How to Create a Viral Book Trailer (or Get 1,000,000 Views for Almost Anything)

How to Create a Viral Book Trailer (or Get 1,000,000 Views for Almost Anything)

How do you create a viral video? I am asked this quite a lot. I’ve been asked by authors, TV producers, and first-time Kickstarter entrepreneurs. In my experience, the answers are the same for all of them. In this post, I’ll deconstruct one example: The 4-Hour Chef (4HC) book trailer, which is now the most-viewed …