12 Lessons Learned While Marketing “The 4-Hour Body”

Charlie’s job entails many things. Feeding tigers not excluded. Charlie Hoehn first reached out to me through Ramit Sethi in 2008. Almost three years later, he is still working with me. Here is his initial e-mail routed to Ramit, which I think is instructional for those looking for mentorship of some type: ———- Forwarded message …

From First TV to Dr. Oz – How to Get Local Media…Then National Media

(Photo: Dyobmit) Let’s start with what you think you want. “I want to get on Oprah eventually, and we’ve been pitching The New York Times, who’s interested.” Good news or game over? I hear some version of this on a weekly basis from start-up founders. Sadly, most of them aren’t prepared for national media and …

Housecleaning and Clarifications: Blog Content, 4HB Corrections, Competition Winners, Slow-Carb Mistakes, and More

(Photo: Felipe Morin) Holy crap. The 4-Hour Body (4HB) has ended up producing an avalanche of questions. There are definitely a few gems hidden amongst the rubble, and more than a few typos were unearthed in the process. This post — mostly how-to with a few bits of entertainment — is purely for tying up …

How to E-mail Virtual Assistants (or Any Assistants): Proven Templates

(Photo: Alan Clark Design) [Tim’s note: This is a guest post by Ramit Sethi on two of my favorite topics: one-shot-one-kill e-mail, and creating policies so you never repeat things. Also important to note: great VAs will use templates for answering *your* email; my assistant Amy uses more than a dozen specific templates to handle …

The New Book Unveiled: The 4-Hour Body (4HB)

Data crunching back to age 18. Three years of organizing self-experiments around the world. Thousands of blood tests and hundreds of case studies. My new book is finally here: The 4-Hour Body. I could not be happier with the end product. Truly, I am ecstatic. If you want a minimalist guide to hacking the human …

How to Keep Feces Out of Your Bloodstream (or Lose 10 Pounds in 14 Days)

Ruh-roh. (Photo Credit: We Love Costa Rica) Following our Paleolithic ancestors, our Neolithic ancestors lost an average of six inches in height. Most people now have those last 5-10 pounds that seem impossible lose. The causes for both, surprisingly, may be the same. Robb Wolf can explain. Robb, a former research biochemist, has functioned as …

How Authors Really Make Money: The Rebirth of Seth Godin and Death of Traditional Publishing

What do the economics of publishing look like… really? (Photo: thinkpanama) (Special thanks to my agent, Steve Hanselman, and my anonymous sources within the world’s biggest publishing houses) Print is dead! This has become a popular headline, and a great way to get quoted, as Nicholas Negroponte has shown. Iconic author Seth Godin, after 12 …

My Unusual $100,000 Birthday Present (Plus: Free Round-Trip Anywhere in the World)

Soon 33 years young. I’ll be back on the playa in August for Burning Man. 33. I’ll turn a glorious 33 this weekend. It’s going to be a great natal year–I can already feel it. Repeating numbers (born in ’77) are good luck. Perhaps it will be good luck for you, too: in this post, …

4-Hour Body Promo – Half-Naked Girls, Erections, and Stickers

On this blog, I try and strike a balance — well, it’s more like a ratio — of 80% useful content and 20% fun for sh#$% and giggles. If the blog isn’t fun for me to write, it will end up boring to read, so I sometimes visit Random Land. This is such a time. …

Going to China, Language Reactivation, and Other Mischief

Greetings from Kunming, China, land of Pu-erh tea! I’ve been offline for a week and feel fantastic. Kevin Rose, Glenn McElhose, and I are up to no good and having a blast. The above video is the first of several to chronicle our experience exploring the incredible world of tea in China, so be prepared …