How Facebook's #30 Employee Quickly Built 4 Businesses and Gained 40 Pounds with Weight Training (#75)

Noah Kagan on The Tim Ferriss Show

Noah Kagan was #30 at Facebook, #4 at Mint.com, and is the Chief Sumo (founder) at SumoMe, which offers free tools to help grow website traffic. To keep things extra spicy, he’s become a taco connoisseur and created 4 separate products that have generated more than 7 figures.

This podcast conversation is about all of the tools and tricks he uses to do it all.

Noah was my co-teacher in the “Starting a Business” episode of The Tim Ferriss Experiment, which is now the #1 TV season across all of iTunes. In the episode, we help a novice entrepreneur named Cindy to develop and launch her business in a single week. See all the details here, and be sure to watch the bonus hour of behind-the-scenes footage.

But back to the current podcast…

Noah and I cover a ton, including his favorite tools, apps, books, routines, and more.  It ranges from apps for preventing distractions, to how he blocks out time every Tuesday for learning, to how he gained 40 pounds of (mostly) muscle in the last six months or so.

If you loved the resource-rich business interviews with Ramit Sethi and Tracy DiNunzio, you’ll love this one.

So, here’s the interview, chock full of tools, cursing, and sexual innuendo…

You can find the transcript of this episode here. Transcripts of all episodes can be found here.

#75: Tools and Tricks from the #30 Employee at Facebook
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This podcast is brought to you by Athletic Greens (AG), my all-in-one nutritional insurance policy. It’s a whole food-derived greens powder that I’ve used since 2008 or so to cover my bases in a busy world. If I need to skip meals or eat sub-optimal food, AG allows me to worry less. For travel, I take pouches with me to prevent fatigue. For a limited time, you can try AG at 50% off! Click here.  It ain’t cheap, but I find it totally worth it.

This podcast is also brought to you by 99Designs, the world’s largest marketplace of graphic designers. Did you know I used 99Designs to rapid prototype the cover for The 4-Hour BodyHere are some of the impressive results.

QUESTION(S) OF THE DAY:  Are you afraid of doing the “coffee challenge” that Noah describes? If so, why? If not, please do it and share the results in the comments. Feel free to share any other experiences with “comfort challenges” like those in The 4-Hour Workweek.

Scroll below for all show notes, links, resources, etc….

Enjoy!

Subscribe to The Tim Ferriss Show on iTunes.

Non-iTunes RSS feed

Links from the Episode

SumoMe: website, Twitter, Facebook

Noah’s blog

Peter Thiel

Alfred App

Facebook Newsfeed Eradicator

Schedule Once ($99 a year option)

Andrew Warner

Followup.cc

Perch.co

Myfitnesspal.com

Quest protein bars

Tuft and Needle

My Pillow

Parachute bedding

Steve Pavlina

Tucker Max

Monthly 1K

Darren Rowse

Shane Snow

Taco Deli

Gary Halbert Letters

Kopywriting Kourse

Draft

Hemingway

The Pleasure of Finding Things Out – Richard Feynman

Mybodytutor.com

Coach.me

Stickk.com

Dietbet.com

Withings Scale

The Online Coach – the SHUL workout

Pavel Tsatsouline

Travis Brewer

Email1k.com/tim

RAD Roller

Evan Williams Bourbon

Charlie Hoehn

Videofruit.com

Nutribullet

Datpiff.com

Travis Scott

Wale

Promise Ring

Router that Noah recommends

Books Mentioned

The Martian

Go the F**k to Sleep

Who — Here is Noah’s short and personal book report on Who. I have about 10 pages of notes from this book. It’s well worth purchasing (I prefer Kindle version so I can highlight and export).

The 22 Immutable Laws of Marketing

Essentialism

The Ultimate Sales Machine

Million Dollar Consulting

The Sales Acceleration Formula

Smartcuts

SPIN Selling

Ogilvy on Advertising

Small Giants

Surely You’re Joking Mr. Feynman!

Starting Strength

Practical Programming

Show Notes

Noah’s ad for living in Austin, TX [1:39]

Noah’s favorite tools he’s using right now [6:26]

Noah’s health/fitness routine [13:43]

Noah’s mattress and bedding recommendations [17:08]

Why Noah organizes his dollar bills in his wallet [25:14]

What the coffee challenge is [30:54]

The 3 most important (but undervalued) things people should spend more time learning [45:43]

What REALLY changed the game for Noah in his writing style [47:59]

Why Noah blocks out 2 hours every Tuesday morning just for learning [58:54]

Noah’s tips for adding muscle [1:03:01]

Noah’s business rules [1:17:00]

Noah’s challenge to build your email list (prize included) [1:27:00]

How to get a custom email address added to your Gmail [1:33:30]

The Tim Ferriss Show is one of the most popular podcasts in the world with over 400 million downloads. It has been selected for "Best of Apple Podcasts" three times, it is often the #1 interview podcast across all of Apple Podcasts, and it's been ranked #1 out of 400,000+ podcasts on many occasions. To listen to any of the past episodes for free, check out this page.

484 Replies to “How Facebook's #30 Employee Quickly Built 4 Businesses and Gained 40 Pounds with Weight Training (#75)”

    1. #NOAH

      Results: 0 to 12,212 emails

      Ok, let’s dig in. I help run a company that was founded as a small main street butcher shop in 1962 by my grandfather and great grandfather. We now have 4 supermarkets and over 300 employees.

      We also have a rewards card that allows customers to get sale prices, deals, etc. Part of the sign up process requires them to register with an email but this is only used to deliver coupons which happens automatically. We were in the same position as Tim prior to him stepping up and doing something with all these emails he had collected over the years on his blog.

      This podcast was the kick in the ass I needed to put our list of emails to work. But, I like to do things right so I didn’t just log into mail chimp and blast everyone.

      After listening to the podcast I decided to completely re-build our company website to make it 100% responsive and design it in a way that funnels people into signing up for our email list (I went from a wordpress.org hosted on mediatemple to squarespace for anyone interested). The new version of the website (www.labonnes.com) went live at 7:30pm on Tuesday, May 12 and within a few hours I had 6 new subscribers just from regular visits.

      On Wednesday, May 13 I spent my afternoon designing the mail chimp newsletter template and importing our rewards card list. Around 6:30pm I sent the email to 12,212 people! It was super nerve-racking and I must have re-read it 50 times.

      The email went out in 2 separate groups due to store locations and the feedback within the first hour has been amazing. I have had 14 personal replies thanking me for sending it and the initial metrics are promising as well.

      What have I learned?

      #1 the facebook newsfeed eradicator is amazing.

      #2 trackpad speed takes some getting used to.

      #3 there is nothing like a good challenge with a deadline to get a “not urgent but important” (hey Stephen Covey) project done which would have taken weeks otherwise.

      So thanks for the push Noah and Tim 🙂

      Cheers to growth,

      -Rob

      P.S. I posted this comment on my personal blog with screenshots as proof [Moderator: link removed]

      1. Okay so I was really hoping to get to hang with Noah but man, I think you took the cake on this one. Really impressive stuff.

      2. Hey! I know you’re busy, so I’ll keep it short and sweet: I know you are obsessed with deconstructing skills (from swimming to languages and making money), but there’s one uber-important skill which I have never heard you talk about, which are social skills. Essentially, how do you walk into a party and just get into a group, be socially accepted in the group and make friends. It would be an incredibly addition to my life (and many with me, I believe) if you did something like this, especially for mini-retirements. The biggest counterargument I heard to mini-retirements is “won’t you get lonely”.. And they make a good point!

        Thanks in advance for taking the time to read this!

    1. Just worth mentioning Vans are not “good” quality shoes. Good quality shoes would be : Edward Green, John Lobb, Gaziano Girling, St Crispin’s, etc.

      I do endorse owning a good pair, just like owing 1 good MTO suit.

  1. What if you already did this but used your personal email address before listening to the “+@gmail.com” part…lol just count ?

  2. Noah, check out John Sandford if you haven’t read his Pray series. Good alternative to Jack Reacher. Love Sandford’s writing, so concise.

    I’ve been using Boomerang for gmail but like the look of FollowUp so will give that a whirl. Thanks both for a great session.

  3. Noah is not only smart but he’s a good guy. I’ve purchased his products, done the “Coffee Challenge” and even gotten his personal feedback on email. He knew I was a Baby Boomer” and he talked to me anyway! His stuff has been really helpful in my latest reinvention.

  4. I don’t usually comment Tim but I had to write this. I work as a confidence coach for a company in London and one of the exercises we do is go into a coffee shop and ask for a free coffee. But do you know what? You would be AMAZED how often you can get a free coffee just by asking. That’s my challenge for you Tim 🙂

    1. Hahaha… I’ll give it a go. I wonder if free or discounted is easier? Could it be the case that since a discount requires some weird move on the registers, that free has a higher success rate? Interesting stuff, for sure.

      1. Discounted rate + batting those big ol eyes + a big ol smile = winning. Most service places have a “service industry” code for discounts. Girl barista vs guy barista impact conversion rates.

        If I recall correctly, Tim has a little blurb in the 4HW where he does essentially this with a maiden in a tree house for “lodging” (cough) if I recall correctly — he suggests to use senior student or adorable man discounts for car rentals and it works great for phone plans, internet, utilities, insurance.. more than you’d imagine. Point being: life is negotiable, ask before accepting the rules.

        Charm is the hack no one talks about.

        Thanks for so much value in everything you produce Tim.

        Loved the show and am anxious for more extras.

        -Denny

      2. I think free is easier because it can be written off as wastage. Coffee baristas rarely have their emotions spiked by customers so when you break the phatic pattern they’re running, you become instantly memorable and can score a lot easier (and not just coffee!)

  5. Tim – lot of people over here in the uk keen to watch the tv show – any progress in getting it available for the non-us based audience ?

  6. Increasing your trackpad sensitivity sounded like such a stupid suggestion.

    But after trying it out, never going back. IT’S Great…my computer is now on roads. Definitely recommended, just take the transition slow, and don’t pull your neck trying to keep up with the cursor.

      1. I like roads. Your comment made me feel your computer was James Dean in his Porsche 550 Sypder speeding towards death. Let´s make this a thing.

  7. Tim to reach much more people (maybe you can track it): for those like me who are e.g. from Germany, make sure the know what to do to see your TV show. I couldn’t “open” your link because of the COUNTRYSETTINGS – on the bottom of your start site there is a country flag and you HAVE TO choose the american flag!

    1. That’s why I have beside my German account also a U.S. account for all the sweet stuff you can not purchase in the German iTunes store. So if you have a credit card, no problem. But I would love if you would make the TV show available on YouTube.

  8. Tim and Noah, awesome!

    I’ve commented on Noah’s blog here and there – I think – and feel that the dude is a boss. Great leveraging guy, like yourself, TF.

    As for the comfort challenge I dove in over the past few months. First, I deleted 3400 blog posts and my old blog last year. Then I started publishing eBooks; HUGE jump for me. Now I am publishing 1 eBook weekly, one, 5,000 word blog post weekly, a weekly podcast, I run my online businesses, blog comment like a mad mad, and do all the stuff one does in paradise, like fighting off spitting cobras and stopping dogs on the villa grounds here from killing chickens. Seriously, I tackled the spitting cobra last week. Not literally.

    As for what’s going on, going forward, maybe 2 eBooks a week. We’ll see. Perhaps an online course. But more than anything, diving into super uncomfortable moments is freeing because it proves to you what you CAN do, not what you CAN’T do, or shouldn’t do. I love it, although at times, the comfort challenge can be maddening, especially reaching out to influencers for promotions….but hey, I scored Chris Brogan’s endorsement for my eBooks and since he’s a NY Times Best Seller I guess that counts 😉

    Fab job guys. Keep on inspiring!

    Ryan

  9. #Noah

    Couldn’t keep up with his instructions. I had to stop, pull over, and rewind the podcast. Just started a mailing list and posted my pic and email address to start it! 0-100….lets go!

    The most important thing I have learned is the simplicity of developing a mailing list to get connections.Let’s take action.

    1. #NOAH

      I have grown my business and emails 0-1. I think the people that like me are just faking it. Lol, today I am putting it all into play on Facebook. Twitter didn’t listen to me that well so far.

      The biggest thing that I learnt was it felt good to put passion into words for the actual newsletter. I need to do my research more for that exponential growth in subscribers.

      Hey thanks for your time.

      [Moderator: link, etc. removed]

      to be continued…

  10. #NOAH Yes, I did the Coffee Challenge as a part of Noah’s 1k business course (which is pretty sweet). I went to a local coffee shop in my town(I live in a small town in Ohio. Only other place would have been McDonalds) and yes, this was very uncomfortable to do. I feel the reasoning why it is so uncomfortable is because what did I do to deserve 10% off? Other than asking, there isn’t a reason.

    But, what I learned out of it is this:

    1) It gets you out of your comfort zone. Going to a restaurant is a simple transaction, I order, I get my stuff and I pay. So, you never think about discounts for things like that.

    2) You can snowball it into bigger things. For the most part, I’ve sucked at negotiating. But, just by asking for this 10% for no reason it allowed me to put it towards big wins. Cars, homes, credit card limit increases (if you get the right people. You can do this) or raises at your job. You don’t have to limit it to just discounts.

    Now, the big question is, did I get my discount? Indeed, I did! A lot of places to give 10% for different things. It could be a student discount, a company discount, or you could just be a kick ass customer at a place and they want to give you something back. So, don’t be afraid to ask at best you get your 10% at worst, you have to pay full price for your coffee.

    1. #NOAH

      Hey Tim and Noah. Thanks again for setting this contest up. For ease of reading, here is my signup results in one easy-to-digest document.

      Inside you’ll find the results I got, what i did to get them and the lessons I learnt. And maybe a funny photo of Noah… maybe. 😉

      GET THE BREAKDOWN OF THE MYSTERIOUS MISSION HERE:

      https://docs.google.com/document/d/1jjFizhDLKoPt4RuB4xb9gUNHdi9YWQznTPai-SUZ7M8/edit

      Happy niche building,

      -Amanda

      And one more for good measure:

      #NOAH

  11. a question for noah,

    you said that it didn’t really matter if you have 500 friends or 5 on social media when sending out your new newsletter, but you never really elaborated. how doesn’t it matter? im a person who doesnt really use fb and literally have 10 friends. i also happen to be doing the keto diet, and i know that it would fall on deaf ears if posted. not trying to be shitty, just trying to understand. how does that not matter?

    1. I think what he means is that we all start at the same place, when he started APPSUMMO, he didn’t have a big list of people. You just start, and grow it from there, one person at a time.

  12. Great podcast Tim. I love how you’ve included the links to all the books and other useful materials mentioned in the podcast. I’m a musician, graphic artist and writer and looking to expand my reach in all these areas and the ideas you discuss really have me thinking in new ways.

    On a tangent, it was great to hear you mention playing D&D and listening to metal in high school, I was right into both as well!

  13. Great podcast Tim. I was already familiar with SumoMe and have bought a few of their online tools so it was interesting to hear you and Noah speak. I love how you’ve included links to the books and other materials mentioned in the podcast, it makes it so easy to check out further resources.

    I’m a graphic artist, musician and writer looking to expand my reach in all these areas. Listening to the ideas you discuss has really got me thinking in new ways, I’m hooked!

    On a tangent, it was great to hear you mention playing D&D and listening to metal in high school, I was also right into both. I still love heavy music, fantasy and sci-fi and hope to apply what I’m learning from your book and podcast to help me spend more time on music, concept art and writing fantasy fiction.

    I always look forward to seeing who you have on the podcast. The Arnold Schwarzenegger episode was a favourite of mine – great interview!

  14. you should try video record your podcast’s sort of like Joe Rogan does. Would love to watch a podcast of yours, it sounds like you have a lot of fun with all the wine haha

  15. Tim, I have listened to nearly all of your podcasts and I found this one the best one yet. After listening to this on my long drive to and from work today I rushed home open all the links and look up all the books you both spoke about

    Thank you

  16. Noah and I cover a ton, including his favorite tools, apps, books, routines, and more. It ranges from apps for preventing distractions, to how he blocks out time every Tuesday for learning, to how he gained 40 pounds of (mostly) muscle in the last six months or so

  17. #NOAH , I just moved to a new city a few weeks ago, and I had a business idea that I wanted to test. I created a simple landing page with an email sign up form and posted a Facebook ad. I just got my first signup in the same day! 0-1 in 24 hours. And hopefully a lot more to come..

  18. #NOAH

    My results:

    A very good list of 100’000 people (French speaking, on the subject of meditation).

    Lesson learned: give a lot of value, you will then have followers that will stay and interact for the long time

    1. 100k that is awesome Cedric what tactics did you use to get that many so quickly? I need to do whatever you are doing!

    2. If you adjust you settings on FB so that your posts can be seen by everyone (or maybe it’s anyone) that post will wind up in a general stream: friends of friends of friends) just do it! What have you got to loose?

      Mine’s going up in 5 minutes!

  19. Hey Tim,

    What was that Chinese acupuncture thing you mentioned in the episode? I forgot to bookmark it.

    Thank you!

  20. Wow. Last episode with S4my was my favourite ever. This one just blew that out of the water. Loved every minute of it. Thank you Tim and Noah for the tremendous blow of value.

  21. Clicked on the links. Led me to itunes channel. Everything promptly shut down four or five times whenever I tried to click on things. Are you on Youtube at all? Anyway, I tried . . . all of it sounds interesting.

  22. Just listen to the Podcast and took a picture of my current “office”.

    Location: Buxton, NC(middle of the ocean)

    About to post the pic to my insta and get a bunch of new emails for my iPhone photography blog!

    You guys are changing the world and disrupting the economy. I love it! Consider me a 4WW cult member

  23. #NOAH

    Awesome interview! Been loving Sumome – have added at least 30 emails since January of this year. Which is small to most but means 30 extra people in the audience for me! Definitely learned that you don’t need to wait. Use what you have now!

  24. Amazing episode! Noah and Tim, you did a great job making this the best one yet!

    – Loved the athletic greens triple up sell sales pitch before the purchase was complete. It had me cracking up so hard with the “No thanks, I’m okay with my current energy levels, my relationships…” Haha this HAD to be a business growth idea from Tim, amazing. (Thank you for the 50% off on athletic greens!)

    – The Count of Monte Cristo is awesome you have to watch it Tim!

    – LOVE how you make us take action on this episode (the way to get people to floss is by getting them to floss one tooth)

    – I agree with you Noah, I think Instagram is a great vision board.

  25. Noah,

    If you like Jack Reacher( i’m not a huge fan).

    try out

    http://www.amazon.co.uk/The-Hunter-Victor-Assassin-1/dp/0751545309

    you’ll blitz it in a single sitting, but now he’s on book 5, or so, so it’s ok. High action, non stop.

    Keep up the podcasts guys,

    Still listening to this one, but had to post about that book.

    As a side note: when reading at night, do you use a kindle? paperwhite? or a kindle with a booklight? or reading by lamplight?

    i only just got a paperwhite and am trying to assess its impact on my sleep, moving from a reading lamp.

  26. Hi Tim,

    You interviewed so many wonderful and interesting people. And most of them seem to be your friends. How come you feel lonely and isolated? 🙂 I think there is not enough hours in a day with your work intensity and number of friends to feel lonely. 😉

  27. #NOAH

    Just started hustling to grow my email list a few days ago. Went from 100 (collected in 7 months) to 207, as of today – that’s 107 emails collected in 5 days.

    Biggest thing I learned: Growing an email list has nothing to do with optimizing the opt-in bar and everything to do with, as Charlie Munger would say, assiduity – you have to sit on your ass and DO stuff.

    For this it was manually reaching out to friends on facebook, Twitter, Slack, Linkedin, wherever.

    Credit to Bryan Harris from Videofruit for showing me the strategies I used to finally stop adjusting the share button colors and hustle.

  28. Tim, you have a truly inspirational podcast series. Such great interviews with amazing people! Thank you, from Houston, TX.

    I appreciated the Richard Feynman reference. He is my favorite physicist of all time. More people need to know about him. He spoke about physics with such clarity and ease. There is speculations that he named his theory “Quantum Electrodynamics” (QED) as a play on the latin QED phrase “quod erat demonstrandum” which translates to “it needed to be proven” (or some variation like that). I wouldn’t put it by him because that’s his kind of humor.

    My email list challenge is starting slow, but I’m hoping it will gain some momentum. My network would rather reply with witty comments than actually sign up.

  29. #NOAH

    I went from 25 emails to 25 emails (that’s not a typo). It’s only been about 14 hours, but Noah got 2 emails within the length of the conversation about the technique, so I had higher hopes. I posted on FB and Twitter, a picture of myself, and a note asking others to join me in starting a business that also helps us fight GMOs in our food.I expected to get at least as many emails as Noah did by now.

    I learned 2 things: It’s not as complicated as I’ve been making it, but it’s also not quite as simple as Noah makes it seem.

    I’m here to learn, because I’m ready to take my family’s lifestyle out of the hands of our employers. I will take advice!

  30. #noah

    This episode was packed with so many gems! I included it in my new blog post of podcast episode pics for business growth. I’m starting a new online biz as a course designer – which I’ve been doing in my day job. My website is still in need of design and I have a list of zero followers today. I’m planning to start a 2nd podcast that aligns with my new biz. Will take the steps suggested to build a list of people whom I could get input from on podcast topics and who might like to create a course to serve their following. Very pumped! I would be psyched to spend a day working with Noah’s team!!

    Thanks Noah and Tim! And Noah, thanks for speaking at Social Media Marketing World. I attended your session. Gained several ideas and have been acting on them. Vickie

  31. #NOAH

    Results – I have an e-mail list I’ve been managing via MailChimp that is about 8 e-mail addresses. I am going to try the tactics of posting on social, change my signature, and also ask the posing question of “what problem can I help you with?”

    Lesson – Pick one goal. For a small start-up, I think it’s way too easy to concern yourself with a bunch of different metrics. I have been trying to take the “one metric that matters” approach, but it’s hard to stay disciplined. So it was good to hear this again. I also really liked the idea of scheduling time for learning. 🙂 Also, adding a link to your e-mail signature. Great stuff.

  32. #Noah

    Great takeaways from this talk! So much value! Got motivated, out of the couch and started an e-mail list revolving around my journey on becoming a Dive Master in Costa Rica. What I learned during the talk was how easily expensive and complex products actually might turn into excuses, while your simpler tools are waiting for your usage…

    Took Noah’s tip about contacting your “favourites”, which was an Australian Rotary Club in my case. Got one reply to my mail [Moderator: email address removed] in an instant – life is good and I can’t wait for more! Celebrate each win…

  33. Couldn’t catch the instructions on how to access the free course. Can’t find them here either. I’m sure it’s me, but could you please let me know? I’m super interested!

  34. I totally agree on not getting tools or doing stuff that will get in the way (for the mailing list). I don’t know if it’s a law but I if I buy something that I can rent or borrow prematurely it usually results in preventing me from doing the thing it was supposed to help with. For example I purposely have put off buying climbing shoes, knowing it’s better to put that effort into going climbing. I once bought a sail boat and immediately stopped sailing (used to go to the club to do so); now I just go to the club. I used to put off writing because I didn’t have the write “setup” but now I just type on my iPhone in the Notes app. Life is much simpler this way. Same goes for writing software, often people want the perfect “setup”. All the best engineers I’ve worked with start with what they know and what is easy and work from there. I once tanked my first startup by rewriting the entire system instead of just letting it be imperfect. Can always add optimizations later. Right now my brain is saying I need a web site just to post, LOL. How ridiculous 🙂

  35. #NOAH

    I did this exercise this morning and have gone from 0 to 2 e-mails in several hours. Okay, not amazing success, however I suspect that’s not the point of this exercise. What I like about this is the mental barriers of starting something are broken down by doing something so simple. I often think about sharing my knowledge and growing something, but that’s how it always ends: as thoughts. Now at least I have two people to create content for – that’s awesome, I already have motivation to continue and have started crafting content on biohacking. The most important lesson I learned from this simple exercise: don’t convince your self mentally of you limitations, because it’s so easy to do and you’ll become limited very quickly. Act now, starting with something that takes ten seconds (like this exercise) and cruise from there.

    -Stephen

  36. Do Tim and Noah have to use a service like Constant Contact to avoid being labeled spammers when they develop and use these huge mailing lists?

  37. #NOAH

    I grew my email list from 2000 to 10,000 in ten months, after migrating my list from SBI! (yuck) to Aweber and using SumoMe popups. Note that the list was around 9,300 when I migrated, but I lost most subscribers because they thought the “please reconfirm” email from Aweber was spam.

    Most important lesson: content upgrade! I already had several pdfs (jazz guitar lessons) I was giving away for free throughout the website. I converted the ones that had the most downloads/traffic to Leadboxes (see Leadpages) and started to get 1000 new email subscribers per month. Ka-ching!

    Thanks,

  38. Hey Tim / Noah,

    Great Podcast (as always). A quick note that I jumped out of my seat with excitement when Noah mentioned the Nutribullet. A quick shake everyday is about as fast as a glass of Green Athletics (which I also use), and love it.

    A note of caution for readers, I ended up changing my Nutribullet for the NutriNinja after reading consumer reports of Nutribullet blades breaking into smoothies. Loving the NutriNinja for over 1 year now.

    Simply search Google for Nutribullet Consumer Report.

    Cheers,

    Kevin

  39. Tim you should check out BeeKeeper for achieving habits, goals, etc and add to the list. It keeps you focused on doing the work daily (the processes) over pie in the sky goals. You can pledge dollars to keep it interesting.

  40. #NOAH

    2) 48 responses via google forms/sheets. After each user entry an email is sent to our inbox via custom google script. This is for a pre-verification form for a medicinal cannabis collective in Los Angeles.

    3) Biggest challenge is getting into the mindset of patients/members and incentivizing them to take advantage of technology for the sake of time and efficiency. Most important lesson learned: 1) what i think is best may not be 2) difficult to push efficiency for medicated patients

  41. Another excellent Pod with Noah.

    Most of us Boomers eye glaze with the apps stuff, but the body building resonates as we strive for blue zone immortality.

    Those of us who lift and run actually enjoy getting older.

    Of course, you legitimized the space amongst X’s and Millinials with 4HourBody, but the Rippitoes and Aragons–and even the experience of Mr Alexiev and the Bulgarians in several Olympics continued with Arnold, Franco and Lou.

    Hard to follow all the frantic entrances to the space –from the Marvel actors to the Rich Roll types and the banana loading fruitarian body builder in Colorado.

    My read is that you are forcing the medical infrastructure to more seriously consider lifestyle choices ordered by Ornish, Atkins, Onit and “The Starch Solution.”

    Look forward to what the body building young ones in Silcon Valley and Austin bring to the argument.

  42. heya. a note about your affiliate system with apple you may be interested in. I followed the link you gave in the podcast to itunes.com/timferriss, whereupon I had to download itunes (I avoid it like the plague, but am keen to watch your new show!). Anyway, it said affiliate in the url and on the webpage I had to click download. so I did. the next screen came up, but then no download occurred. wtf. so i went back to the page and clicked download again, which worked (yay) however I ran the .exe file and it was like, this download is for 32 bit windows and wont function on your PC. who the hell is using 32 bit windows anymore! anyway, I point it out because it’s possible apple are trying to wrought you of your affiliate $. My PC is clean and mean, with no bloatware etc and has no issues otherwise… Love your work, I own a couple of your books and looking forward to the tv series!

  43. Unfortunately I’m just getting people to like my photo. None of my folks are suscribing. Does anybody have any other advice on getting to go for free?

  44. Long-time listener/fan, first-time commenting here. Hands down, my favorite episode. And most helpful. Changed my mouse speed as soon as I got to my computer after listening to the ep. Gamechanger. And plowing the rest of the recommendations. Love the high density of info. Great work!

  45. Tim,

    Love your book and everything that comes with it, and while I have used most of your strategies for my online store, I am closer to 104 hrs a week that 4 hrs!

  46. Have never bothered to read any of the comments or post my own until this episode. I’ve been a HUGE Time Ferriss fan for years, but this was one of the most inspirational conversations I’ve heard to date. That said, I was all the more inclined to post, hoping to fulfill Noah’s goal of making this the most popular episode yet! He did his homework and it payed off! I’ll be listening to this one again. Thanks, guys.

  47. #NOAH

    Got a post up and email’s to start list. Have a few ideas on newsletter but was stuck on how to get started with the traffic. BOOM done now we wait and do other things to get more people interested.

  48. #NOAH

    As I’m sure many of the readers on the 4 Hour Work Week blog are, I’m a fan of compounded learning, so I’ll be a case study for email subscription growth.

    I’ve had a blog, [Moderator: link removed], for the past few months, and tonight, 05/09, I added an email subscription feature.

    Every day, I’ll post a new Google Doc in the comments

    -detailing how I use the advice from the [Moderator: link removed]

    -showing day-to-day images of the process and results (Mailchimp & Google Analytics)

    -creating video “how to’s” of implementing Noah’s email1k course

    -jotting down lessons learned to help future students

    Here’s the first GDoc:

    [Moderator: link removed]

    If you have any suggestions or thoughts on what you’d like me to write about, leave a comment.

    *I see in the comment rules to not put personal URLs. If you’d like me to change anything or stop these daily comments, please let me know.

  49. Hello, really great podcast. Took lot of notes and learned a lot.

    I did not do the coffee challenge but I’m going to move to another condo soon. Visited one that I liked friday, listened to your podcast yesterday (saturday) and today asked a discount and got -8.xx% after negotiating.

    It may seems normal for a lot of you to negotiate the price when renting an appartment but I’m a social anxious introverted guy (working on it) and I never negotiate anything because I try to avoid “conflict” as much as I can.

    So many thanks to Noah for the challenge and you Tim for the podcast. As I said, I learned a lot but you also made me save many hundred Euros for the next 12 months, at least ( one year contract).

    Have a nice day.

  50. Want to see how the coffee challenge is done? I did not get 10% off, I got 65% off. Just cause I was chill, appreciative and laid back. Check it out here: https://www.youtube.com/watch?v=ofJG3T_A3H4

    Don’t worry Tim, I did not drop your name at the shop. I did have to give credit on the video edit tho. If you want me to remove the annotation, I will. Let me know dude.

  51. YouCanBook.me is a FREE very good alternative to ScheduleOnce for 1 person (Note: For teams you have to pay). I just started using it and I’m very satisfied with it.

  52. #NOAH

    Great Podcast Fellas! Ok so i have 15 subscribers on my list (out of 67 views).

    I’ve been kind of lazy, just set up a few things and let it run.

    I’ll give the full details for everyone to see and use when i hit my min target 100 which should be by tomorrow night or the next day. My mailing list is all about building muscle, getting stronger and burning fat, i’m all about the jacked and tan lifestyle so it works in my favor.

    List things i did;

    1. start a free wordpress dot com blog.

    2. got a free landing page with email capture.

    3. write one 750 word article about ‘the dark side of dieting’ posted it on three relevant forums.

    4. Went on 3 groups i’m joined in on FB posted a message outlining what i’m doing.

    5.Went to bed.

    6. Sunday night – checked my stats (did step 1 – 4 on friday arvo)

    I could be a tone more proactive – So in light of that i have 5 more free ideas i’m wanting to test and i’ll double up on the winning things i am doing. I really hope you guys have a crack, its actually FUN. It also occurred to me that if i cant get 100 people to take something from me for free, i should probably just give it up now. See you all at 100

    P.s any one who gets 500 i’ll buy them a beer legit!

  53. #NOAH

    In addition to 2-3 new contacts being captured through my website every week…

    …The most important thing I’ve learned from this activity is that growing your email list is one hell of a motivator. There’s nothing like receiving a brief reminder every few days that people are interested in your product!

  54. #NOAH

    I have grown my list from 0 to 10 in a short time in a luxury related site.

    The most important thing I learned was that it’s so important to a/b test the text in the opt-in box because it changes the conversion rate dramatically.

    I will be glad to be coached by Noah

    🙂

  55. #NOAH

    So I cheated a little because i’ve followed your stuff for a while, and installed some lovely SumoMe plugins last year. I started a UX design blog (ok last september) got it to about 120 subscribers… then got distracted with my other business and stopped.

    But then I heard this podcast and decided to spank out a few links to my older articles and guest posts with links back to my site http://uxmessiah.com/ and BAM… 202 subscribers (who are now getting autoresponded hard)

    No new content, just linked to old stuff.

    Here’s one of the articles I linked to on twitter: http://uxmag.com/articles/want-the-best-user-experience-make-it-harder-to-add-features

    Love from Berlin!

    J

    P.S. I was featured as a testimonial on SumoMe last year. Love that shit.

  56. I have never commented on a podcast before, but I just have to tell you how fantastic the content was! I will definitely be listening to it again and taking notes (I was running while listening to most of it). Thanks, Tim and Noah – so many great nuggets!

  57. #NOAH

    Email marketing is the 2nd strongest marketing method for my business SnowbaordAddiction.com (youtube is #1 for us), Our emails list has grown 259 users since this podcast. Total email list is 37K

    The most effective change we have made is using a popup window on our website to collect the email address for potential customers. I’d love to come to Austin to meet and work with Noah for a day.

    Thanks

    Nev

  58. #NOAH (+Tim + readers): What are your thoughts on the “What’s one thing I can help you with” strategy if you are a musician about to release a new album? I’m interested in what business need would become revealed by this question, but it seems specific to new business creation. I am unclear how to tie it in to an extant offering. Any insights or advice would be much appreciated. Thanks.

