From First TV to Dr. Oz – How to Get Local Media…Then National Media

(Photo: Dyobmit)

Let’s start with what you think you want.

“I want to get on Oprah eventually, and we’ve been pitching The New York Times, who’s interested.”

Good news or game over?

I hear some version of this on a weekly basis from start-up founders. Sadly, most of them aren’t prepared for national media and do more harm than good with a premature (and non-strategic) jump into the spotlight. The New York Times doesn’t often do two major stories on a single company, so that first — and possibly only — appearance is what counts.

But what of lack of media attention? Indeed. There are two main media challenges:

How do you get media interest? Big media interest?

How do you ensure you’re prepared when a big opportunity presents itself?

In both cases, you chart a course and execute. In this post, I’ll show how I went from my first real TV exposure to appearing repeatedly as a guest on national TV shows. I’ll also share the exact e-mail pitch that led to a Wired feature, as well as recorded radio interviews.

Media coverage isn’t magic, and it need not depend on luck. It can be a step-by-step process…

Step 1 – Create a Reel

The time was mid-February, 2007. The 4-Hour Workweek was slated to publish on April 27th, and I had a problem: no one in television knew who I was, and I wanted to be on national TV for the launch.

The chicken-or-the-egg problem was simple: big TV doesn’t want you on until you’ve proven yourself on big TV. What to do?

My answer was: look for a local affiliate of big networks like ABC, CBS, or NBC, and find something controversial and timely to discuss. I began to read the news (a rare event) and realized that a soon-to-be-published book was making waves — Game of Shadows: Barry Bonds, BALCO, and the Steroids Scandal that Rocked Professional Sports.

I knew a few people directly involved with BALCO, and — as a sports nutrition company CEO at the time — I was in a qualified position to talk about drugs in sports. Digging into advanced excerpts of Game of Shadows (GOS), which was billed as a “drug-by-drug account” of high-level athletics, I formulated a simple and valid position: far from decreasing drug use, the book would end up serving as a how-to guide.

GOS was going to be published on March 1, 2007. The week before publication, I reached out to all local San Jose or bay area-based big networks. I called the switchboard or main number, requested “the newsroom,” and started the pitch, which was written out on paper in front of me and never lasted more than 20 seconds:

“My name is Tim Ferriss and I have a timely pitch for you. I work with professional athletes and… [establish credibility as CEO and someone with experience in drugs in sports]”

Game of Shadows, about Barry Bonds and BALCO, comes out next week and it’s getting a lot of attention. Most of the world is viewing it as an exposé that will decrease drug use. They’re wrong. I can discuss why it will actually increase steroid and drug use.”

Most calls went to voicemail, a few people said they’d get back to me, and only one did: NBC 11 in San Jose.

But one is all it takes. The short NBC clip ended up being the social proof later needed to get me on The Today Show and others for The 4-Hour Workweek.

Remember: make it timely and controversial. “Controversial” doesn’t necessarily mean scandalous; it means a position that runs counter to the mainstream or expectations.

But does the “reel” only apply to TV?

Not at all. The same can be done for radio, which is a far easier sandbox to play in, as there are more players. I started with Lamont and Tonelli on KSJO 92.3 and a stunt for Fairtex kickboxing. I invited the hosts to a demo and encouraged their sidekick, Sully, to get in the ring and do some light sparring.

It was fun and had absolutely nothing to do with anything I’d do in media later. It didn’t matter. The producers of radio — just as in TV — simply want to know you’ll speak clearly, be entertaining, and not embarrass them. The subject matter doesn’t matter. On a higher level, they want to know: can you help design a fun segment?

I later parlayed this early radio, along with other random samples, into booking “radio satellite tours” with the help of Peter Marchese. “Radio satellite tours” entail sitting in a room with obscene quantities of coffee and doing back-to-back 10-30-minute radio interviews from 7am to 5pm with almost no space for even bathroom breaks. It’s batching at its efficient best… and punishing worst.

Here are four of my 20+ interviews, here listed in order from December 16, 2009. You’ll note that I launched the revised edition of The 4-Hour Workweek in the same week as I later launched The 4-Hour Body. It was a dress rehearsal for the big game, a dry run for understanding the dynamics and competition of the X-mas season.

