Less Hustle, More Art — Moving to a New Model

34 Comments

Hello, my lovelies! This is an important announcement.

From June – Dec, 2019, I’m removing ads and sponsors from the podcast for a six-month test. The podcast will continue to be 100% free for everyone. There will be no paywall, and no one has to pay for anything.

If interested, you can contribute a few (or more) dollars a month to support me doing more crazy experiments and initiatives, or to simply say “thank you” if any of my books, nearly 400 free podcasts, or 1,000+ free blog posts have had a positive impact on you or your loved ones.

Visit tim.blog/support to find out more and support.

Since the podcast has become the engine that fuels everything else, if this experiment doesn’t work out after six months, we’ll go back to sponsors. If it works, we’ll stay with fan-supported. Easy peasy.

Here’s what you get:

1. Once per month, I’ll do an hour-long, live video Q&A… just for this much smaller group of supporters. You can ask me anything. Only supporters get to participate and ask questions. The first one will be on July 1st, 2019, and you’ll be notified via e-mail. If you can’t make it live, each session will be available to supporters right afterward as a recording. And if the audio is ever shared on the podcast, it will be delayed by at least a month.

2. Each time you hear a podcast episode (or see anything from me) that you consider impactful and want to share with friends, you can smile, knowing that you helped make it possible.

I’d really love a more direct relationship with my most dedicated listeners, readers, and fans. This is a great way to test it out. And since the podcast has become the engine that fuels everything else, if this experiment doesn’t work, we’ll just go back to sponsors. Easy.

Please only contribute what you feel great about contributing. This is zero pressure, and I’m not mailing out any beer koozies or other crap you don’t want. I’ll just do the private monthly Q&A for supporters, and I’ll share more good stuff. Think of it as a monthly gym membership for your mind and career.

Visit tim.blog/support to check it out.

Sending much love to you and yours,

Tim

If you prefer, you can listen to this announcement in an audio format on Apple Podcasts, Spotify, Stitcher, Overcast, Castbox, or on your favorite podcast platform.

Posted on: June 6, 2019.

Please check out Tribe of Mentors, my newest book, which shares short, tactical life advice from 100+ world-class performers. Many of the world's most famous entrepreneurs, athletes, investors, poker players, and artists are part of the book. The tips and strategies in Tribe of Mentors have already changed my life, and I hope the same for you. Click here for a sample chapter and full details. Roughly 90% of the guests have never appeared on my podcast.

Who was interviewed? Here's a very partial list: tech icons (founders of Facebook, Twitter, LinkedIn, Craigslist, Pinterest, Spotify, Salesforce, Dropbox, and more), Jimmy Fallon, Arianna Huffington, Brandon Stanton (Humans of New York), Lord Rabbi Jonathan Sacks, Ayaan Hirsi Ali, Ben Stiller, Maurice Ashley (first African-American Grandmaster of chess), Brené Brown (researcher and bestselling author), Rick Rubin (legendary music producer), Temple Grandin (animal behavior expert and autism activist), Franklin Leonard (The Black List), Dara Torres (12-time Olympic medalist in swimming), David Lynch (director), Kelly Slater (surfing legend), Bozoma Saint John (Beats/Apple/Uber), Lewis Cantley (famed cancer researcher), Maria Sharapova, Chris Anderson (curator of TED), Terry Crews, Greg Norman (golf icon), Vitalik Buterin (creator of Ethereum), and nearly 100 more. Check it all out by clicking here.

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34 comments on “Less Hustle, More Art — Moving to a New Model

  1. Thanks for all the wonderful work you do for us Tim! Wish I had the means to support the podcast! Hopefully I will, soon. All the best

    Like

  2. Tim, I want to contribute $2 per month. Looks like we can’t pick our own contribution level? Lowest is $9.95? I would also recommend allowing recurring annual contributions. From my experience, annual subscribers tend to be higher quality/lower churn. Plus it’s not as psychologically painful bc you aren’t seeing a charge each month. It’s just once a year. In my case, I would be happy to contribute $20/$25 per year.

    Liked by 1 person

    • I agree with Rich…$10/mo being the lowest is almost equivalent to a Netflix subscription. I listen to about five podcasts regularly. I could not / would not afford $50/mo to do so. I understand what you are trying to do, but if you are targeting the average listener, I don’t think you provide enough options on the low end.

      Like

  3. Happy to contribute! Agree that a lower option would probably get more contributions. I hesisted for a moment before signing up, but would have done it without hesitation at $5 a month. (Which is about 8.50 in Canada anyhow). Love your work and glad to support it!

