlwind of a week! For those of you interested in how I sequence launches, or how punishing the last 7 days have been, or what’s required if you want a shot at #1 New York Times or BookScan, below is a very partial list of media coverage and partnerships. They are in rough …
Continue reading “The 4-Hour Chef Launch — Marketing/PR Summary of Week One”
A great pic from Christopher Michel of Central Kitchen in San Francisco. The red box indicates how we cropped for pg. 15 of The 4-Hour Chef. Christopher Michel has taken pictures from outer space. OK, technically, it was aboard a U-2 “Dragon Lady” spy plane at the edge of space. But still. Best known as …
Continue reading “Food Photography Made Easy — Simple Tricks and Pro Tips from The 4-Hour Chef”
Excess can sometimes be delicious. Thanksgiving is a great example. The NYC Food Marathon, however, takes things to an entirely new level. Think of it as a 24-hour Thanksgiving on steroids: 26.2 iconic dishes in 26 locations, all hit by foot in 24 hours. It’s one of the most insanely fun ways to spend a …
Continue reading “Meet The New York City Food Marathon: 26.2 Dishes in 26 Locations in 24 Hours”
The 4-Hour Chef has arrived and is available today. It’s 672 pages of full-color goodness that required blood, sweat, and tears (literally) for nearly two years. Putting it together was brutal. In the end, I think it’s the best book I’ve written, a very unusual choose-your-own-adventure guide to learning and life. I really hope you like …
Continue reading “The 4-Hour Chef is LIVE — Dr. Oz, NYC Cabs, TaskRabbit, London, and More”
For The 4-Hour Chef, I want to do things differently. The above cinematic trailer is more playful than the intense 4-Hour Body trailer, and the storytelling takes a completely different approach. Today also marks the launch of the official 4-Hour Chef site, which has photos, book outlines, and more. In total, we now have four …
Continue reading “The 4-Hour Chef Cinematic Trailer – Plus $2,500 Video Competition”
This is a tiny snack of a post. Consider it a 4-Hour Chef amuse-bouche. Amuse-bouche literally means “mouth amuser” in French, and it’s a single-bite hors d’œuvre served at the beginning of a meal. While in Seattle for mischief with the Delve Kitchen boys, I ended up at Taylor Shellfish Farms. There, I had the …
Continue reading “How to Shuck an Oyster – The Nation's #1 Shucker Shares His Technique”
(Photo credit: Oandu) Wine tends to attract a lot of snobs who use bad French to ruin things. Done at the dinner table, a brutal technique called “hyperdecanting” will appall that muppet with the popped collar on his polo shirt. It will also make your wine delicious, and make you a hero to everyone who …
Continue reading “How to "Age" Your Wine 5 Years in 20 Seconds: Hyperdecanting”