Note the talking points (we’ll return to this) and examples, which I repeat ad nauseam with slightly different segues:

0920-0930 – Reg IA-Nebraska

1105-1115 – Albuquerque-SantaFe

1145-1155 – Denver

1410-1420 – National

But what of these talking points?

Step 2 – Know Your Subject: In Depth vs. Talking Points

To prepare for the NBC TV interview, I had to:

First, visit a Borders and literally get on bended knee to beg for a copy of Game of Shadows the afternoon before release. The simple begging didn’t work. Several book chains had been shipped Harry Potter late as punishment for releasing a prior Potter before the mandated midnight release time. I finally offered, “What if I do headspins for you? I’m totally serious. Puleeeeease?” after which, I jumped into a breakdancing freeze on the floor. I’m not kidding. Pretty pathetic, but they laughed, relented, and went to the back storage room to get the book.

Second, digest a 368-page book in one evening, which I did over espresso (limit: two singles per hour) and wine (limit one glass pinot noir per hour) at Santana Row in San Jose. Here is a one-page index from that session:

Third, prepare main talking points and sound bites. This involved taking the above notes and observations (I had several other pages) and whittling them down to 3-6 major points I could convey in a total of 120 seconds, 20 seconds or so per point.

Here are the talking points I used for a recent Newsweek interview on The 4-Hour Body, which became a feature piece called “The World’s Best Guinea Pig”:

(Click here for larger version)

I answer a few things on this small sheet:

“Why is what I’m doing different or controversial?” (Answer: using new tools to scientifically test all of the myths and old wives’ tales on myself and others)

“Why is this timely and important?” (Answer: I’m part of a much larger trend; cite books and growth of Quantified Self, etc.)

“What are some actionable examples of counter-intuitive findings?” (Answers: 30g within 30 min of waking, replacing milk in coffee with cinnamon, etc.)

For the last group of actionable takeaways, I list them first, then number them in descending order of priority for inclusion. If these sound familiar, you’re right. They’re the same talking points I used in the above radio satellite clips.

NEVER assume you’ll get to cover everything you hope or rehearse. Media is unpredictable. I had to account for this in my recent appearance on The View, as just one example (notice we skipped over half of an entire table, as questions from Barbara required it). I didn’t get frazzled, as I had planned for this and prioritized my points, both mentally and logistically — the latter by ordering props on the tables.

Step 3 – Pitch Properly

Why is pitching step 3 instead of step 1?

Because it makes no sense to pitch until you have your prep (reel or sample clips) and basic positioning (timely and controversial angle with examples) in place.

Then, before you start spamming people with template emails, keep in mind: Thou shalt know thy media outlets. Don’t pitch the same thing — or something general — to niche outlets. It’s a waste of their time and yours. Know the magazine or program and customize.

Here is the actual pitch I used for Wired Magazine that ultimately led to the 4+-page feature entitled “Tim Ferriss Wants to Hack Your Body.” It lacks a self-intro, as I’d met this editor in person, an approach I always encourage, as e-mail is the most crowded channel.

Notice that I provide different options/ideas for different lengths:

Hi [Name],

OK, here are a few ideas. They’re in three categories:

1) Feature

2) Shorter 1-2 page piece

3) Book mention in Playlist

My preference if possible, no big surprise, would be 1, 2, and then 3. Here are the toplines:

1) Feature:

For Wired readers, being one myself and having been in the mag before, I think one of my chapters as an exclusive excerpt would be the least work for Wired and the best fit. It’s ready to go and would just need to be tightened for space. I’ve attached the latest version (sorry for the hand edits). Here are some headlines and toplines:

BLOOD HACKING: Creating the Perfect Fat-Loss Protoplasm

I implanted a medical device in my side that sampled interstitial glucose levels every 5 seconds. It’s used by cutting-edge Type 1 diabetics, but I used it to figure out which foods and meals would make me fat. I wore it 24/7 for weeks, including a trip through customs to Nicaragua. There some sweet graphics and nice how-to takeaways I can provide.

