What a whirlwind of a week!
For those of you interested in how I sequence launches, or how punishing the last 7 days have been, or what’s required if you want a shot at #1 New York Times or BookScan, below is a very partial list of media coverage and partnerships. They are in rough chronological order. If I missed anyone, please let me know in the comments!
I’ve done more here than in my last two book launches combined, and reader results (Twitter examples here) have made it all worth it.
I was pleasantly surprised by how many bookstores are now stocking The 4-Hour Chef, which sat at Amazon #2 for most of this week (Diary of a Wimpy Kid is a juggernaut, but Ina Garten is my real competition). According to my readers on Facebook, stocking stores now include Tattered Cover, Copperfields, Powell’s, Elliot Bay, Vroman’s, Prairie Lights, Changing Hands, Boulder Bookstore, and even some Books Inc. (my local fave). Barnes & Noble continues to boycott nationwide, but indies are picking it up, which makes me very happy, of course. It’s exactly where I want a 600+-page full-color book!
Last but not least, sincere thanks to everyone who’s left Amazon reviews!
If you have read the book (or are reading), pretty please take 30 seconds to leave a short review — it would really mean the world to me. Just click here. I have read every review and commented on many of them. At the very least, if you take a look here, there are some great conspiracy theories in the 1-star reviews. Many folks don’t seem to grasp the idea of ADVANCED copies of books, which all authors send out, often in the hundreds. Doing the same doesn’t make me a Scooby-Doo villain or clever mastermind, alas.
Now, to an incomplete list of media from the past 168 hours or so, excluding national advertising…
Offline/traditional names
USA Today – ‘4-Hour’ author Timothy Ferriss returns as a chef
The New York Times – Fête Accompli | 4-Hour Feasting
The Wall Street Journal – ‘4-Hour’ Man Masters Food, The Good Life
Bon Appetit – A Bird in the Pan: Testing “The 4-Hour Chef”
Outside Magazine – From Modern to Mallman (one of three online, also a print piece)
Wired Magazine – “Better, Faster, Smarter” (Tim Ferriss tests smart drugs) — not yet online but in Dec print.
CBS This Morning (Charlie Rose, Gayle King) – Timothy Ferriss talks food, life lessons
WNYC – The 4-Hour Chef: Lengthy Book Offers Short Cut to Kitchen Excellence
Fox & Friends – ‘Recipe’ for Success
The New York Post – Required Reading
Dr. Oz (almost an hour total on TV, plus online) – Health-boosting Secrets From The 4-Hour Chef Tim Ferriss
Dr. Oz – Tim Ferriss’ Plan to Master Cooking in 4 Hours, Pt 1
Dr. Oz – Tim Ferriss’ Plan to Master Cooking in 4 Hours, Pt 2
Dr. Oz – Tim Ferriss’ Vitamin-Rich Recipes
Partnerships
BitTorrent (160 million+ users — more coming on this)
Panera Bread (1,500+ locations)
TaskRabbit (1,000s of hours saved)
Rally (1,000+ books sold)
Samovar Tea Lounges (SF) (1000s of people relaxed!) – Signed copies at every location!
Blogs/online press
PaidContent – Ferriss: Even if I sell a million Kindle books, some people will call it a failure
PaleoHacks – If you could become world-class in anything in 2013, what would it be?