  59. #NOAH

    0 emails. Posted and re-posted on FB. Considering ‘spamming’ all my friends on FB with the link yet done this is the past where folk have immediately ‘left the conversation’. Reactivated my Twitter account also and no emails! Either:

    a) I’m boring/can’t be taken seriously

    b) My friends aren’t interested/they’ve heard it all before

    c) Timeline on FB means not everyone sees what I post.

    d) All of the above and/or something else (topic, perhaps)

    Lesson learned: It’s much easier to actually start. But. Don’t get too hopeful on results (already aware of this from past failures/successes/delete as appropriate)

    Ran an unsuccessful kickstarter a couple of years ago (trying to punt my awesome cheesecakes, or were they that amazing?), and whilst it didn’t work, I should’ve realised I actually established twenty or so potential customers, and for free.

    Cracking podcast Tim (and Noah, of course), and to be honest, the only one I’ve listened all the way through (excuses, I do apologise).

    Cheers, E from Scotland!

  60. Another solid episode with a discussion about fitness. Don’t recall hearing a good description of the strenght, endurance, and flexibility standards that will help optimize life. Have I missed those details in this or another podcast?

  61. #Noah

    Two reasons for commenting.

    The Podcast is excellent and I wanted to help reach your goal of making it the most popular podcast ever.

    I have posted on Linkedin and on Twitter and have added the subscribe to my email list in my email signature (genius idea). Had 36 subscribers to my “Tips on Managing Aged Care patients” list and am hoping for 100 by the end of the week.

    Thanks to both of you.

  62. #NOAH

    I just heard this podcast today! Yikes! Tomorrow is the deadline, so I don’t know how much my email list will grow. As of right now, I have 2 subscribers. And I’m one of them.

    Here’s what I did today: I made one of my books FREE on Kindle. It’s the first book I wrote, and I also wrote a Volume 2 for it. To get the FREE book, you can simply sign up for my emailing list.

    The most exciting thing I learned from your podcast today: There were 2 things (1) the Gmail + address feature, and (2) the way you explained starting an email list from your phone. Amazing.

    Also – loved the story about Noah taking an ESL class. That’s hilarious.

  63. #NOAH

    Results: 4 subscribers to 1,128 subscribers and growing. The newsletter is how to hack your personal finances — the things you never knew that could cost you.

    What I learned:

    #1) Challenge your assumptions. After listening to this episode that you and Tim did together, I felt that there was more I learned than I could write down. I have helped build two different startups in San Francisco, but it doesn’t matter — I still felt I had learned an incredible amount. For example, I immediately implemented to key insights you shared: 1) having an accountability partner, and 2) focusing on only one metric.

    #2) You don’t need to pay for an expensive email solution. I use one that is up to 100 times less expensive, and yet has better delivery rates with all the functionality I need.

    #3) Understand the end-game before you begin.

    Entrepreneurship — building businesses that create value for people — is a lifelong quest for me. Your insight and mentorship would be invaluable.

    1. Congrats on the boost of subs. I am curious as to what your email solution is. It sounds like you have had great success with it.

  64. PACKED podcast! Just implemented the simplest version of the 100 subscriber challenge and got some instant twitter response. (I’m using this too to measure interest in a concept – new emails and market validation in a one-two punch.) And I just handed off SumoMe info to my web designer for our new website. Thanks Tim and Noah. Watch for my post with directions followed on Wednesday after we’ve had time to build some traffic. (Thanks to 4HWW, I meet with clients back to back in one week each month, and build new stuff the rest of the time. Alas, this is my client meeting week, so I won’t get to fully exploit all the great SumoMe tools for the best shot at winning a day of mentoring with Noah. But I’ll get my marketing coordinator at least onto a social media campaign to build the list.)

  65. #NOAH

    I’ve just finished listening to the podcast!

    I immediately started working on an idea. this is what I came up with. what do you guys think?

    I’m starting a newsletter/resource page for people learning to code in Swift. Swift is Apple’s new programming language.

    I never studied programming at school so I know how frustrating it can be to go through tons of tutorials and feel like you’ve only copied code and not learned anything new. Things you can expect on my newsletter/page:

    *Collection or resources on learning swift and programming concepts. (There are a lot of tutorials and videos out there. I’ve gone through so many and I know which ones are worth your time)

    *Reviews of Bay Area Hackathons, Meetup events, development conferences, and programming events. (If you want to go to one with me, hit me up)

    *Interviews of real programmers. (I find talking to programmers very enlightening. I learn a ton of things about what real work environment is like, what people expect you to know as a software engineer, and etc)

    *I’ll be working on developing games / apps for the appstore. I’m planning to document that process. Not only the development, e.a. coding, but post production work like marketing, using social media, and etc

    If you are interested, send me a email I will add you to my list. [Moderator: email removed]

    PS: The most important lesson I learned was to validate my business ideas before committing money and time.

    1. After I validated my idea I got about 10 people signed up to my list. I stayed up all night and made the website and sent my first post to my list. I manually emailed each one of them but I felt so great for each email. Thanks Noah and Tim!

  66. This was the absolute best podcast episode I have ever heard. Thanks Tim and Noah! Noah – I hope you achieve your popularity goal for this episode. It deserves the recognition.

  67. 1) #NOAH

    2) Went from 300-over 3000 subscribers last week

    3) The most important lesson I learned: Set a goal (3000 in my case) and focus on just that and nothing else. Also, the importance of testing and tracking daily to improve conversions (I got a consistent 50-65% conversion across advert channels after nailing down my ideal ads and landing page)

    4) (Pick me Noah!) I did your monthly 1k program and made my 1k in a week last June

  68. #NOAH

    These results are probably not impressive to anyone but myself, but thought I would post them anyway! I was a little late to the party with this episode and I only listened to it today.

    As soon as I had access to facebook, I put on a funny picture of myself and wrote a short spiel about starting an email list. That was 3 hours ago, and since then I have had 7 of my friends sign up. I’ve also posted to linkedin but I don’t really use it, and I don’t use twitter or anything else so facebook is it for easy-access leads.

    So I’ve gone from 0 to 7 in 3 hours. There’s still 2 days left to go so I’m hoping to improve that number substantially.

    The most important lesson for me has been the realisation that there are people out there in my social circle who are interested in what I have to say. I’ve been afraid of putting myself out there for the fear of only hearing crickets in return. The responses so far have been very positive, and a number of subscribers have already asked me for help with specific problems.

    This motivated me a ton, so I registered a domain name and created a super-simple email signup landing page which I plan to use to increase subscribers. I’m looking forward to the next 48 hours and beyond to see where this takes me.

    Thanks for the inspiration!

  69. #NOAH

    Great podcast with some excellent takeaways. I would love to meet Noah to chat about fitness, business, and entrepreneurship. I’m a CrossFit gym owner, ironman athlete, and at the moment dabbling in gymnastics + olympic lifting; trying to become competitive at CrossFit! Also, Austin is one of my favorite cities!

    In 15 months, we’ve grown our email list to ~2,000 at Urban Life Athletics. We’re opening several new locations and need to build our web traffic + email list in the process.

  70. Great podcast episode, couple of questions though: Doesn’t gmail restrict the number of emails one can send at one time? How do you automatically add an email address to a contact group in gmail for someone who wants to sign up to your email list?

  71. Best. Episode. Ever. (So far). I say this because it actually got me up and doing something. I only listened to it today, made the post for the email list as Noah instructed (I did both Facebook and LinkedIn), and after only two hours have 4 subscribers so far.

  72. #NOAH

    This is my first post ever! Awesome content Tim and Noah. Thank you guys so much for sharing your tips and tricks for absolute beginners. Also I have purchased a copy of the ‘The Tim Ferriss Experiments’ and love it!!! Especially the one on starting your own business. The behind the scenes on that episode was very helpful because it dug deeper and went to the core of the problem. As I was watching the episode I could actually relate to some of the fears Cindy Manit on a much more individual level. I felt like Tim and Noah, you guys did a great job unearthing the situation. And I have to add in; hats off to the camera crew for capturing Cindy’s emotional situation so well!

    Ohk back to the challenge. I do not have a business/mailing list/product yet. I have taken up this challenge to test whether the theories that you guys mention would work (and also to win the trip to Austin and meet the masterminds :)) and it was indeed sooooo nerve racking. I hadn’t expected it to be scary since I post random stuff on facebook all the time. I feel as soon as the task was boxed into a “Business Challenge” category even posting a simple message on facebook made my heart skip a beat.

    I did do it! I love art and craft and put up a simple message along with a picture of my craft (I figured it was more appropriate to put a picture of my art instead of my own picture in this case.) The message was something like this:

    “Hey folks! I am planning on starting a new blog on arts and crafts. Email me at [Moderator: email address removed] with a “Yes” if you’re interested and want to be one of the first peeps to be notified when it’s up.”

    Anywho it felt great after I posted it. And I thought I wouldn’t recieve any responses. But, I received some really good comments and motivation. Although only 2 people have emailed to join the newsletter I got a whopping 16 likes on it. It may not be huge in terms of a numeric value, but it was a huge leap from absolutely nothing. I left a comment once again asking people to actually email me if they wanted to join. Most of the people commented and liked it. I was wondering if I should send a personal message to all of my friends on facebook. I’m not sure if it’s cool to just pesonally facebook message 300 people. To me that feels a little spammy. Thoughts?

    So I feel I learned a lot of things through my experimentation process here:

    1) As soon as a simple message was boxed into “Business” category I had butterflies in my stomach

    2) Which makes me think I need to get rid of this mental block

    3) I was also surprised by how many people were actually excited about the newsletter and also motivated me

    4) I can actually start a newsletter and people will read what I paint and make!!! That is awesome.

    5) Even if I do not have a newsletter for this; like you guys mentioned I can always say I have another big project that I am working on and maybe have people sign up for that.

    6) I can have a real product and a real business and people will sign up for real!

    Thanks so much!

    PS: I did not know about the plus trick (for filtering) for email addresses that you guys talked about. It is super cool and I am using it all over 🙂

  73. #Noah

    I already have a fitness mailing list that grew from 140 to 1300 subscribers the week before this article went up, from one hit guest post on MyFitnessPal. I started inviting people to join in my email signature and asking people to forward to friends at the end of every newsletter I send out, and posting articles to social media. Up to 1390 subscribers and climbing- not all of that can be off of this challenge, I’m guessing it contributed 50 or so.

    I also got accepted as a regular contributor to LifeHack.org last week, and got two guest posts accepted to other sites (TinyBuddha and TheChangeBlog), and am working on four other guest posts which have gotten tentative acceptance of the article concept but still need to be written. Also pitched one to HuffingtonPost, waiting to see if it gets accepted.

    Most important lesson I’ve learned, particularly from the MyFitnessPal post: figure out who the readers of the site you’re guest posting for really are, and what they read it for. Then customize the post for them. I had a previous article for MFP that only got like 50 subscribers, because it was about caffeine. The second one got almost 1300 because I understood that people reading the blog will respond far better to articles about fat loss. I then discovered that their readership veers heavily towards older women, which I’ll take into account in the next article I write for them.

    I think I’ll end up with three to five thousand subscribers by the end of this month, depending on how soon my posts get published. By the end of next month, I’ll have 5000 subscribers, maybe even 10,000.

  74. About 10 mins into this episode and I had to switch to another podcast: “Facebook’s #30 Employee” is quite a snub. Having read the comments here, I will make another attempt at listening to the whole thing: there might be a thing or two to learn. The episode with Samy Kamkar got me interested in this podcast: down to earth people are always a joy to behold.

  75. #Noah

    3 sign-ups so far. Awesome podcast. My wife and I are trying to take the leap from being “wantrepreneurs” for years now. Looks like we’ll need to put a little more manual work into getting this email list going.

  76. 1. #NOAH

    2. I didn’t significantly grow my list…I have a list. I learned however to add to it with he non-automated social media tools (email me about blah blah), which I am doing today in anticipation of a new product launch.

    3. Important lesson: Simplify. It doesn’t take complex tools or time to collect key email address from motivated customers.

  77. #Noah

    I started a new list from scratch for this challenge and followed the instructions. Not easy at all. I do not recommend using Gmail canned responses. It’s a mess even for a really small list. I’ve used MailChimp before and it’s free so once the list grows a little more I’m switching back.

    5 subscribers so far. 7 said they would, but again a link is easier to join than using an email and it left a lot of people confused on how to join. Over 20 people liked my selfie if that counts for anything. lol

    I have other email list I’ve grown from scratch. The most is 90 subscribers in about 6 months with it on auto pilot with no email sends.

    Another I have set up to filter RSS feeds and then bundle the stories together to send out monthly. 16 subscribers there.

  78. #NOAH

    Hi Tim and Noah, I grew from 0 to 7 people in 3 days!

    Lesson: Even if grew only 7 people, is still 7 people who are highly interested on the sujet of preventing injuries in boxing. What I learned is that: there is always opportunities, and we always find the answers by being in the action by simply doing !

    Thank you !

    Ps: I really enjoy doing the experience!

  79. Coffee shop Challenge sounds intimidating… although in China, the culture is you negotiate everywhere, on everything…I would have no problem with that in China…

  80. #NOA

    Voy a crecer el newsletter de Arigato Magazine de 174 personas que tenemos hoy a 1000 en 2 días.

    Mi blog habla sobre anime y cultura Japonesa. Actualmente tenemos más de 150,000 visitas al mes, pero todavía no hacemos dinero de ello, por eso me gustaría conocer a NOA. Estoy seguro que puede funcionar.

  81. Yes, all the time, I always ask for a military discount. Some places, like SF, have next to no veterans living there, and asking for a veterans’ discount usually results in befuddlement and confusion from the register operator unlike where I live where every other person is in the military and most businesses offer a military discount. If I receive the befuddled look, I usually ask for a discount because I served in the Iraq war. If I don’t get it, I usually get the manager to get me the discount. I get annoyed when I don’t get it and the cashier operator has that fuck you look. Your really get the gambit of responses when asking for a discount from, oh yeah, to, sorry asshole.

  82. #Noah

    Tim, hope you can reply to this question soon before the contest from Noah’s podcast ends. After listening to the podcast a few times and giving it some thought over the weekend, I believe I want to try as well. My question has to do with submitting proof of what I am about to do. Do you want actual links of the newsletter website and metrics because I also am reading your footnote where you say ” Please do not put your URL in the comment text and please use your PERSONAL name or initials and not your business name, as the latter comes off like spam.” Obviously I am assuming that for this contest and for the contestants to show proof of what they did the rules on sharing urls might be bend or I can of course fade out the actual website urls. Thank you TIm for everything and good luck to everyone

  83. #NOAH

    Even though I was a SUMOME user, I wasn’t gaining traction, mostly because I was “wishing” my list would magically start growing itself. My challenge was to get to 100 subscribers from the tragic 9 subscribers I currently had.

    Results: I have tweeted, emailed my contacts, and talked to two clients about my list today. Visibility is Key! I have contacted a bunch of people and have grown my list to 29 (at 5pm today). I will update again by Tomorrow!

    Most Important Lesson: Results are about FOCUSED ACTION, not about focused podcast hearing. Using our mediums is easy, once you “stop being a little *itch” and just go for it. (Lesson Learned). Also, I need to work a little harder on my emails, more specifically, getting a Mentor (using another word, obviously). I’ve taken action and made a list of my top 11 most influential people in my line of business. I’ll be spending some time to email them individually…. I’m sure Tim & Noah are glad they weren’t part of the 11 (I had to take them off) for the sake of not wasting (their) time. I already feel like a better version of myself pre-podcast. Honestly!

    Great Interview. Really, what I like best about Noah is the no bs approach to getting started. What I Love about Tim is his practicality and his ability to get the right tools in his listeners’ hands. Together, they created some actionable magic.

    Next Book: 4 Hour Body, Essentialism.

    Next Task: Getting a Mentor. And never looking back.

    P.s. If I win, I challenge #NOAH to a Salsa eating contest.

    1. Awesome Job taking some action! This is very cool! Curious why you have decided that you would be wasting Noah’s and Tim’s time? Why give up on yourself so early or talk yourself down like that? I’m pretty sure that Noah and Tim are the ones who get to decide who is wasting their time. (but if you decide that you are, then of course you are!)

      1. That’s a great question Scott. I don’t know why I assumed that… and I shouldn’t! In the podcast Noah mentioned not sending them a mentor request (or something along those lines) so I guess I took it literally… But you are completely right. They should be the ones who decide to say no, not me. Thanks for the advice Scott!

  84. #NOAH

    I grew my list from 0-70.

    I discovered that I just need to put myself out there. I have this idea that I know will impact thousands of people in the beauty industry. I don’t know why I was “waiting for permission” to release my idea into the world. The reaction I got was incredible. I am incredibly thankful to Noah and Tim for giving me the push off the ledge. The train is rolling out. The best thing is that I now have an audience counting on me to produce content.

  85. Tim you mentioned your particular penchant for Vans shoes. Which model adorns your feet? I’d love a comfy shoe that can go to the office.

  86. coffee challenge completed. I doubled to 20% at a St****cks and got it. Next two times have not worked. Small task for the ROI on what I think is possible.

  87. #NOAH

    Just listened to the podcast today. Got home, got to work.

    I’m not sure about these other people… but I just wanted to follow what was talked about in the podcast. Not trying to get creative here, just trying to get into action.

    I’ve written the post, posting on FB, Twitter, and LinkedIn, also going to share on some private groups I’m part of.

    Setup a filter in gmail to send the canned response and apply a label.

    Nothing yet, but I’ll update tomorrow 🙂

    1. As of right now 9:50am PDT, I have generate two people directly interested from a combination of my personal blast and email signature.

      I got one person who sorta accidentally signed up (hard to explain, but kinda funny).

      I had a good amount of retweets from some other people with decent twitter followings, unfortunately, didn’t see anything off of that.

      What I’ve learned:

      Either my offer wasn’t strong enough, or my normal following is not incredibly interested in this topic.

      I could potentially get better results by offering more of a direct tangible benefit for signing up like “3 Secrets to X” in order to have a a higher perceived value initially.

      Either way – it’s been a fun experiment, and I think I’ll be working on some other methods to try and grow the list. We’ll see how it goes 🙂

      Thanks for the challenge.

      1. Stay focused and think outside the box. You have the first piece started – motivation. Keep going. Look at areas and chat boards that have topics that you are focused and post. Good luck!

  88. Wow what a podcast! Don’t know if it’s just me and the state I’m in but Noah has got me into the marketing again. Such a boost to both my regular business and my side-projects! Became a member of both his blog and sumome. Launching my first newsletter tomorrow and building my list (has been on my Nozbee to-do list for about 14 months).

    Also diving in deeper into Tim’s stuff because of this.

    OK guys going to get off you dicks now! Awesome stuff Tim and Noah

    Cheers!

  89. I asked for a free car at the car dealer, couldn’t believe the guy told me to piss off. I was so totally confident of getting it.

  90. What an incredible game night I have had because of this podcast. First episode I have heard from you and I am beyond inspired. I am just starting tonight but we’ll see what happens. I want that trip BAD.

  91. WHAT. A. BLAST. OF. AN. EPISODE!

    Seriously! Pavel Tsatsouline, Kevin Kelly, Maria Popova, Josh Waitzkin – and all the others hold loads of information and practical tips but this ep just put the extra shovel on the pile as we say in Germany 🙂

    Just did the coffee challenge twice: Once for coffee, once for Adana Kebap – got the 10% off both times. So I payed double and promise to work harder on rejection 😉

    #Noah

    2. just started my mailinglist and drove from 0 to 87 in 2 days. Hope to keep up that growth rate. Tomorrow I will put your instructions to work for a client

    3. the most important lesson is as always: Just start. I was beating around that mailing-list bush for a long time. So it is like with so many positive things: Just start, make the first little steps and results will happen. Mostly the good ones.

    4. Why I would like to get mentored by Noah: First, because I feel like the older I get (40 atm) the more I learn. But: I want to learn how to give something back as well. So for me it would be a bit like meta-mentoring.

  92. Tim, a tip for your feet:

    I was walking in Vans, Chucks and Visions half of my life. A bit more than two years ago, I switched completely to vivobarefoot

    Barefoot-Shoes that look quite nice – a range from sneakers and running shoes to really beautiful and expensive leather shoes.

    The difference for me is: The front is MUCH wider so my feet have more space to move, as in normal sneakers that tend to squeeze the toes together.

    Maybe you want to give them a try.

    http://www.vivobarefoot.com/us/mens

  93. #NOAH

    Went from 0 to a grand total of 12 subscribers #rookie

    Lesson learnt: need more Facebook friends. But also found it heart-warming how supportive friends and family were for the cause. Thanks Tim & Noah for the call to action. Now to start writing that newsletter 😉

  94. Hi Tim,

    In this episode and in one of the Random Shows you mentioned that you keep specific books in a visible place in your house.

    Which books do you keep there?

    Cheers,

    Brad

  95. #NOAH

    Even though I was a SUMOME user, I wasn’t gaining traction, mostly because I was “wishing” my list would magically start growing itself. My challenge was to get to 100 subscribers from the tragic 9 subscribers I currently had.

    Results: I have tweeted, emailed my contacts, and talked to two clients about my list today. Visibility is Key! I have contacted a bunch of people and have grown my list to 29 (at 5pm today). I will update again by Tomorrow!

    Most Important Lesson: Results are about FOCUSED ACTION, not about focused podcast hearing. Using our mediums is easy, once you “stop being a little *itch” and just go for it. (Lesson Learned). Also, I need to work a little harder on my emails, more specifically, getting a Mentor (using another word, obviously). I’ve taken action and made a list of my top 11 most influential people in my line of business. I’ll be spending some time to email them individually…. I’m sure Tim & Noah are glad they weren’t part of the 11 (I had to take them off) for the sake of not wasting (their) time. I already feel like a better version of myself pre-podcast. Honestly!

    Great Interview. Really, what I like best about Noah is the no bs approach to getting started. What I Love about Tim is his practicality and his ability to get the right tools in his listeners’ hands. Together, they created some actionable magic.

    Next Book: 4 Hour Body, Essentialism.

    Next Task: Getting a Mentor. And never looking back.

    P.s. If I win, I challenge #NOAH to a Salsa eating contest.

  96. #NOAH

    Great podcast!

    I’ve added 1,442 subscribers through Scrollbox and 318 through List Builder on different pages on our site – about 4% conversion with each.

    I love SumoMe and recommend it to everyone I know. We use share too.

    I’m in Boulder for Boulder Startup Week and just made my bed at the airbnb I’m staying at (which is awesome btw… if anyone is ever looking to stay in Boulder ask me where I stayed)

  97. #NOAH

    I took on the challenge with excitement because I’m a photographer and wanted to grow my online presence. I tweeted, posted to Instagram, Google+, added a post to my blog (with SumoMe) and even had my girlfriend retweet.

    All that resulted in 0 subscribers. Not a single email address.

    In that time SumoMe sent 20 pop ups and my site got about 150 uniques. I guess the number one thing I learned was, what Noah said about follows was wrong. Your starting follower base is very important when you try something like this. I had 5 followers on twitter when I started this, so even if my conversion rate was 2%, I’d still have zero sign ups.

    I’m not knocking the system outlined in the podcast, because I think acting and working towards a goal is the most important thing when you’re trying to achieve something. I just need to find a way to get a modest level of viewers first. It’s a bit of a “if a tree falls in the woods” scenario.

    If you’d like you can check out my site and thanks for another great podcast.

    garrettgraham.com

  98. #Noah

    Currently (as of 5/12/15) I have added 13 new users around a newsletter on setting up a website on squarespace.

    Lesson learned: Clarity. I feel like there needed to be a bit more clarity to my users as far as what they are signing up for.

    I am working on some different headlines today.

    Also, learning how much impact my socials can have verse just texting friends.

    My text were a lot more powerful than my tweets.

  99. #NOAH

    I started a mailing list two days ago on learning techniques by posting a recent picture of me and a short message about what I wanted to start on the social networks that I participate in. As of yet, I’ve made it from 0 to 1 (Peter Thiel, anyone?).

    The most important lesson I learned? Now, I expected some pretty negative reactions from some my contacts (This can be quite a hot-button topic to those of my relatives who are educators…). This didn’t materialize at all. The critical reaction that I envisioned was just that: imagined critique.

  100. Just tried the “coffee challenge” and got 10% off my coffee. Also learned that my coffee shop offers a discount to downtown offices like mine. Never would have known that unless I had taken the challenge. Nice!

  101. #NOAH

    With bated breath, I clicked post on the heartfelt status update I crafted. I’ve been toying with the idea of creating a content strategy newsletter for the better part of six months now to share what I have learnt in almost 5 years industry. In came the first “HELLS YEAH” email. Thank you for giving me the push I needed to do so.

    Friends and family started to like the status, a couple of favorites on Twitter. Nothing had happened on LinkedIn, the channel I thought might perform best because of my professional contacts in the industry. An hour went by, then two. A couple more people signed up, but nothing fancy. I got a nice email from a college friend saying how much he enjoyed my writing and things I shared in this respect and thus this was a no brainer for him. He was a great guy I had no idea would be interested in what I had to say.

    I ended the day on 17 likes, 2 favorites and 10 emails signing up, 50% shy of my goal of 20 emails. No matter though. Those are my first 10 peeps upon which I will build my empire. If there’s anything I’ve learnt watching the TF Experiment, its that the goal isn’t really the goal. The goal is a tool to get a step closer – to give just enough dopamine to take the next step. And the next.

    It’s been an interesting 24 hours. While people speak about this exercise getting them outside their comfort zone – I don’t think this was it for me. This was about me getting off my sorry ass and getting my assumptions handed to me like a head on a stick from game of thrones. It wasn’t about getting the 100 emails. It was about getting started. And for that, I have both of you to thank.

    Also, Alfred rocks. Tim you should really get on this.

  102. Tim, Have you heard of the Wendler 5/3/1 program? (Weight training methodology.) I’d be really curious to hear your thoughts on it, or if you can actually get Jim Wendler in an interview, either of these two options would be epic! [Moderator: link removed]

  103. 1) #NOAH

    2) Results: 8 email responses.

    3) Most Important Lesson Learned: in the very beginning phases of a project, focus on the most simple next steps, they are likely the easiest ones to take. This was a very simple and easy step to take, and it’s one step closer than I would have been had I not took the step. I had minimal results, which is fine, and I think the reason why is because I asked my network to not only reply to the email address, but to also provide a question about what they would want to specifically learn about. Something I shouldn’t have asked until after I have provided value, with a newsletter or two. Steps build momentum, so thanks for initiating!

  104. Wow, really good episode.

    Noah is such a cool guy and really has deep insights to share.

    Especially liked the “you spend your whole day either in your shoes or in bed” part. Amazing.

    Thanks a Bunch, Tim!

  105. #NOAH

    Hey Noah,

    First of all I’d like to thank you for this opportunity, you make us work on ourselves & grow by using specific techniques, and we get to possibly get mentored by you, that’s a lot of value in my opinion.

    I realize a lot of people would love to have this opportunity, so I wanted to do something different to create proof, and tracked my progress these last 5 days on a landing page. Just click on the link to see a small summary. Enjoy!

    http://www.the-raw-agency.com/contest-appsumo-tferrispodcast/

    Went from 0 to 410 e-mails.

    Most important lesson:

    Adding the auto-reply “what can I help you with?” started a conversation with a few people who answered me with their needs. I regularly catch myself thinking I understand my customers/people, but I realize I could take more time to ask & listen. This confirmed again that I can step my game up by doing just a few simple things.

    1. Well done! I love the simple add of the auto-reply question and adding your email list to your email signature.

  106. #NOAH Just listened to the podcast and heard about it this morning. (less than 24 hours left, let’s make some magic)

    SIde note: Love the coffee challenge BTW, I just called adobe creative cloud and asked them to drop my subscription from 50 to under 30. They did… and they threw in a free month. Nice. Also recently got gotowebinar to give me several free months… oh and a free webcam oh and a back credit for the 1 month I just paid

    So onto growing a new list I accept your challenge, here’s what I’m going to do to step it up: I have built another business on the side of my day job. I’m going to start a list for people who are interested in side businesses that leverage their strengths.

    I already got 1 email saying “interested” from a guy named alberto before I even finished this comment!

    I will be back with an update in less than 24.

    1. #NOAH Ok I’m back, I’ve got about 30 so far but here is what I did slightly differently.

      I let people know that I was creating a course (which I have been) on how to choose, start and grow a sidebusiness (which I have done several times)

      So now I have, not just 30 names on an email list, but instead, 30+ people that are interested in the offer that I will be sending them for a online course.

      I set up a survey too (so I could collect verbiage for the pain points with to do a sales page later) which I about half filled out (after an autoresponder email went out saying “hey let me know that you got this by hitting reply and typing yup or sure thing or squirrel or something”

      We will see how many actually purchase but there is no reason I can’t get on the phone some of these people and sell to them (assuming it meets their needs) that way.

      What I Learned: No matter how many I get or don’t get, These are all people with real problems that are trying to start a side business. They are all wanting solutions to their problems.

      With much less action than it took for me to build 0-1000 people on my first list (and in way less time) I now have potential customers that all want exactly what I’m selling.

      That’s crazy.

      That also means there really should not be any excuses!

      Awesome Noah!

      I would love the mentorship and tacos (mmm especially the tacos) but I think that in 24 hours. I got something that was just as valuable which was just moving past the headgames to focus on what counts, connecting with people and offering something they find valuable!

      Thanks much!

  107. #NOAH

    Great podcast & always good to have a challenge thrown down!

    I’ve started a little late having listened over the weekend. However, I’ve followed your tips and have gone from 0 to about 30 at the time of posting for a monthly British fashion newsletter I’ve been wanting to start for a long time.

    The two most useful lessons I’ve picked up are:

    – To make the most of what you already have. I had some good social media contacts I could use

    – Starting is the most important thing

    Thanks for the nudge!

  108. You guys rock. I really loved the cast. Noah check out Verdes in Round Rock for those good tequilas. Ask for Jo-el, his passion for tequila really shows.

  109. After listening to the podcast today I am following Noah’s advice and seeing if there is any demand for my help. If you want more information on how to get started investing by using options to take less risk shoot me an email. [Moderator: email address removed]

  110. Solid Podcast Mr. Ferriss, one of my favorites of recent memory…saving this one for sure. I love Noah’s energy and raw passion for things. Definitely helped kickstart my creative juices for the day. A quick observation, in the show notes it says Evan Willams Burbon, but Noah mentioned Balcones Single Malt which isn’t noted. (I don’t think those are the same….could be wrong) Cheers!

  111. #NOAH

    I grew my Pre-Start Mail list from 0-400 in 2 days [Moderator: link removed] and planned on getting 3-5k in 2 weeks (Email me for proof)

    I’m a 22-Year-old University Student for the UK, I’ve been running my business for 16 Months now. Started with all the money I didn’t have…my £1000 overdraft and the pressure of not having money for university, food or rent (I was threatened to be thrown out of University because of unpaid fees, but it was perfect opportunity as I had nothing to lose and everything to gain)

    I’ve now turned £1k into nearly £200k Turnover, with a 60-70% Gross Profit, I reinvest all the money, and I am about to Launch my website in a couple of weeks) Currently I sell through multiple marketplaces, Etsy, Amazon(.fr / .de/ .co.uk) I have designed all my products myself and do the majority of things on my own, But since reading the 4HWW I have begun to outsource a lot of things, in one week I had 7 freelancers working for me on multiple projects. The truth about my business is I could have had a lot more growth, but prior to outsourcing it was hard to be able to manage turning over say £1,000,000 while being at university still.

    I plan to get my business to a nearly fully automated stage by July and travel Europe for 3-4 months on my motorbike (Triumph Bonneville )while running my business from the road

    I have since advised many start-up businesses, won multiple competitions and co-run the Entrepreneur Society for my University.

    The most important lesson I gained from this was to not be scared to engage with your potential customers, as we all want the same thing!

    I think this would be a great opportunity for me to grow and would help greatly for when I launch properly.

    Kind Regards

    Kane

    1. There’s a saying from my town (Newcastle, UK) it goes “Shy bairns get nowt”, which means “Shy kids get nothing”, this is what I live by and what your task emphasised. Forgot to add that like as I’m currently finishing my dissertation at 2:21am… too bad I can’t outsource this 😉

      Kane

    2. List is currently at 555 without any more time investment, I have my final University exam on Thursday and plan to launch a massive competition straight after and to grow the business and list further to get to around 5000+. I have also implemented an [Moderator: link removed] strategy, paired with google news scraping, to compile a list of 700 relevant Blog Editors (First / Last Name + Email) for less than $20

      Proof: http://s27.postimg.org/bnpfnc98j/emailproof.jpg

  112. As a guy deep into internet marketing, I was on a totally different wavelength when you guys were talking about copywriting. I thought for sure you were talking about copyrighting! Was confused at first when I checked out the Gary Halbert Letters.

  113. Coffee challenge accepted and conquered! The hardest part was going to a Starbuck’s and cheating on my organic, fair-trade, single-sourced beans and Aeropress on my counter! They should really give me %50 off when they source their beans for under $2 a lb.

    Interestingly enough, I did a similar challenge after listening to episode 515: Good Guys npr’s This American Life. Great listen if you haven’t done so yet.

  114. #NOAH

    I’ve immersed myself in learning online marketing for the last 9 months or so for my primary business, and it’s working slowly. A month ago I decided to start a second business (trying to monetise a blog) and apply some of what I’ve been learning. I bought an older blog that was for sale and didn’t have any penalties. I’ve revamped the content. In two weeks, I have over 1,200 followers on Facebook. I paid $260 for those. 23 people have signing up for the monthly newsletter via the website itself. I have just added SumoMe to the website, so hopefully that will improve.

    After hearing the podcast, I put up a photo on my personal Twitter account, where I have 1,600 followers. I had 7 retweets, 24 favourites and 1 direct reply. I boosted the post and got another 1272 “engagements”, but I’ve learnt that boosting is not worth doing.

    In my post I asked for a personal message if they wanted to get the newsletter. I didn’t get any personal messages, so I’ve learnt that I need a better call to action. But I ran out of characters to include a link to the page.