Other potential headlines:

Tracking Blood to Lose Bodyfat

BLOOD: Self-Experimentation for Losing Bodyfat (could appear on the cover like this: http://www.flickr.com/photos/timferriss/5388565667/ [NOTE: In the actual e-mail I used a private Skitch link]

Diary of a Blood Tracker

2) Shorter 1-2 page piece

This would detail 5 or so of the coolest and craziest drugs and tools I used in my experiments over the last 3 years, ranging from the above medical device to stem cell growth factors, anabolic steroids, IGF-1, and more. I could write it or it could be a Q&A with me. Potential headlines/titles:

BECOMING SUPERHUMAN: Drugs and Gadgets to Make You a Mutant

Gadgets and Tools for Becoming Superhuman [this one would omit drugs]

BECOMING SUPERHUMAN: An Interview with Human Guinea Pig Tim Ferriss

3) Mention in Playlist — Pretty straightforward here. Just a book mention and little blurb.

Look forward to your thoughts, [name]. Wired is a great place to break this one.

Cheers,

Tim

###

Afterword: Is this type of media how-to of interest? If so, I’ll do a “Part 2” continuation of this post and talk about media training and other little-known aspects of the game. In the meantime, please find my most recent Dr. Oz clips below.

Also, if you’ve read The 4-Hour Body and haven’t yet left an Amazon review, please take 30 seconds to do so here — I need a few more to pass 1,000 reviews (currently 965)! Thanks for your feedback, all. It’s what keeps me going.

Elsewhere on the web:

Financial Times – The Last Word: Lessons in Online Marketing

AskMen – Long Q&A, including questions on anabolics and other performance-enhancing drugs

The Tim Ferriss Show is one of the most popular podcasts in the world with over 400 million downloads. It has been selected for "Best of Apple Podcasts" three times, it is often the #1 interview podcast across all of Apple Podcasts, and it's been ranked #1 out of 400,000+ podcasts on many occasions. To listen to any of the past episodes for free, check out this page.

206 Replies to “From First TV to Dr. Oz – How to Get Local Media…Then National Media”

    1. This was great. I particulary got inspired by the way to get national attention in a short period of time. I am struggling to get my product in the right hands. It is a great viral media delivery system created for newtworks or inclusive users. It can be viral and when tested has been very powerful. It is hard it seems to show how my player is out of browser and offers full control to the professional content gerneator. Just discovered this blog and Tim Ferris. hoping to figure out what I am doing wrong. Experts are telling us we have lightening in a bottle. I am still trying everything to get the word out and to no avail. Thanks! Gene

  1. Seriously, thank you Tim for being open and sharing some of your trade secrets of PR/marketing. Regardless if someone enjoys your work or not, no can ever say you’re not a creative SOB with marketing.

  2. Tim, you kick ass. I have been working on getting local coverage since I’ve moved to Florida. It’s been a slow, but steady climb. I eventually would love to get onto national media, but I don’t feel I am ready YET.

    I now know what I need to do to prepare so that I will be ready when the time is right.

    Thanks for always sharing so much value.

    By the way, I’m 3 weeks into doing kettlebell swings and minimalist workouts. I feel great and have noticed an increase in lifting weights. I’m working on sculpting the perfect posterior. Your book is the shit.

  3. Hey there Tim.

    Such a timely post. You said above: “I’m part of a much larger trend…” I’d agree, as I run an “Experimental Fitness” club at my college. I will certainly borrow from your (and others’) marketing ploys to promote my club, looking forward to part deux.

    Maybe off topic for this post, but my exercise science director is very skeptical of your claims. I (mostly) trust you, but I wanted to have some fun, so I’m organizing an independent study, in tandem with my club, to test your claims in the Damage Control, Geek to Freak, and Effortless Superhuman experiments. I’ll try not to kill myself.

    That said, if you have any more details about what to track or *how* to track the data, such details would improve the outcome of my indy study and I would greatly appreciate it. I’ve been tracking workouts since age 16 and nutrition for the past year or so, but I’m still not very good at data collection or crunching. Maybe this topic warrants a blog post in itself?