BoingBoing – Tim Ferriss’s new book about learning
The Huffington Post – New Timothy Ferriss Book, ‘4-Hour Chef’, Has A Great Trailer (VIDEO)
Small Business Trends – Retailers Fight Amazon with Ferriss Boycott
Seeking Alpha – Amazon Is Crushing It
Digital Journal – Review: ‘The 4-Hour Chef’ is more than just a cookbook
TechCrunch – With Amazon Publishing Stonewalled By Retailers, Tim Ferriss Taps BitTorrent To Market His New Book (and more press here)
The Huffington Post – “4-Hour Chef” Tim Ferriss Reveals Secrets of Meta-Learning and Living the Good Life
Ramit Sethi – Live webcast w/ Tim Ferriss this Wednesday, 9PM EST
Danny Roddy – My Interview With Bad Ass Mother Fucker Tim Ferriss
Livestrong – Make Better Meals In Less Time
TubeFilter – With Help Of YouTube, Tim Ferriss Makes Book Trailers Go Viral
Metro – The art of learning
Goins Writer – How to Become World-class at Anything: An Interview with Tim Ferriss
Entrepreneurs-Journey – Tim Ferriss Talks About His Latest Book “The 4-Hour Chef”, How To Learn Anything In Half The Time And Why He Went To Sniper School
99U – Tim Ferriss: On The Creative Process And Getting Your Work Noticed
The Art of Manliness – How to Make the Best Beef Jerky in the World
Cooking for Engineers – Crunchy Bloody Mary
InsideHook – Culinary Design
Man Vs. Debt – Rapidly Learn Any Skill (Including Cooking): An Interview with Tim Ferriss about “The 4-Hour Chef”
Greatist – The 4-Hour Chef: Tim Ferriss’ Crazy, Brilliant Cookbook
Personal Branding Blog – Personal Branding Interview: Tim Ferriss on The 4-Hour Chef
5 Minutes for Mom – An Interview with Tim Ferriss- Author of The 4-Hour Chef
Slashfilm – Author Tim Ferriss Lists His Favorite Cooking TV Shows and Movies
AskMen – Tim Ferriss On The 4-Hour Chef
AppSumo – The 4-Hour Chef launches and we got exclusives for you
Forbes – What Cooking Can Teach You About Learning
Chronicles of Strength – How to Learn Anything: Pat Flynn Interviews Tim Ferriss on The 4-Hour Chef
Runkeeper – We’re giving away 20 copies of Tim Ferriss’s new book!
Lifehacker – I’m Tim Ferriss, and This Is How I Work
Shira Lazar: What’s Trending – How to Complete All Your Facebook Tasks in Just 4 Hours: A Tim Ferriss Presentation
Gothamist – After Thanksgiving, Go On A Manhattan Food Marathon
Refinery29 – How To Get Into Every Resto In Town, A Primer By Tim Ferriss
The Grindstone – Tim Ferriss Will Teach You How To Cook In 4 Hours And Conquer The World
Food Babe – The 4-Hour Chef – The Coolest Cookbook I’ve Ever Read
KrisKris – The 4-Hour Chef – Interview With Bestselling Author Tim Ferriss
Wellness Mama – How to Cook Like A Pro and Learn Anything
BoingBoing – Timothy Ferriss: Cheat Sheets for Everything
Cracked – 8 Cheap Ways to Fake Being a Pro Chef
The Huffington Post – The Anti-Hunter’s First Hunt (Exclusive Excerpt)
Gear Patrol – Interview: Tim Ferriss on Steak, Kitchen Tools and the Return of the Polymath
AskMen – The 4-Hour Chef: Exclusive Look: Tim Ferriss’ New Book
Wall Street Cheat Sheet – Tim Ferriss: The 4-Hour Chef Controversy Displays the Future of Publishing
SmartPassiveIncome – Tim Ferriss on Promotion from Scratch, Accelerated Learning, Experiments Gone Wrong, Publishing and More
Social Triggers – The simple path to becoming a highly-paid expert (new podcast with Tim Ferriss)
AllFacebook – Humor: How To Complete All Of Your Daily Facebook Tasks In Just Four Hours
Business Insider – The 4-Step Process For Mastering Any Skill
Lifehacker – Use Tim Ferriss’ Four-Step Process to Master New Skills
Cook Taste Eat – Pork Loin with Walnut Purée, Poached Carrots and Bacon Frisée Salad
Evernote Blog – How Tim Ferriss Used Evernote to Write His New Book, The 4-Hour Chef
Yelp! Blog – Tim Ferriss, author of “The 4-Hour Chef,” talks Yelp, favorite San Francisco restaurants and eating brains