    Overall, I’ve learnt that the skills I have been learning easily transfer to another business, and this second site has had a far faster uptake than my primary business, because there’s more of a market.

    Thanks for such a useful podcast.

  115. #noah

    A quick thank you to Tim for orchestrating the podcast and Noah for your time. I’ve followed the TFS for several months but this is my first post. Cudos to you both for using a creative carrot to engage listeners. Lesson noted.

    Until recently, I worked for a hedge fund with a very specific strategy. While I was well known in analyst circles for being well versed in this area, I wanted to break the conception of being a specialist and show peers that I knew other things. So, I went through a stack of business cards I had collected over three years and created a mailing list which goes out every Friday to initially 80 and now 127 professionals, 25 issues (and about 5 months) later. Most people on the list are far more experienced than me, some of whom you would know of and have actually interviewed on the show.

    The newsletter called Interesting Things was initially a summary of eight things that I’d read during the week – usually business, finance, culture or psychology – as well as a quote and a joke. Every week I get a handful of replies regarding my opinion on one of the articles or just asking how I am going (particularly now that I am unemployed). Just last month I was in an interview with a portfolio manager in Hong Kong who unsuspectingly quoted a factoid that was in my previous week’s email – he had been forwarded Interesting Things by a mutual friend.

    Inspired by your podcast with Matt Mullenweg (which I featured in my email and likened to Warren Buffett for his incredible simplicity and clarity of thought), I looked into how I could use the WordPress platform to share my experiences beyond the mailing list. I registered AdventureCapitalist.me and have spend the last month building the site, working on content in spare time with the goal of announcing the site to my mailing list over the coming weeks.

    While I have no aspiration to monetise the site, I think it needs to add value to readers for them to bother following the site and for it to in essence promote itself – ie. let others sing your praises. Going forward, Interesting Things will only be one aspect of AdventureCapitalist.me with the aim to share my experiences as they happen in a way that is insightful for young entrepenaurs and investors.

    I only just listened to the podcast last night, so the best I can do before your deadline is share my plan to grow my platform with you:

    0) I have connected the website with twitter (@elroychristmas) and instagram(adventure_capitalist), which I will use to highlight new posts and as a photoblog. I am racking up content (on instagram in particular) before drawing too much attention to it. (DONE!)

    1) Put together a list of 20 people I admire or would like to connect with and message them on linkedin or email, requesting to add them to my mailing list. (DONE!) – repeat this every week

    2) Migrate the mailing list to MailChimp which can manage subscriptions (DONE!)

    3) Add a note in the header of this Friday’s newsletter inviting recipients to forward the ‘subscribe’ link to the people they have email to email to in the past (that said, I like that people use my email as a tool to keep in touch with others… doing this could in fact detract value for some users. What do you think?)

    4) Add a landing page that entices visitors to join the mailing list, a la kopywritingkourse. Thanks for the tip! I don’t know how to do this yet, but will work it this week.

    5) As an indirect strategy to gain credibility with new readers I would like to start a podcast – I am fortunate to have access to some interesting and successful people and would like to share the conversations with others. I have compiled a list of ten people I know and admire that are doing things differently. The list includes: investors, self made businessmen, social entrepreneurs, adventurers and professional gamblers (will gladly share this list with you privately).

    Some constructive criticism of my plan (particularly #3 and #5) would be very helpful. In any case, Tim, thank you again for giving me an example of what makes a podcast successful (the show notes are absolutely gold!) and to Noah for some handy links (trackpad speed, newsfeed eliminator and albert are simple but brilliant) and the carrot to set some goals for my AdventureCapitalist project.

    Wish me luck.

    Lloyd

  116. #NOAH

    2) Took my email list on Reflective Learning/Practice from 0 to 48 e-mails. (Email me if you’d like verification).

    3) The art of the clear, simple ask. I went through three avenues: texting, facebook posts and shares, and email listserv blasts. Texting was the most effective from a batting average perspective. Already existing email lists were, however, nearly as effective by that metric, and way more effective from a time standpoint.

    Either way, distilling the ask down to it’s bare essentials for clarity was crucial, and got easier the more I did it.

  117. Tim,

    Your podcasts keep getting better and better. Learned so much that got pages of notes from this one.

    Wondering when you make a text available for podcasts like this one to help review what the speaker shared ?

    Best regards,

    Bill

  118. #NOAH

    Oddly, asking for a discount or free coffee has never been an issue for me, but asking people to give me something (their email) was terrifying. Of course, now I need to figure out the actual content 🙂 I have some ideas, but it will be great to see what kind of suggestions I receive through this venue!

    I listened to the episode late this afternoon so I don’t have any numbers yet. Should I edit this tomorrow night?

  119. #Noah Wow that was inspiring. After listening to this podcast today I think I am more motivated to get going right now today than I was all last year. Mainly because I love tacos as much as you do and my wife won’t ever let me eat them. My wife and I have a business together making popcorn and caramels, [Moderator: link removed] We were just on Oprah’s Favorite list last December. Our website which I manage myself and don’t know anything about, grew 1000% overnight and without a mailing list. We started organizing one today and have over 3k emails. Seriously, would love to chow down a taco together. I grew up in Fargo, ND, home of the taco shop, which is one of my favorite. I can bring some to you and we can compare what is better.

  120. #NOAH

    I grew from 0 to 3 emails. I suggested writing a newsletter about how to better deal with the stresses of the working world as a young professional. This was then designed to lead into eventually offering a 3 day retreat I’ll be running this summer called Camp Novo [Moderator: link removed] that is a summer camp for adults where all proceeds will go toward funding an actual summer camp for low income children in LA.

    I went through social media and, from a tactical perspective, learned that “likes” don’t necessarily translate to emails. Having to copy/paste from one site to a new tab to email client leaves a lot of room for bounces. This is why in web analytics it’s generally a best practice to remove as many blockages on the path to conversion, but you’re also playing with occams razor in building credibility along the way.

    However, I will say that I learned that there are at least a few people who are interested in my thoughts and opinions and for that reason also I am motivation to produce some content. If I can have an impact on even one life then that’s motivation to at least try.

  121. Could you please make the season of your show “Complete my season” able? I have purchased a few episode, and want to get the behind the scenes, but do not want to purchase the entire season for $15 just to get them.

  122. #NOAH

    I’m super stoked about the email challenge. I ran home after the podcast and took my email game to the next level. I run a men’s grooming/lifestyle website and began trying a few things.

    The result – in less than a week I’ve grown my email list from 455 subscribers to 484 subscribers. This is after unsubscribes.

    Note sure if I can post a link here, but here’s a screenshot of my email growth:

    Here’s my before on May 8th: https://www.evernote.com/l/AHZgvkDCoU1JSaPowVHRi3c9ogYmY7BREJ0

    Here’s my after on May 12th:

    https://www.evernote.com/l/AHb91In55b1KQarOKwgWCUhrBK6YG3s6_tw

    Here’s what I did:

    1. I tweaked the list builder app from Sumome and created a custom popup for my top trafficked pages (A tip I received from Noah’s newsletter). My conversions jumped from .5 to 1.5% overnight. Totally tripped me out.

    2. I set up a contest. I reached out to a few PR’s we work with and got Gillette and Dove For Men to agree to launch a fathers day contest on our site.

    We’re using the Kingsumo Giveaways app so all entries will be collected as email addresses. Not sure if this will count, because the giveaway “technically” begins after this competition is over, but I thought it was super cool.

    Main Takeaways:

    – Be super targeted on your messaging. Tailoring a unique popup for a specific page really helped increase our conversions.

    – Contests are awesome. We’ve done a few contests before, but nothing like we’re planning on doing with Gillette and Dove. A good contest can double or triple your list almost overnight. Just make sure that the prize is tailored to your audience.

    – 80/20 works with content too. I didn’t try to create a custom popup for every page. I looked at my traffic and found the pages that get 80% of my traffic. Those are the ones I focused on.

  123. #NOAH

    I’m super stoked about the email challenge. I ran home after the podcast and took my email game to the next level. I run a men’s grooming/lifestyle website and began trying a few things.

    The result – in less than a week I’ve grown my email list from 455 subscribers to 484 subscribers. This is after unsubscribes.

    Note sure if I can post a link here, but here’s a screenshot of my email growth:

    Here’s my before on May 8th: https://www.evernote.com/l/AHZgvkDCoU1JSaPowVHRi3c9ogYmY7BREJ0

    Here’s my after on May 12th:

    https://www.evernote.com/l/AHb91In55b1KQarOKwgWCUhrBK6YG3s6_tw

    Here’s what I did:

    1. I tweaked the list builder app from Sumome and created a custom popup for my top trafficked pages (A tip I received from Noah’s newsletter). My conversions jumped from .5 to 1.5% overnight. Totally tripped me out.

    2. I set up a contest. I reached out to a few PR’s we work with and got Gillette and Dove For Men to agree to launch a fathers day contest on our site.

    We’re using the Kingsumo Giveaways app so all entries will be collected as email addresses. Not sure if this will count, because the giveaway “technically” begins after this competition is over, but I thought it was super cool.

    Main Takeaways:

    – Be super targeted on your messaging. Tailoring a unique popup for a specific page really helped increase our conversions.

    – Contests are awesome. We’ve done a few contests before, but nothing like we’re planning on doing with Gillette and Dove. A good contest can double or triple your list almost overnight. Just make sure that the prize is tailored to your audience.

    – 80/20 works with content too. I didn’t try to create a custom popup for every page. I looked at my traffic and found the pages that get 80% of my traffic. Those are the ones I focused on.

  124. 1) #NOAH

    2) 0-25; Not a huge fan of email marketing, since I believe it is a crowded medium. I much prefer to be an early adopter and wait for the masses to catch up (e.g. Meerkat).

    3) Instead of posting the most important lesson I learned in the process of email marketing, I would much rather tell you of my most important lesson I have learned from this podcast and from the “Starting a Business” episode of you show. The gem that really stuck out to me was the “coffee challenge”. I have always been somewhat of a timid guy, and asking for things that I needed help with has always been a struggle for me. Whenever I had trouble with something, or needed a mentor, I felt like I was being a burden to person.

    Why would they want to help me? I am sure that they have millions of other things that they rather be doing.

    Getting past that mental hurdle is no easy task. People often tell you to just to go for it, or not to worry about it, but it is easier said than done. What has helped me the most is to think through it, and I mean REALLY THINK THROUGH IT! Logically go through the situation, and face fear that is irrational. For this example, you would come to the following certainties:

    1. People tend to like you more when you ask them for a favor. Seems counterintuitive, right? This is known as the Benjamin Franklin Effect.

    “He that has once done you a kindness will be more ready to do you another than he whom you yourself have obliged.”

    Franklin found that people would often be willing to help initially, and after doing so, would justify the favor to themselves that they did it because they like you.

    2. People don’t mind it nearly as much as you think they do. If a person came up to you and asked you for a favor, what would you think of them? Probably nothing negative. You may not be able to help the person for various reasons, but you do not think any less of them.

    3. The worst thing that can happen is that they say NO. If they say no, where does that leave you? Well, it leaves you in the exact same place you started, except hopefully you learned something from it, and walked away a stronger person.

    4. The best thing that can happen is they say YES, fix your problem, and become your friend.

    “No work or love will flourish out of guilt, fear, or hollowness of heart, just as no valid plans for the future can be made by those who have no capacity for living now.” –Alan Watts

  125. #NOAH

    I grew my Pre-Start Mail list from 0-400+ in 2 days and planned on getting 3-5k in 2 weeks (Email me for proof)

    We have this saying in Newcastle, UK… “Shy Bairns Get Nowt” ( Shy children get nothing), I believe this is similar to this challenge and a rule I follow daily, you don’t get anything without asking!

    I’m a 22-Year-old University Student for the UK, I’ve been running my business for 16 Months now. Started with all the money I didn’t have…my £1000 overdraft and the pressure of not having money for university, food or rent (I was threatened to be thrown out of University because of unpaid fees, but it was perfect opportunity as I had nothing to lose and everything to gain)

    I’ve now turned £1k into nearly £200k Turnover, with a 60-70% Gross Profit, I reinvest all the money, and I am about to Launch my website in a couple of weeks) Currently I sell through multiple marketplaces, Etsy, Amazon(.fr / .de/ .co.uk) I have designed all my products myself and do the majority of things on my own, But since reading the 4HWW I have begun to outsource a lot of things, in one week I had 7 freelancers working for me on multiple projects. The truth about my business is I could have had a lot more growth, but prior to outsourcing it was hard to be able to manage turning over say £1,000,000 while being at university still.

    I plan to get my business to a nearly fully automated stage by July and travel Europe for 3-4 months on my motorbike (Triumph Bonneville )while running my business from the road

    I have since advised many start-up businesses, won multiple competitions and co-run the Entrepreneur Society for my University.

    The most important lesson I gained from this was to not be scared to engage with your potential customers, as we all want the same thing!

    I think this would be a great opportunity for me to grow and would help greatly for when I launch properly.

    Kind Regards

    Kane

      1. Thank you very much Jsbaik, It is much appreciated. If there is any specific tips or questions you would like to ask, I would be more than happy to help a friend out 🙂

        Kane

  126. #NOAH

    Different… different… how would I be different … the question wracked my brain for hours.

    Here were two world class ewok-punting-entrepreneurs, hosting an opportunity that many would kill for!

    The best way I can put it — is that the last three days have been a wild.. brain-destroying.. and-completely-dead-tiring experiment.

    And I mean it in the best possible way.

    You see, I imagined with paranoid thoughts competitors of Godzilla like proportions.

    Unstoppable machines with Megaladon sized lists and even bigger appetites (think epic meal time meets honey-boo–b.. oh god).

    …ahem.

    so… What in the nine hells could I do to win this?

    My answer?

    Shoot for the Got-dam hills and try to get the biggest names possible! Give them a Michael Corleone’ bed-horse and declare that they join my powerhouse mastermind list!

    Ok maybe not the Corleone’ part but still.

    And just to clarify… by biggest names possible — I’m talking previous demi-god of daytime TV OPRAH possible (I had to try).

    However… limited mortal powers and jokes aside. I was actually doing this contest for my brother. I love the man to death and my god he needs some good news.

    So I declared on my entry video if I were to win, I’d want him sent in my place: https://youtu.be/H8Bw-C8855s

    I contacted everyone I could think of marketing gurus like Neil Patel, Seth Godin, Gary Vanyerchuk, all the way to popular bloggers like Benny Hsu.

    Hell I even tracked down the best damn taco chef in the world René Redzepi to see if I could get him to opt-in. https://tinyurl.com/bestdamntacochef

    The first night I was up until 6:30am in the morning, passed out, and went into work by 8:00am. I felt like The Hulk had fist bumped my eyes into a swollen bloodshot mess — hazily I made my calls to customers at my day job. I looked like this kid around lunch (even the asian part — I am half after all): https://tinyurl.com/lunchdisaster

    Nuff said.

    So here’s the lowdown on the most important lesson I learned from this contest:

    Just because someone is in “your network”, does not mean they are IN YOUR NETWORK. Intros are still absolutely necessary.

    To expand upon that… without a proper intro – you’re better off trying to sell Superman a Kryptonite suppository.

    Getting people to opt-in to a mailing list requires a degree of trust, created either by someone known mutually, content you’ve created for them in the past, or a personal rapport.

    Without these you’re going to have a bad time m’kay?

    Which leads me to the second biggest lesson:

    Famous people do care, and will find time if you contact them in the right way.

    Special thanks to Seth Godin.

    https://tinyurl.com/SethGodin-is-a-good-person

    Last don’t neglect what you do have:

    If you have them, reach out to family… you only get one. Thanks mom!

    https://tinyurl.com/thanksforsupportinma

    If you don’t have family, or they are not supportive, then reach out to mentors and friends for help or advice.

    https://tinyurl.com/thanksforthebackupJeremy

    https://tinyurl.com/mentorsmakeadifference

    Benny Hsu (pronounced “shoe”) of Get Busy Living provided some awesome insights and even subscribed to my list.

    https://tinyurl.com/BennyHsu-is-a-badass

    Extra thoughts that may benefit other readers:

    Not everyone who says they will support you, will necessarily take those steps. Even if it’s for something huge, with tons of urgency, people you’ve known for years may still not follow through.

    People don’t have to be superstars for them to hold you accountable — again try not to neglect what you currently have.

    You don’t necessarily need superstars to propel your own action — be resourceful — find opportunities within your current circle of influence.

    Don’t invent excuses to avoid the important. Tim gave me this one 7 years ago in the 4HWW

    The world’s best taco chef René Redzepi is currently on vacation. *I tried to get him for you NOAH! 😀

    What could I have done better:

    I needed a bigger incentive for action on the part of the list candidate, I didn’t provide them with enough value to leap.

    I should have spent more time perfectly executing a few emails, rather than shotgunning and seeing what sticked — special thanks to Gary V. we didn’t make contact, but you still provided lessons.

    https://tinyurl.com/thanksgaryv

    + I haven’t forgotten — the attempted Oprah contact!

    https://tinyurl.com/Oprah-is-a-Bawse

    Last link is to an extra doc detailing a play by play of my actions from the 10th-13th and the full email template I had sent Gary V.

    https://docs.google.com/document/d/1bUybj9kH7USYkKS1WFrSqcmuoT3lYrQrVE8poLOaK-A/edit?usp=sharing

    Notes for Noah’s team:

    I realize the extreme volume you’re likely going through, please view my submission video if you haven’t yet:

    https://www.youtube.com/watch?v=H8Bw-C8855s

    The signup form I used for my list:

    http://eepurl.com/bi1SrX

    Results of experiment?

    Seth Godin responded with a kind email

    I gained awareness on the resources I have available today

    I received advice + opt-in from a successful blogger Benny Hsu of getbusyliving.com

    Special thanks to Nov + Dame Taylor, Jeremy Weisz, and Nick Aldridge, for their friendship and support.

    And a final thanks to my brother Jason Rogers — you don’t know about the contest yet — but you’ve given me a ton of motivation that helped me push through any self doubts I may have had, or the difficulties I faced with being a dead tired watermelon faced kid at work.

    Love you man, hang in there.

      1. Thanks bud! I appreciate the feedback — still going, I hate to bother people that have been gracious enough to read an email or message, but I need to do all I can to win for my brother — still here at my day job yet roughly two hours left.

        Cool as hell news though (my grammar is weak being this tired ha), it was worth coming in with less than an hour of sleep today — 22k worth of sales closed at my job that would be in limbo had I not shown up. Rent covered another month. 😀

    1. This is so positive and amazing! Good on you for thinking outside of the box and doing something awesome for your brother. I want to be kinder to my own brother now. Great stuff!

      1. That means a ton! I’m still getting responses from some of the inquiries I had sent out, everyone has been extremely supportive. Inspiring that action makes the post worth so much more — thanks for taking the time to read it!! And kudos for wanting to do that! 😀

    2. Charlie Hoehn is a complete badass — though he had to respectfully decline joining, he was gracious enough to get back to me. Definitely picking up his book Recession Proof Graduate! 🙂

    3. Elliott Motherfreakin Hulse subscribed to my mailing list — THE ELLIOTT HULSE w/ nearly 2 million followers on YouTube. I am UNBELIEVABLY EXCITED!!!!! If you aren’t familiar with StrengthCamp, one of his channels on YouTube: https://www.youtube.com/user/strengthcamp

      I have followed this man for years, and his methods for approaching the world have shaped many of the perspectives I hold to this day. I am eternally grateful, I haven’t told my brother about the contest yet — but when I do he’s going to flip sh$%. THANK YOU ELLIOTT —

  127. #NOAH

    Hey, guys so far I went from 0-25 subscribers on my list in the first day.

    But I wasn’t asking them to just sub I was actually asking them to fill out a questionnaire that has 13 questions.

    http://myuproar.org/pre-entrepreneur-questionnaire/

    I also have an opt-in through Aweber on my homepage: http://myuproar.org/

    This is day 1 and I did the following:

    https://twitter.com/UproarCharlie/status/598036851937517568

    https://twitter.com/UproarCharlie/status/598036476299902976

    https://www.facebook.com/charlie.meaden/posts/10153270856060499

    These were ok, but I also picked up extra subs by private messaging people I thought would be relevant for what I am trying to create!

    What I learnt: I learnt that asking people personally has by far the highest success rate even when asking for them to fill in a reasonably sized questionnaire.

    Also when my twitter post with a random pic of my baby boy did better than the twitter post that was serious!

    NEXT STEPS: Each day this week I’ll make 2 posts on FB and twitter and try one different way to ask for people to do my questionnaire through forums and maybe Reddit? 7 days of doing this, I would hope to surpass 100.

  128. Hey Tim, Noah mentioned that he would provide his book report on the book Who, and you’d put it in these show notes. Will it be added later on? (I can read the book as well, but the report seems handy, as I can then evaluate to read the whole book, or just move on to the next bundle of paper that teaches me a thing or two about life-hacking.

  129. #NOAH

    @prevention_hai

    Listented to the podcast Sunday and have since been working to bring together infection prevention professionals to fight healthcare associated infections. Connected with a guy that has a similar mission and an email list of 13,000 and we are teaming up and spreading our message. I also connected with a Government Scientist in the UK and he is helping me further the development of my disinfection system for operating rooms. Lastly, I teamed up with a guy that has sold over 30,000 books on infection prevention and he invited me to a conference he is guest speaking at this fall.

    My experience in the short time has been amazing and I lool forward to keeping the momentum rolling forward. I appreciate you guys stressing taking action and it all starts with 1.

    Thanks for the content and motivation.

    Bob

  130. One of the best episodes yet. Lots of great resources provided and a motivating call to action that has worked for many people by the looks of twitter. The bar is high after this one! Hopefully the next episode will be able to reach it. Also, Noah Kagan seems like a great guy. Very Interesting person. Can’t wait for a round 2. ….[Moderator: sign up link and email address removed]

  131. #Noah

    Email subscriber challenge.

    This podcast was inspirational.

    My email list is regarding tips and updates relating to working as a health professional in the Aged Care sector.

    Actions taken:

    1. posted a request onto Linkedin (it is my only social media platform)

    2. added a “subscribe now to my email list” in my email signature.

    3. Added a please share this email, to the bottom of my latest update.

    Results.

    Unfortunately there was no growth but that was not the point of this exercise for me. My email list is very niche and my social network is very small so I am not too surprised.

    Lessions:

    1. It is all about taking action as well as having ideas.

    2. A plan of attack is important and a strategy is vital.

    3. Building an email list takes work and effort which is awesome because if it was easy then everyone would be doing it and it would loose its value.

    Thank you Noah, I feel like I have won your challenge already.

  132. #Noah

    First of all, I just wanted to say thank you to both of you for inspiring me to take action!

    I have had a “blog” for over two years, wrote little content, and had zero subscribers. I listened to the podcast Monday afternoon and decided to take action and within 6 hours had 28 subscribers. I simply followed the steps Noah prescribed; I sent out 2 simple tweets, 2 FB post’s, and 1 LinkedIn post. I have since signed up for the course over at email1k.com and looking forward to continue growing.

    The most important lesson learned over the last 36 hours has been for me to not worry about opinions of others and to put myself out there. To grow I need to become comfortable being uncomfortable.

    I also work for a strength and conditioning company with locations across the DFW metroplex and Austin. I am looking forward to using the experience gained from this to grow our email list from 40k to over 100k.

    Thanks again for the call to action guys!

    PS- Noah, I can drive to Austin and save you a plane ticket!!

  133. #NOAH I build list of 300 people with 2 webinars in 2 weeks (webinars are quite new thing here in Finland). It was very scary to do because I’m little bit shy and this was my first time putting myself front of online audience. But Hell yeah I managed it and even succeed to sell 7 tickets to my blogging mastermind before I created anything

    Most important thing I learned is that you have to validate your idea before doing anything. Thanks for teaching this valuable skill to me Noah.. Now I know that I can held more webinars and grow my email list with same strategy and then I can do big launch for my course.. All glory to Noah and Tim 🙂

  134. #NOAH

    Hey Tim & Noah, thanks for everything you do and share!

    That’s what I accomplished during last days.

    Mastermind online:

    – I created Mastermind Group on Facebook and I invited people who read my book. 199 accept my invitation and list is still growing. In this group I give them bonuses like free content, promo codes but what’s the most important I solve their real problems!

    – In 4 days I organised live event for my readers and 120people came!

    I created Facebook Event for young entrepreneurs:

    – 406 people click “join”

    – when we saw it we decide we have to get their @ addresses so we convert them from Facebook to polish wersion of Eventbrite platform and 347 people give us their @! 😀

    Event for psychotherapist

    – I called my friend who trains psychotherapist and I told him we could organize first webinar for his clients. 341 people took part in webinar and I sold 137 copies of my book (we collected 338 @ + sold books)

    I installed sumo.me on my websites

    Websites with ebooks

    – I contacted one of polish websites which sells ebooks. They have big mailing list. I gave them sweet discount and we created 1day promo offer. We sold 370 copies of my ebooks. In this ebook I added call to action “send me hello email, and I will give you some extras content for free”. In last 2 days I recived 74 @ from people who bought my ebook 😀

    – I did the same with 2 other websites. And we sold 89 copies of my ebook and 13 people send me @ message

    “Other people job”:

    – I contacted friend of mine, and told him we could organize event about “creativity in business” (he knows a lot of people interested in such a topic)

    – I told him I would take care of all technical things (signups, website etc. – as you might know I use polish version of toll which works the same as Eventbrite)

    – He said yes, and he started promoting it

    – After 1 day 7 people signup giving us their @. It’s going to take place in 2 weeks time, so I’m sure we would have at least 300 @ which converts to 150 people who come for first edition of our event

    @ Gmail

    – I checked the number of mail contact in my inbox: 3281

    – I group it in categories and wrote 7 different @

    – Then I sent right message to right groups with asking to join my newsletter

    – Result: 873 people said YES + 2 other wrote: “fuck off” and one called me: “dick” 😀

    Old @ lists:

    – I forgot I also organized some events in a past

    – I looked for that lists and found I have date base of 562 @ addresses of people who are interested in business, self help, marketing etc

    – I sent them @ asking to join my newsletter

    – 34 people joined my list

    My phone:

    – I checked I have 2300 in my phone

    – I made 100 calls, 73 people answered, we chat for a couple of minutes and 61 people said they wanted to stay in touch with me, so I took their @ address and added it to my list manually. Such an old fashion way! 😀

    Custom audience

    – I took all @ I collected and that add it to the FBads system as a “custom audience” and now we are testing is it possible to sell them books by FBads even if they did not “react” on mailing maybe FB will make them buy 🙂

    Lessons learned:

    – remember that my “older brother” Noah Kagan is a bad ass so I should stick to his advices all the time 😀

    – promote online things also by off line tools like phone or personal contact

    – don’t ask people for help, but instead invite them in to the interesting projects and let them also earn money (win-win things)

    – everything is “validate-able”! Stop investing time and money in to the things which are not validated before.

    – stick to thing which works

    – how to collect 1000 @? Get first @ than second, and third and repeat it until you reach first 1k @ (the same rule with earning first 1k$)

    – remember “David beats Goliath” by tiny mailing list 😀

    Once again million thanks for your help and everything you do! 🙂

  135. #NOAH

    In the past 3 days I grew my list with 18 new subscribers. Yeah, not an impressive number, I know. BUT, it’s more important WHO these subscribers are…

    Noah talked about getting subscribers from your existing networks so I started thinking about which of my networks I haven’t tapped into. I belong to the my local Chamber of Commerce and have the email addresses of about 100 business owners who also belong.

    I figure this is a great resource because these business owners have employees and their own business networks…there is potential for a HUGE multiplier effect if I get an owner on board.

    What I did:

    1) I scripted an email explaining how I’d like to help local businesses with their internal health promotion (I work in the health and fitness industry).

    2) Then I gave this to a VA from Odesk and had her manually email each business owner so that it is as personal as possible.

    3) When one of them responded with a “yes, I’m interested” I personally wrote back saying that they are now on my “VIP list” and that I have something really helpful on its way for their TEAM. (emphasizing TEAM was key…I want to prime them to distribute my stuff to their staff)

    I know 18 new subscribers isn’t a lot, but these are super-quality leads.

    The big takeaway from Noah’s talk…pretty obvious: Convert existing contacts into subscribers.

  136. #NOAH

    Before I listened to this podcast I had 177 emails on my list (let’s just pretend like one of them isn’t mine).

    After listening to this podcast, I took a picture of myself and uploaded it with a link to a free Weight Loss ebook that I had in my back pocket. That gave me 21 emails with a surprisingly large amount of communication with ex-lady friends.

    I went into SumoMe (which I’ve been used for a little while) and imported the subscribers I’ve gotten from List Builder and Leads on previous blog posts. At this point I was up to 241 emails.

    I posted a blog and sent out a newsletter yesterday which got a few more subscribers, but also lost some.

    So I went from 177 –> 240 emails.

    And I listened to more emo music (in private because it’s embarrassing).

    I’ve learned a few lessons, but the most important is the power of the Cialdini effect of social proof. I didn’t pimp this blog nearly as much, and I got about 1/15th the traffic of my last elaborate blog post. Luckily, this is a mistake I can correct.

    Other lessons learned: I get more traffic from Instagram than Twitter, using the Gmail trick turned out to actually be MORE work than just using the Mailchimp account I already have set up, and I’ve got work to do.

  137. #NOAH

    Results:

    I posted onto Facebook, Instagram, Twitter that I was starting a newsletter on meditation. Through those channels I received 6 emails from Facebook, none from Twitter or Instagram. I also started to tell some people at the gym and I received two emails from gym employees.

    That gives me a total of 8 emails that I did not have before and people who want to hear from me! So you can verify, I have screen shots of the Facebook emails and of the emails I received to my Gmail account.

    Most Important Lesson:

    At first I was really scared. I worried what my mom would say, I worried what my brothers would say, I worried what my friends would say. I thought people would judge me and ask me why I’m doing this. But honestly they where the ones that gave me their emails, they supported me with no questions asked. What this taught me was that you just need to put yourself out there. You never know till you try and if you don’t do it you’ve already failed. So if there is something that you are passionate about you should be proud of that and ask others to help you achieve that you want to do!

    1. Well done Michael. I felt the same. Buzzing now about the newsletter. I intend to use mailchimp as it is drag and drop design and easy to use. Best of luck with your newsletter!

  138. #NOAH

    Late to the party. Just heard the podcast yesterday. I am starting a daily curated newsletter around demand generation, a subject I know very well. Sent out a tweet (@b2bmkt) this morning and tracking subscribers now. No numbers to report yet.

    The important lesson learned was to just do it. I created a quick wordpress site for this effort in a matter a few hours. Something I’ve never done before. That’s a huge lesson for me.

    1. Hey Bryant, good luck. I used Wufoo.com to generate a quick form. Its awesome and free at the beginning. You can also add an extra field asking people what they would like to hear from you. Good luck!

  139. #NOAH

    I started at 0 and now have 0.

    Yes, zero.

    I followed exactly what Noah says in the podcast. I have 106 FB friends (I deliberately keep this low, though I am starting to wonder if that is the correct thing to do). I posted a picture with verbatim what Noah says in the podcast. I’ve gotten 8 likes and one comment about the picture. No emails though. I listened to the podcast Friday and procrastinated and posted to FB, Twitter and Linked on Monday morning.

    The lessons I have learned are that I felt scared, vulnerable and uncomfortable doing it, hence the procrastination.

    I also have attached some feeling of self worth to responses by mistakenly thinking the number of emails I do (or do not) get reflects how people think of me. I have discarded that thought and have come up with a number of other factors that I am going to test, such as; I think that since I don’t post often to FB, people saw a picture and liked that so I will repost the “I’m starting a newsletter….” without a picture to see if that gets better response, I used a xxxxxxx+newsletter@gmail.com address (as Tim suggested) which did not create a hyperlink making it several steps for someone to send me an email and I am going to post with an embedded email hyperlink to test that, perhaps none of my followers think my topic was as interesting as I do and I will test a different topic.

    Though disappointed with my results, I am excited to do some testing after the contest closes.

    1. Hey Scott. Well done taking the step! I was as scared as you. I did the Coffee Shop Challenge before launching the newsletter and got £5 off my gym membership. Not a lot but was buzzing after. This def gave me some extra encouragement and a real buzz. Try the Coffee Shop challenge too and you’ll feel like youve had a great week.

      PS – Remember that not all your friends seen your Facebook Post as Facebook limits your reach because you do not engage often on the platform. So you should def see an improvement next time you post.

  140. #NOAH

    I build a new Blog from 0 to 3.000 subscribers in 8 months. Everything started with reading OkDork and Blogs that were featured there. The most important lesson? Do the work. Continously. The dificult part is not doing the work itself, but overcoming yourself and the hurdles you throw in your way. As with the coffee challange: We first have to get over our inner fears before achieving anything else.

  141. #NOAH

    My email list grew from 0 to 0. My post looked like this:

    I’m putting together a weekly newsletter about electronics. Many may say they have no interest in the topic, or see no benefit, but think for a moment what your life would be like if you had a device that solved your most frustrating problems.

    I’ll share tips and tricks on how to analytically evaluate problems and find non-conventional solutions through today’s technology. At the very least, you’ll learn something cool each week!

    No risk and no obligation. If you want to take a free ride on my crazy train, send me a “Heck yes!” [Email address removed]

    I got a bunch of likes, but nobody signed up. What I realized is that I’ve wasted my time posting content to the wrong people. I realize that I need to find the right audience and focus my energy on them. Any suggestions?

    1. Hey npulver, I too received a bunch of likes without signups. My most important lesson learned was to hustle because many will like, few will subscribe. When I posted on social, I received many likes and favorites, but few actually took the time to email me (using the google + hack). When I hustled a bit and reached out to those that liked my post, they then signed up. So I learned that you have to make it super easy on your potential customer and even with social, you have to hustle! Good luck and keep going! (I’m fairly new to this too.)