    Like

  4. I appreciate your intention here, but #1 feels a bit disingenuous. The advertising reads on your podcast are the same products I hear on every other podcast targeted to young, tech-savvy men.

    Like

  5. I think I want a beer koozie too! Whatever that is!

    I rarely listen to the podcasts even though I know a lot of them are excellent. I only tuned into this because of the title…

    I think mainly because I’ve been a person who hustling more and going beyond some of my comfort zones is where I need the extra boot in the a$$!…(from what I’ve seen from some of your comments I didn’t even need to do that with ass!…oops!)

    Anyway, the value you bring is worth something for sure! More then likely you could get enough even from voluntary contributions to be worthwhile.

    Liked by 1 person

  6. Hi Tim and crew,
    I agree with others. I would contribute $2 to $5. There are other podcasts and public radio shows I support monthly.
    I’ll still be listening and will keep reconsidering as I do.
    Thanks for all you do – the show, the research, the donations…

    Like

  7. Register as a Content Creator so you can receive Brave browser crypto from visitors . I first heard of brave browser from you btw.

    Like

  8. I would love to help. But 9.95 minimum USD makes it a much higher minimum in AUD and puts it out of my range.

    Great idea though. I really loved the Amanda Palmer interview and her subscription model made a lot of sense.

    Like

  9. Tim, could you please also enable a $1 upwards option to support you via Patreon? I find that he network effect on Patreon make sense for having this level of support available, every single $ cumulates very fast, giving you even more freedom to focus on the stuff that really matters to you!

    Like

  10. Dear Tim,
    I’m very glad to have the opportunity to support you and your work directly which I immediately did. I hope the broad support of your community leads to more freedom for you to come up with some new and refreshing ideas. Please surprise us with something revolutionary like you did to me long time ago with your ideas of a 4 hour work week.
    Best wishes,
    Thomas

    Like

  11. TIM – you’ve made a massive error – PLEASE enable us to make SMALLER CONTRIBUTIONS and you’ll never need advertise again. I.E. I’m not going to give $10 a month, but am happy to give $5 😉

    Like

  12. Nice to see you move to a user-supported model, I agree that it’s the best way forward in terms of revenue generation. Would it be possible to get more blog posts? I love the podcast but I really enjoyed your long-form essays, the “old Tim” if you will, no expectation or anything I still love the podcast, just something I’d like to see more of :).
    Thanks,
    Alex

    Like

  13. Well, I guess is not a surprise after I heard your podcast with Ramit Sethi. I bet he encourage you to do what he does which is overcharge for his content, just to say that someone paided 1000$ and hour to hear him talk the same things over and over again whitout any real useful content. In my case, I don’t mind to listen a couple of minutes of ads, which in many cases are good things you tested. As long as it continue to be free your are going to keep all your listeners and of all the podcast I listen, you are the bes by fart! Un abrazo boludo! Leo

    Like

  14. I just signed up to contribute.

    Before reading The 4-Hour Workweek, I was broke living in my parent’s basement.

    Today, thanks largely to what I learned in that book, I now run a growing online business that gives me the freedom and flexibility to travel all over the world.

    So I’m more than happy to contribute as a way to say “thank you”. And to support the cool stuff that you’re doing.

    Thanks Tim!

    Liked by 1 person

  15. your podcasts have made a huge impact on my business success and life in general. e.g. the flywheel theory inspired me to transform the system of my company=20% net profit growth, and I am a much happier person , So paying 10$ / month= better quality content= more benefits to me . Why not ? 😀

    Like

  16. I love your podcast, but don’t listen to everything. I would love to support but at a different rate than your fixed options. Can you add an “other” amount? I would totally support for a lesser amount that feels right with my budget and use. I imagine getting 2-3 listeners to sopport at the $3-6 range is better than them not supporting at all.

    Like

  17. Tim,
    The thought of lowering the minimum is silly. The reality is that probably 99% of your listeners can easily part with $10/mo (the price of two Starbucks lattes) if they feel that what you do is important enough, and that there’s enough value in what you’re offering. Though I was thinking it would be nice for you to have different tiered options. Like the live video Q&A for the $10/mo and up folks, then some better and more exclusive opportunities at the higher price tags. I like the idea of the Q&A but the likelihood that I’ll actually get to ask you a fruitful question is pretty low. Neil Strauss has his live telehangs every few months which are interesting but when he opens it up for questions it’s never something that can actually help the group that’s listening – it’s always people looking for very specific advice about their exact situation, and seems like a waste of time for everyone else (maybe you could pre-select the questions?). I’d gladly put up $50/mo for the next 6 months if you will let me ask you one question per month that you personally answer (or somehing else that’s slightly better than a Q&A with thousands of other people). Otherwise I’ll still sign up for the $10 or $20/mo plan even though I don’t listen to most of the episodes now days because I’m so busy, but I love your cause and everything that you do and have done to help me grow.
    Thank you and please keep up the great work.