Podcasts/video/YouTube
Andrew Zimmern: Go Fork Yourself Podcast – Go Fork Yourself: Tim Ferriss & The Four-Hour Chef
creativeLIVE – The 4-Hour™ Life: Healthy, Wealthy and Wise
The Joe Rogan Experience – JRE #285 – Tim Ferriss, Brian Redban
The Robb Wolf Podcast – Episode 159
Mirasee – 4-Hour Book Launch Advice from Tim Ferriss
Shira Lazar: What’s Trending – “4-Hour Chef” Tim Ferriss Reveals Secrets Of Meta-Learning And Living The Good Life
Samovar Tea – Samovar Tea Talks with Tim Ferriss
Mixergy – Tim’s Rapid Learning Method And The Four-Hour Chef – with Tim Ferriss
The Art of Charm: Pickup Podcast – Episode #178: Tim Ferriss, FourHourChef.com (FourHourWorkWeek.com)
The New Man Podcast – TNM 125: Tim Ferriss – How to Be Kickass Fast
SiteVisibility – Tim Ferriss – Podcast Episode #189
SourceFed – Greatest Day Ever: a Guide
SimplePickup – How To Make a Sexy Steak with Tim Ferriss
Sources of Insight – Tim Ferriss Interview on The 4-Hour Chef
The Rise to the Top – Tim Ferriss on How to Become World Class in Anything in 6 Months or Less
Radio-TV Interview Report – Steve Harrison Interviews Bestselling Author Tim Ferriss About Book Writing, Promotion and Ways to Learn Any Skill Faster
Alex Day – Unrealistic Goals and Tim Ferriss
New Media Rockstars – Author & Internet Entrepreneur Tim Ferriss Talks to NMR About His New Book The 4-Hour Chef and More! [Interview]
Zen Habits – How to Learn Anything
Big Think – Tim Ferriss: Cooking to Learn Like a Pro (in 4 Hours)
Wall Street Cheat Sheet – Tim Ferris: The 4-Hour Chef Controversy Displays the Future of Publishing
Six Pixels of Separation – SPOS #333 – Learn To Do Anything With Tim Ferriss
BONUS
Here are some goodies from weeks 2-3:
PARTNERSHIPS
MEDIA
Zagat – Tim Ferriss Wants You To Spend Less Time Cooking, More Time Eating
NPR — Brian Lehrer Show – Four Hours to Learn Anything
PaidContent – Amazon Publishing takes on Europe; Kirshbaum to head U.S. unit in reorg
Dean Dwyer – Deconstructing Tim Ferriss
Fluent in 3 Months – Tim Ferriss, interview on language learning
USA Today – Book Buzz: Give the gift of books this holiday season
Food Republic – Timothy Ferriss Thinks You Can Channel Your Inner-Batali, Without Even Trying
Smart Passive Income – Tim Ferriss on Promotion from Scratch, Accelerated Learning, Experiments Gone Wrong, Publishing and More
Riverfront Times – Panera Bread Debuts Hidden Menu Crafted by 4-Hour Chef Tim Ferriss — But Not in St. Louis
ReadWriteWeb – Is BitTorrent The Future Of Book Publishing? Tim Ferriss Is Banking On It
AppNewser – Tim Ferriss BitTorrent Bundle Downloaded 211,000 Times
The Next Web – Thanks to BitTorrent, The 4-Hour Chef goes from being boycotted by Barnes and Noble to a bestseller
The New York Times – BitTorrent’s Plan for 2013? Go Legit
Business Insider – 85,000 BitTorrent Users Visited Tim Ferriss’ Amazon Page in 7 Days
BitTorrent Blog – The 4-Hour Bestseller (Thank You)
Financial Times – Amazon expands print publishing to Europe
Business Insider – 14 Tips For Learning Any Skill Incredibly Fast
BoingBoing – Gweek 077: Tim Ferriss, author of The 4-Hour Chef
Wall Street Journal – An Author Cooks Up a Tiff with Bookstores
San Francisco Chronicle – Tim Ferriss: Sustenance in balanced life
The New York Times – What We’re Reading
BlogcastFM – How to Become World Class in 6 Months with Tim Ferriss
Business Insider – Here’s What’s Wrong With The ‘10,000 Hour Rule’
The Tim Ferriss Show is one of the most popular podcasts in the world with more than one billion downloads. It has been selected for "Best of Apple Podcasts" three times, it is often the #1 interview podcast across all of Apple Podcasts, and it's been ranked #1 out of 400,000+ podcasts on many occasions. To listen to any of the past episodes for free, check out this page.