      1. Also don’t hesitate to email them each individually and explain more of what you are doing. I put my message out and after little response, dove in and starting going down person by person. It works – takes some time, yet the people like to feel that you are talking to them, not just a community on your FB Wall.

  142. #NOAH

    Results: 4 to 52

    Most Important Lesson Learned: Make is Easy and Hustle! Many will like, few will subscribe. When I posted on social, I received many likes and favorites, but few actually took the time to email me (using the google + hack). When I hustled a bit and reached out to those that liked my post, they then signed up. So I learned that you have to make it super easy on your potential customer and even with social, you have to hustle!

    The Details: I tried three variations. First I used Noah’s method on a general topic newsletter that I thought everyone would be interested in and received zero sign ups. Next I niched down and created a focused newsletter idea for a smaller niche and posted in some private groups for that target market and received three sign ups. Last, I took an email list I started a month ago (4 subscribers), used Noah’s method on social, I then hustled and directly emailed, texted, and DM’d folks and received 48 new sign ups (for total of 52).

    Noah: I live in Houston, so it would be no cost to you for me to come to Austin for the day so you can spread the love and pick two winners.

    AMAZING episode guys, thanks for putting so much thought and energy into it.

  143. #NOAH

    Results: 4 to 52

    Most Important Lesson Learned: Make is Easy and Hustle! Many will like, few will subscribe. When I posted on social, I received many likes and favorites, but few actually took the time to email me (using the google + hack). When I hustled a bit and reached out to those that liked my post, they then signed up. So I learned that you have to make it super easy on your potential customer and even with social, you have to hustle!

    The Details: I tried three variations. First I used Noah’s method on a general topic newsletter that I thought everyone would be interested in and received zero sign ups. Next I niched down and created a focused newsletter idea for a smaller niche and posted in some private groups for that target market and received three sign ups. Last, I took an email list I started a month ago (4 subscribers), used Noah’s method on social, I then hustled and directly emailed, texted, and DM’d folks and received 48 new sign ups (for total of 52).

    Noah: I live in Houston, so it would be no cost to you for me to come to Austin for the day so you can spread the love and pick two winners.

    AMAZING episode guys, thanks for putting so much thought and energy into it.

  144. Tim as always thanks for the great guests and insights.

    Here’s my success story.

    I signed up and added the Sumome’s List Builder and Share to my wife’s site thatmutt.com.

    We started on Saturday (5/10) and in the last four days we’ve added 400%+ list growth to our Mailchimp newsletter on a monthly basis. (have screenshots) Based off the current conversions of the popup and our current traffic we should double our entire list in about 45 days.

    I’ve played with a few popup programs in the past like OptinMonster, Sumome by far and away is the easiest to use. I am now a big fan and advocate.

  145. #NOAH

    I launched my online training service/blog on Monday, May 11th. My mailing list has since grown to 39 people and the Facebook page has 150 likes this week.

    Proof – http://imgur.com/a/cFzsw

    I’m currently working to convert more likes into mailing list subscribers, but I’m just happy I started. I’ve had this idea for a long time, and I’m pleasantly surprised with the results I’ve gotten from leveraging even my relatively small social network. I definitely learned that a sure way to get nothing done is to bemoan the resources you do NOT have, instead of leveraging the ones you do.

    Thank you Tim and Noah, for continuing to bring solid actionable information to people like myself, and for free no less.

  146. #NOAH

    Tim as always thanks for the great guests and insights.

    Here’s my success story.

    I signed up and added the Sumome’s List Builder and Share to my wife’s site thatmutt.com.

    We started on Saturday (5/10) and in the last four days we’ve added 400%+ list growth to our Mailchimp newsletter on a monthly basis. (have lots of screenshots) Based off the current conversions of the popup and our current traffic we should double our entire list in about 45 days.

    I’ve played with a few popup programs in the past like OptinMonster, Sumome by far and away is the easiest to use. I am now a big fan and advocate.

    Biggest lesson: 1. make is easy for people to take action 2. don’t be afraid to ask for things

  147. #NOAH (you bad m-fer. Love ya man.)

    2) I finally made the ask and included a picture (which definitely helps). Picked up 8 new email optins within minutes! I’ve been growing my podcast audience and receiving regular feedback from listeners regarding how it’s helping them in their daily lives both business and personal.

    3) My biggest lesson is one that I have to constantly remind myself: The answer is always no until you ask! As I said above, I’ve been receiving unsolicited feedback (some of it in person!) and I never thought to ask for their further involvement?! i.e. email, private groups, etc.

    1. Hey Peter, checked out your website and podcast, looks pretty cool. I sent you a comment through your website to be added to your new email list.

  148. #NOAH

    Tim/ Noah-

    Okay I tried this!

    So from nothing… I got 5 emails. But I got I got 43 likes on and 19 comments on FB.

    Interestingly, I got nothing on Twitter!

    So what did I learn?

    I learned that I shouldn’t wait for the right time! I need to start immediately. Fear of nothing and everything prevents you from doing something. Bring in the coffee challenge!

    I also learned from my facebook friends that they really wanted a page on FB- which is what I will be doing. The process is helping me tighten and tailor what is really wanted.

    My newsletter is on whisky, my passion. I used the @gmail addition [Moderator: email address removed]. From this I added the filters and canned responses which was really cool!

    I also tried out LinkedIn. I initially was hesitant- whisky on a professional site? Then I thought, why not? I just did that this morning… let’s see what happens.

    Most importantly- I may not have the most emails, but it’s got me started! I’ve also shared it on multiple Whatsapp groups and I have generated a lot of interest there as well. I’ve been asked to share my URL/ FB page once that’s up!

    So I can’t wait!

    Sorry for the long post… but I’m very excited. Thanks for everything!

  149. #NOAH

    ***UPDATE

    Results: Grown my list to 200! (110 customers, 57 from a network group, 4 affiliates and 29 from twitter)

    Another Lesson Learned: Don’t assume! I should be contacting everyone. Let them decide if they join you or not.

    *BIG THANKS to everyone else posting in this community! signing up for comment updates was almost as amazing as the podcast itself. I HIGHLY RECOMMEND IT.

    And Thanks for the advice, Scott Barlow!

    P.s. Noah, the Salsa eating contest is still on.

    —————–

    Even though I was a SUMOME user, I wasn’t gaining traction, mostly because I was “wishing” my list would magically start growing itself. My challenge was to get to 100 subscribers from the tragic 9 subscribers I currently had.

    Results: I have tweeted, emailed my contacts, and talked to two clients about my list today. Visibility is Key! I have contacted a bunch of people and have grown my list to 29 (at 5pm today). I will update again by Tomorrow!

    Most Important Lesson: Results are about FOCUSED ACTION, not about focused podcast hearing. Using our mediums is easy, once you “stop being a little *itch” and just go for it. (Lesson Learned). Also, I need to work a little harder on my emails, more specifically, getting a Mentor (using another word, obviously). I’ve taken action and made a list of my top 11 most influential people in my line of business. I’ll be spending some time to email them individually…. I’m sure Tim & Noah are glad they weren’t part of the 11 (I had to take them off) for the sake of not wasting (their) time. I already feel like a better version of myself pre-podcast. Honestly!

    Great Interview. Really, what I like best about Noah is the no bs approach to getting started. What I Love about Tim is his practicality and his ability to get the right tools in his listeners’ hands. Together, they created some actionable magic.

    Next Book: 4 Hour Body, Essentialism.

    Next Task: Getting a Mentor. And never looking back.

    P.s. If I win, I challenge #NOAH to a Salsa eating contest.

  150. #NOAH

    Grew from 0 to 17 in a couple of days.

    It appears that direct messages and emails worked best for me. I tried a post on the monthly 1k page, and did not get a response. I also tried a reddit post with an incentive for a free sample. Didn’t get much traction either. I downloaded the SumoMe product to my website to get more email sign ups. I added a cool popup that says “keep it in touch, unless of course, your’re a weirdo”. I am sure this will work with time and more traffic to the website.

    The most important message I learned is that personal connections are the best first group of people to reach out to. Especially when the message is direct. What I will do in the future is different A/B testing with Google ad words and reaching out to more of my personal connections via text, email and in person. It is easy for someone to ignore your Facebook post, but harder to ignore a personal message, email or face to face conversation.

    Thanks!

    Hanna

  151. #Noah

    0-4 in about a day and a half, I’m not stopping there, goal of 100 for end of may and then 250 for June.

    More details on what it is I’m doing: [Moderator: link removed]

    Lets say this, I did it. Finally I did something. In my life, I have been full of ideas, passion etc but I have lacked the “drive” to completion, the strive for perfect or nothing. The problem is, nothing is ever good enough, there for I don’t do it. There were 100 Million excuses for me not to do this, even more so this week but I’m not going to air out my laundry online, just shy of being a COMPLETE social outcast of all friends and family this past week. I discovered that Intention means nothing, action means everything.

    I would love to join you for tacos in Austin, TX, although don’t hate my corn allergies!

    all the best

    j

  152. #NOAH

    I’m very thankful for this exercise, it came at the right time in my life, it propelled me to take action on my vision and to understand (this is my biggest insight) that we all have to start somewhere, and this is why we all creators do things, to inspire people to take action and is very gratifying when we see people start doing things, it’s a win win for both sides. Even if I don’t win, which I highly doubt I will lol, I feel like I’ve learned so much already and had huge insights from it. Thanks!

    I can send a screen shoot or you can check out my fb profile, The numbers as of now and short story are:

    28 likes, 4 shares, 17 subscribers in 2 days.(texted favorites on iphone too)

    The long story with excuses included is:

    I posted the picture on facebook yesterday (I only have 443 “friends” there and I don’t use tweeter or Instagram) I got 28 likes on my post, 4 shares but no emails from anyone, so I started to individually message every person that liked the post and 17 people signed up for the newsletter. So I wanted more subscribers, so I did something very scary to me and something I’ve being wanting to do for a while, I went to the park down the street and just hanged around the parking lot and started asking people if they wanted to subscribe to my newsletter, talked to 20 of them and no one signed up, I guess my approach wasn’t the best but it helped me realize I can deal with the rejection and everyone was really polite when rejecting me, lol, I’m going again tomorrow until I get better at asking people for action and to sign people up for my upcoming boxing bootcamp – after watching the episode on the TFExperiment I got inspired and learned a lot so I’m gonna start my own class at the park where I’m going to be charging people $5 in advance, and if they show up I’ll give them the $5 dollars back, this is just to ensure attendance and only until I pick up momentum and I have at least 20 people per bootcamp, after that I’ll let them do their first class for free and $5 after-Coincidentally, yesterday this guy(Mike) that used to work with me at the bar, came and I asked him to help me out with the bootcamps, he also has boxing experience so it was the first guy that came to mind when I first thought about the bootcamps, and he gladly accepted to help me, I’m also planning to pay him for his time to ensure his help since I’ve being dealing with my right shoulder ac joint injury since last November and just started chiropractic care 3 weeks ago.

    This is no excuse, TMI, and might get me disqualified but, I listened to the podcast on Saturday, which I worked at the bar from 3pm-3:30am, then after getting off I had a huge fight with my girlfriend that extended until 7am and end up with me braking up with her on Sunday, we dated for a little more than a year(boooh hu ;/, I know),slept like 3 hours then got up and worked on the content for the newsletter for a couple of hours, then at 5pm I met with my Mom and baby sis for Mother’s day dinner at olive garden , which was great btw. I felt like ish Monday and yesterday I uploaded the picture on facebook and being working on this since.

    This exercise taught me 3 things,

    1)people want to help

    2)there’s already an audience ready to listen to my message

    3) to set up effective deadlines and to make accountability with the audience I built, so things get done on time. I start sending newsletter next Monday 18th, I’m committing to 6 newsletters about “healthy eating habits” and see where that goes. We are starting with the bootcamps on Saturday 23rd.

    [Moderator: email address removed]

  153. #NOAH

    2). From 177 to 186

    3). It is difficult to connect with individuals who are at the intersection of two different niches – 1. Video Game Fans and 2. Professionals/leaders – I write about leadership and business lessons, taught through video game metaphor (i.e. How Tetris can teach time management). I posted multiple times on twitter, facebook, and LinkedIn – while I did not add 1000 or even 100 to my list, I am now thinking about new and simple ways to add to the list. Technically I added one more through a different approach – I was wearing a T-shirt with a Nintendo controller and the words “Classically Trained” on it – while on the monorail in Disney World, another guy sees my shirt and complements it – our conversation immediately opened the door for me have him sign up on my mail list before we even got out of the monorail! Lesson learned: try more than just hoping people will giveaway their email for a PDF

  154. #NOAH

    I posted a selfie on the Instagram account for my book (@theflowerchef) and got *2* email replies: one from a woman in Panama and another from a lady who says she’s a big fan. It tweeted through IG.

    What I learned: I was enthusiastic about the challenge and from past observation know that selfies or photos of myself get more or as many likes as pretty flower pics. I thought I would get more emails from the 1800+ fans. What I learned was that sometime I take for granted that people will click on a website link or know how to find me. I think it’s important to be as clear and straightforward as possible, and THAT was the reminder I needed to relearn. Giving the why and also what they will get in return is a valuable lesson. Out of everything though, asking people what they want to learn or know and then using that to make money is well, plain smart.

    Would love to go to Austin and learn from a mastermind. As a 31 year old female entrepreneur, I am incredibly hungry to learn more, and learn it from the best.

  155. I’ve gotten a couple new emails from friends, which is awesome! However, the true excitement from this task came from overcoming the fear of what others might think of me.

    As I crafted my post, I started feeling that sensation in my gut that I only get when something seriously scares me. I realized that the only thing standing in the way of a potential cuddle sesh with Noah, was my fear of how people would respond and what others would think of me.

    Once I fully recognized this, it was much easier for me to go through worst case scenarios, face my fear, and follow through with the action step I had set out to take. After posting, I felt liberated and free!!! Thanks so much for the inspiration 🙂 Yay comfort challenges!!!

  156. #NOAH

    I’ve gotten a couple new emails from friends, which is awesome! However, the true excitement from this task came from overcoming the fear of what others might think of me.

    As I crafted my post, I started feeling that sensation in my gut that I only get when something seriously scares me. I realized that the only thing standing in the way of a potential cuddle sesh with Noah, was my fear of how people would respond and what others would think of me.

    Once I fully recognized this, it was much easier for me to go through worst case scenarios, face my fear, and follow through with the action step I had set out to take. After posting, I felt liberated and free!!! Thanks so much for the inspiration 🙂 Yay comfort challenges!!!

  157. #NOAH

    One day into the experiment and I’ve gone from zero (I opened a new gmail account) to zero contacts… I posted my idea for a newsletter to my Facebook page (after accepting 6 pending friend invites to bring my total friends to 11) and opened a Twitter account. I did get one “like” and a comment on FB.

    Lessons learned:

    1) Choosing and refining a “muse” takes time and energy! And it will require tweaking.

    2) It takes intestinal fortitude to overcome the FEAR of failure, or success (“holy shit, they like my idea, now I gotta put up or shut the fuck up!”), and put yourself out there. However, it is incredibly rewarding to vault the wall of inaction and give it a shot.

    Maybe it will take more work on my part, and help from others, but, the world has not come to and end by trying!

    Tim, you’re an inspiration; love the blog and podcasts, own the 4HWW and Body, and the TV show is on my list!

    Noah, I’m looking forward to Tacos in Austin.

  158. # NOAH – Fuck You

    I just said that so you would read my message. You have probably been getting lots of messages that say how awesome you are and how they really enjoyed your podcast. (Sorry, I just listened to the Samy Kamkar podcast and couldn’t help myself)

    I know I won’t win, but I think you would find the topic of my planned site interesting. It’s about the need for and the inevitability of change in education (Not as obvious of a topic here in the southeast).

    2.) I just started asking for subscribers at 10:00am this morning and I have gone from 0 to 7 subscribers. I have no existing audience, and had not website, I just built a landing page last night/this morning, and messaged friends and family this morning. Not a lot of people, but 5 of those people are business owners or high level managers (Full disclosure: 2 of those are relatives so maybe I should call it 4)

    Proof can be found here: http://www.iqlie.com/noah

    3.) The most important lesson I learn from this challenge is that deadlines are really important. I have gotten more done in the past 2 days than I have with 6 months of thinking about this.

    P.S. I agree with a lot of other posts. This podcast and the podcast with Samy were two of my favorites. Interviews with Tim’s friends always seem to be the best.

  159. You should interview Mark Rippetoe. His training methods are very successful and, unlike the rest of the fitness industry, he is taking a very unusual (very high quality, low volume) approach to certifications.

  160. Has Tim ever done a how-to post or podcast on how he prepares for interviews or the secret to great interview questions? Would love to get a bit of his expertise on these topics. Thanks!

  161. Okay I’m just now listening to the podcasts for the first day, saw the t.v. shows this morning (awesome!) and seeing there’s a contest. I don’t know if I’ll get to the end of the show before the contest ends so, here’s an entry to win the mentoring – I WANT IT!

    Run down to SF’s public t.v. station. They have incredible equipment free. I’m sure you could work out some kind of 50/50 split and use some of the footage cut in a show for public t.v. and some for yourself. They’re normally very flexible like that. I ran a few t.v. episodes on spirituality (interview with Andrew Harvey, Ph.D.) where i cut my teeth on “how to build a show and learn how to edit in literally 24 hours.”

    It was brutal. Editing is hard. Editing an entire show by yourself, learning to edit, learning the program (brutal all by itself it looks like the controls for a rocket to the moon), and getting it on the air in 24 hours? It makes DifEQs look easy.

    I WIN! PLEASE! LOL (don’t even know what the da*n contest is)

    (Just locked down 90% of my website to upload aroma solutions to an app)

    1. P.S. #NOAH

      Since I just heard the show (about 80% now) and saw the contest – I grew my email list by 20 people today. We’re doing a group buy for Helichrysum italicum which is the number one skin essential oil to repair damaged skin (scars, etc.)

      Teaser: there are essential oils that improve memory almost as much as lecithin (sunflower).

      Warmly,

      Annette Vanderzon

  162. #NOAH

    Here’s what I did:

    I did a write up on an app that I made in 6 hours and sent it to different Facebook groups for App Entrepreneurs. At the bottom, I added the line to email me about my newsletter I want to start about my App Store experiments and the tips, tricks and hacks I find along the way. It didn’t convert very well, so I sent out messages to everyone who liked the post or left a comment asking them to join the newsletter.

    I also sent emails and messages to everyone who’s interested in apps that I know.

    I went from 0-15 subscribers.

    Lessons learned:

    – I’ve spent all of my life waiting for people to approach me when I need to be the one to go and approach them.

    – When people say No, you just thank them and move on. It doesn’t hurt at all. Why was I so fearful before?

    – The power of following up with people

    – Giving lots of value to people makes them want to return the favor. I have many great new contacts who are into apps now. Without the challenge I may never have even spoke to them.

    Although it wasn’t amazing email growth, it was pretty big personal growth. Thank you for the challenge Noah.

  163. #Noah

    0 to 39 emails in 72 hours. I have 375 Facebook friends, so around 10% reached out. Each of the past 3 days, I’ve sent out pictures of my unique suburban farm along with the invite to subscribe to my newsletter.

    I couldn’t ignore the serendipity and decided to take action. I am a young farmer who, just this season, started a suburban/urban farm. The model is: ripping out lawns and planting bountiful, productive, and edible landscapes. A much more effective use of water in drought stricken California.

    Newsletter will be about serious backyard veggie production, starting a farm from nothing, and general food and farm musings.

    I’m learning that this business will be limited to the amount of people I reach out to. Thanks for the inspiration to take action and reach out!

  164. #NOAH

    As soon as I heard this, I told myself I had to do something EPIC in order to start growing for my list. And so I did:

    To grow my list I needed something that most people won’t do.

    During 5 days, I wrote the most extensive and detailed guide on A/B testing strategies on the Internet. 6500+ words.

    My blog has on average 5 visits/day (only starting) and had a total of 5 subs, needed to find a way to get this article shared and seen. After reading OKDork extensively to find hacks (I’m addicted to your blog), I discovered Backlinko’s Skyscraper technique.

    I got to work:

    – Got quotes to insert in the post by 5 of the top CRO experts

    – Created a nice PDF of it as a content upgrade

    – Directly shared it with over 200 people through email (found through Buzzsumo)

    I- t got shared 100+ times over 24 hours. Not too bad for a 5 visit/day blog 🙂

    With the traffic, I got around 20 subs, BUT it had a subscriber conversion rate of ~9%.

    Here’s what I learned:

    – If you like everyone everyone else, you’ll stay like everyone else.

    – You can never hustle enough.

    – Tacos makes writing blog posts much easier

    You’ll love eating tacos with me.

    Our mutual friend Dan Martell once said this about me: “Raphael is one of the most impressive entrepreneurs I’ve met in my career and the best person to be leading this event. It’s not only his age, but his tenacity that impresses me. He’s thinks then executes – even if that means juggling between classes in highschool. We need to support him in everything he does, and hope it inspires others to start young and dream big.“

    I think it’s a fit, eh? See ya soon fat sumo!

    PS: I know you asked for some proof, here it is: [Moderator: link removed]

  165. #NOAH

    (Hi!) I am an Olympic athlete (London 2012, pentathlon), and a PhD student researching health implications related to energy efficiency in building operating systems (e.g., how you ventilate a building more efficiently and improve its air quality). I hope this isn’t cheating: I started two groups, each based on a strand of my current income-depleting pursuits that I want to make into income-generating pursuits. One is a newsletter from my insider athlete perspective on the upcoming Pan Am Games (where I will be competing on my home turf in Toronto) as well as the lead up and competition day at the next Olympics in Rio. The second is a newsletter based on my engineering research, about the health and productivity impacts from decisions about how we design and operate and inhabit our built environment.

    This is what I did: 9 high performers and counting

    My initial post on my Facebook page was shared by people with much bigger Facebook followings…A day and hundreds of “likes” later, I have nine people who have emailed to sign up. I was humbled by the interest, albeit objectively from a small number of subscribers in the first couple of days.

    This is why I say humbled: the cross-section of people who signed up blew me away. Among them are people I consider some of the most successful people in their respective fields… Math genius, financial superstar, track hero, successful architect, etc. And some of them I have never met or haven’t spoken to in years.

    This is – just part of – what I learned:

    Following the humbling experience of seeing who joined up, the best part was learning from their questions. What do cool people wonder about, in relation to what I know…? Here are just two: “Does being in a concrete building versus a log cabin affect the way I think or feel or behave as much as the outdoor environment?” and “ What you do to get over the feeling you get when someone stumps you?” I am probably over-writing here, but honestly I feel like I am leaving so much out already.

    Besides having a secret insight into cool people’s inner mental workings, and now tackling my unmade bed with newfound purpose each morning, I also learned from your podcast how to motivate myself (and presumably others with limited bandwidth to take on new things) into taking immediate action: make it a little competition. I think the “competition” element to this challenge of starting a newsletter, honestly, is why I’ve taken action. Even though I’ve long been wanting to do something that connects what I already do (sports/buildings) to what I want to do (worlds’ needs + my fun—> $). This competition carrot is a new arrow in my quiver to make me do stuff. Now aiming arrow arseward, and feeling good about the next steps.

    P.S. thank you

    for bringing to my attention the fact that Promise Ring are going strong. I have nostalgic-fond memories of them and Cap’n Jazz, my high school self’s band crush. Your endorsement released a splurt of endorphins (and wistfulness).

    -Donna

  166. #NOAH

    I started listening a little late this week, but I wanted to throw some info out there.

    I’m a political geek so I thought I’d start a newsletter on local elections for Texans. I already have about 20 people ask me about who to vote for in elections so I thought why not create a list so people can get more information on local elections because those are the hardest to find. The vision is to turn that into a website where people can ask questions of local officials or candidates. My thought is I can monetize it with ads from statewide or presidential candidates over time.

    I started by taking the photo and posting it on twitter and facebook. I didn’t get any responses. I then shared it on another facebook page I have, and got one person to sign up.

    So then I started asking people one on one. So far that has got me to 53 people. Then I had someone from RAMP (Republicans Against Marijuana Prohibition) say they’d like to reach out to their Texas members and add them. She’s going to get me those names next week.

    I’m also writing a guest blog post on a Texas voting site on the importance of municipal voting and asking people to sign up there. That will be published tomorrow or next Monday depending on the publisher.

    So not a 100 yet but should be soon.

    Also, I’m in Austin next week. I’m going to be checking out Taco Deli. If you’ve never been to Texas Chili Parlor by the Capitol I highly recommend it. I’m addicted to their tacos and eat there at least 2/3 of the days I’m in Austin.

  167. #NOAH

    We grew from 0 email subscribers to 10 in 2 days. We were also able to accumulate 400 page views during this time.

    – The actual mailing list function only went up yesterday

    – We just registered our domain name 2 days ago.

    – Screenshot of our DNS entry: [Moderator: link removed]

    The most important lesson we’ve learnt? To take action — TODAY.

    We had the idea, tools, and expertise to create this type of service and product but never took action because we were going through hypothetical obstacles in our head over and over, essentially undermining ourselves before we even started. Reading the four hour work week, the obstacle is the way by Ryan Holiday (part of Tim’s bookclub), and finally listening to this podcast cumulated in finally taking action.

    Some other invaluable lessons learned during this process in point form:

    – It took us 2 days to go from having nothing to a website

    [Moderator: link removed]. If you do not have a deadline or pressure to finish you’ll never get anything done. Check out Parkinson’s law which Tim discussed in the four hour week.

    – We really believe in this product. But as Noah said in the podcast, if you can’t sign up your friends then it’d be even harder to sign up strangers. So I emailed some friends with who I often discuss investing and trading strategies and they all agreed to provide legitimate testimonials on the landing page. Basically we started with people close to you that can attest to your skill/expertise, realizing that if you can’t even convince them about your product then your job is only going to get harder.

    – Lastly, don’t let established competitors scare you. The financial education and analytic tool market is a competitive space. If you believe your product/strategy/service is better, just give it a go. Hypothetically going through how you can fail because the competition is X,Y,Z is simply conjecture and will prevent you from ever starting. Your success rate is exactly 0 if you don’t start, let the market decide whether your product/service will succeed or fail.. don’t fail because you never started! This may sound obvious but I struggled with this very fact!

    Finally a bit of self-promotion. If you are interested in quantitative investment strategies around exchange traded options then head over to optionhunt.com and sign up for the mailing list (alternatively you can follow me on twitter [Moderator: removed]). I post my trades whenever I make them and record the entire process, so everything is done with real money on a live account. I was a professional trader on the FX MM desk at HSBC and have extensive experience structuring vanilla and exotic options. Please note, the website and associated communications is for educational purposes only.

    Cheers and thanks Tim & Noah for the great podcast. Would love a chance to hang out with you guys in person 🙂

  168. #NOAH

    I started my own business largely inspired by the Monthly 1K course on Appsumo.

    This week I went from 46 subscribers to 93.

    Pretty interesting week:

    Emailed and Messaged pretty much everyone i knew.

    Crashed a slimming world meeting (which actually led to me getting a new delivery driver)

    Pitched a yoga class (target market)

    Asked 2 policemen (both said no)

    Instead of doing the usual sidestep, I got a sign up from one of those Greenpeace people who stop you on the street.

    I learned that having 1 goal allows you to concentrate your efforts and has made me much more effective the past few days.

    Doing the uncomfortable things i.e. actually talking to people about the business, are actually the most rewarding (and fun).

  169. #NOAH

    1) Thank you for the push to start the mailing list now – I listened to the podcast last night – took a selfie as soon as I got home, uploaded it on Facebook, saying I’m starting a mailing list regarding self-improvement, 2 people answered, joining it.

    In the morning I got the URL address and actually made a blog for it [Moderator: link removed] Went on a Facebook group that I was a part of, that I knew would be interested in this and got 3 more subscriptions! Since I got my first subscription last night at around midnight, I have managed to grow this 5 times, just saying. (Hey, small wins!).

    To sum it up – [Moderator: link removed] ; next step – choose the challenge (using coffee challenge for this, of course with due credit) and post it this Sunday.

    2) Most important lesson – being challenged is a great way to go around any fears we have for no particular reason. Start now – the more time you obsess over it, the more pressure you put on something that does not even exist yet.

    Thanks for the great episode!

  170. #NOAH

    Storytelling for the screen is something I’m massively interested in. I’d been toying with the idea of starting an email list on the subject for the last while too, so this is the perfect push to make it happen. Thanks guys!

    For the last few years, I’ve been reading every book on story, drama and screenwriting that I’ve been able to get my hands on, so I’ve amassed a serious number of resources that I’d love to recommend to others.

    Here’s what I did. Using Tim’s recommendation of adding a ‘+’ in my existing gmail address and set up a canned response that asked what area of storytelling specifically they’re interested in. I also changed my email signature.

    On Facebook and Twitter, I posted my message and a photoshopped image of me winning an Oscar [Moderator: link removed]. I also included an extra promise to reply send a link to my favourite joke when they signed up (It’s a little off-colour, you can sign up too if you want to hear it!).

    I also put this all out on LinkedIn and posted to some relevant subreddits and Facebook groups.

    In a little over 24 hours, I’ve gone from 0 to 22 which is really exciting.

    Biggest thing I’ve learned- leveraging your existing assets forces you to put the time into crafting the right message. And because there are people I actually know on the list now, I’m going to have to commit to making it ACTUALLY HELPFUL! Looking forward to building it from here.

    Also, automating it took a little while, but was really worth it.

    By the way, if anyone here on the comments is interested in signing up, (or judging me based on my choice of favourite joke…) [Moderator: link removed]

  171. #NOAH

    0 to 90 emails

    I learned how kind & supportive my social network was at sharing my newsletter request, everyone wishing me luck and tagging friends of friends. It has made me motivated to provide valuable content.

    PS I also did the Coffee Shop Challenge first (Got £5 off my gym membership) and this def gave me the courage to launch the newsletter. 2 phone calls for freelance work too.

    Thank you Noah and Tim. Have a great week.

    Well done everyone who got involved! Have a great time whoever gets to Austin.

    Pete (Belfast, Ireland)

  172. #NOAH

    Yesterday I was listening to this podcast episode with a fire in my gut to build a business empire without limitations on how incredible it can be… and NOW!

    I’m an ideas person, marketing savvy, ambitious and smart – yeah, so that’s great – but of no use when paired up with overwhelming fear when it’s time to implement.

    Noah’s challenge to take ACTION was a painful cyber foot up my butt.

    I blocked out the pessimistic ‘what if’s?’, pulled over my car and used that very moment post my picture and a leap into the unknown…. put it this way, I could have run down the street naked and felt more comfortable!!

    Subscriber count? 2 – TWO – yes 2. Not my mother, my sister or my neighbour, but 2 people I do not even know who WANT to hear from ME about travel fitness. These 2 people are my accountability, encouragement and significant part of my story.

    My (broad) goal is to create a movement where leisure travel is planned around the health and fitness lifestyle – if booze fuelled party trips, foodie tours, historical expeditions can be a ‘thing’, so too can treating your body like a freaking temple when abroad!!

    I’m so damn excited and motivated by the potential opportunity to work with Noah to fine tune my ambitious plans and how to monetise my hotel gym review website I so passionately believe in. What a generous and outward focused gesture!!

    BTW Thanks for your ongoing encouragement to create a freedom lifestyle Mr Ferris!! You empower so many budding freedom lifestylers to live life now.

  173. #NOAH

    2. List from 0-15 respondents-I now have a list!

    3. Could have used hashtags to expand teach. It’s a do-able venture.

    Thanks for the coaching!

  174. #NOAH

    I’m posting this now since I won’t have time tonight before the deadline.

    Great podcast. It’s always fun to hear Noah speak since he really does have real actionable advice that can be easily implemented.

    Here are the details of my email list experiment.

    I already have a list of 700 but I’ve never considered that a real email list since I took my LinkedIn contacts and uploaded them to MailChimp.

    My goal was to make a brand new list from scratch for Body Language and Charisma Training. I wanted a list that was organically grown.

    Immediately after I heard the podcast on Thursday, I thought to myself “That’s a great idea! I should implement it. I’ll just take a picture of myself on my phone and put it out there. Easy breezy. Well, I can’t do it at work though. I don’t want them to think I’m working on my side business on the clock.

    I’ll do it tonight.”

    Well tonight turned into Friday.

    Friday morning came and this looked like the perfect opportunity. “Except that,” I reasoned “my friends probably won’t check their facebook and linkedin too much on Friday. Or Saturday. Or Sunday”

    Before I knew it, it was Monday and then Tuesday morning and I still had not sent out a fb post asking friends to join my newsletter. Such a simple post and yet I had not done it after 4 days.

    Then it hit me: I was stalling. I was stalling because I was scared.

    I was scared that the process wouldn’t work. I was scared that my friends would think I was spamming them. I was scared I was wasting my time. I was scared I would fail.

    I was scared.

    Obviously I’ve been here before and yet I didn’t want to. I wanted to build my list from scratch, deliver value to my friends and followers, and maybe eventually offer them a product. And yet, I couldn’t do this simple facebook post.

    The Most Important Lesson I Learned

    Tuesday night when I was helping my wife get the kids into bed I realized that this fear doesn’t just affect me and my goals. It affects my wife and my kids. If I can’t face this fear what else won’t I be able to face?

    And like everyone says “This isn’t about the money.” It’s about buying your freedom and the freedom of your loved ones.

    The most important lesson I learned was that your actions (or inactions) have a ripple effect on you, your goals and your family.

    Not posting meant that I would be limited to my regular 9-5 and our choices would be dictated by whatever some guy several paygrades above me decided my salary would be.

