Barnes & Noble is boycotting The 4-Hour Chef in its 723 or so retail locations nationwide.
That makes me cry a little, but… Panera Bread has nearly 1,500 bakery-cafes in the US. Starting today, Monday, November 19th, I’m running an experiment with my good friends at Panera.
24 hours before the official pub date of The 4-Hour Chef, you can get an advanced copy at one of Panera’s four downtown Manhattan locations. Books will be on-sale from 10am-6pm EST. Not only that, but you can now order 4-Hour Chef-approved Slow-Carb Diet® dishes in the same locations. Just tell them you’re ordering from the “hidden menu”.
Pay ’em a visit and check out the new set-up — it’s all a hint of things to come:
For the official pub date — Tuesday, 11/20 — I’ll be signing and selling copies of The 4-Hour Chef at the 5th Avenue location from 3pm-6pm. I’d love to see you and say hello in person!
Big things are afoot. Plans are being schemed. Old models shall be stress-tested.
A teaser: If you order the hardcover of The 4-Hour Chef by 11:59pm PST tonight, you will get a $5 Amazon Gift Card automatically. Then, the Kindle edition of The 4-Hour Chef will mysteriously drop from $9.99 to $4.99 at midnight (11/19) and remain that price until midnight 11/26. This means: If you order the full-color hardcover of The 4-Hour Chef (the optimal reading experience, IMHO) before midnight tonight, you can get the Kindle edition for free! Details here.
And not to worry: If you already ordered the hardcover, you’ll still get the $5 gift card. If you ordered the Kindle edition at a higher price, you’ll only be charged the $4.99. Winning.
Much, much more to come. BitTorrent and Panera partnerships are just the beginning.
If you missed the samples from every section, here they are again: