Michael Gerber, the E-Myth evangelist.
Michael Gerber’s name should sound familiar.
I recommend his bestseller, The E-Myth Revisited, as the must-read classic on automation. It brief, it discusses how to create scalable businesses that are based on rules and not outstanding employees; and how to become an owner instead of constant micromanager.
Michael also had a enormous influence on me as a first-time writer. His words to me were simple during our first lunch:
“If you’re going to write a book, write a f*ing book.”
Don’t hedge and don’t think small. I didn’t hold back material for a sequel, I aimed for the top of the top, and I credit Michael’s advice as, in part, responsible for the subsequent success of the 4HWW. It was that recalibration of ambition that made it all possible.
His latest book, Awakening the Entrepreneur Within, examines how to recalibrate the scale of objectives and other facets of the core entrepreneurial experience, which we recently sat down to discuss… Continue reading “Escaping the Entrepreneurial Seizure: Interview with Michael Gerber (Plus: Tim Speaking)”