    I plan on crafting a paper discussing my findings at the end of spring quarter, and I could certainly link to it on the blog for 4HB community to review. Hopefully I won’t expose you as a fraud, but I can’t guarantee anything. I’m very skeptical of the Damage Control and Superhuman chapters, but we shall see how the indy study goes.

    Mahalo,

    Ben

      1. A tip for all out there who like to have top position in Tim’s comments and think it’s all for publicity.: if I click on _Reply_ in this little box here I get a top position in the comments.

        Now we happily can go on with our lives! Keep on going Tim! 🙂

      2. Dairy is off limits in the Slow Carb Diet, except for cottage cheese. What about Greek Yogurt. (Many good bacteria and tons of protein..???)

  4. Thanks Tim! I have been super curious about this nugget of information to get my language stories covered in the media. I’ve been asking a few people in the media how I should approach this, but their replies were not so useful. The best thing is to see someone with experience say what they did. Thanks! 🙂

      1. Hey Tim

        in your video from dr oz, i noticed you had like a rash or red spot on your neck, do you recall, what that was, I have been taking PAGG, Huperzine A, Vitamin D-3 for about 3 weeks and have broken out with little red spots all over the place, no pain, itching, or burning, just red spots, doc told me to stop taking the supplements, so i am trying that, I have lost a total of 10 lbs in 3 weeks, just with cold showers that blow my mind, and eating within 30min to 1 hour of waking and have been hitting the gym 3 times a week, you replied to my comment before I was the 390lb guy who my dr. keeps pushing gastric bypass onto and denied me a DEXA scan, just slapped a number of 55 bmi on me. ruined my day. just wondering if you broke out from any of the supplements you were taking. also if you do a documentary you can use me, I will be your guinea pig.

        1. Hi John- I’m Tim’s assistant, and just read your comment. I strongly suggest staying off PAGG and the other supplements/vitamins for now, and seeing your doctor again if the breakout persists.

          Congrats on the weight loss 🙂 Please keep us posted!

          – Charlie

      2. Thanks for the reply charlie, I havent been taking the supplements, the dermatologist suspects, pitiryisis rosia or exema. not sure yet, will keep you posted.

  5. Tim,

    This is a great post! I really like the step-by-step approach that you described for getting media coverage in various venues. It is very interesting how you can start with just a few contacts and then make it big. Thanks, Brandon

  6. Great breakdown and I agree one small step at a time with a strategic plan is going to take you places.

    My Biz program is in week 4 right now which is How to create a S.T.O.R.M of publicity and attract all the right attention and it’s definitely a process

    Thanks for sharing your expertise Tim

    Natalie

    1. Haha… thanks! If I figure out how to stop aging, you guys will be the first to know. For what it’s worth, I feel better now than I did then, and I’m stronger with fewer injuries.

  7. Good stuff Tim.

    I worked in radio and television for over 10 years and all I can say is this:

    -The emails and faxes can often be relentless coming in about “getting on” a show or TV, but namely many are from national syndicates/agencies and are merely being blasted out. Phone calls work best and yes, just call the main number and ask for the newsroom, or find the newsroom number and call it. You’ll at worst get voicemail, at best get better information on either who to talk to or when to call back. If they just spit an email to said news “talent” ask for their extension as well to try and get them at their desk.

    -Unless you have something to offer that’s news-worthy (“now”), or your expertise can be of benefit to being a regular “sound bite” for stories you won’t get far (if you do get in with a reporter for a story, keep in touch because they can use you again at some point).

    -If you get on, as Tim says, you MUST be short and to the point. Ramblings may get you cut off or not allow you to say as much as you would like or hope to.

  8. The world’s best guinea pig indeed. Should have known you had a system for media coverage too! I’ll keep it in mind if I ever get to that point. Great info, that is the first and last time in my life I have ever watched the view!

  9. Simply amazing Tim!! I’ve been a fan since my business teacher had us read your book 4HWW for class… I have to now get my hands on 4HB; I’d say since you’ve officially reached Dr. Oz, you’re LEGIT!! Thanks for the advice on your blog!