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This is awesome. I’m looking forward to reading the book. Tim, would you ever be willing to write a blog post that was like a step-by-step how to article in self-publicizing a book? You do everything write, youtube videos, amazon, blogging, facebook, etc. But you know what works and what doesn’t.
Will you have another party like you did for the 4hour body 2years ago at Green House
Would you like to do it at Negro Claro’s Ganesha Garden looks like your meditation room
instagram.com/DonCarloIV
Twitter.com/DonCarloIV
GladHe8Her.com
thank your for changing my life
Hi Tim! I bought your book mainly because of the meta-learning (i wanted to learn korean). I found a meta-learning map for korean in the form of an infograph that I think would interest other readers:
http://themetapicture.com/learn-to-read-korean-in-15-minutes/
Enjoy! 🙂
-K.
Hi Tim,
That’s a impressive list !
I just started a webshop a few months ago. Would you recommend sending free samples to bloggers and journalists as a profitable marketing strategy in general ? Or would you only do it with books ?
Lode
Hey Tim
Thanks for the link back and taking the time do an interview with us on BlogcastFM. I’ve been using some of the concepts I learned from you about book marketing to help an author that I’m working with on his launch.
Cheers- Srini
My husband and I love the book, we are having a blast reading it and discussing it. Made the first two dishes, but have the stupidest question about the scrambled eggs!!! What does it mean for an ingredient to be “chile”? Is that like chili powder? Or maybe green chile from a can, like scoop out a teaspoon? Or cut up some sort of chile pepper? Not sure I am spelling chili/chile correctly in any of these cases. Help! Major gringo alert! We want to try the different flavors of the eggs, but clearly we need help like we are new-born babies or something!
Hey Tim, got a copy of 4HChef from our friends Dean & Joe and love it. Got inspired to learn how to swim from your notes inside. In less than 6 weeks went from not knowing how to swim to yesterday swimming 2.5 miles in open water swim here in La Jolla where I live. Joined the La Jolla Cove Swim Club and signed up for the the Big Chill Tonga where participating members log miles to equal distance to Tonga before April 13, 2013. My goal is contribute 100 miles to effort. Another great book and resource… thanks my friend. Going for a swim now…
Loved your interview on London Real Tim http://bit.ly/UHO9nn was hoping to catch you whilst you were in London but I didn’t realise you were coming until too late and all the appearances were booked out.
Catch you next time 🙂
I bought your book after a review posted on “The Society” website.
I was so impressed with the book that I bought 4 more copies, one for each of my four children (adults), because it contains many of the things I should have taught them when they were growing up, and I would have, if I had know them myself. Thanks for a great book. I also have “The 4 Hour Body”. However, I find that the links in the book for things like Pine Pollen are no longer on the website? Or am I missing something?
Wow, It’s clear that there’s A LOT that goes into promoting a new book. Duely noted for when mine comes out…
Congratulations Tim, that’s awesome, this is very inspiring!
Cheers, Steve
Tim, I just found your web site a few days ago when I researched, “How to create a book trailer”. I can’t seem to stop reading your material. I am a self-publish author (about to launch the sequel to my first book, The Tapestry of A. Taylor). I have not done ANY of the media you’ve done and yet had a measure of success. Honestly, I don’t see how any new author, without the money or connections you obviously have, could possible launch the way you did! That must have been a tremendous undertaking! Congratulations!
Any advise for those of us, equally hungry for success but without your resources, to boost our online awareness once I get my book trailer finished? Thanks & continued success to you!
Hey Tim, I’m a great fan of your work, very cool that you gave out a free audiobook version of the four hour chef. But now I want to buy your book and get cooking! Only thing is, I’d really like to have a Dutch version. What can I do to get it translated and published in Dutch?
Hey Tim, Which pine pollen provider would your recommend?
Awesome. Waiting now for “The 4 hour marketeer” 😉