    Or worse yet, will not sending this fb post trickle down to my kids? Will they one day also be afraid of doing something so simple just because I didn’t set an example? A precedent?

    I wasn’t willing to take that chance. I got the post ready in 10 minutes and finally pressed “post”. I sent it to my friends and then it occurred to me that I could also post it on LinkedIn and share it with my groups.

    It wasn’t until Tuesday night (last night) when I sent it out but in the less than 24 hours I have 9 completely organic subscribers to my Body Language and Charisma Newsletter.

    I am very proud of myself, not so much for the number of subscribers in the time allotted but more for having taken that step that I had not taken before. To top it off, I know these people are genuinely interested in learning about my service since they signed up for the newsletter. 9 qualified prospects!

    I’m looking forward to the Email 1k course to continue growing my new organic email list!

    Thank you Noah for your challenge and thanks Tim for having him as a guest.

    Ramon

  175. #NOAH

    Hey guys! since posting about my upcoming newsletter on Monday afternoon, gotten from 0 to 27 people.

    Main lesson learned: facing and overcoming the fear of getting no responses/rejected/laughed at. And also, how SIMPLE it is to do this.

    Thanks so much guys!

  176. #NOAH

    I echo so many of the statements on here. I have had an idea mulling around in my head but I was always afraid to validate them. I was afraid of what people would say, afraid of how people would react etc.

    Yet, the complete opposite happened. People have been helpful, encouraging and supportive overall.

    My list hasn’t had explosive growth like some other peoples, but I am pretty proud of it. I started a newsletter about the greatest coffee shops in the US of A. I have made it clear that I plan to release a guide highlighting the best of the best.

    1. List growth: I grew my list from 0-17 people without spending a dime. The other cool thing is that a majority of that 17 were complete strangers.

    2. Biggest lesson learned: It is always better to start like this because it is lower risk. I had it in my head that I was going to build everything out and it would be more “impressive” so more people would be interested. Also, I really liked what Noah said when he talked about how most things we buy are pre-sold… concerts etc.

    This was awesome. Thanks guys.

    Kyle

    P.S. If anyone wants to get first access to my guide on the best coffee shops in the US of A, you can here: [Moderator: email address removed]

  177. #NOAH

    FUCK,

    2) …It’s great to meet you ;). Grew a list from 0 to about 100 for now for our upcoming kickstarter project.

    3) Before listening to the podcast I had no idea how much email lists destroy social media. Digging into it, especially regarding kickstarter, people found that emails were 1000% more effective than social media (twitter, fb), and social media was already 400% more effective than in-house kickstarter promotions. I was also really surprised by how many people who were only acquaintances signed up. I’m reading Gladwell’s tipping point and it’s great perspective and shows how important the loose links are.

    ## my I’m-such-a-unique-snowflake-please-pick-me postscript:

    Here’s a fun game we like to play up in our mexican restaurants in beantown. You order the taco platter or combo plate; the one that comes with 8-10 tacos. Assuming your taco place is legit, tell them to put the hottest, ghost peppery, pipette-applied sauce BUT only into one taco before bringing it out. Everyone take a taco and down it. Taco roulette. Fun times!

  178. #NOAH

    Gosh what an episode. I listened to it on Tuesday evening and realized I only had 24 hours to do the challenge, oh crap! But I did it. After many years of being one of those people who had no motivation to do anything new or different, things started totally changing for me in the past few months (if we meet in person I’ll tell you the whole story). I quit my job, went freelance (I’m a product designer) and started a blog I had been meaning to start for over a year. I had already set up a newsletter for the blog but only had 2 subscribers… until today. I reached out to people on facebook, twitter, email lists, and text message and in about 8 hours I got (drum roll….) 12 new subscribers, for a total of 14 people! It kind of sucks, I know, but I have to say I’m super stocked nonetheless. The relative numbers are not so bad though. I’m estimating I reached about 200-250 people in these past few hours, so that would be a ~5% conversion. Not bad. The main thing I learned in these past few hours was how to stop being a wuss and to just throw myself out there. I felt extremely uncomfortable writing to two mailing lists I’m a part of, but I did it anyway. The other interesting fact I noticed was that only people I really know signed up. I didn’t see any emails from acquaintances or strangers even though I know I did reach people I don’t know. Next step will be to figure out how to go from relying on your friends wanting to be nice to you to actually providing something people want. In short, even though the result in absolute numbers was sort of pathetic, I feel like now I can conquer the world. Thanks for the challenge, sir.

  179. #NOAH

    I went from 0 to 3 emails but I received many comments and likes on my post.

    A couple cool things….

    1. I registered a webpage I had been putting off for a longtime called theluckytraveler.com

    2. i posted twice changing the photo and comment and got more likes and 3 emails after the second one.

  180. #NOAH

    Listened to the podcast late in the game, but I posted just before leaving work today. 3 hours later I got one! Putting myself out there practically terrifies me and I can’t pinpoint why…either way, biggest lesson is nothing will happen without taking the first fucking step. I’ve been paralyzed by analysis since I was a child. I feel like a different person now.

  181. 1) #NOAH

    2) My results are I grew from 0 to 135 emails in 4 days

    3) The most important lesson I learned from the process is I identified my niche and mapped out my connections in order to grow an email list. I reached out to my teaching team at my charter school, I singled out broke 20-somethings, and I’ve consulted with everyone that is broke, including my family (no money, mo problems). I need advice from someone who’s got it financially together vs. someone who is gives me tips from a Steve Harvey book.

    “No days off. I’m a workaholic.”- Wale

    – Don’t want to live like that

  182. #NOAH

    Started on Monday –

    Grew list for a health, fitness, and productivity newsletter that doesn’t exist yet.

    0-84 in 3 days.

    1 from asking the guy at GNC to sign up

    4 from posting on Facebook.

    11 from directly texting friends

    68 from asking my students to sign up (yes, I also offered 5 points extra credit!)

    I learned a few things in the process. 1. Don’t ignore old school methods – Walking around with a pen and paper or asking people face to face to sign up for your newsletter takes some courage but actually works very well. 2. Focusing on a singular goal really seems to help. 3. It was fun seeing how quickly I could collect emails. 4. Use your networks and people you already know.

    Also, I don’t have the results yet, but I asked a friend that manages a few gyms in DC to set out sign up sheets for my newsletter. I was trying to think of people in my network that have access to more people that would be interested in my newsletter topic.

    Thanks for a fun challenge!

    Ryan

  183. #noah

    I went from 0 subscribers to 37 subscribers to my as yet to be produced newsletter focusing on creativity and the creative process. The most important lesson for me was that I can start anytime I want to. I don’t need anybody’s permission to move closer to my dream. Thank you so much! This was a great exercise! I will keep you posted on my progress.

    Your Pal,

    Tom Booker

    [Moderator: email address removed]

    Austin, TX

  184. #NOAH

    I listened to the podcast Sunday morning but decided to use the contest as motivation to take some more action, even if I don’t win:

    -I created a giveaway to announce the start of the newsletter. Rules to participate were: Join newsletter, share the ad, leave a comment with one thing you want advice or need help with.

    -Posted it on the website’s FB page. I did an ad boost to my target audience of $10.

    -I shared this post with a few facebook groups where my audience is at, and I also posted it on the website’s twitter feed.

    -I asked the friends that have connections to my audience to share with these connections and join if they were interested. Several shared the post.

    -I got the SumoMe Smart Bar for my homepage.

    Results:

    -Went from 5 to 10 subscribers (= 5 emails)

    -280 to 301 Facebook followers

    – 1 new twitter follower

    – 9 new user registrations on marketplace website

    Here’s a little visual on the results: http://imageshack.com/a/img538/3942/kKuXt2.jpg

    Most important lesson learned:

    It was not a 3-day email home run but I increased my audience nevertheless with very little effort. Numbers tell me they move a lot on Facebook as well. If I move my ass and keep coming with value and content, they will come.

    I feel it would be so helpful if Noah gave me a few pointers for a day.

  185. #Noah

    90% Growth in Mailing List in 3 Days. Thanks Noah!

    Noah always says that you get out what you put in, so I really went nuts on trying to “put in” as much as I possibly could.

    I listened to the podcast on Monday so I actually didn’t start this contest until 2 days ago.

    I’m a huge Noah fan and using Noah’s SumoMe tools and his teachings I was able to grow the mailing list by 90% from 78 subscribers to 148 in 3 days.

    You Rock Noah and I hope I can have some tacos with you to celebrate!

    Here’s what was done:

    Phase 1 – Optimize Sales Copy on Squeeze Page and Throughout Site BEFORE Driving Traffic to the Site:

    Having recently taken Noah’s friend’s “Kopywriting Kourse” (Nevelle Medhora who also works at AppSumo), I modified elements of the squeeze page using the teachings. This involved making the copy more benefit driven and focusing on how the visitor will benefit instead of making it about “me”.

    This phase was critical as I wanted the squeeze page and site optimized the best I could before driving traffic to it from free and paid methods.

    Below is a summary of what was done:

    1. Improved headline on squeeze page to make it sound less “salesy”

    2. Improved copy on SumoMe Scroll Bar

    3. Improved copy on SumoMe Smart Bar

    4. Improved side advertisement to “sign up” on the blog portion of the site

    5. Added other media sources that I was featured in. This was for credibility building purposes (ex. Yahoo Finance, Canadian Personal Finance Magazines, etc.)

    Phase 2: Start Driving Free Traffic

    Below are the steps that I took in the 3 days. Keep in mind that because I was doing multiple initiatives at once, it’s difficult to know exactly how many subscribers each one generated (If you really need exact numbers from each source then let me know and I’ll do my best to pull what I can via Google Analytics).

    1. I published an interview with a celebrity in my niche (I run a new Canadian Personal Finance podcast and blog).

    2. I reached out to the largest personal finance magazine in Canada to tell them about the interview.

    Result: They posted the link to the interview plus an image to their official Facebook Page! This definitely helped significantly with subscriptions. I engaged with the post too and told others about it to drive engagement and to prove to the magazine that my content is worth sharing (i.e. goodwill and reputation building).

    3. I tweeted out that interview and included the interviewee and magazine in the tweet using the “@” (hoping that they would re-tweet).

    Result: Both the magazine and the interviewee re-tweeted my post!

    There was very small increase in subscribers but I did get some new Twitter followers plus now I am “associated” with these thought leaders according to Twitter. This helps with Twitter recommending me as someone to follow in that space.

    4. The resulting publicity also resulted in being contacted by one of the key bloggers in the personal finance space in Canada. This is a huge opportunity for partnerships, co-promotions, etc. as he runs and manages multiple sites in my niche and is very well connected to the industry in US and Canada.

    5. As per the suggestion in the podcast, I also changed my email signature with a call to action to join the list and receive “expert interviews and a free guides”.

    Result: Too early to tell but it’s now going out on all my emails so I’m sure it’ll yield some new subscribers as time goes on.

    6. Did a regular Facebook post on my personal profile asking friends to sign-up.

    Result: Fail. Probably too impersonal. So, I tried something new…

    7. I started sending out direct message via Facebook to my friends asking them to sign up. The response was immediate and HUGE. Almost every person that I reached out to that uses Facebook Chat signed up right away (these are the people that were on Facebook right as I messaged them).

    8. I then started sending out private messages via Facebook to friends asking them to sign up (those that were offline).

    Result: A significant amount of them signed up. Not everyone checks Facebook every day so I think this would continue to trickle in if the contest was longer (and if I had the full week and started right away).

    Funny story and Warning: I actually ended up getting a warning from Facebook telling me that I’m not using the messaging feature the way that they intended it to be used. The message threatened that they will disable my messaging feature if I continued to directly message so many of my friends at once. So, I stopped messaging people right away through this method as I didn’t want to be put on Facebook’s “watch list”. If they didn’t give me this message I would have kept doing it and likely would have gotten a lot more subscribers.

    Lesson Learned: Don’t do this all in a single day. Maybe contact a few friends a day with personalized messages.

    9. With the success of reaching out to friends directly and actually personalizing the message, I did the same thing with email. I went through my Gmail contact list of personal friends and acquaintances and sent personalized emails asking them to sign up.

    In total I sent out 55 personalized emails today and got a bunch more subscribers

    Phase 3: Trying Paid Traffic

    I know Noah encourages doing free traffic first, but I wanted to try paid traffic in addition to free just to see how well it would work. Also the logic here was that if I set up Facebook Ads and Google Display Network Ads, then I could have those ads running over the 3 days while I am working on driving traffic through free methods (i.e. the ones I mentioned above).

    Logically this made sense so here’s what I tried:

    1. Promoted my webpage via Facebook ads.

    Result: Fail. I’m completely new to advertising on Facebook and I think my targeting and messaging need to be more adapted to this channel. I will keep trying at this in the future but it was difficult to create a successful Facebook campaign in 3 days with no prior experience.

    Hopefully Noah comes out with a course one day teaching us newbies some best practices in Facebook advertising but in the meantime I will keep trying and testing to hopefully find something that works (and invest more time in educating myself on the subject).

    2. Boosted my most popular post on Facebook.

    Result: Same as above. I need to work on this some more as the ad kept getting rejected due to “too much text”. I fixed it but then it wasn’t that good anymore so back to the drawing board. 🙁

    3. Created 23 ads (2 types with different size variations) for the Google Display Network. I ran them on sites related to my niche.

    Result: Similar to Facebook Ads, this is going to take more than 3 days to figure out. The % served was very low so I have to work on improving the ad quality, targeting, and sales copy I think.

    Once again, I’ll keep playing with this and try to figure it out until Noah comes out with a course on how to advertise via Google. 🙂

    Going forward I’m going to continue to run giveaways on my podcast so I’ve decided to use Noah’s KingSumo giveaway tool for that (Thanks for reminding me about it on your webinar today Noah! I’ll be buying it tomorrow for sure when I have time to play with it).

    I think that will be a great way to increase traffic as I currently always ask guests on my show to donate a prize for the listeners.

    Most important lesson learned:

    1. Start with your existing network and don’t overcomplicate things!

    I got much quicker and greater results just by reaching out to people in the industry, as well as existing friends on Facebook and emailing them, than I did messing around with ads. Ads are wonderful tools but start with the lower hanging fruit to get some traction and easier wins. Then later start looking into ads.

    2. Bonus lesson learned: Tell your inner fear to “take a hike” and keep moving forward:

    Even reaching out to friends and acquaintances to ask them to do something can be scary (i.e. fear of rejection). When I got that feeling of hesitation, here’s what I asked myself:

    What’s the worst that could happen? If someone doesn’t respond then so what? I probably wasn’t great friends with them to begin with and I probably don’t talk to them regularly anyway so it’s not like a relationship is now destroyed because I asked them for something.

    Also it’s a good way to learn which friends support you through your entrepreneur endeavors, and who are just genuinely nice people that don’t just think about themselves and want you to succeed.

    A nice side benefit is that reaching out to people also created and rekindled some old friendships. For instance some friends I contacted had businesses that I never knew about so now we can help each other out. With others it was just great to hear from them and continue the friendship.

    So in conclusion: You have nothing to lose, and everything to gain.

    Thank you in advance for considering my submission. I’ll be more than happy to provide screenshots and more details if you’d like.

    Also if Noah would like, I can even do a case study/video to show how I used the SumoMe tools and his teachings to achieve this.

    Noah & Tim: If you’d like the URL just let me know and I’ll gladly provide you with that, and any other information you need.

    Thanks!

    Kornel

    [Moderator: email address and phone number removed]

    1. Holy smokes! Nice work Kornel. Really goes to show how the difference between things staying the same and hitting your goals can be as simple as reaching out to people.

    2. #NOAH update (55% more list growth via KingSumo Giveaways!)

      Hey guys.

      In the podcast Noah mentions signing up for free to EMAIL1K to learn more ways to grow the list (it’s at email1k.com/tim). I did this and one of the tips is to use giveaways.

      Noah suggests using his KingSumo Giveaways plugin which I did and got awesome results (a 55% growth in my email list in less than a week and the contest is still running so even more signups will occur).

      I know the contest is over but I thought Tim’s readers would find this helpful.

      By the way you can check out the plugin from Noah here: https://kingsumo.com/apps/giveaways/

      Here’s what I did:

      1. I asked guests on the podcast if they could donate any books that they wrote. Everyone agreed to donate, so I now had 4 prizes for the giveaway.

      2. Used KingSumo Giveaways to launch my first official giveaway. Here’s a quick video showing how I set it up:

      [youtube http://www.youtube.com/watch?v=Kx6uRihFcdM&w=560&h=315%5D

      3. I Posted info on the giveaway on my personal Facebook page

      4. I Posted info on the giveaway on my site’s Facebook page

      5. Sent out a tweet about it, while tagging those involved in the giveaway hoping that they would re-tweet (1 of the 2 contributors did).

      6. Posted the giveaway on reddit in the Canadian Personal Finance sub-reddit (this is my niche so I wanted to target is specifically instead of blasting it out everywhere and getting banned.

      7. Posted the giveaway on my blog.

      6. On the last day of the giveaway (which is today), I sent out a final reminder to the existing mailing list and I also tweeted it out (because of this I anticipate the email list growth will actually be more than 55% since the contest ended).

      IMPORTANT: The way that KingSumo Giveaways works is that the more people share, the more ballots they earn for the prize. Therefore more sharing equals a higher chance to win.

      Currently we’re in the last day of the contest so I expect that many more subscribers will join as now there is real urgency since the contest literally ends today. Still, I wanted to report on the growth so far as I thought you might find it useful.

      Kornel

  186. #Noah

    With a new email address I gained a titanic 19 subscribers.

    However, I didn’t start a business. I’m gathering support for a crowdfunding campaign(s). I’m currently a veteran-senior in film school and about to begin preproduction on my own projects, so I often look for useful success stories and strategies that I can absorb.

    I was nervous, but I assume everyone who does this, at any level, in this phase of the process, is as well. However, I committed publicly. I’ve now made a promise to my friends and followers that I’m going to deliver something special, whether they subscribed or not (them likely knowing they’ll see it regardless). So in the quiet moments when I could watch Netflix, I’ll have this dark voice-cloud of, “He won’t do it,” hanging over me, and that’s exactly what I wanted.

    (I posted to Instagram, Twitter, and Facebook. Many ‘liked’ the photo-status, and so few subscribed. Young people.)

    I apologize if it’s in poor taste to post here, but if anyone wants to see high quality short films titled #RaidJesus, and Twisted Metal: Spectre in the spring, email me at [Moderator: email address removed] for my newsletter!

    In my spare time I aim to create a campaign for a feature film, but would like to bring in support via trust from my work on the above projects.

  187. #NOAH

    Got to this podcast a little late due to visitors from Texas (San Antonio, down IH35 from you Noah). Anyway, I really enjoyed the discussion and decided to take action on something that had been rattling around my brain for a bit. Posted this to Facebook late last night (Japan time), and have 18 signups (from 0) in about 12 hours. I got 33 likes and a bunch of great comments so I should be able to capture some more before the deadline via direct contact. I also added SumoMe to my blog and will be posting a blog soon with my experience and all the great input that inspired me to take this leap. I’m incredibly excited about the encouragement I’ve received already and plan on investing more in this creative side of my life. Thanks to both of you for sparking this action. Tim, I’m a avid fan of your podcast and I also heard Noah on James Altucher’s podcast. While I think it would be a fantastic experience to get coaching from Noah, I don’t have any unrealistic expectations about winning, and my motivation is really just personal.

    My FB post:

    Consider this a “Show Your Work” experiment. As most of my FB friends must know by now, Teresa and I have been living in Japan for almost 3 years (with a little over a year to go). We’ve traveled to some beautiful places and I’ve taken many thousands of photos. I’ve also been influenced by writers like Austin Kleon (http://austinkleon.com/show-your-work/). I’ve decided to embark upon a year long project to combine photographs I’ve taken in Japan, with a form of poetry invented here, called Haiku. I find the simple three line (5-7-5) structure of Haiku an elegant medium to express thoughts inspired by images. I’m going to create a piece of art each week combining photography and Haiku. (see my first sample below). If you send me an email at [Moderator: email address removed], I’ll send you a new piece each week. I won’t sell your email or use it for any other purpose 🙂 The email will include a link to a high resolution image suitable to display in a screensaver or print. I hope to have some fun with this. Thanks.

    Of course I also included my photo and here’s a link to my first photo haiku:

    https://www.flickr.com/photos/55493827@N04/17409907168

    1. Can someone please explain why I’m still “waiting for moderation” several hours after posting my comment and there are three more pages of new comments after mine? Thanks

  188. Oops, I just noticed I did #NOAH in lowercase on my submission. Sorry, I’m assuming it doesn’t matter I just don’t want to be disqualified in case you guys are being picky 🙂 My post was the extremely long one from Kornel. Thanks. Sorry, it’s been a long day and I’m a little sleep deprived since we have a newborn baby 🙂

  189. #NOAH

    So my e-mails grew from 0-0. Maybe it’s because I listened to your podcast a day earlier. But anyway, here is what I learned. When doing this, if you’re going to use social media as your audience, you should ABSOLUTELY have your followers put their e-mails in the comments underneath your post. Its just easier for them as they are already using the app. i.e. ” if you’re interested in the product place your e-mail in the comments.” Making them e-mail you is an extra step. You should get more e-mails this way

  190. #NOAH

    I listened to your podcast on my ride into work today and decided to take the challenge. The topic I thought of was Bicycle Commuting which is what I was doing while listening. I am offering Newsletters about Bicycling to Work through sun, rain and snow.

    I started with 0 clients.

    I now have 4 subscribers to a weekly email newsletter.

    Four people in 10 hours is OK but I want to scale it up. Given a week, I might have been able to hit 100.

    What worked best; dedicated emails to family and friends. I sent out 8 emails and 4 accepted it including a girl who I have never met that is riding her bike around the world. That is one hell of a commute.

    My downside was being too selfconscious to include a picture of myself with the bike. I will do that tomorrow.

    About the asking for 10% off coffee, I am afraid to try. Lets see if I can break that mental block in Austin. Maybe go to Amy’s for some ice cream and ask for the discount there.

  191. #noah

    First and foremost, thanks for lighting a flame under my ass to get this done. While I’d love to boast great success, but I only gained 8. I did everything you shared in the episode. The greatest lessons were 1. confidence in learning how to do something new and 2. the willingness to not take it personally when people in an overloaded attention-seeking world don’t see/connect with my message in the every fleeting moment of now that it is present. While I may be able to stay present, my message in a newsfeed won’t. I also learned that I need better favorites on my phone! While I would love to be chosen and have the opportunity to come learn from you in one of my favorite cities of all time (plus have some tacos since they don’t know shit about tacos in Vermont!!!), I and thrilled to know some new tricks, play with sumome, and stretch my comfort zone! ps- mole tacos are my favorites!

  192. #NOAH

    I’ve had an email list for over 4 months and in the last week grew it from 12 people to 124 people (more then a 10x growth), in just a few days.

    22 from the facebook post, which you can see by going here (https://www.facebook.com/tdmarz22/posts/10152901651316274_

    36 from my email signature (which you can see by emailing me :D)

    and the rest from reaching out to people via linkedin, in conversation, and private facebook messages.

    The biggest lesson I learned is that I already have a pretty solid network. The second lesson is that I always feel like things need to be polished and ready before I “release them”, but in fact just getting started is the key.

    As a side note Noah, I actually co-host the Build My Online Store podcast. Your recently were on an episode where my co-host botched the interview due to his computer malfunctioning. If I do end up winning the chance to be mentored by you for a day,I would love to share the experience with my audience, so the all the listeners of my podcast can benefit from your advice.

    Thanks for the great episode and I hope to get the chance to improve my eCommerce store with you, and share that knowledge on to a few thousand of my listeners.

    Thank you,

    Travis Marziani

  193. 1) #NOAH

    IQ test passed!

    2) I went from 0 subscribers to 8. Or as I like to think about it, “800% growth in just the first week. *sniff* Just in case Peter Thiel wants to get in on the ground floor of this rocketship”.

    I just posted my first blog post and am hoping to continually grow. 🙂

    3) The most important lesson I learned from Tim and Noah’s challenge is, just start. I don’t need to plan it to death. I can improve, I can get better, I can be the next okdork.com or 4hourblog.com. But none of that is possible if I simply won’t start. Worst case scenario nobody reads it, best case I can actually provide some value to someone’s life. Nothing but upside.

    “Many a false step was made by standing still” – Fortune Cookie

    Thank you both for the push. See you in the blogosphere and hopefully in Austin as well.

    Cheers mates,

    Jon

  194. #NOAH

    After a short and sweet post on Facebook, I closed the tab and got back to work. I chose to take my passion and hobby, craft beer, and put together a newsletter on information from our local breweries to some of the creative monsters across the country and world. I currently do consulting for a restaurant group as a small side gig so have a bit of an inside track folks may find interesting. My results for the mailing list weren’t too insane – about 30 people total since yesterday. However, one of the people who took notice was a gentlemen I’d previously worked with. He runs a website that provides information on all things concerning wine in New York state. Turns out he was looking for someone to write a column about the craft beer industry in New York. Having made the post yesterday I’m really pleased with the amount of people who have signed up to date and the awesome new opportunity it created.

    You never know what the hell is out there. I’m in a bit of a weird situation for most 28 year old guys. I adopted 4 kids, all under 6 at the time, when I was 23. I’m currently working with my father and sister on creating a scalable environmental waste water business in possibly the toughest market for it in the nation. I managed to get a job doing something I love and have a talent for while pulling out of my ass a way to fit it into my totally packed life. The most important lesson I took from this podcast is that whatever you want is out there. However it’s up up to you to get off your ass, start experimenting, and following through on whatever comes of it – even if it’s not what you initially set out for. For me it’s free press passes to awesome events all over New York but for someone like Musk, Zuckerberg, Bezos, or you guys, it’s changing the world.

    There is also the photo I’ve attached. I feel lucky in that there is a photo of the exact moment tacos entered my life as the only true and holy food group. http://imgur.com/3Wb5sMy

    Thanks for the consideration and keep the awesome content coming.

  195. #NOAH

    Went from 0 to 33 subscribers off of a post to Facebook. Am culling down both my personal and business email lists and sending a similar message to those as well. Unfortunately have been procrastinating…I think a little self sabotage due to my surprise that I had 33 signups right off the bat.

    Biggest takeaway – exactly what this exercise is about: just f’ing doing it. I had written the FB post the day after I heard the podcast, but took another two days to post due to fear. And then before posting I kept tweaking grammar, individual words, trying to make it ‘perfect’. But in the time it took me to do those tweaks (about a half an hour) I could have had it posted, replied to the comments, and moved on to emailing my existing network. Perfection is the enemy of good, and good is more than enough to get started, especially when just letting an audience know about something for the first time.

  196. #NOAH

    So I work in the Bank HSBC and I shot a MASSIVE group e-mail out to all the departments I know. (estimate 12k people) asking people to e-mail me if they want to join my writing club.

    Here is the e-mail!

    [Moderator: links showing email with exposed recipient email addresses removed]

    I managed to get 156 replies so far!!! (and still growing!!)

    I learned that:

    1.) sending mass group e-mails to colleagues I’ve never met is, as HR calls it “inappropriate”

    2.) Begging for forgiveness is MUCH easier than asking for approval.

  197. #NOAH

    I went from 0 to 2…It took me a couple days to get through the two hour podcast, so I only heard about the contest today, but at least I did it! It got me out of my comfort zone and jumpstarted my writing for my start up.

    “…the people in the middle don’t get heard…” at least i know I am not in the middle.

    The most important thing I learned is, while the advent of technology puts the world of possibility at your fingertips, you still need to put in the work.

    Thanks for the killer episode.

    *I have a picture of the proof, but I tried attaching it to this post and it didn’t work. Let me know if you need it!

  198. #Noah

    I listened to the podcast Monday night, and immediately got to work. I have wanted to start a blog for a while now, but never had the motivation to sit down and get it done. I took a picture of myself and posted it on Facebook and Instagram letting people know that I would start a blog in the next day and to email “Hell Yea” to my email address if they want more info. There were about 7 responses to the posts.

    Last night I created a WordPress blog, which took me about 10 minutes to set up, and I wrote my first blog post. AvivMeetsWorld is the name of the WordPress blog that I started. I spent about 2 hours writing my first blog. This morning, I put up anew post on Facebook and Instagram telling the social world that I created a new blog. I also emailed a bunch of people that I know letting them know about the blog, and asking them to reply with “Hell Yea” if they want to continue getting info.

    The results: I had 188 unique visitors to the blog, viewing the post a total of 271 times. I also had 49 people respond with a “Hell Yea”, which now make up my email list (I started with 0). The most amazing thing is that there are a couple people in that 49 people that I have no idea who they are.

    The most important lesson that I leant is that people respond to effort. It was pretty nerve wrecking putting my content up this morning. I felt really exposed to critique, but I received some very positive feedback. It was a fun day.

  199. #NOAH

    For about a year, I’ve been writing content for a blog about my experience with a disorder called trichotillomania. I felt like there were no real resources to turn to when I had questions of my own, so I decided to create a space to share my knowledge, ridiculous stories and the healthy changes I have made to combat this (totally awkward) disorder for which there is no cure. Unfortunately, I have not published any of it. The content sits in edit mode because it is never quite “perfect”. Feeling inspired as the podcast drew to a close, I drove straight to a barber and had my natural hair cut/styled So that I could go wig free for good. I opened social media accounts on Twitter and Instagram under the same header as the blog and finally mustered up the bravery to begin to share my experience. I’ve only gained a handful of followers, but I learned through this experience that no matter how helpful your story or content may be, it is not helping a single person if you are not actively communicating with your community. Thank you so much Noah and Tim for last week’s infusion of bravery that now has me rocking a pixie and reaching out to others. Time to stop editing and start posting.

  200. #Noah

    Greetings ALL…

    I’ll keep this short and sweet

    The podcast episode was GREAT and fitting that it wraps up with Noah talking about going to float which leads right into my business of starting a float center.

    The message I posted on Twitter, FB and Linkedin was:

    “I’m starting a news letter about floating and the benefits from floating. Email me at [Moderator: email address removed] ” (with picture of business logo attached)

    Results after 2 days = 0 email signups

    Modified the Twitter link to include Tim and Noah:

    I’m starting a news letter on floating and all its benefits. Email me [Moderator: email address removed] @noahkagan @tferriss

    Results still = 0 signups

    Facebook and Linkedin did garnish some comments and likes but no email signups…

    What I learn is that more education is possibly needed on what floating is so ppl could have been apprehensive on signing up…??? Secondly, don’t be discouraged by the results. Think smarter and digger deeper, this will drive me to work a bit harder at getting more ppl interested and educated on floating.

    There’s tons of float centers that I’ve reached out to recently and ALL have offered their knowledge and expertise in starting a float center. The float community is very supportive and willing to help in whatever way possible. The support from other float centers allows me to find strength and comfort to push forward with opening my own float center in the Metro Detroit area.

    If anyone IS interested in learning more about floating and its benefits, drop me a line.

    Tim and Noah, If ever in Detroit feel free to swing by my float center and REST

    Float On!

    Sean

    Motor City Float

  201. #NOAH

    I finished listening to the podcast on Sunday night, and Monday got to work. I have to say, this episode really lit a fire under me. Thank you Tim and Noah.

    Here are my results: Our email subscriber count went from 71,321 on Monday to 71,581 on Wednesday.

    Here’s what I did: On Monday we crafted a post for our website thanking people for being members of our email list and encouraging them to share the post with friends and loved ones. In the post was a link to sign up for our email list. The post was included in our regular Tuesday morning email newsletter.

    Later Monday afternoon, I created an automated welcome email for our newsletter list. It was something I had been meaning to do for a while. It thanked our newest subscribers for joining, told them clearly what they would be getting, and it had links to sign up to our Facebook and Twitter pages. We also encouraged them to share our newsletter with loved ones and friends.

    In addition to the post for the website, I crafted posts for our Facebook and Twitter pages with a link to sign up for the newsletter. I encouraged all of our social media followers to share the post with their friends as well.

    Here’s what I learned: Take action now. Don’t wait. I’ve been working on compilation of some of our best content for an e-book. The plan was to use this e-book as an incentive for people to sign up for our newsletter. I was waiting until the e-book was finished before crafting a welcome email with a download link for it. The e-book is still in process, and will probably take a while longer to complete, but just because we don’t yet have the extra enticement to sign up doesn’t mean we can’t have an interim solution in place: our new automated welcome email. It’s already been sent to 284 people, has an open rate over 43%, and in just over 48 hours is already generating new Facebook and Twitter fans and new subscribers by referral. I’ll look forward to the day when we have an e-book to give away, but we’ve got a great solution in place until that day.

  202. #Noah – On May 8th, I posted that I was starting a newsletter on using AR-15 & AR-308 rifles for hunting on both my personal (270 friends) and company facebook page (102 likes). This message was also posted to the facebook forum “Hunting with the Modern Sporting Rifle” (2483 members) and the forum at MSRHunt.com (300+ members). All signups will get an auto-reply welcoming them and asking that if they have any questions they would like answered.

    My email signature was changed to include reply “Hell Yes” to receive our newsletter.

    Installed SumoMe app ListBuilder on our website [Moderator: link removed] to capture newsletter signups from 1st time visitors.

    On May 13th, I reposted my newsletter sign up message to the company facebook page and company website, this time tagging Noah Kagan & Tim Ferriss. I also posted to our twitter account that I was starting a newsletter for AR hunters, tagging @noahkagan and @tferriss. I hope that was OK!