  10. Hey Tim! Awesome piece! I’m in chiropractic school right now and have been doing self experiments with everything from clearing my acne to weight lifting to dissolving gallstones… If you ever want a subject that has a scientific background and good feedback I’m your guy! I look forward to meeting you one of these days!

    Also why didn’t you get chiropractic treatment for your shoulder? If it were me I’d check your ct (cervical thoracic) junction..I bet it’s locked up. I’d want to see your gait which oftens times leads to instablitity and hypertonicity in your shoulders (I reversed my old baseball injuries correcting my feet.. Crazy!?) and I’d also look at serratus anterior. It’s prob inhibited and causing instability in your scap which oftens shows up in all shoulder injuries. O and one last thing make sure your using your diaphragm to recruit proper breathing muscles instead of relying on tertiary breathing muscles like ur scalenes, scm, and trap..that can lock down your neck..and the number one rule of joints is if they don’t move they degenerate. I wonder If that could contribute to helping you feel less pain without drug intervention!!

    Hope all is well Tim and if there’s anything you need shoot me an email!

    Pura Vida,

    christian

  11. Tim, I think it’s awesome how transparent you are and the tremendous value your books and blog provide. You’re basically posting cheats/hacks/tips to do stuff and breakdown things that seem “big and scary”. Awesome!

  12. I never realized how much work you put into money making.

    It’s kind of the opposite your earlier book title proposed. It’s not the four hour workweek then, it’s working only four hours per week for other people! In a way back to where we where in the days of agriculture, where everyone just worked for themselves. You really are up for survival!

    Very impressive how dedicated you are, and thank you for sharing this part of your rise, good learning.

  13. Great work, I think your “niche” was very difficult to break into…I’m completely blown away by your ability to see the trends and take advantage of them. I know most people would say it is luck, but I know it is a ridiculous amount of thought and preparation.

    Since I cracked the 4HWW exactly 2 years ago, my life has changed completely. Suffice it to say, I’m comfortable in my little niche, and look forward to using the above techniques to gain some publicity.

  14. You’re right on Tim….

    I have had great success with ‘riding on the back of an existing news story’.

    So many people think they need to come up with a completely unique hook or story idea.. but some of the easiest and most effective PR is when you just take a position, offer come unique commentary or tie your story into something that’s already hot.

  15. Hi Tim,

    This is a criticism and I hope you don’t find it rude. I’ve noted something with your many exploits, your blog and now in this posting. After reading your first book I have become very disappointed in you. I have realized you do not have integrity, whether it’s immorally entering in fighting competitions (picking on someone smaller than you), having guest bloggers for things you don’t believe (but will generate traffic)… again I see in this post how you sold your integrity for money… I thought you were onto something with 4HWW but since then I’ve only seen a lack of self… someone who has lost their character and will do anything for money.

    1. I have no idea what you’re referring to, but I’m sorry you feel that way. Please feel free to ignore this blog from now on. There are plenty of blogs out there to choose from. For design, for example, NotCot is outstanding.

      I wish you well,

      Tim

      1. Tim! Great post man I’m glad I came across your site randomly!

        I never would have even thought about going local with TV and Radio, very good advice and model you put out bud.

        As far as the guy with the comment above? I have no idea what he’s talking about either man. All the best of luck to him though!

        I’ll definitely be checking out your 4 Hour Work Week. I watched that video at the top and it psyched me out. I know I can’t throw my link right here but I just started blogging and I’m from Central Caifornia (The Valley) and any feedback on my stuff would be much appreciated! Thanks again for the post brotha!

        cheers!

        -Chris

      2. So to paraphrase the criticism above, it says:

        “Hi Tim,

        This is a criticism and I hope you don’t find it rude at all as I mean it in the nicest way possible…You Suck! There is no redeeming characteristic or personality trait that you possess. This is very constructive criticism for you to contemplate!”

        Now why would you find that rude? My biggest gripe with the haters is the crippling literalism that so many suffer from. It’s like you could show someone how to spend 4 times as much time with their family by dreamlining/remote working/etc while getting 4 times as much done at work skipping interruptions/automation and the only thing the literalist would ask is…”Does it take more than 4 fours a week?” That drives me absolutely crazy.

