Seth Godin on How to Say “No,” Market Like a Professional, and Win at Life (#343)

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“Price is a story.” — Seth Godin Seth Godin (@thisissethsblog, seths.blog) is the author of 18 bestselling books that have been translated into more than 35 languages. He was inducted into the Direct Marketing Hall of Fame in 2013 and has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by […]

How to Write a Bestselling Book This Year — The Definitive Resource List and How-To Guide

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If you want to write a bestselling book, don’t reinvent the wheel. I get at least a dozen email a week from friends who want to write books. After three #1 bestsellers from 2007 to 2012, and publishing in 35+ countries, I’ve tried a lot. Having experimented with everything from “traditional” (Random House) to Amazon […]

How Tucker Max Got Rejected by Publishing and Still Hit #1 New York Times

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The infamous Tucker Max, self-proclaimed asshole. (Photo: Randy Stewart/blog.stewtopia.com) Preface: I’ve debated doing this post for a long while. Today I bite the bullet. Part of my job is introducing you to valuable lessons and interesting people you might not find otherwise. “Interesting” takes many forms. Keep that in mind, and keep an open mind, […]

The Way of the Dodo — How to Sell 10,000 iPad Cases at $60 Each (and Other Lessons Learned)

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DODOcase, one of more than 1,000 businesses created in the last six months, has sold more than 10,000 units at $60 each. From today’s New York Times coverage of the Shopify/4-Hour Workweek build-a-business competition that just ended: To encourage early, positive buzz among Apple iPad buyers, Mr. Dalton [of DODOcase] hired street teams via Craigslist […]

12 Lessons Learned While Marketing “The 4-Hour Body”

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Charlie’s job entails many things. Feeding tigers not excluded. Charlie Hoehn first reached out to me through Ramit Sethi in 2008. Almost three years later, he is still working with me. Here is his initial e-mail routed to Ramit, which I think is instructional for those looking for mentorship of some type: ———- Forwarded message […]

Seth Godin on How to Think Small to Go Big

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“The lessons we remember are the lessons we learn the hard way.” – Seth Godin Seth Godin (@thisissethsblog) is the author of 17 bestselling books that have been translated into more than 35 languages. He writes about the way ideas spread, marketing, strategic quitting, leadership, and — most of all — challenging the status quo […]

Email Autoresponders That Work

E-mail is the single largest interruption in modern life. In a digital world, creating time hinges on minimizing it. The first step towards controlling the e-mail impulse is setting up an autoresponse, which indicates you will be checking e-mail twice per day or less. This is an example of “batching” tasks, or performing like tasks […]

How to (Really) Make $1,000,000 Selling E-Books – Real-World Case Studies

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Who will be the JK Rowling of self-publishing? Better still: who will be the legions who make an extra $1,000-$1,000,000 per year? (Photo: The Telegraph, UK) This is a guest post by Ryan Buckley and the team at Scripted. I have added my own tools and recommendations after “TIM” throughout the piece. Enter Ryan Buckley […]