    Results – 4 signups

    Biggest lesson – I need to work harder on selling why people need to signup for our newsletter because there is a lot of competition out there. I wanted to try verbatim what Noah had described as far as how to word the post, and it may have not been as exciting as it needed it to be to draw people in. It may also be that my peer group on social media isn’t really my target market, though I did receive a signup that I would not have guessed was interested. The biggest thing going forward (and from receiving the SumoMe email barrage the last week) is that an entire marketing plan can be based around email newsletters. I have a bunch of great ideas planned which will help place us as an “Expert” and is best of all free!

  203. #NOAH

    We grew from 0 email subscribers to 10 in 2 days. We were also able to accumulate 400 page views during this time.

    -The actual mailing list function only went up yesterday

    -We just registered our domain name 2 days ago.

    The most important lesson we’ve learnt? To take action — TODAY.

    We had the idea, tools, and expertise to create this type of service and product but never took action because we were going through hypothetical obstacles in our head over and over, essentially undermining ourselves before we even started. Reading the four hour work week, the obstacle is the way by Ryan Holiday (part of Tim’s bookclub), and finally listening to this podcast cumulated in finally taking action.

    Some other invaluable lessons learned during this process in point form:

    – It took us 2 days to go from having nothing to a website. If you do not have a deadline or pressure to finish you’ll never get anything done. Check out Parkinson’s law which Tim discussed in the four hour week.

    – We really believe in this product. But as Noah said in the podcast, if you can’t sign up your friends then it’d be even harder to sign up strangers. So I emailed some friends with who I often discuss investing and trading strategies and they all agreed to provide legitimate testimonials on the landing page. Basically we started with people close to you that can attest to your skill/expertise, realizing that if you can’t even convince them about your product then your job is only going to get harder.

    – Lastly, don’t let established competitors scare you. The financial education and analytic tool market is a competitive space. If you believe your product/strategy/service is better, just give it a go. Hypothetically going through how you can fail because the competition is X,Y,Z is simply conjecture and will prevent you from ever starting. Your success rate is exactly 0 if you don’t start, let the market decide whether your product/service will succeed or fail.. don’t fail because you never started! This may sound obvious but I struggled with this very fact!

    Finally a bit of self-promotion. If you are interested in quantitative investment strategies around exchange traded options follow me on twitter at optionhunt. I post my trades whenever I make them and record the entire process, so everything is done with real money on a live account. I was a professional trader on the FX MM desk at HSBC and have extensive experience structuring vanilla and exotic options. Please note, the website and associated communications is for educational purposes only.

    Cheers and thanks Tim & Noah for the great podcast. Would love a chance to hang out with you guys in person 🙂

  204. 1) #NOAH

    2) 0 to 24 emails in three days. (proof avail on request)

    3) Significant lesson: Adding value to a larger population than one thought possible is simpler than expected; I now realize the enormity of the mental obstacles I’d previously put in the way of my own progress.

    Noah and Tim, this podcast was huge. Prior to listening I had a number of ideas bouncing around in my head in the area of entrepreneurship, but I was too ‘corporate’ to capitalize. Picking one value-added subject and running with it for this challenge was a mental sea-change for me. Thank you.

  205. #NOAH

    Alright, I want to start off by saying thanks to both Tim and Noah for setting up this competition and giving all of us such an opportunity.

    I also want to thank all of the other participants for taking part. I actually read through a lot of you guys’ posts and was beyond impressed at the initiative and hustle you guys showed. I learned so much from looking at your examples! I will definitely be adding some of the techniques you guys have used to my repertoire.

    Thanks to this podcast, I finally started building my first list. After listening to the podcast at 12 AM, Sunday morning, I wrote my first social media post and got started. When I checked the next day, the post wasn’t drawing enough emails (20 total), so I started contacting people directly, one by one. I pitched people at my church, at my classes in school (yes, I stood in front of the class, hat in hand), and at my Mother’s day dinner (LOL). Most of my list was built this way.

    This is coming from someone who didn’t even have a subscribe button/bar on his blog. I learned SO many things from this exercise so it’s hard to pin down one. I learned about people, pitching, myself, and the way that I have to conceptualize my content so it’s digestible for the people I’m creating it for. I learned that I have a huge gap in my knowledge about blogging & creating content.

    However, the biggest lesson was definitely: Be biased towards action. Take the path that requires you to act in a bigger way. You can always learn and refine later, but if you never act, you’ll never get anywhere.

    The end result as of now is 0-234. But the story is in everything that happened in between. I’ve condensed my 4 day journey into an infographic. A more detailed account of my process is covered there!

    http://imgur.com/tL1JCcD

    (I’m not sure if this counts as a personal link – email me if this link gets removed and I’ll be happy to forward you a copy!

  206. #Noah

    – From zip, zero, zilch 0 to 10 emails. Posted on Facebook (300 friends) and Twitter (38 followers) my new idea that I have been thinking about for a while; this podcast prompted me to just leap and get started. This was what I posted on Facebook (and shortened it for Twitter).

    “Hey! I’m starting a blog/vlog/email newsletter called ‘On My Way To 100’ where I share my research, insights, personal thoughts, even my lifestyle experimentation on my (perhaps) lofty goal to live to 100+ (and how others are doing it today) . I want you all to be there with me, living to 100+ too. It won’t be fun without you! If you’re interested in joining me, email ????+onmywayto100@gmail.com. I’m starting an email list and getting your feedback too.

    Cheers!

    -Kim”

    I have 20 likes on the post in FB. But not all converted to actually emailing.

    Proof: Here’s a screen capture of my 10 emails in gmail using the +filter (I didn’t create a fancy form as this is just a new idea I’m getting out there).

    (I don’t think the dropbox link will work here but I have it).

    – Most important lesson: Everything starts with a first step that you build on little by little — without that first step, well, you have nothing.

    – Second lesson: For me, to get over the fear of what others will think!

    Thanks for the great Podcast Tim and Noah. So much great info.

  207. #NOAH

    First of all thank you for taking the time to pay it forward by joining Tim Ferriss and creating a very inspiring podcast. After listening to the podcast about 3-4 times and giving it some thought over the weekend I decided to take you up on your challenge.

    During the past weekend, I thought about what I wanted to do as far as the subject of my newsletter and my potential audience. Like most people reading this blog, I have various interests and have developed the necessary skills without a structured foundation to support my expertise. I cook but I am not a cook, I program but I am not a programmer, I design websites but I am not a website designer, I work on cars but I am not a mechanic, I give advice to people but I am not a shrink and so on..

    So I had to really dig deep and figure out what I wanted to do. Having listened to your recent podcast a few times during my 2 hour commute, I heard in my head the words “keep it simple” and “small giants” .

    Do it right the first time around is what I thought so using the gmail+ method was out of the question for me. I did not want my potential subscribers to feel like I am running a make shift newsletter business. Thought about the Gary Halbert Letters, how I went and read his first essay from the 80s where he was talking about how people did not want to open mail that appeared to be metered mail.

    Thought about my facebook audience, my tweeter audience and my instagram following.. not much to write home about. I did not want to depend on people to sign up for my newsletter just because they owe me one, or to come here and pretend I gained a bunch of momentum asking my bible group to email me back.. hopefully you get the point.

    I wanted to start a solid newsletter that even if I do not win this challenge, I still end up with a kick ass newsletter and audience.

    So once I decided on the subject of my newsletter, I went and registered my domain name on Monday May 11th, around 6 PM Minnesota time. Set the nameservers to my small shared server and started working on a basic wordpress with a newsletter form from mailchimp… As I was trying to edit the style, I deleted a few necessary functions and the whole wordpress became invisible and not accessible anymore. So I had to go back to the server panel and delete my installation and start again.. but wait a minute, I thought about it again… keep it simple.. the domain name says it all.. so I simply forwarded the domain name to the mailchimp signup form directly on mailchimp website. So here I was all ready to go with a mailchimp list of 0. First user, I used my own email to test it out and yes, there it was , I was #1 on my own list.

    Went to facebook, instagram and posted a pic and a website address and said something like… starting a newsletter about this new car, subscribe if you are interested becoming a part of this newsletter. Posted it Monday night around 11 PM, so far received 13 likes and 2 shares. Same on instagram.. received like 20-30 likes.

    So for the past 2 days, my list grew from 0-307 people.

    How did I do it? It’s pretty simple really. I did what you talked about in the podcast. Use what you have available. The problem with most people is that they do not really know what they have available or are afraid to ask.

    In my case about 1.5 years ago, I read a story on the internet about a car that was marketed in Europe and the company making it had no plans to bring it to the USA. So that day, while I was driving home I started a change.org petition, asking and demanding for american customers to be able to buy this car. Soon after the petition started, I got a few signups here and there but nothing serious but people started feeling the same passion I had about it and eventually the petition was featured in a few high traffic websites. It grew and grew and grew and finally last month it reached around 25000 signatures and coincidentally the maker of this car, announced that they are going to be bringing it to the USA.

    So once the announcement was made, I did not want to simply declare my petition a winner and close it because then I had no way to email all these people again… so I kept it open until 2 days ago where I finally said the final thank you and goodbye to my supporters and in case they wanted to stay in touch, I provided a link to my new newsletter!

    So I emailed 24000 people saying thank you we won and if you want to stay in touch and stay updated, subscribe to my newsletter.

    During the day, I work very hard to support my family and after work I run my own manufacturing business run only by me. I make what I consider to be the best parts in the world for my market and your small giants reference on that episode meant the word to me because the whole scaling up and going bigger simply does not work for me. I am happy with what I am doing and cannot help but to find myself to compare myself with some of the bigger companies.

    So again Noah and Tim thank you for the awesome podcast. Through my new newsletter, I am going to market new parts for the new car and until it comes, I will probably market tshirts and other products but most important of all content!

    If I get chosen as the winner of this competition, it is going to be because I simply kept it simple and told you guys the truth how i gained 307 subscribers in 2 days. If I do not get picked, no harm is done, I am still coming out ahead with good chance at having a great newsletter following.

    All the best,

    Nikos

    PS please email me if you want to see proof of my email list, my change.org petition etc

  208. #NOAH

    Thanks so much for the rich episode of knowledge nuggets! Really good stuff…

    I just heard this last night on my way home from work (my “normal” job) and immediately went to my computer…

    My best friend (who also lives in ATX) and I (I live in Miami) just started planning the launch of our podcast on June 1. It is a motivational podcast that comes out every Monday, Wednesday and Friday – the name is MWF Motivation (get it?!). This week we have gotten aggressive about social media and started two instagram pages (@mwfmotivation and @salessuccess) and have gotten over 1000 followers in 1 week between the two. We also have started a Facebook page which now has over 240 “likes”.

    This challenge has kicked my ass into high gear. I just committed to writing a book I’ve always wanted to write. Now it’s real. I posted a picture of me and the cutest freaking dog ever and said:

    “BIG ANNOUNCEMENT!! I’m excited to announce that I’m in the process of writing my first book! If you’re like most of us, there has been a few “New Year resolutions” that have fallen short to become priorities. My book will help you create newer and better “Mid-Year resolutions” to help you finish your year in an amazing spot. Email me at [Moderator: email address removed] to get it for FREE once it’s done!”

    In 24 hours, the post has yielded 114 likes, 17 comments and 8 people that have emailed me. I don’t know very well the laws of mass-emailing and I also wanted to see how many people I can get to email ME and grow the list as organically as possible.

    In the next 24 hours, I’m going to “ride” this momentum and continue building the list and spreading the word. By June 1, our podcast will be launched and our book will be the “sponsor” of each episode for the first month. This will drive opt-ins on our site, which will grow our list. Once the book launches, i will give it to everyone who subscribed and opted in as well as run various promotions thereafter for opportunities on getting it for free, among other things that haven’t been created yet. =)

    I want to build a community and a movement. MWF also stands for “Movement toward a Worthy Future” and that’s what I hope to empower people to create in their lives.

    Lesson learned: I thought it would be a lot easier to get people to email me but hey, if it’s too easy…I don’t want it! I have your episode saved on all my devices and have listened to twice already. Even if I don’t win the contest, I’m grateful for the wealth of amazing strategies and knowledge and with hard work and consistency (and a little bit more time lol), anything can be done more than once.

  209. 1) #NOAH at the very top of the comment (instruction IQ test)

    2) I grew from from 0 to 5 emails

    3) I didn’t listen to the podcast until 3 days ago, but the biggest piece I learned from this podcast, is that fortune favors the bold, it is better to put yourself out there and find your audience than to spend time creating systems. Great podcast, really enjoyed it.

  210. had me at taco deli on this episode…taco deli takes the cake…torchy’s tacos honorable mention…cheers…

  211. 1. #NOAH

    2. Results: 0-1258 in 4 days. Listened to podcast Saturday evening and launched the plan on Sunday

    3. Lesson Learned: Know your core audience, don’t be afraid to fail when you start – fine tune and adjust. Don’t be afraid to contact people. People will engage and give you great feedback, you have to ask!

    Let’s dive into the numbers, business and what was learned in more detail. There was a ton of information revealed in this process. I left corporate America after 15 years to go out on my own to start a business. Had a passion for software, started a firm was sued and had to start over. Started a sports agency and spanned into a software company that tracks analytics around athletes and brands on social media. In the end we fell victim to a funding shortage and hit an interesting cross roads. But hey it’s all about the experience and what you learn in the process.

    This “challenge” falls at an interesting time. Nothing forces outcome faster than a condensed time line to produce something + a will to win. All of what you will read took place over 3.5 days. Keep in mind I still had to run a business that consumes a major part of my day. This was all on extra effort and taking action!

    We have been doing research on a series of natural supplements and remedies focused on reducing stress and increasing performance. I have become a human guinea pig for 60 days. Trying out herbs and methods, documenting my outcomes daily / hourly. Yet with any product launch we took the following traditional mindset: Find a market, solve a problem, create a product or service & take to market. So building an email list for potential clients was not in the cue for where we are in our development phase. Buckle up – lets go try something new!

    1. Creation of the email: I focused on the health benefits of stress reduction and the opportunity to increase daily performance. Asking for those interested in this to join the monthly video newsletter. I tested 3 different messages – and crazy enough this one is the one that everyone responded to.

    The email:

    Noah,

    I hope this note finds you well.

    Some friends and I are starting a newsletter focused on natural remedies to reduce stress and improve energy levels for top performers.

    We all seem to run at 100 MPH and we all see areas it affects us.

    Fatigue, insomnia, depression, anxiety, infertility, heart disease & weight gain.

    We are doing a monthly video newsletter sharing info to address these topics and ways to stay healthy! Would love to add you to the group.

    What’s your best email, I can get you added.

    Knowledge is power! Have a great week.

    Cheers,

    Kolby

    Things people said in return to my newsletter invite:

    (also included in the Google Docs link below for viewing)

    “Good to hear from you and glad you are pursuing something that seems in line with your values.

    I would love to be a part of the newsletter. I’ve been doing Crossfit for about 18 months now and run a crazy lifestyle : appreciate any and all advice!

    My email is: AXXXXXXX

    Looking forward to it!”

    AS

    ——————————–

    “Thank you for reaching out to me. I am interested in your monthly Video Newsletter. You may add me with my e-mail of sxxxxx

    Good luck to you and your friends with the newsletter and have a wonderful rest of the day.”

    Thank you,

    BXXXXXX

    ——————————-

    “Sounds like a very helpful platform you’re working on. I can use any advice your team comes up with for stress mgmt and promoting overall health while running at 100MPH.

    Go ahead and sign me up. I hope all is well with you!”

    RXXXXXX

    Follow Up note: I started this mid way through the process to gather what people wanted to learn about specific to the question I posed. The crazy thing, PEOPLE RESPONDED! With detailed info and personal stories of there struggles. This data can now be used to assure what we talk about in the newsletter is relevant to what people want to learn about.

    Response sample to the follow up question that I posed after someone opted in for the newsletter: (this is one of over 152 that peoples responses – the responses are still coming in)

    The Text:

    Awesome thank you for your response!

    What is one thing that interests you about stress reduction?

    “I am actually putting a lot of focus into making significant changes to my entire lifestyle and approach to my overall health. Now that I am 44 years old, I have finally come to terms with the fact that the way I trained, ate, rested, and so on is no longer optimal for me. As such I am really trying to not only optimize my fitness, diet, and lifestyle choices, but also to increase my cognizance of the multitude of other factors that affect my health. As it relates to stress reduction, I find that the more stressed I am the less energy I have. I feel that I manage stress well from an psychological point of view, but I don’t think I am particularly attuned to the physical effects. Does that overly wordy explanation make sense?”

    2. Getting the message out / The numbers: Total 1258 signed up

    Facebook: 4

    Twitter: 0

    Instagram: 4

    Cell Phone: 52

    LinkedIn: 1198

    I sent out a mail merge with a personal message to 2800 people. Think about the conversion rate for a minute. That is a 44.9% response rate. I had only 15 people say, “Please remove”. I did get two phone calls from people asking me what the hell I was doing. Look at that conversion rate – shit you can call me anytime to complain you got my email with these numbers.

    3. The People:

    This is where things get really interesting. This was not a task of collecting emails. It was assuring I was clear in my messaging, and to capture an audience of interested people that could be potential customers in the future.

    Look at the LinkedIn number. That is huge. Our target market is not the 20 year old with testosterone oozing out of his pours looking to compete in bodybuilding. It is the 30-45+ year old office worker that wants to learn more on why they feel like shit and what they can do to feel better. That level of professional lives on my LinkedIn – not my other social media sites or in my phone.

    My email was welcomed! (screen shots, with names omitted in the link below)

    The types of people that responded: It wasn’t my mother, neighbor or close friends.

    Executives from the NBA, NFL, Hewlett Packard, IBM, VMware & Under Armour responded!

    You can’t pay to get to these people to answer your email! Yet they responded to my message and provided feedback on data that was important to them. I picked a core demographic for my product and the elite in this group verified the need.

    4. Opportunity:

    • 1258 people who have opted in to receive information. This is a huge base to build on!

    • 152 people provided data points on what specifically they were interested in. The data shared is invaluable! It will drive product offerings and good discussions in the future. Data continues to come in.

    • 10 subject matter experts want to contribute to content in the newsletter. This will be crucial in relieving the 100% burden on me to create.

    • 4 companies offered to pay for spots and features in the newsletter – read that again. There is an immediate opportunity to drive revenue on our first newsletter if we choose. We have an opportunity to collect $1K this week.

    5. Newsletter Development:

    I started the development of the outline, sections and content to be completed this week. Our goal is June 1st for the first newsletter to be published.

    After research on good templates that I could integrate video and pictures – I decided on Mail Chimp. http://mailchimp.com/

    The Entrepreneur Plan is free and allows up to 2,000 subscribers. You can send 12,000 emails to 2,000 subscribers. No contracts or credit card needed. If you need to upgrade to a larger plan its pretty cost effective from what I can see. I also like the security and reporting features that come out of the box.

    6. Summary

    • Have something people want or care about

    • Average efforts will give average results

    • Don’t expect or feel entitled to anything

    • We all start at 0 customers and go up from there

    I have included a few things for reference, and hope they can be used by others on this thread. All files can be downloaded from my Google Drive.

    o A custom template to track your activities, sign ups and messaging (Mailing List Spread Sheet)

    o Screen shot of emails from phone

    o Screen shots of the reference messages above

    o Screen shot of my mailing list – last names and emails omitted to protect the people

    Noah as a fan of hip -hop, some things to add to your play list at the gym.

    Kendrick Lamar / Mortal Man (Listen to the end)

    Pusha T / Numbers On The Board

    Closing Bonus:

    1. I have lost 30 lbs twice following principles from the Four Hour Body

    2. Tacos are my favorite – well Mexican food in general

    3. Drum roll please……my 4 year son’s name is Noah

    *(Drops Mic) – Seacrest out!

    I love reading all of the things people are doing! Stay focused and you can make amazing things happen. If you have any questions please list them below and I am happy to help you in the closing hours of the challenge.

    Cheers,

    Kolby

    1. Sorry for the double posting and diatribe. Thanks again for such a great podcast. Look at the amount of people that took action. It is truly impressive and exciting to see all of these great ideas.

      /KK

  212. #NOAH

    Listened to your podcast Monday night. Then read your blog, “Top 10 Strategies to Getting more Email Subscribers” that stated, “Method #1: Give something away.”

    I took your advice and I offered my new Udemy course, “Let Siri Save Time, Boost Productivity & Keep You Organized” for free.

    Since Monday night (the code had been turned off Tuesday)

    I received:

    • 449 new customers in the last two days. See chart and screenshot.

    • 5 ratings: four 5-star, and 1 positive 4-star

    • Positive comment in the question section

    • 13 votes to say the course is great.

    All this in under two days, while I was busy with other things.

    Here’s a chart to show the growth. Doesn’t update in real time, so here’s also a screenshot to show the number of students.

    http://www.ElaineWilkes.com/free10.shtm

    I also used your coffee challenge in other areas:

    • Asked for free shipping. Got it.

    • Called a company and asked if I purchased two products, could I get a discount. Got it, PLUS they added in extra pads.

    • Asked the phone company to lower my bill and they did!

    The lessons I learned from all of this are:

    • Just get going. Get started NOW.

    • That gets the ball rolling like a snow ball picking up momentum.

    • It was really fun getting so many customers with great feedback. Gives proof for the course.

    • Yes the mouse is better faster.

    And for my favorite lesson . . .

    • You have more to lose by NOT asking.

    Thanks!

  213. #Noah

    0 Emails to 101 Emails and counting….

    So I got a bit of a late start because I didn’t listen to the show until Tuesday morning…but i knew this was something I could do.

    For the past few weeks I was kicking around the idea of starting my own podcast. I listened to the show you guys did and thought this would be a great way to jumpstart my show when I launch in mid-June.

    So after I read the directions, i did exactly what Noah said and created a Facebook post with my picture, what my podcast was about, when it was launching and to contact me at my gmail+ with a canned response.

    After 8 hours I got 12 people that sent me emails. That alone might of worked if I had a full week, but with time not on my side, I knew I wasn’t going to net me 100 so I had to think of something else. I racked my brain to come up with a creative way to get 100 emails while still playing by the rules.

    Aside from the 12 subs, I noticed that I also got 9 comments to my fb post that didn’t actually subscribe to the gmail+ address. One was from a friend I hadn’t spoken with in 5 years who said she is part of a large association of entrepreneurs and knows about 270 people that would love to hear my new podcast.

    I didn’t want to come out like a douche and say please promote my podcast so your friends can sign up to my list, and I knew I had to offer her something of value. So I said that if could get 75 people to provide an email for a notification of when my podcast went live, I would do a free webinar training for her community. I’ve done a number of trainings like this before so it’s not a big deal..probably an hour of my time.

    To make it easy for her and her audience, I sent her a leadpages opt in link to my list. By the time i woke up this morning I had 62 email subscribers from her referral alone. Now at the time of writing this post (4PM CST), it is up to 89. Coupled with the emails from my Facebook post, that is 101 opt-ins on my list and growing 😉

    Now I have a list of interested people that I can use to launch my podcast next month that will help my rank in the new and noteworthy category.

    WHAT I LEARNED:

    It goes back to what Noah has stated in the past. Validate your idea first. I felt some resistance to doing a podcast. It’s a big undertaking that I don’t want to half-ass and I wasn’t sure if people would want to hear it. Because I shared my project with friends and potential consumers, I was able to validate that yes people would download my podcast.

    Also when you get stuck, start getting resourceful. Because I got started late, I knew that just hoping for emails from Facebook wasn’t going to get me to 100. I don’t have much of a twitter following so that was out. And I wanted to play by the rules so I couldn’t do a paid ad. I saw a former acquaintance of mine raise their hand who already had an established audience and I asked to borrow it while providing value in return. Essentially I got resourceful with what I had and created my 100 subscribers out of thin air.

  214. #Noah I have failed the e-mail list growth challenge. Charlie Brown won’t even talk to me. He says his tree has more upward mobility than my limp list. Possible reasons: After I listened to podcast Monday, I posted on two FB business pages, shared to personal page. zero response. Too much text, maybe? Uninteresting e-mail subject? No funny photo of my funny face. Tweet about same – same. I think that as the loser, I need mentoring more than anyone.The tiny list (62) I have for my current project only grows when someone buys from my online store and accepts marketing. If Mailchimp has a sign up form that will show up in that store, I can use that. They have lovely forms that seem to have no home at Shopify. My contact form works great though. The sign up I generated looks like codecodecode. So, I’m doing it wrong.

    I do love the + hack for g-mail though. It’s got a taco load of potential, and was fun to use. I used different ones for FB and Twitter so I’d know where they came from. When they came. …*crickets*

    The list will grow at my next two “live

    events with my product. It generates interest, and when potential customers see my *thing*, they are surprised, delighted, exclaim, “Wow”, or breathe that word with what I tell myself are reverence and awe. I will collect e-mails.

    If you are inclined to (gently) kick the but of a reforming zero improver in the direction of surprisingly good improvement, I’m the one. Or, I’d just tag along with the winner, because that person had much better ideas.

  215. #NOAH

    I went from 0 to 74 in 3 days! I have had an idea in my head for a long time, and your call to action is what finally got me to do something. I let people know I was starting a newsletter on how to live a more empowered life rather than just go through the motions. I have all of the email sign-ups in an email folder for your viewing pleasure. I posted on Facebook a few times, and on Twitter. A couple of my friends took it upon themselves to share my Facebook post as well. I also emailed some friends who are not on social media that much if at all.

    And now I need to do it! And I really need your help! So I sure hope I win this contest 🙂

    I learned a lot from both the podcast and from participating in this contest, including the fact that taking action makes me happy! I also was feeling like I just didn’t have the mental or physical energy once I got home from my demanding full-time (plus) job and after taking care of the needs of a busy family to actually do what was in my head, but I found that the excitement of taking action and challenging myself gave me the energy I needed. But I think the most important lesson I learned in the process is that I don’t have to actually have everything ready to go in order to get people interested and start a mailing list.

    Thank you for getting my butt in gear. Hope to see you soon, Noah!

  216. #NOAH

    I grew a new mailing list for a newsletter about creativity from 0 to 12 subscribers.

    The biggest lesson I learned, as with many other commenters, was to just start, and to believe in the ability each one of us has to bring people together. I’m an avid learner and a consumer of new information, I learn new skills rapidly and have been hooked on the content on this website, podcast, and now TV show since I ran into it only four months ago. My drive has always been to put myself at the intersection of creativity and service. However, most of what I have been doing recently is absorb information. This interview was so effective because it aimed right at the gut – just start sharing something now.

    A related lesson was that there are people out there who I’ve built relationships with who are genuinely interested in hearing what I have to say. I was nervous right before pressing the Send button, nervous that my aspirations would be crushed, that this would end up being a silly exercise and fall on deaf ears. What I have realized is that I have a story to tell, and that others want to benefit from learning what they can from it. It’s exactly what I do when I listen to this podcast, read memoirs, or talk to people I admire. Everyone has a story and everyone has a social network that benefits from sharing as long as you remain focused on adding value in every single interaction.

    I posted my photo and announcement on my social networks and personally emailed everyone who subscribed asking them “what is one thing you are trying to get better at this year”, with the purpose of using the responses as inspiration for future topics. I have been working over the last several days on a roadmap for the content, and my expectation is that once the project begins in earnest with the first issue in the next week, I can easily achieve 50 subscribers, with a stretch goal of 200 by the end of the summer.

    I come from a low-income community in Puerto Rico and have a background in economics and psychology. I ran a small nonprofit social enterprise after college, which led me to attend business school and to my current job at a leadership development program in Atlanta. I am immensely interested in both creative work and service, as well as continuous learning and self-improvement. My mission is to give back everything I am learning, and put myself at the intersection of creativity and service, building great products and connecting people to resources that positively impact their lives and help them tap into their full potential. There is so much to learn and so much to offer.

    Again, the biggest lesson is to start now. Thanks Tim and Noah for your inspiration.

  217. #NOAH

    I went from 23 emails to 96 emails in 1 week. My initial list of 23 subscribers took 3 months to build. So my goal was to double that in 1 week. But after your episode, I doubled that in less than 24 hours! I used TinyLetter (acquired by MailChimp), which tracked my progress — so I’d be happy to share my official results if requested.

    I’ve learned a few things, but the most important lesson I learned was simple: be authentic.

    Previously, I’ve posted very nice updates with beautiful images and cool tag lines. But there was something about the authenticity of just taking a picture in my office/bedroom on my iPhone, and being candid with “I’ve started a newsletter! Please sign up, because it would mean a lot to me”. Which I think accomplished a few things.

    1) It showed the real life version of me. Not a hand selected, polished advertisement. But the real me. The human behind the newsletter.

    2) It was an opportunity to try out the “The Copy Machine Study” from Harvard University, which concluded that simply giving a reason (a because), increased compliance up to 40% more than no reason at all.

    3) It allowed me not to take myself so seriously for once, which I think people sense, and find refreshing.

    4) It literally took less than a minute to post.

    There is so much more to explore, but this was an incredible lesson in authenticity.

    Thank you for your help.

    Sincerely,

    Matt Cooper

  218. #Noah

    Grew newsletter from 0 to 21 people (possibly 27)

    What I did:

    > posted on Facebook. Newsletter topic: tips and philosophical tidbits for life after college. I received 3 email responses.

    > I thought I posted on Twitter. My phone didn’t because there was no data signal in my office.

    > Some of the people who liked the pictures are people who I communicate personally via email. So I added those to my list

    > I messaged people who liked it, and whose email I don’t have to ask for a good email to reach them. Most provided with an email address. Currently waiting on 6 people (hence the possible 27).

    Lesson Learned:

    > People you know are willing to listen to you. Just ask for an ear.

    > Your family member are really excited about your potential projects.

    Thanks for the kick in the but

  219. Condensed Readers Digest Version:

    1. #NOAH

    2. Results: 0-1258 in 4 days. Listened to podcast Saturday evening and launched the plan on Sunday

    3. Lesson Learned: Know your core audience, don’t be afraid to fail when you start – fine tune and adjust. Don’t be afraid to contact people. People will engage and give you great feedback, you have to ask!

    Let’s dive into the numbers, business and what was learned in more detail. There was a ton of information revealed in this process. I left corporate America after 15 years to go out on my own to start a business. Had a passion for software, started a firm was sued and had to start over. Started a sports agency and spanned into a software company that tracks analytics around athletes and brands on social media. In the end we fell victim to a funding shortage and hit an interesting cross roads. But hey it’s all about the experience and what you learn in the process.

    This “challenge” falls at an interesting time. Nothing forces outcome faster than a condensed time line to produce something + a will to win. All of what you will read took place over 3.5 days. Keep in mind I still had to run a business that consumes a major part of my day. This was all on extra effort and taking action!

    We have been doing research on a series of natural supplements and remedies focused on reducing stress and increasing performance. I have become a human guinea pig for 60 days. Trying out herbs and methods, documenting my outcomes daily / hourly. Yet with any product launch we took the following traditional mindset: Find a market, solve a problem, create a product or service & take to market. So building an email list for potential clients was not in the cue for where we are in our development phase. Buckle up – lets go try something new!

    1.Creation of the email: I focused on the health benefits of stress reduction and the opportunity to increase daily performance. Asking for those interested in this to join the monthly video newsletter. I tested 3 different messages – and crazy enough this one is the one that everyone responded to.

    Follow Up note: I started this mid way through the process to gather what people wanted to learn about specific to the question I posed. The crazy thing, PEOPLE RESPONDED! With detailed info and personal stories of there struggles. This data can now be used to assure what we talk about in the newsletter is relevant to what people want to learn about.

    The Text:

    Awesome thank you for your response!

    What is one thing that interests you about stress reduction?

    2. Getting the message out / The numbers: Total 1258 signed up

    Facebook: 4

    Twitter: 0

    Instagram: 4

    Cell Phone: 52

    LinkedIn: 1198

    I sent out a mail merge with a personal message to 2800 people. Think about the conversion rate for a minute. That is a 44.9% response rate. I had only 15 people say, “Please remove”. I did get two phone calls from people asking me what the hell I was doing. Look at that conversion rate – shit you can call me anytime to complain you got my email with these numbers.

    3.The People:

    This is where things get really interesting. This was not a task of collecting emails. It was assuring I was clear in my messaging, and to capture an audience of interested people that could be potential customers in the future.

    Look at the LinkedIn number. That is huge. Our target market is not the 20 year old with testosterone oozing out of his pours looking to compete in bodybuilding. It is the 30-45+ year old office worker that wants to learn more on why they feel like shit and what they can do to feel better. That level of professional lives on my LinkedIn – not my other social media sites or in my phone.

    The types of people that responded: It wasn’t my mother, neighbor or close friends. Executives from the NBA, NFL, Hewlett Packard, IBM, VMware & Under Armour responded!

    You can’t pay to get to these people to answer your email! Yet they responded to my message and provided feedback on data that was important to them. I picked a core demographic for my product and the elite in this group verified the need.

    4. Opportunity:

    • 1258 people who have opted in to receive information. This is a huge base to build on!

    • 152 people provided data points on what specifically they were interested in. The data shared is invaluable! It will drive product offerings and good discussions in the future. Data continues to come in.

    • 10 subject matter experts want to contribute to content in the newsletter. This will be crucial in relieving the 100% burden on me to create.

    • 4 companies offered to pay for spots and features in the newsletter – read that again. There is an immediate opportunity to drive revenue on our first newsletter if we choose. We have an opportunity to collect $1K this week.

    5. Newsletter Development:

    I started the development of the outline, sections and content to be completed this week. Our goal is June 1st for the first newsletter to be published.

    After research on good templates that I could integrate video and pictures – I decided on Mail Chimp.

    6. Summary

    • Have something people want or care about

    • Average efforts will give average results

    • Don’t expect or feel entitled to anything

    • We all start at 0 customers and go up from there

    Closing Bonus:

    1. I have lost 30 lbs twice following principles from the Four Hour Body

    2. Tacos are my favorite – well Mexican food in general

    3. Drum roll please……my 4 year son’s name is Noah

    I love reading all of the things people are doing! Stay focused and you can make amazing things happen. If you have any questions please list them below and I am happy to help you in the closing hours of the challenge.