    Like

  18. I’ll be able to support until we close on our new house.

    Have you considered registering as a Brave Content Creator? https://creators.brave.com/

    Brave is a web browser (Naval uses Brave) which has optional ads at the browser level. Ad revenue is distributed to users who can direct where funds are distributed. I currently have ~$10/month that is not allocated.

    Like

  19. Thank you for elevating your work to a new level in my mind. As a supporter I feel like I’ve just matriculated Tim Ferriss University.

    Like

  20. Hi Tim, glad to see many comments pointing in the same direction I immediately felt when seeing the contribution options. Spending $10 on Netflix (my only paid video service, not watching linear any more), $10 on Spotify, $10 on a selection of digital newspapers (Blendle here in the Netherlands) is a good price point for broad, indispensable stuff. Just joined a $5 Medium subscription, which is a feel good amount for me, nice balance between thankfullness / wanting to support / feeling part of … and price in relation to other subscriptions. Before clicking I expected a similar $5 price point. Finding $10 as the lowest option up till $1000, made me not only not consider immediately joining, but also making me feel kind of ‘bad’ for deeming the lowest entry point in such an extreme broad range too high to feel comfortable. Beware this might even disengage (cognitive dissonance and all…) some of your supporters, some experiments can hurt your base. All depends if you’re optimising for financial outcome or engaged base / financial outcome combo. I do feel the closed supporters group is a great way forward from your current giant base. My advice: hide the ‘golden’ options on a separate page not to affect the fuzzy feelings that should be rewarded even to modest contributors and add lower-amount options. A broad base of financial support seems to align with your goals sharing your great stuff with the world.

    Like

  21. $1500.00 tent… shelter/structure…. whatever! The Shiftpod is cool but come on, seriously? If that’s what it takes to be away from home then either you are way too wealthy for your own good or you have lost track of what it means to be away from home or both.

    Like

  22. Oh. I just worked it out.
    I totally get having $9.95 as the minimum.
    Guys. There is always a way. Just work out what to are willing to give in the year. Then sign up and cancel after the number of months you can manage for the year.

    Like

  23. Please add some cheaper options – i.e. $5/month, or $20/quarter! There’s a lot of us student-types out there that would support you if it was in-line with our budget! – Poor Surgery Resident

    Like

  24. Love this business model experiment Tim! As a fellow Austonian, I’m Keeping it Weird with you 🙂

    Also love that you are keeping the recommendations in the Friday email – they expand my horizons managibly (2-3 things to investigate a week!) Have to say that my absolute fav share is the guy with the Maracas. That is a person who learned to throw a punch!

    Looking forward to seeing your results 🙂

    Like

  25. Hi Tim,
    I happily support three other podcasters. I was excited (yes, excited) to support yours as well. But I can’t afford the 9.995. I thought it might be a pay what you can afford, and I can afford 5.00 per month.

    Like

  26. To Tim and/or his team, I am very upset.
    My name is Nicholas and as a proud Australian and a massive beer fan. This is why when hearing that there was NOT going to be Stubby Holders “beer koozies” I had to protest.
    Elon has sold a hat as a product which shows that a single product shop could be possible and with a Stubby Holder store you could guarantee at least have one customer (myself).
    Please take this into consideration.

    Like

  27. Hi Tim,
    First a question. You have often mentioned the Graveyard Book as the gateway to fiction. I am seeking a gateway non-fiction book accessible to my 12-year-old daughter. She is an excellent reader but needs a little help to get over the hill to see what a wealth of information is available to her in the realm of non-fiction.
    Additionally, I support one creator on Patreon who is passionate about something that is very important to me. I am not a wildly successful entrepreneur, so I do this at an amount more modest than $10 per month.
    I am on your site today to sign up to support you in this same way. My contribution may be little more than a token of appreciation, but I am interested in doing that.
    I listen to all of your podcasts, so should you add a choose your own amount option, feel free to only mention it there.

    Kind regards,
    Ben

    Like

  28. Is there a “half-way” support? Something where I pay (e.g.) 3 US-$/month without the ask-questions option (but maybe with the “get the recording of the questions”)? I would like to support your podcast, but shy away from 120 $ / year…
    Thanks and regards, Bjoern

    Like