    2. Dude, I know how easy it is to despise Tim for his success. It has a lot do with getting hooked on the idea that self help books will save you, and when they don’t, you turn on their authors. But with Tim especially, it seems as if he’s mastered every part of life that you are failing at (me included). At that point its easy to point out would-be flaws. Yet Tim’s been involved with more than a few charities, and what I see is an all-around nice guy who’s working the other 36 hours of the week to teach people everything he knows for free.

      I think that you need to take the drugs in the doses being prescribed to you, or go to another doctor.

      1. “what I see is an all-around nice guy who’s working the other 36 hours of the week to teach people everything he knows for free.”

        Hear hear! Well said Franz, I could not agree more.

        And Tim, definitely a big YES PLEASE on the next installment of this series.

        Keep on helping people change their lives mate, it is fun to watch.

        C

    3. Well, I guess Alex above is THE true Ferris Follower. He took it to heart and took a contrary standpoint. Got him attention, right! Well done, Alex, you totally proved Tim right…

      😉

    4. When I tell people about Tim Ferriss, I say he’s a smart ass but he’s really smart. The worst is the story about becoming a kickboxing champion where he played the rules to his advantage in what I saw as somewhat dickish ways.

      However, observing (on video) his hard work in learning to do archery from horseback in Japan and the way he responds to the community on this blog more than makes up for that occasional dickishness. He obviously enjoys learning and sharing what he learns more than just about anything else.

      I’m on the library waiting list for 4HB, which is very long, but I can wait.

  16. These strategies may not be something we can apply universally, but there are some very helpful insights and important principles on offer here. It’s great that you are willing to offer up the true inner workings of your public relations campaign. It’s refreshing to read an autobiographical account over the typical ‘how to’ blogs out there.

  17. Hey Tim!

    I’m a longtime fan of 4HWW, and the 4 Hour Body is even more intense, rigorous, empirical, i.e. no bullshit! Thank you for such a wonderful contribution to that side of human endeavor.

    Two more things. I watched your Dr. Oz segments; this is coming from a professional actor: your lucid communication and confident delivery were the best I’ve seen from you. I was impressed.

    Secondly: I’m a daily Mexican food eater, too. My only question: do you really abstain from the chips? Oh man. I’ve got to know!

    Cheers.

    Ken

      1. I noticed the same thing as Ken. At this point I have watched way too many of your videos (I need something to do during all of my inaction starting a business right?) and I thought this was by far the most comfortable a personable you have looked. Maybe Dr. Oz was easier to work with then Babs was, or maybe you just had enough time to speak here. Regardless, it was well done. Dr. Oz made some of your theories easier for the public to swallow for sure.

        Side note: I have been doing the diet for a couple of weeks. Considering I was a pretty healty eater before and not fat, the fact that I have lost 5 lbs is pretty awesome. My bing days so far have been more of just eating what I want rather than eating till I explode. Is that good enough?

  18. I’d like to see part 2 of this, it’s very interesting to learn.

    Typo alert:

    “I’m need” towards the end of the post – change to “I’m needing”.

  19. Tim, first off I love your tact in dealing with haters. I have defended 4HWW against the freaking weirdest attacks.

    This post was awesome and I’d love to hear more about “hacking the media vault.” Maybe not hitting prime time, but how we can hit #1 in our niche.

    I loved the advice on contacting celebrities in 4HWW and I’m working out a deal to co-author 3 books with the #1 guy in my professional field due to your fearless approach. Let’s just say during my lunch with this guy last week, he referenced how later in the week he was meeting with Canada’s Prime Minister at the same table. Thanks so much for being my #1online mentor.

    1. Thank you for the kind comment, James, and congratulations on your co-authoring project! “Fortune favors the bold,” as Machiavelli would say. Please keep us posted!

      Pura vida,

      Tim

  20. Really good info and I’d love to read a part two. I’ve done both radio and TV before, but will change up my approach the next time with a few of these ideas. The best tip is being agile and not knowing what they’re going to throw at you — happens every time.

    Nice work.