    Cheers,

    Kolby

  220. #noah

    65 subscribers in 3 days (as of 5/13/2015 23: and $0 spent!

    First off, thank you both for an amazing episode! So many great tips. Also if you guys haven’t picked up the Season Pass of Tim’s show on iTunes, DO IT NOW!!! (In the Governor’s voice) There’s over an hour and a half of Tim and Noah in the Behind the Scenes: Build A Business Episode running through call scripts that helped in my copywriting (mentioned later).

    I’ve been dragging my feet on putting myself out there for a while and this episode was the kick in the ass I needed. Come from finance and have begun teaching myself to code so the fintech space has been an obsession of mine (especially living in Manhattan). So I decided to launch a fintech newsletter (ddmirolli+fintech@gmail.com).

    Couple things about the launch before I get in to the metrics.

    1) Tim and Noah, the tech tips about Gmail were supremely helpful! Also, Buffer.com is a great tool for anyone looking to streamline social presence from one location.

    2) Listened to the podcast on the evening of May 8th (my fault) while flying to my brother’s college graduation. Family first meant I stayed offline all weekend after the initial post (my choice). This meant I started promoting on Monday back at a 70+ hr/week job. (any raised glasses from the audience?)

    My initial strategy was to post to several social platforms and groups.

    Facebook: MS in Finance group, personalized messages, Stellar group, study abroad group, and generic timeline posts to friends/followers

    LinkedIn: generic posts, and a published post about FinTech (via LinkedIn’s blogging platform)

    Twitter: Posts and hella @replies

    Instagram, Pinterest, and one post on Reddit that got downvoted to 0

    A post to Medium about FinTech.

    So here’s how it went.

    Facebook: posted several dozen times over the course of 3 days (each time with picture) with varying copy. Sent c. 78 personalized Facebook messages to colleagues from grad school which converted at c. 20%. Posted to the grad school group a few times but just resulted in a few likes and close friends subscribing whom would have through any source (same thing happened to the timeline posts with a few converting exceptions).

    By the end of Day 1 I had 23 subscribers. An okay start I guessed but not the type of runaway welcome I had hoped for. Start brainstorming ways to drive interest and watching some key #AskGaryVee Show Episodes for ideas. (Tim, possible guest?)

    Day 2:

    Decide that the best way to passively drive traffic to the site (my job is killing me) is to write a post about the future of Bitcoin (later posted to r/bitcoin and downvoted) and share it on Medium and LinkedIn. Spend all the time I would have used promoting the newsletter on writing the post. Finally finished it at 2 AM. Only got 6 subscribers on Day 2. This day sucked.

    Day 3: I hit the S-word

    The post goes live on Medium and LinkedIn with the best clickbait title I believe in, “Why Bitcoin is worth $0 and that’s good for the world”. Lots of likes but not many signups (call to action at bottom of article).

    F@#%!

    I go all in on social. What feels like hundreds of @replies (put a “.” in front so everyone can see) to ppl I follow, topic searches, or contextual adds to the many fintech companies and people I already follow. Also let the people and companies I referenced in the article know where to find it. Shameless plugs as far as the eye can see.

    I sent the 78 Facebook msgs today along with a dozen more posts to all social platforms throughout the day. Stuff was moving but not at the pace I wanted (it was getting late in the day and many of the colleagues I sent messages to live in the Eastern hemisphere).

    The real breadwinner? Good ‘ole SMS! When social media let me down I opened up my iMessage and literally began scrolling through every chat in my messages app and sending them some gender appropriate version of the following:

    “Dude, I’m starting a fintech newsletter and I want you on it!”

    That’s it?

    That’s it.

    That one f-cking line converted better than all my other work! (Side note: Twilio’s valuation is probably lower than actual after having experienced this)

    People would respond with “What’s fintech?” or “I don’t understand” or (my personal favorite) “ya I saw you talking about that on Facebook…” (really, guy?). But that started a conversation. It usually wasn’t longer than 3 texts before I had an email, many of these people I hadn’t spoken to in months. (Disclosure: did door-to-door sales in college so that likely helped)

    That’s all for now. Competition is over. It’s officially 12:09 EST (please don’t hold it against me, I’m still getting used to this Colemak keyboard). Reach out if you have suggestions of tweeks or want the email I used as the canned response.

    **Note: one thing you guys may come across is, like Keto or FinTech, most people aren’t familiar with it so you have to try and explain what it is, why they should care about it, and why they should listen to you, all inside of 140 characters – amount taken by the image that makes your post visible. This takes constant and obsessive iteration. Twitter’s Analytics site and Buffer are very helpful for this.

    Ok…that’s not all I did. I had my mom send out the link to her friends! On Mother’s Day! HA! Shoutout to moms!

    In pursuit of tacos,

    Daniel Mirolli

    1. #noah

      Forgot a few things you guys will find helpful. List is continuing to grow as Europe reads all my messages but contest is over and this is about helping y’all.

      Biggest lesson learned – this is hard work! I think so many of us don’t do something b/c we’re more comfortable with hypothetical success than real, haunting failure. With most things in life if you follow the ‘rules’ (like not laying down in a coffee shop) you can clearly chart a path to success. When you’re doing stuff on your own and you’re out in front every next step is a question mark which is why its so crucial to be constantly tweaking your approach based on the data you get. Take a step forward. Get data on response. Make decision. Move forward. Realize step forward was step backward. Analyze new data. Realize there’s a trend from old step to new step. Take another step. — Think that’s what it boils down to and what Tim and Noah mentioned about consistency, you have to always be taking another step.

      Things that helped: On the way to work I’ve gotten in the habit of relistening to old episodes. You know when you re-read a book you really enjoyed a year later and it’s like someone came in and rewrote the book? You just get so much out of it that next time. And that next time. And that next time. You go through experience that helps frame how you identify with information. I must have listened to this episode a dozen times over the past 4 days and each time I got something new out of it b/c I had just experienced some new problem in building my list that helped me pick up another nugget from Noah & Tim. I highly recommend this practice.

      On the health front of the podcast, unrelated to the competition: ProductHunt had a big welcome for the new “Fit Men Cook” iPhone app. Phenomenal resource for folks looking to bulk, save money cooking their own food, and have the recipes on them at all times.

      https://itunes.apple.com/app/id980368562

      Noah, you should Periscope a trip to Taco Deli!

  221. #NOAH

    It is nice to “meet” you via Tim’s podcast.

    2) As of this post my email list has gone from zero to seven in the last five hours.

    Unfortunately I did not see the blog post until last night and I finished the podcast this afternoon around 4pm. While driving home from the office I re-listened to the instructions again and came up with a newsletter topic.

    Once home I quickly created a new gmail address and then was off with the family to my oldest son’s soccer game. During the game I did my best to video my son playing with my wife’s phone while typing a facebook post on mine. I finally posted around 6pm on FB.

    Over the next hour I posted in two private groups on Linkedin. One was my college alumni group (2,739 members) and the other was the Eagle Scouts group (almost 42k members). I did not have a landing page or anything so I simply mentioned my newsletter topic–“Five BIG trends that are poised to explode over the next few years and how to get involved with them,” and asked people to send an email to my newly created address with the words Five, Big, or Letter in the subject heading depending on the platform. I did this so I could track the source. So far all 7 have come from Facebook.

    3) A close friend of mine (who has not signed up yet!) commented on the FB post and ask for a more precise definition of “trends.” I edited the post to say “Five BIG trends in the areas of science, innovation, and technology that are poised to explode over the next few years and how to get involved with them.” As I type this now I see a few other tweaks I need to make in the message, but I think two other issues are more important.

    A-I believe that the effort to complete the “ask” was too much. I speculate that greater results could be gained from having a link that directed to a landing page with more details where the subsequent ask was to enter an email address. The act of reading, having interest piqued, opening mail, typing or copying my email address, and sending and email is an inefficient process that requires too much of the prospect. I like the sequence of: reading, having interest piqued, clicking, reading, further piquing (is that really a word?) of interest, and finally entering an email address significantly more. It requires less of the the individual I am trying to engage(kinda of how there are more likes that comments and more comments that emails on my post). I will figure out how to make said landing page and then track the results.

    B-The message for Linkedin needs to be tailored differently. I propose that a more effective way would be to create a teaser post that drives the click through link to the landing page. A different audience needs not only a different message but potentially a different process.

    To be perfectly honest, I almost didn’t attempt this today knowing there was no chance I could attain the numbers mentioned by the some of the readers in the comments. I also didn’t want to screw up my sacred first attempt. But worrying about screwing up morphed to the attitude of “screw it” and this really helped me act upon ideas that had been germinating for several months.

    I view this as simply the beginning and I am challenging myself to get 500(wow, I really wanted to type 200 there) people on the list by the end of May. I did not do any direct appeals to my favorites/close network given the time constraint and the belief that this really could be something significant. I have not written a letter/post yet but already have ideas for over 30 of them.

    In conclusion(since I basically wrote an essay), I thank you both for the call to action and I especially thank Tim for not limiting the word count in his comments! I will continue to try new attempts to get my 500 subscriber goal and track progress along the way.

    Noah: I certainly will not win your challenge but if your time and inclination allow you to mentor an additional person I will pay my own way to spend the day with you and your team. I honestly had not heard of you before this podcast but your message/lifestyle resonates strongly and I believe in living my life in such a way that I can make the most of opportunities like this should they arise.

    Thank you,

    Jim

    **The list has grown from 7 to 8 as I was typing this reply! That’s a bit over 14% in about 40 minutes(slow typist). Annualize that………. ;)**

  222. #NOAH Just in time! I submitted an entry on both my personal Facebook account and Kafster.com account to get two different sets of followers exposure to the newsletter offering about our coffee roaster service. Since just doing this 10 minutes ago, I got 1 response. That might not sound like a lot but with my current email list of only about 15, that’s a 7% increase in 10 minutes. Pretty stoked about what will be waiting for me tomorrow morning.

    Best lesson of this podcast was to quit thinking and start doing. I think Noah is brilliant but I admire his initiative to just say “fuck it, lets take action” instead of over analyzing and never producing. That’s a total nutshell version but its helped me realize I have tools in my immediate grasp to help me project myself forward.

    Thanks for this opportunity Tim/Noah!

  223. #NOAH

    On the email subscriber front: I got 45 subscribers by posting to my social networks a few times. I offered friends a copy of my marketing templates and sent them to a basic landing page that I created for this test.

    [Btw, for this experiment, I wanted to see what it would be like to start from scratch. My list is over 18k and grows by 250 each week, mainly by using Noah’s tips that I’ve previously implemented — SumoMe, email signature etc but I didn’t include any of those regular sign-ups in my numbers for this.]

    On the free coffee front: I was nervous… so did a ‘low-risk’ practice ask at the convenience store for a can of Coke. She said NO. But it warmed me up so I then went to my regular coffee shop where they know me (so maximum embarrassment factor) and asked for a free coffee. She she YES 😉 I nearly chickened out but am pleased I held my nerve — it’s very uncomfortable.

  224. #NOAH

    This podcast was awesome. Noah, there’s a line in the movie Role Models that really reminds me of you, every time I listen to you give an interview or a speech: “Shit this kid really jacks you up!” You’re very motivating.

    I didn’t get hardly anyone to sign up as of yet but I feel like I learned a ton. The most important lesson was just to get started and take the first step. It was stressful, uncomfortable, and kind of scary to put myself out there but I survived and am excited to continue working towards building something.

    Thank you guys for all that you do.

    Dan

  225. #NOAH

    I launched my website, http://www.theguitarcloud.com, in early March and have had many paid ads running since. That has been the main source of my traffic. After 2 months of a few abandoned carts and no sales, I new I needed to do something different.

    Here’s what I have done since listening to the podcast:

    1) Cancelled my paid ads in favor of relevant traffic – signed up for a $10/mo app called Kit. through shopify. Turns out they have a contract with Facebook and have built an algorithm that intelligently scopes out relevant fans based on likes to your page/posts etc. and uses the information to target them via posts and ads. They can’t provide the user emails, it is against FB policy… that would be too easy anyway.

    2) Hired an SEO company to manage my FB page and generate more relevant content resulting in more page likes and engaged users. The idea is that the users will be picked up by Kit.’s algorithm and then re-targeted for ads and posts on my FB page (https://www.facebook.com/theguitarcloud).

    3) I setup an option for customers on my eCommerce page to create an account so that they will enter their email. I created a mail chimp account so these emails can be added to the mailing list for what will become my regular newsletter. Looking forward to building that list.

    As I mentioned in the first paragraph, my site is not converting at the moment so it is a bit of a challenge (not saying it’s impossible) to leverage existing customers to build my email list. That is why I am relying on social media at the moment or at least testing the waters.

    What I’ve learned: You need to learn how to crawl before you walk. In other words, I feel like I put the cart before the horse in trying to automate my site too early without putting the work and research into optimizing it and driving relevant traffic. Hence, the reason I’ve made the recent changes I’ve made.

    1. Update: I made the following post to my Facebook page tonight:

      Attention!!!! The Guitar Cloud is starting a newsletter… email [Moderator: email address removed] to sign up and receive more information about weekly deals and new products.

      Let’s hope the emails come pouring in!!!

  226. #NOAH

    This was a helpful, eye opening exercise. I am returning to the travel industry after a few years away. It took me a day to find an email address that I feel comfortable with and agonized about posting my picture since I am a very private person. I still have a great deal to learn about using facebook and other social media to my best advantage. So far, the most important discovery for me is that with new technology at my fingertips, I don’t have to spend nearly as much time or money as I did when I started my adventure tour company in the 1990’s (back then I had the vision of creating a website and it ranked among the top five in the travel industry, or the only one in some search engines). The speed at which such a project can now be accomplished is incredible. For example, in the past, it took me at least a month of work to produce and send out a newsletter, including writing, printing, folding, putting it in envelopes, stamping and taking it to the post office.

    My concrete result to date is overcoming my lack of information and experience with social media and the creation of an e-mail list, which I was able to accomplish within the past two days. I was thrilled to be able to mention to the facebook page my book in progress about shamans from the Amazon.

    I feel great confidence that my newsletter will generate both tour reservations and readers for my book. I’ve been searching for the best venue to let people know about my comeback, I couldn’t find it until I heard the podcast. My results from the mailing were 0, but I am not discouraged, I started with one client and I can do it again. Thank you so much for the podcast.

    Mili San

  227. #NOAH

    I started late. I listened to the podcast Thursday night and waited until Friday morning to get started.

    From that point on:

    I grew my email list from 0 to 65 (proof: http://imgur.com/UUkotY9)! I really wanted to hit that magic 100 and if I had 24-48 hours more I know I could do it. I think I will, anyways.

    But, having reached the deadline for this challenge, it’s time to reflect and after thinking about it, I realized that I’ve learned 3 things throughout this process:

    1. You can accomplish a lot with very little. Noah’s “post pic + email to Facebook” approach attracted my first 10-15 signups. My landing page (http://thetealetter.com) isn’t even mobile optimized. In order to build that landing page I cobbled together a landing page template and a MailChimp integration tutorial on Design Shack. It’s rough, ugly, and covered in duct tape, but it got me to 65 subscribers.

    (P.S. Noah: can you create an easy opt-in page product, please?!)

    2. Friends and family are an excellent resource–as long as you’ve created something valuable, worth their time, and is something they might want. I attracted the most sign-ups directly from friends/family. The second best source of sign-ups were the ones that resulted from asking those same people to share my email list on Facebook.

    3. Worry about perfection/scale later. Start by rolling up your sleeves and getting your hands dirty with manual labor. I personally emailed every single one of my 65 subscribers to ask them the following question: what’s one thing you’d like to learn about tea? Before I did this my biggest fear starting something like this was not knowing what to write about. I now have a list of content ideas that will keep me going for weeks and months.

    Plus one bonus lesson: magic happens when you take action. I’ve been sitting on the sidelines thinking about starting something like this for months, but that’s all it ever was–thought without action.

    When I finally decided to throw caution to the wind and launch this, the outpouring of support, the jealous comments (I wish I could do something like this!), and the offers from friends to pitch in and help with everything from design to email marketing knowledge to writing content was all overwhelming.

    Thank you Tim and Noah for inspiring me to take action and challenge myself to overcome fear and reach for success. I’ll never forget the lessons I’ve learned these five days.

    Mike

  228. #NOAH

    Grew from 0 to 102 confirmed email subscribers.

    Most Important Lessons Learned:

    Not much success utilizing Facebook, Twitter and LinkedIn. Reality is I rarely log into my Facebook page (132 friends), and I opened a Twitter account the other night. I have 500+ LinkedIn connections (I know nearly all of them) but no success there either.

    Direct emails were effective. I sent out 1st emails Friday morning and received 10 subscribers. The email was very generic where I bcc’d contacts in groups of 15 to avoid being tagged as SPAM. 2nd emails were sent one by one and personalized (with just one or two very brief and unique sentences…in addition to standard copy). 2nd emails contained call to action requesting a response today! Also, provided multiple ways to subscribe (made is as easy as possible). Email responses increased and were immediate!

    This is all new to me so I feel pretty good about the results. Especially since there was no deliverable or website to reference…other than the promise of a newsletter. It is also a topic my contacts wouldn’t usually associate with me so there was some confusion. I’m confident there is an audience for my topic (see below). I’d love to talk about ways to grow subscribers and monetize Terms[ab]use over tacos and a cold beverage when we meet in Austin!!!!

    Topic: Newsletter called Terms[ab]use, and soon to launch website. The mission of the newsletter and website is to educate parents, businesspeople and children to help them make informed decisions when it comes to technology (Be aware of the tradeoffs of using a free, or paid, app on your tablet or smartphone, laptop, etc…).

    Thanks!

    Keith

  229. #Noah

    Did the challenge starting today and got 6 subscribers with just a couple of text messages and 4 tweets (hadn’t got any from the email sig yet)

    The results will be great from hear on out because of the one lesson I learned from the show which is this:

    I Need To Take Action, Not Become An Expert In Digital Marketing.

    I was justifying fear of starting with excuses like I needed to learn html, css and java first, or I needed to go through another webinar on creating a webinar or sign up for another email newsletter about how to grow my email newsletter.

    Long story longer I divested my learning spend (audible subscription, Lynda.com, hootsuite university) and signed up for a WYSISWYG website creator and cheap email marketing software with landing page creator. I took a quick content audit and realized I had enough old material to generate blog posts with and create a simple offer, and then just took action. I had been putting it together since last friday when I listened to the show and today is launch day! And since then I signed up to teach my own class about blogging at the local library to maybe help some others and share what I have learned from all you guys, found 3 others in my network who I can help along their own digital marketing launch AND even picked up one PAYING client!

    Anyway, I don’t have the numbers, but I have the heart, drive and ability. Plus could use a couple new taco places in austin, When I lived there (I’m currently in Houston) it was this wild place on 38 1/2 that would kick you out if you didnt order the migas the right way, and the East side taquerias.

    Talk to you soon.

  230. #NOAH

    Hey Noah (and Tim),

    I grew from 23 subscribers to 96! My initial goal was to double the my list in 1 week. But after this episode, I doubled my list in 24 hours! I used TinyLetter (by MailChimp) to gather emails, so I’d be happy to share my official results.

    I’ve learned a lot, but the most important lesson was simple: Be authentic.

    Before, I spent a lot of time designing banners, taking beautiful images, writing catchy tag lines, etc. But this time, following your advice, I just took an iPhone photo in my bedroom office. Then posted on Facebook: “I’ve started a newsletter! Please sign up, because it would mean a lot to me: (link)”.

    BAM! Doubled my list in 24 hours. Then went on to grow more than 4x my initial goal! I think this worked for a few reasons.

    1) It was authentic. It was the real me, and not another advertisement. It was a chance for people to connect with me and be a part of something “real”.

    2) It used “The Copy Machine Study” from Harvard. Where by giving a reason for a request (a because), increased compliance up to 40% more than no reason at all. (i.e. because it would mean a lot to me).

    3) It was simple and direct. Not too pushy.

    Plus, it all had the added benefit of taking less than 60 seconds to post! That was particularly eye-opening.

    It’s a modest list, but I’m eager to test more assumptions, and find what else I’m overcomplicating in business, and in life. Thank you for your thoughts and suggestions — both of you have been invaluable.

    Sincerely,

    Matt Cooper

  231. #NOAH

    I’m a web developer that listens to 3-5 hours of podcasts a day. I’ve been trying to launch a podcast website / web app for a while now, but in typical developer fashion, I had a million ideas, the scope increased infinitely, and I never actually launched anything! So I think a newsletter about podcasts is a perfect place to start, so when I decide to focus better and launch something, I’ll have a bunch of podcast fans to check it out immediately.

    I went with Tinyletter because they handle the anti spam law legalities that I don’t want to deal with and allow you to BCC a secret email address, so it’s just like using gmail anyway. I went from 0-12 subscribers and sent out my first newsletter on Sunday. I posted on Facebook, Twitter, LinkedIn, and reached out to a few friends personally, but apparently podcasts still aren’t mainstream enough to get people to rush to the signup form. The link to signup and see the archive is located here: [Moderator: link removed]

    I think this was the kick in the butt I needed. Great show.

    P.S. Don’t worry Tim, your podcast will be featured in next weeks newsletter under the “Podcasts in the Top 100 that are worth listening to” section. Just wanted to get more subscribers first ;).

  232. #NOAH

    Results: All starting from zero last Friday when I listened to the Podcast.

    – Emails from newly registered and made website – 26

    – Emails from Facebook posts – 4

    – Shares from Facebook posts – 5

    – LIkes from post – >100

    Most Important Lesson

    Going from 0-100 emails is a lot fucking harder than it seems. You know what though? This exercise really motivated me, I made a web site from nothing in two days and published it for the sake of this exercise. I put myself out there on my social networks and asked those who know me to do the same on theirs. I learned that if I am doing something I am passionate about, those who know me will spread the word. I learned that I’ve I’m doing something that matters, strangers will find their way to me. I hope for the opportunity to learn more from Austin. For the whole story visit my newly published webpage I provided to post this.

    Cheers.

    Bryce J. Wynn

  233. #NOAH

    Results: 0 to 967 emails.

    Most Important Lesson Learned: Start with content and substance first. I’ve tried blogging in the past, and it didn’t feel right nor caught on until I had something I loved to write about. I’ve been working on a startup, Cheerap, for the past 2 months and had an email list serve that I could leverage and it turns out people are interested in learning more about the backstory. Focusing on conversions or wording is good but its premature optimization if you don’t have substance.

    Premature optimization is like premature ejaculation: it might make you feel good but you and the audience are often left wanting more.

    Sincerest apologies for the language.

    Cheers,

    Danny

  234. #NOAH

    I grew a brand new mailing list from 0 to 17 subscribers in a little under a week. It doesn’t sound like much, but given that the list is programmer focused, I can see why the majority in my non-programmer friends would be interested to join. However, I am still motivated by this number.

    I think the most important lesson I learned is “just put yourself out there”. The hardest thing is that first step. Once you’re past it, the momentum will keep you going.

  235. #NOAH

    I had stopped my mailchimp campaign 9 months ago. This past week, I decided to restart it again. 46 subscribers as of Thu (May 7th). I made a list of people who knew my authentic self and started sending out text, facebook messages and calling them with a short message – “Hey, I’m restarting my Sunday newsletter. The goal is to help people live inspired and keep moving forward in life. Would you be interested to receive my emails?”

    On Sun (May 10th) 11 AM, the mailchimp campaign was delivered to 83 subscribers.

    On Tue night, I listened to this episode and when I heard Noah share the tactics, it made me smile. Tue morning (8 AM), I posted my pic along with a short copyright on my social media accounts (FB & Twitter). While the FB post got 100+ likes and a few twitter followers, I got 2 ‘Hell Yes!’ Every single email address counts. So in total, my newsletter grew from 46 to 87 (41 new subscribers) in 7 days (May 7-14).

    Lessons learned:

    1] The power of asking – All one has to do is ask. Sometimes people will say ‘Yes’ because they want to say Yes. Sometimes people will say ‘Yes’ because they cannot say ‘No’. Either way, you get a new email address to develop a new/strong emotional relationship. I’ve lately also realized that my Couchsurfing experiences have greatly exercised my asking muscles.

    P.S. In relation to the coffee challenge, I was in an Indian restaurant this evening and asked the server to give me 3 samosas for the price of 2. It worked perfectly fine! I had also included Ellen Langer’s advise that the success rate of getting a favor from someone increases when we give them a reason.

    “Can I get 3 samosas for the price of 2 because I’m your last customer for the night?”

    2] Permission Marketing – As Seth Godin says, it’s about delivering personal and relevant messages to people who actually want to get them. Treating people with respect is a great way to earn their attention. I believe a personal text/message/phone call allowed me to ask for their permission. And also asking permission from the people whose interests would match my newsletter content allowed for a better funneling rate than letting the majority make their decision through the social media post.

    Now fly me to Austin because I do calisthenics and also have a nutribullet.

    Happy Everyday!

    Cheers,

    Ankurman

  236. #NOAH

    I want to start by thanking Tim and Noah for the well timed kick in the ass. I had the idea a few months ago, but never quite got out of thinking and planning.

    My newsletter is focused on improving privacy and safety online, and is named Effective Paranoia. I was started with 0 audience 7 days ago. My current status is 30 email subscribers and 54 Facebook followers. I adapted Noah’s instructions from the podcast slightly by using a picture of my infant daughter instead of my ugly mug. You can see an example here: [Moderator: link removed]

    I sent similar themed messages out on Facebook, G+, and to everyone in my email contact list. As I got questions or feedback, I would tweak my subscription invitations and send out the updated ones.

    The most important lesson I learned over the past seven days is to hustle. After following Noah’s advice from the podcast, I focused on increasing my audience, and sending out the first newsletter to my subscribers before the contest ended. Due to the short time period, I couldn’t get mired in trying to make everything perfect. I just had to complete the next task in front of me, and hustle to get it done. Finally, I sent out the first newsletter 10 minutes ago. If you are interested head over to the Effective Paranoia website to check it out.

    Thanks again.

  237. #noah

    Tim and Noah, thank you both very much for collaborating on this podcast. Per usual, the content was high-density and really applicable.

    I have wanted to pursue my own business for some time, and your challenge was my catalyst for action. I am a Master Sommelier candidate, and dream of sharing my beverage knowledge with a wider audience. A newsletter made perfect sense for the first step. Having just caught the podcast on Tuesday night, I had just over 24 hours to complete the challenge. Parkinson’s law at work!

    Below are the steps I have taken. BTW, any readers who want to learn wine, EMAIL ME!!! -see #3, if the moderators allow it 😉

    1. Took a fun picture with my favorite things: Champagne and my Bruce Lee t-shirt.

    2. Posted the picture to Facebook, Instagram and Twitter, with a call-to-action-caption. You can see the Instagram post here: instagram[dot] com/p/2nKn-fD_ZD/

    3. Asked potential followers to send me an email, with a new forwarding address I set up: archetypewine+4HWW[at] gmail[dot] com <<<<<<<< EMAIL ME HERE

    4. The email address is set up with an auto-responder, thanking the person for their interest, and asking them what beverage topic they would like to explore. I also added a signature to my other email accounts, to promote the newsletter.

    4. I also sent the message to individual friends and contacts, plus trade groups I am involved in, including the Guild of Sommeliers and the US Bartender's Guild.

    Results:

    In the last 24 hours, I have gone from one follower (my pet Jade plant), to 56 qualified followers. That's a 5600% improvement!!! It may not be 100 people, but nearly every one is an industry colleague or beverage enthusiast.

    Aside from the results in personal email, here is a snapshot from the Gmail account:

    dropbox[dot] com/s/6tvwqnroggfpg23/gmail.jpg?dl=0

    I have taken away so much from this exercise. Most importantly is that reaching out and taking initial action is both the easiest and hardest step. By clicking "send" on my post, it was like turning on a big anti-Godzilla robot. The project became real, and not just a fantasy in my mind, of which there are many.

    I am excited to write the first newsletter, and would love to learn more from you, Noah and Tim. I am an eager student, and humbly ask you to consider me for the prize.

    Thank you!

    Cheers,

    Nick D

    Seattle, WA

  238. #NOAH

    Results:

    1. Total results = From 0 to 4133 emails

    2. 6 prospects asking for (current) products that represent approximately $30,000

    3. More than 10 new products ideas handed straight to me from emails received

    4. Launch of a new business that I’m now committed to testing for 12 months

    5. One of the best days I’ve had in years, having fun talking with people and helping them see something they want and need really badly is possible

    The most important lesson I learned is: Just ask. Keep asking (including oneself). We all have resources.

    I learned that I have resources literally everywhere, right in front of me. I have to keep looking, and never, ever give up for any reason until I find what I’m looking for. Because it’s always going to be there, just maybe not where I expect it or where anyone else tells me to expect it.

    I received only a couple likes on my selfie, but no response to my newsletter announcement on LinkedIn. Then I caught myself getting sucked into the minutiae of whether or not I was “doing it right”. I was starting to go down a rat hole of learning Facebook and LinkedIn, which I don’t want to do. I stopped myself thinking Simple. Keep it simple.

    After walking around outside for a couple hours I realized the answer was right in front of me. It had been for years, and I never even realized it. I have had almost 25,000 people give me their email addresses in person over the past several years, people I’ve done business with in my business out here in Orange County, California. My lawyer flipped out when I told him what I was thinking, because he has to. That’s his job. My CFO said something akin to “that’s fucking brilliant”. I was about to do something very good, with good intention.

    To me, marketing was always about taking care of the customer in front of you. All of the sudden, I had a massive list in front of me, handed to me, that I’ve never used.

    So I emailed everyone. I reminded everyone who I was, and what I was doing. Within 20 minutes of sending the email I had two people email me asking me to please put them on my list. Within an hour I had several more. All day today 5/13 my inbox was filled with happiness, high-fives and shares across everyone else’s Facebook and twitter networks. My favorite comment came from a high-powered exec out there: “This is a friggen awesome idea. I sooooooo need this.”

    All I had to do was ask.

    I went into Le Pain Quotidien (coffee, expensive) in Newport Beach and stood in line this Monday. I was probably lucky, because the guy in front of me was being a complete asshole to the poor girl behind the counter, in what some people out here feel is a rather stereotypical Newport Beach style. When he finally left, she made eye contact, I just looked at her and asked if she was ok. She said yeah. I asked her if I could have a coffee and politely asked for a discount. She laughed. I laughed. We both smiled. She gave me a coffee on the house.

    Noah, I want to go eat tacos with you in Austin. Let me buy the tequila.

    1. For the 4HWW community: I wanted to add a note to disclose the mechanics of what enabled me to do what I did.

      I have about 1200 followers on LinkedIn, which I didn’t even realize until this challenge occurred. I have what I call a secret Facebook account I signed up for when I lived in Osaka for a few months. It has maybe a total of 10 friends, and I routinely ignored friend requests there (including my mother… I know, sounds awful… trust me, you haven’t met my mother). But when I simply started “asking questions” and looking for my alternatives, I realized my company page I had set up had 140 “friends” and some of these were big fans of what I was doing in my day job. That’s what made me look really carefully at the internal application I had used daily for years – a service management system that my employees and I use to serve our customers. I had over 25,000 customers who had voluntarily given me their email addresses with complete understanding that I could reach out to them with subject-related emails. Which I had never done.

      I was sitting on an advisory board for Apple at the time, and we routinely discussed the imperative of capturing email addresses with customer acknowledgement for purposes of evaluating CSAT (customer satisfaction) with net promoter score being one of five key metrics. I took this to a completely different level- If net promotor score correlates at some grand level with business success, what if you just asked every customer to refer to you as a measure of how satisfied they were? It was a real crazy out of the box idea. Some b-school professions scoffed and said it didn’t correlate. I didn’t care- it turns out it does correlate: If you perform what I call the “excellence test” with every single customer, to the degree you deliver on the promise to them (whatever it is- doesn’t matter) AND ask for referrals, you’ll get new business. It just happens to correlate really well with net promoter, which is an academic number that M&A due diligence guys like to hyper focus on.

      A couple words of warning for everyone, which have already been touched on by several other commenters here: It’s a very fine line between spam and valid, purposeful email. If you’re not 100% sure check with a good lawyer. I now have 12,825 subscribers to my email list, just barely over 50% of what I had started with. My email vendor got a little ancy with me when I tried the experiment, but I let them know what I was doing and asked them to stay tight with me on this. I looked at that customer list the same way I do my LinkedIn: People I know and had worked with, but I stay in touch with some much more than others. The same held true here- I lost over 5000 simply due to some emails being old/stale, and a few people got confused and even clicked the “spam” button in gmail- which flags your campaign as abuse. I reached out to each and every person personally (god, sooooo many hours of emailing) to remind them of who I was, and apologize for not reaching out sooner. I received some pretty cool emails from people because of that.

      This is a game-changer for me. My new business venture is a completely different model than my current business, but my current business community is excited about it. All they needed was to know about it. The photograph-selfie I took sitting in Hoag Hospital in Newport Beach (baby #2 is due 5/15- I’m stoked) and posted to LinkedIn and Facebook was just one iteration of what needed to happen: Tell people who value you what you’re doing, and let them do the work of sharing.

      Like Noah said, if that doesn’t work, it’s only going to be harder.

  239. #NOAH

    Who wants Tacos?!

    I grew my list from 0 to 55 subscribers, got $50 sent to me via Paypal, and a potential client ($400 project) on a brand new business over the past week using Noah’s advice.

    All of this just from posting to FB and from doing 5-10 live streams on Periscope, where I showed people how to source product from China and launch a profitable Ecommerce business.

    I was literally telling people to type in their email address if they wanted more info, and then taking a screenshot of the emails as they poured on the screen!

    This felt amazing, as I had spent $100 on FB ads and 3-5 hours on a website that yielded $0 and 0 emails.

    Things I Learned:

    1) Your idea means nothing until you validate it

    2) Don’t be afraid to ask people for money

    3) Provide value, build a following, and people will eventually pay you for it

    Noah helped me start my first profitable business, get my web app featured on Tech Crunch, and allowed me to quit my full time job a year ago and work on my business full time.

    I have learned some of the most important lessons in business from him, just from consuming all of his FREE, no BS content.

    Anton and Team,

    If I win, I will show up with Tacos, Tequila, and Rap music.

    Thanks!

    Mark Fazzini

  240. #NOAH

    I grew the mailing list for my personal blog from 1 (spoiler alert: the 1 was me) to 32 between Friday and today. My incentive for joining was that people who joined could have an open line of communication by which they can tell me what they want they liked or disliked and what they want me to write about (I only had three blog posts before this ask).

    The most important lesson I learned was have one goal. Why? Because it makes your decision making process trivial. Should I post this on social media? Well does it help grow my mailing list? Then yes.

    Should I watch this video of baby seals? No.

    Should I create content? Well having content to see on the site is the reason people go to blogs, so yes.

    Should I read this article about how to club baby seals? No. And you should probably never read that article, you psychopath.

    Having one goal made the normal time that I spent on the blog extremely productive. I knew exactly what to do. Grow. My. List.

    There were three mediums I used to grow my e-mail list

    1. Social Media: I started the challenge as Noah had suggested by posting something up on my Facebook and Twitter feed about forming a mailing list for my blog so people can tell me what they would like me to write about. This had mixed reviews.

    Facebook: 4 requests to join my mailing list.

    Twitter: 0 requests to join my mailing list.

    0 requests. Ouch. That one hurt the ego a bit. Something did not quite add up though. Whenever I post a blog post, I get something like 20 likes and a number of text messages telling me how great they thought the article or content was. So it had to be that they are not seeing it or they don’t care. Makes sense. People are more likely to comment on a piece of content or a post than they are to comment or like my post about joining a mailing list and in the grand scheme of things, why the hell should they care if I build a successful mailing list? So I did the 80/20 analysis here and realized that I was probably wasting my time on social media if the goal is to accumulate as many e-mails as possible in a 6 day period. I need to just go directly to the people who have in the past told me they loved what I wrote.

    2. Word of Mouth: 3 requests out of 3 asks. 100% conversion rate. But it requires a massive time investment. I need to sit down and talk with people and then find a way to work my blog in to the conversation. Frankly, I started to feel like I was forcing my agenda and was not being engaged in the conversation. So I stopped this, but would follow up with other people via text if I got some sense of “they sound a little bit interested”.

    3. Text message: 25 requests out of 30 asks. This was my “list maker” so to say. Text message was easy. And it was already a habit. I already talk to many people throughout the course of a day via text message. The key was just working it in to a conversation at my own pace. The 5 people that rejected me were all people who I rammed it down their throat. I open the conversation with “Join my mailing list! Be my friend! I am needy!” After those failed attempts, I realized I needed to fix my approach. New approach: start conversation, work blog in organically. Huge success. Ends up people like you more when you aren’t forcing your agenda on them. Weird. There is a sales lesson in there somewhere.

    I really enjoyed this exercise. I learned a lot from keeping my eyes focused on one goal. So much so that I am going to keep it as my goal for even longer. Until I reach 100.

    How am I going to continue to grow my list? Well I am going to use my Facebook to promote my content which seems to get more likes and shares than my mailing list. This will drive traffic to my site where I will begin setting up more options to sign up for my mailing list. (I still need to look in to things like SumoMe.) With this mailing list, I will begin to engage my “fans” to ask them what they liked and disliked about my writing style or subjects. This will begin to give me an idea of what I really have to offer people that they are not getting else where. Do they want to hear more about my opinions on sports? Meta-learning? My hometown of Strong Island? Underwater basket weaving? With an open line of communication to the people who already like me, I can begin to understand their problems and help them craft solutions to those problems and from finding commonalities in these problems, I can come up with an idea that people will pay for. This will also help me quickly validate business ideas that I have in the future with a “let me know if you guys would be interested in X, Y or Z.” From here, I can start to understand my “fanbase” a little better and come up with a killer free gift that people would be interested in to incentivize them joining my mailing list. The path actually seems very clear to me right now through the one goal lens.

    This has really been a game changing challenge for me. I am usually the guy who just endlessly reads books and doesn’t follow through with the advice. This challenge helped me realize that my main issue is not that I am trigger shy or “lack motivation”. It is that I do not set ONE clear goal over a defined period of time and assess how it is working for me along the way. This is how I plan on operating from here on out. The clear focus on one goal will help me to clarify every decision in the future in every facet of my life. Thank you, Noah.

    I am not afraid of doing the coffee challenge. But, it did not aid me in growing my mailing list so I did not do it during the course of this contest. Instead I engaged the barista in a conversation about how her day was going and meandered in to a conversation on where she spends the majority of her time when she is on her phone. She said she spends a lot of time on Facebook. She follows blogs on fashion, but she would be interested in one that covers her favorite topics. I guess that is what I have learned as well. People are quite obviously interested in maximizing their enjoyment when it comes to deciding what blogs they read. They enjoy what they enjoy. I guess this was one of those moments in time where I suddenly understood why everyone stresses niche marketing when entering the online world. People have infinite choice but they are only going to go to the ones that best meet THEIR particular needs. I will reply to this post later on in the week when I get a chance to go try out the coffee challenge.

    Oh yea and Noah, GO BEARS!

    Kevin Rapp

    Cal Berkeley ‘12

  241. #NOAH

    Holy crap this works! I literally caught this podcast 24 hours ago but since then emails have been rolling in ever since 🙂 Also enrolled in email1k.com and there’s lots of great stuff there as well. Highly recommended peeps.

    Summary of Results:

    68 emails in exactly 22 hours (proof http://imgur.com/hgK0OlP and http://imgur.com/hIKQfYk). Doubt it’s the highest number increase, but I’d bet it is the highest % list increase per hour 🙂

    Here’s exactly what I did:

    1. Scheduled out posts on Facebook and twitter saying”

    “Hey guys! I am starting a free newsletter/video series on how to make awesome online courses – what has funded my travel across the globe for the past year. Email me at [Moderator: email address removed] to get in on this while it’s still free :-)”

    [attaching pictures of me people have liked a bunch in the past because they are colorful and eye-catching]

    2. Shared the first and third round of these posts in about 10 relevant facebook groups that would be super interested (i figured the “sharing” of my post would also help increase visibility on Facebook versus reposting)

    3. Set up an auto reply (too long to include here) saying I was working on the videos series, a prompt for them to reply with their biggest question, and and a CTA to click to tweet (auto populated with a similar message to above – about 1/3 of respondents actually followed through with this!)

    4. Added a signature to my emails with a version of the “hell yes” strategy Noah described – it made me laugh and figure it would for others too

    5. Then realized my auto replies were going out with this signature attached (basically as a confusing redundant email) so I quickly turned the signature back off!

    The Results:

    About 20 emails in the first 1-2 hours, and a total of 68 emails in <24 hours – a ~60% increase of my current email list. Extrapolating over the next week (if I had caught the podcast the first day) I should end up getting well over 200 emails, a 200% increase of my email list.

    And the coolest part is that the emails are from people who are SUPER excited and ready to be turned into raving fans when I put this email series together next week!

    My Next Steps:

    1. Email an old dead list from several years ago with a similar offer in an email series – hopefully should nab a couple hundred more emails

    2. Implement some of the strategies from email1k like syndication, content upgrades, and a giveaway contest

    3. Make my actual content/video series encourage virality via built-in sharing strategies

    4. Goal – (starting from 113 subscribers) get to 1k subscribers in 3 weeks, then 5k subscribers in 8 weeks (I have a product launch coming up which should support this)

    Biggest Lesson Learned:

    I have been a perfectionist pansy about my email list until now. I’ve been putting off sitting down and focusing on it (even for just a few freaking minutes) because when I think of it I envision intricate funnels and autoresponder series – upsell, conditional emailing, the whole jazz. By overcomplicating things and not getting started I was falling into one of the most common traps that befalls entrepreneurs (doh!).

    Why it would be cool to hang and grab tacos with Noah…

    1. I love tacos (duh)

    2. I tutored ESL students in college 😉

    3. You want a success story

    4. You probably don’t remember, but Noah you actually gave me props for my hustling skills a year ago. And I always work my butt off 10x any advice, mentorship, or resources I am given. E’ry day I’m hustlin’!

    5. I’ve proved this by one-upping your jerky biz experiment (ok so I was on a team but still!) [Moderator: link removed]

    Tacos still on me – just like last time 🙂

    Grant

    1. UPDATE: It’s now been just under 48 hours since I listened to the podcast and took action, and have now crossed 200 on my list (started at 113) – woohoo! Again super excited to see what this number is after a week. I plan on using this momentum to trigger some exponential growth now that I realize growing a list doesn’t have to be super difficult (fingers crossed).

      – Grant

      P.S. The timestamp of my post shows after the deadline, but that was due to delay of moderator approving

  242. #NOAH

    The results for growing my list were small from 0 to 6, but it was actually taking the step to start to grow the list that was huge. This was the kick in the ass I needed. When Tim described the guy who listens to his podcasts and writes down on his phone “what he should do,” that was exactly me. This time I took action, and it felt amazing to get things going.

    I’ve been wanting to get a newsletter going for the past six months to begin building a sales list for our new app, and this advice/challenge from Noah could not have come at a better time. The biggest thing I learned is that there’s no perfect time to start these types of projects, and that you don’t need a fancy tech solution. You just need to do it. If you want to create or build something new, you just need to get it started one way or another to get that ball rolling.

    For us, this challenge is perfect timing. We have been focused on developing a new app for the last six months, but we’ll be spending the rest of this year focused on growing lists, increasing awareness and driving sales. We’re in a perfect stage to get some mentorship from Noah on how to get insanely focused on selling our product to grow our business.

    Thanks guys.

  243. #NOAH

    Hey guys!

    I wanted to grow my mailing list, so i can reach out to more people about podcasting. I’ve attached the links to my posts, as well as a YouTube video describing what I learned through the process.

    What i’ve learned:

    https://youtu.be/NP-3zHTIWv8

    [Moderator: links removed]

    Cheers,

    DJ Watson

  244. #NOAH

    I have been talking myself out of participating in these contests as another bullshit excuse I am convincing myself not to get started on things that I am afraid.

    Started 37 hours ago while listening to the Podcast on Vacation/Working in the Riviera Maya. 0 subscribers, 0 Ideas, 0 belief in my own success with a newsletter.

    As of 40 minutes ago 78 Subscribers to my Mindsmithing Newsletter. New Twitter Followers 12 up from 81, 9 new FB Friends up from 1022, and lots of traffic from all sources.

    In Total, 22 short of 100 which means to me I likely would have greatly exceeded this goal had I listened to the Podcast and acted sooner.

    Most profound things I learned from this exercise:

    1. Quit being such a pussy and at least give some of these strategies a try.

    2. As much as an ass that Noah can be (I say this because he says things I need to hear they are just not as kind and refined as I would like to hear things presented), if you just listen to people have succeeded before you, the learning curve is dramatically steeper. I’ve been using APPSUMO for years and Noah is growing on me as I mature.

    3. I need to get off my ass and actually take action!

    4. I have 7 years of kick ass Social Nueroscientific and Chronobioligical content in my Evernote and library of chicken scratched journals to share with my subscribers, this shit could actually get big.

    5. My forecast was gravely lower than the actual results (even with family members on the list).

    6. Getting started and taking the first step was the hardest part – thank you Noah for the challenge.

    Another absolutely great Podcast and series of strategies to utilize! Thank You Guys!!!!

    Post Script: Noah if we do meet one day my promise to you – I will prepare you some of the most supremely decadent tacos to ever grace your palate.

  245. #Noah I found the podcast at 11:30 on the closing day so I am not going to make the deadline. I wanted to tell you that the information you shared is amazing, and I am going to do it anyway. I put up my pic and started a newsletter tonight!! I learned that I can quit waiting to be successful and start now without spending a lot of money. I’ve had a podcast for months, but thought I should wait until I learned more. Thank you and thanks Tim!

  246. #NOAH

    My favourite podcast since the Schwarzenegger episode.

    Unfortunately, I didn’t listen to it until yesterday. However, I had launched a small campaign to generate waitlist signups for a muse business I’m testing on April 26, so while most of my waitlist signups (23 of the total 31) fall outside of the eligibility period, I thought I’d post my results and lessons learned anyway.

    For anyone interested, here are my results (with dates) in Mailchimp:

    https://www.evernote.com/shard/s305/sh/901537ed-e121-4e96-bdd4-71f76ee077a1/ac3bdead896f8a3516a3322c69af1bd7

    Here are the results of the ad I ran on Reddit:

    https://www.evernote.com/shard/s305/sh/6ff59b36-1518-44b8-a042-218c7a12f3f1/f6c73c05177517a411d56a6f3d245c82

    My goal was to get signups who were complete strangers. I didn’t want to rely on the compassion of friends on this, because very few of them actually fall within my target market. All of the 31 signups, including the 8 that fall within the eligible dates, are complete strangers who found out about my product through the Reddit ad above.

    The main lesson I learned is that Reddit can be an incredibly effective source of targeted traffic. I had never played around with Reddit ads before, and I was happily surprised that ~10 of clicks from Reddit converted. If there’s a subreddit that matches your target market, definitely check it out.

    Cheers,

    Dan

  247. #NOAH

    Aw CRAP! no more time! I only heard the podcast 2 days ago, but being the procrastinator I am, I kept meaning to do it until the last minute. Its amazing what you can do in a couple hours tho! I sent out the tweet as suggested and got 2 responses (and a fav from Noah – Thanks man!). I wanted to do everything for free so I set up a free site on github pages using a free responsive template and used appsumo’s super easy tools to create a signup form for FREE!

    Biggest lesson: Just do it! stop waiting for the world to do you a favour and go out and start making it happen! Thanks Noah and Tim for the motivation and inspiration. I’ve recently quit my day job and this is actually getting me moving – its an even better prize than visiting the US of A!

  248. #NOAH

    Just listened to the podcast today. I’ve had an email list for my physical goods ecommerce business for years. Signup rates have doubled since we started using SumoMe earlier this year.

    Started a new list for an ecommerce consulting biz that I’ve been talking about for the last few months. No plans to jump into the biz immediately but am building a list so it’s there when I’m ready, which will likely be when I see there is a demand.

  249. First of all fabulous podcast and awesome challenge! This is the stuff that should be taught in school or perhaps we don’t need much school anymore when stuff like this is available for he or she who seeks it out 🙂

    I loved the idea of the competition because it meant trying out something new but relevant to me and seeing other creative ways of tackling the list building issue.

    The Start:

    I was in the 0-100 category and started yesterday 5/12/2015 (just listened to the podcast)

    and ended up with 27 new emails.

    What I worked with:

    I had curated niche related topics to a FB Page, Tumblr, Twitter and Pinterest around eating a whole food plant based diet for a few months.

    I used your ‘gmail + idea’ and a free instapage landing page.

    The FB Page had 210 likes, twitter 580, tumblr 1670 and pinterest 2650.

    What I did:

    First:

    I posted and pinned the following message in a few different variations to all profiles:

    We are starting a newsletter about becoming a ……. This will help you and your loved ones a eat better, lose weight, and improve your health without giving up your life!

    Please sign up and share with anybody who is thinking about making a change!

    You can join us by emailing us directly at:

    [Moderator: email address and link removed]

    Second:

    I sent about 320 individual messages to my pinterest followers with a sign up pin:

    Hi …, hope this finds you well! We’ll be launching a newsletter soon and wanted to give you a heads up 🙂 You can sign up via our page:http://….instapage.com/ or by e-mailing us directly at …+newsletter@gmail.com – subject: newsletter and first name IN email. All the best!

    I also send a handful of direct messages to my twitter followers

    What happened:

    The ‘indirect’ mode:

    Through posting to all accounts I received some likes 2 comments and a total of 2 sign ups. I boosted 2 post on FB for for $2 but remembered Noah saying to preferably use the free route.

    The ‘direct’ mode:

    This worked a lot better because it actually started a few conversations, what is your newsletter about, do you have a website and many ‘thank yous’.

    A total of 25 people (a whopping 7.8% – crushing direct mail any day of the week) signed up as a result of touching base with them directly. I had absolutely no personal contact with any of them before other than sharing pins.

    Here is one snippet of a conversation minus name and email address: What I have learned

    Reply to DM:

    Thank you. I followed the link. I sent my email but incase it doesn’t go through I’ll leave it again on this XXXXX. Hope to hear from you soon. And thank you for including me. I have made many changes in my life and health. I have lost 64 pounds so far on my new journey. I’m not a vegan though. I don’t plan to be but def want to learn more about eating healthy. I also follow a few vegan recipes as I still enjoy a lot of vegan recipes has to offer. So again thank you.

    Me: Awesome, what a great accomplishment XXXX! Thanks for sharing. We are still hashing out some details and will be in touch once we get started. Keep at it and be well 🙂

    Reply: Thanks so much. Looking forward to everything ahead with the link you sent me. Good luck. Will be in touch.

    What I have learned:

    Some platforms work better than others to establish a direct relationship.

    It is possible to motivate people to sign up for a list if their interest align with your topic – no personal relationship was needed in my case

    Currently (platforms can change any time) it is possible to scale this model. I only contacted about 320 of the 2650 pinterest followers. I did screen capture the pinterest process with Jing and would outsource the repetitive aspects of it to grow the account and list.

    Hi technology was not needed in my case. I will say that all but 3 people signed up via the insapage landing page vs signing up via email.

    What’s more:

    Thanks for putting on this contest guys, it was a ton of fun!

    I learned a lot, got a kick out of reading the comments and will be able to apply some of it shortly.

    I can provide screenshots and more if needed

  250. #noah

    I also really enjoyed podcast.

    I did challenge and posted on my Facebook and went from 0 to…. 1. But I was still very excited

    What did I learn. I am not super tech savvy it took me much longer to find where to activate the auto respond feature and set up the auto respond. I did think it was cool to learn about the addition of + and an identifier to email to increase its versatility.

    I also learned that I will do this again but once I have content developed. As I got the email and a conversation ensued but I still didn’t have a concise newsletter to send on the topic I had chosen . also I need to do it on linked in.

  251. #NOAH

    Grew from 0 to 1 emails

    The most important lesson is to be open to the method. I don’t see this as a failure. I see the exercise as an honest experiment. I am going to review the steps I have taken. See what worked and what may be improved or changed. My initial though is to think about wording Like Samy did for the dating game. Combine Noah with Samy and see if the results are different.

    I used Google+, LinkIN, and Tweeter.

    The post is “I’m starting a newsletter about security. Email me at [Moderator: email address removed]

  252. # NOAH

    Did it to my facebook. No sign ups. ha. gonna try again. But I must say that when I was listening to this podcast. I thought about the question that Tim always asks, who’s face is punchable. Well, for some reason, you’re voice triggered it, and I wanted to punch your face. especially when you were talking about your weight gain. But you gave so much value and such great actionable advice, that I soon started to like you. So I signed up for your recent webinar which you did yesterday about website help and really got a lot out of it. So I think that I will just shake your hand if I should ever see you. Thanks for all the great tips, Tim and Noah.

  253. I started working at a VC a little over a year ago. I do a ton of application review and deal vetting. You ask some really great questions of your guests. Curious if you have any you like to ask start-ups when considering an investment.

  254. Another awesome podcast full of tons of useful info. This was another” listen to it twice then come to the site for links” podcast. The Pavel episode was one of those for me also!

  255. #Noah

    I took the Noah challenge and succeeded. After months of putting off releasing my podcast for fear of the unknown, I decided to just do it and Friday, 5/8 released E001 of The Benefit of Hindsight Podcast. I took a picture, like Noah suggested, and uploaded it to my social media sites. Yesterday, 5/13 I uploaded E002 and this morning I had crossed 100 downloads. I know I’m past the due date, but I wanted to share my success anyways and thank Noah for being the kick in the pants i needed. It’s not 100,000 downloads…yet. But as he said, we all start in the same place. Thanks Tim and thanks Noah!

  256. Great interview. During the training talk I was waiting for what seemed like forever for a 5×5 mention, which Tim did w/ Starting Strength and Mark Rippetoe. I’d add for Noah that, while his bulking phase seems to be over, drinking calories is easier than eating them. That’s the idea in the GOMAD Diet, featured in Starting Strength and 4 Hour Body. You don’t need too much time doing 5×5 and GOMAD before you never think about a bulking cycle again unless planning to compete in powerlifting or Olympic weightlifting.

    A personal tip about drinking calories and getting down eggs — I live in Latin America where imported protein from the States is unbelievably expensive. I started making protein shakes with bananas and raw eggs. Eggs are not refrigerated down here and I’ve never had a problem, so I’m sure those white eggs in the States that never spend an hour on a dry shelf are fine too. Three bananas for every 8 eggs is my most common shake but I’ll go up to 4 bananas with 12 eggs. It’s cheap, natural, and DELICIOUS. You’ll never go back to protein powder unless you want to limit fat or carbs. Mangoes are also really good with eggs and common in LatAm. While in the States I get those frozen berry medleys they sell at grocery stores. Lower carb fruits like apples and strawberries certainly work, but they’re a little more difficult to get down. I usually have to add at least one banana.

    And to add to Tim’s comments on bodyweight — I highly recommend pure bodyweight routines for losing weight / fat. Assuming you train the whole body, bodyweight not only burns fat and encourages weight loss but it also has a way of bringing out healthy symmetry. In my experience, training with weights will create imbalances somewhere. Bodyweight seems to correct those.

  257. Tried the coffee challenge 10min after listening to the podcast. I have no problem asking for things and had just come from pitching a 5-figure solution to a local physician who’d contacted my company to do some work for them…I was feeling good.

    Anyway….I walked up to the counter and smiled at the barista…gave my order like I have 1000 times before, then asked, nonchalantly,

    ‘Could I get a 10% discount?’

    She paused, looked confused, and then just asked ‘Why?’

    ‘Just because.’ I smiled.

    She smirked and asked, ‘Are you a member of our ….’ (can’t remember the name of the ‘club’, but I’m not).

    ‘No, I’m not’, I said politely.

    ‘Well, if you were a member…yada yada yada.’ No dice.

    Two minutes later I received the most watery, lukewarm iced coffee I’ve ever purchased (I drink these like a fish, so I know quality.).

    I attribute the lack of discount and the poor coffee to the overworked/underpaid barista with the septum-nose ring, not to the challenge or the ask. 😉

    Fun exercise…would recommend.

  258. Does anyone else want a 10 second rewind button? That would be amazing on the podcast, my first listen of the podcast is usually background to work at home, and i’m always rewinding to catch something i missed.

    Es posible? Est-il possible?

  259. #Noah

    As far as the coffee challenge, we like to save where we can so every opportunity we get, (or take pretty much all the time), my husband and I will ask for discounts! I immediately posted on FB, Linkedin, texted and sent out e-mails to eveyone I know (or had ever had a converstion with) after listening to the podcast. I more than doubled my likes for my business FB page from 75 to 213 likes and climbing everyday. I also added a squeeze page to my website. I have been endlessly working on this and thinking of other social media outlets I could take advantage of, I gained 6 more e-mails thus far, going from 25 to 31. I’m embarrased to be typing that out, it’s so minimal. I learned a lot from this experience so I’m glad I did it. I always gain more information from what takes work and tweaking. For example:

    1) I learned that people are a lot more generous with their likes than with their e-mails.

    2). I learned that there is a dissconnect from someone liking my facebook page to actually going and looking around on my website.

    3). I also learned from following google analytics during this project, what social media outlets prove to be more beneficial for me. Now I know where my time and energy is better spent.

    I know I just have to keep at it, constantly posting, texting ect. to really stick in peoples head and peak their curiosity. Keeping the conversation open, invigorating and moving forward! Thanks for the challenge!

  260. #NOAH

    Tim and Noah,

    I listened to the podcast featuring Noah last Friday (May 8th). I listened to it about five more times over the next 24 hours, and then began to implement your advice on Saturday evening (May 9th) for a newsletter I’m now calling The Family Business Experience.

    Today is Thursday, and I have 28 subscribers to the newsletter, the Facebook page has 83 Likes, the Twitter page has 2 followers, and six people are interested in doing interviews.

    Here are the details. To prepare, I enabled Canned Responses in gmail/google apps and used the “+” symbol method as you suggested to create a filter, so if people sent me an email they would get a canned response thanking them and asking what areas of interest they have regarding family businesses.

    With that set up, I pulled the trigger. I posted the following to my personal Facebook profile with a picture of me giving a thumbs up (let me know if you would like a screenshot of it):

    “I’m starting a newsletter about family businesses with interviews and strategies for maintaining success. Email me at mike+fbsn@*******(dot)com with the word ‘Subscribe’ in the subject line if you’re interested!”

    I also posted it on my family’s company profile on Twitter, as well as on my personal LinkedIn account, but Facebook yielded much better results, which is why I’m showcasing that post.

    So you understand the context, I work for my family’s company. I’d like to write a book about finding the balance between working for a family business and simultaneously pursuing one’s passions; how I made it work. It’s a unique situation to be in, and I’ve spoken with many others who work for their families’ businesses and struggle to find this balance. Noah’s advice on how to build an audience first before trying to sell them something really struck a chord with me. I figured a great way to build an audience first would be through a newsletter that has interviews with people who work in family businesses, and links to the products/services they’ve found helpful.

    I had five subscribers to the newsletter within two hours, and two people who were interested in doing interviews.

    For the newsletter, itself, I found a free, easy-to-use extension that works right inside of gmail called Flashissue (you have to use Google Chrome with it, though). I wrote an introduction newsletter to send to people who subscribe, which explains the purpose and format of the newsletter.

    Nearly 60 people had “Liked” my first Facebook post, but I figured I could get more subscribers if I create Facebook and Twitter pages, invite friends to them, and then post another email/subscribe request. Here are the Facebook and Twitter pages:

    Facebook: The Family Business Experience

    Twitter: @familybiz

    I also felt that I needed to quickly post some real content. I asked a friend who also works for her family’s business if she’d be willing to do an interview on Monday night. She was all for it. I’m also a musician, so recording audio isn’t a big deal for me, and I didn’t have to spend money to do it.

    Before posting her interview on Tuesday, though, it occurred to me that if people subscribe to the newsletter after hearing an interview, they’ll have a difficult time finding any interviews released prior to subscribing. So I went ahead and quickly made a WordPress blog that morning in a subdirectory on the server my family’s company uses so people could view previous interviews and also subscribe to the newsletter from there. I used to be in freelance web design, so this wasn’t difficult for me to set up, and again, I didn’t have to spend any money to do it. (It looks like you don’t want us using URLs, so let me know if you would like the link to the blog.)

    With that set up, I posted the first interview. I’ve already received a lot of positive feedback, and the interviewee has received a lot of praise. You can find it on the Facebook page, Twitter page, and blog.

    So here we are on Thursday, and I have 28 subscribers to the newsletter, the Facebook page has 83 Likes, the Twitter page has 2 followers, and six people are interested in doing interviews.

    As for important lessons learned, here’s something worth pointing out. I think the newsletter and the Facebook page are relatable to a section in the 4HWW in that, an invitation to a Facebook page is like asking people IF they would buy, whereas asking people to subscribe to a newsletter is like asking them TO buy. It’s easy to “Like” a Facebook page, but when someone takes the extra step of subscribing to a newsletter, it feels like they’ll be more willing to buy a book I write later on. Don’t get me wrong, I’m appreciative of every “Like” and “Follow” I receive, it just wouldn’t surprise me if those figures are correlated.

    Another important thing I’ve already known, but this process reaffirmed, is that the timing will NEVER be perfect. It’s the busiest time of year for our company, and we’re in the middle of preparing for various festivals we host and sponsor. However, the mere fact that I did this feels AMAZING, and it reassured me that there is never a better time to pursue the things you want in life than now.

    Lastly, Tim and Noah, thank you. Regardless of how this contest turns out, the methodology works, and it was the exact motivation I needed.

    Best Regards,

    Mike Bass

    Lansing, Michigan

  261. #NOAH

    0 to 78 emails

    It was very intimidating opening up the email to see who all had subscribed. I also learned that the more places i came up with to post the info and email address, the more comfortable i felt doing it. Thank you!

  262. #NOAH

    Magical, Magical Noah… (and Magical Tim)

    Long time listener, first time writer. Member Wantrepreneur (which is amazing) and fan of Tim’s many contributions, most recently as his gracious guest for SF XPRIZE dinner.

    I’ll keep this as short as I can, but it may be hard with the level of excitement I’m feeling right now.

    Noah— Your “no excuses just try this shit” attitude is amazing, and I’m the *very* latest proof of it, thanks to a call that *just* ended.

    Allow me to share today’s timeline:

    9:15a: Play podcast.

    10:45: Oh wow cool contest, I think I might do it!

    11:00: F$%^ I only have one day (today!) to do it. sadsadface

    11:10: Hey, I’ve had this idea of helping people get jobs in tech, and I know I can do it. ALSO, we recently denied a guy for a job mostly b/c he failed on the social aspects of the interview. I should email him: ~“Hey— ‘Member me? I know I can help you with your interviewing. Want to chat?”

    11:35: “Sure. Free today at 4:30?” “Yeah cool.”

    11:30: Frantically assemble (Parkinson’s law FTW) an “offering” with multiple tiers, etc, with my best guess at what this guy needs.

    5:15p: Hang up phone after a 20 min. consultation, a 5 min. pitch, and getting a verbal yes that he’ll pay me $3000 to help him get his sh#t in line so he doesn’t fail his 4th interview in a row for stupid reasons.

    This feels amazing. I feel like I just unlocked a secret world of abundance that I might have “known” about for a bit, but never really *felt*. (And, to be clear, I did *NOTHING* on this before hearing the podcast today)

    You guys rule.*

    *And so, no, I didn’t exactly do the “email” challenge, but if the point was to eventually sell something, hopefully my jumping to the bottom of the funnel and landing a big sale (I still can’t believe this just happened), has to count for at least a taco lunch (/maybe a bro hug?) next time I’m in Austin, right? :))) I won’t awkwardly linger, promise!

    PS: Noah’s Wantrepreneur course also got me a reply from Richard Branson, which was also awesome, so go buy it.

    PPS: After much testing, I’ve found that asking for the “best friends” discount at Starbucks (when w/ friend) significantly beats other permutations I’ve tried. It’s also v. fun.

  263. Noah#

    I got here late – just listened to the podcast this morning.

    this podcast gave me the push i needed to publicly announce on social media that I’m doing a newsletter. i’ve been doing it on a very quiet basis for a couple of months with a dozen subscribers. i guess now i’m exposed to the world.

    scary and exciting. thanks tim and noah!

    this cast was one of my favorite in a long time.

  264. I tried the newsletter list method yesterday, i got so much engagement on facebooks, though no emails, except for 3 people who sent me sms on my mobile phone since i had left my number on the post. I consider it a success and will invest in posting to get emails for the next two days also. Thanks for tim and noah for the tips.

    ps: since i am a Namibian, email is a challenge especially for my target market here in Namibia which is high school learners, but people use alot of cellphones here, almost everyone has a cellphone or uses fb. I will adjust my strategy to fit my market.

  265. I’m late to the game on this, but I just wanted to share my lesson learned. I finally worked up the nerve to do it (post a picture of myself and tell people to e-mail me if they’re interested in my newsletter) on Thursday morning. I expected to get mocked and ridiculed, instead I got 8 people e-mailing me in 24 hours and a lot of Facebook ‘likes’. It’s nothing in terms of numbers but HUGE in terms of shifting my mindset. People actually want to hear what I have to say! AND they’ll work to sign up for it! Lesson learned: have a bit of confidence in yourself… 😉 Thanks, Tim and Noah.

  266. #noah

    Well I don’t own a butcher shoppe or have 12,000 customer email addresses sitting around for me to blast. I started from scratch.

    But did take action.

    I collected 26 email addresses. which could be looked at as dismal compared to Rob, but it’s 26 voluntary subscribers that didn’t have before.

    I learned that people respond to incentives. I had 3 subscribers for about a week. I decided to do a small giveaway. That increased my subscription rate by over 760% which is great. I’m using gmail to collect the email addresses. I signed up for mailchimp but haven’t had the time to sit down and figure out. Thanks for the opportunity and the push I needed to start.

    -Steve

  267. #Noah. I know I missed the deadline on this (just listened) but I thought this story was worth sharing. I have been looking to start another business for a few years and knew there was an opportunity to create DIFFERENT health and wellness events with live music and build a community of like minded people to have fun and focus on self-improvement. Two things from your content helped greatly in the last week. 1) The Noah podcast , 2) Tim ferris show episode where you did the yoga disco party (very similar to my original idea). These have drove me overboard and I have started the business! The email list is just growing (0-45 in past two days) but I have been working non stop and actually building the company and have launched an event for next month and already have 5 people signed up ! I would love to talk more and hopefully still be considered for the event.

    Proof- facebook.com/joinrejuvenate

    Things I learned- Put myself out there and take chances. You truly learn who your “friends” are when you put yourself out there and the ones who support you with positive energy vs. negativity. Don’t put things off and wait for the perfect moment, or think you need 10k to start something, I still have negotiated all my payments for after the first event so (hopefully) i will have very little out of pocket expenses. Another thing I am trying to get better at is separating this new side venture while still remaining productive at my daily job in the digital marketing world.

    Thanks for all your help.

    One other thing I learned- Noah has a sweet haircut, where can I get lined up like that?