  21. Great post!

    Glad you also talked about that “little jump” during The View when she literally dragged you away from that table. That disappointed me a bit because I wanted to hear you explain about everything which was on that table… of course, I can understand she had time restraints, but still. Anyway — you dealt with it really smoothly. I think that’s a level of sang froid we should all attempt to achieve. Bravo!

  22. Wow…Great post Tim, thank you again, and to the gentleman that criticized you…well, not much to say, everyone is entitled to their opinion and you are where I hope to be someday and truthfully it does take effort not to be envious especially when one feels they may have tried hard for a long time and not had a break or a great idea. No one said life was fair.

  23. When I saw the Oz clips all I kept thinking was this is so great for Tim. To have Dr. Oz back you up is amazing. Congratulations.

    Couldn’t help but show my gf who happens to be a graphologist your handwriting. Pretty interesting stuff.

    Thanks for all you do.

    H

      1. Funny Tim. you have my email if you really want to know, she would gladly do that for you, we are in Isreal at this time.

        I mentioned this before but I am super excited about the Pre-hab section in your book. I find it to be nearly the most important section for anyone interested in bettering their bodies.

        Thanks!

  24. Tim (or anyone else who might’ve caught it),

    I am looking to figure out when I should go about doing the satellite tours for radio now that I have built up a feasible amount of media experience in regards to a book I am working on. Obviously I would emulate what you have done here, but I don’t believe you mentioned exactly when you went about with such tours.

    So again, my question is – the day before book launch, the day of launch, the day after launch or? When is the best time? Forgive me if I missed it.

    Brian

  25. Tim,love your books,blog etc.good luck on your 50k run if you get around to it.Is there anything better than some nice reading of 4hr

    body and some rombauer.life is good. Cheers,k.p.

  26. Great stuff. I’d be curious to hear how you come up with all these strategies to get the things you want. It seems you have an solution for almost any problem. That’s probably a post by itself.

  27. Id like to thank you for sending me a copy of Four Hour Body since I had contributed some research. I hoped that I could have been able to work with you but it wasn’t so. Im starting on the slow carb diet and trying about anything and everything that you suggest in the book (within reason and with caution of course 🙂 ). I was on a paleo diet and my health seemed to decline some, ive been taking better care of my health and even took your book in to the doctor. I had a blood test done to get some things checked out, and about everything came back fine.

    My doctor was very interested in your book and even wrote down the title and author of the book and will probably buy it in the near future. Your previous book “The Four Hour Work Week” changed my life in a lot of ways, and I can foresee into the future that “Four Hour Body” will change my life as well. Its given me renewed hope and vigor that I can and will lose my weight finally and keep it off.

    I hope I can meet you someday and be able to accomplish at least some of what you’ve done in your lifetime.

  28. Loved the parts with you on Dr Oz as well. I missed the last part when I dvr’d it as there was a breaking news interrupt on the local channel news. Thanks for including links so I could watch the rest 🙂

  29. Hi Tim,

    I would love to know if you have taken any type of speed reading course and whether those type of course are useful in order to absorb the vast amount of knowledge out there. Any courses you would recommend on becoming faster at reading? How long it would take to get pretty good at it? Being able to read a book in one sitting must mean that you are somewhat adept at it.

    Congrats on the success.

    Luke

  30. T-

    Enjoyed your recent appearances. Randomly caught Dr. Oz when I was taking a friend in for a minor surgery (and it was on at the hospital). Funny.

    Having a show, I receive a hundred pitches a week for folks wanting to come on (and I’m honored), but one key (that you mentioned) is make it personal. And I know I would rather here from *you* than a publicist.

    -D

  31. Tim,

    I know you get a TON of questions, but I have a simple questions that I hope you can answer.

    I am never hungry in the morning – how can I fix this? Is it a blood-sugar issue?

    Thanks!

    Nathan

    1. Nathan,

      I had the same problem when I started 4HB. I forced myself to eat breakfast and drink cold water, and after 2 days I was waking up hungry! Give that a try and let us know how it works out.

  32. Nice job Tim.

    I’m a media trainer based in New York. (You and I met at an NSA convention.)

    Here are a few more points that could help your readers.

    Another key component is practice. You’ve probably done more interviews in the last few days than most people do in a year. You’ve gotten plenty of practice, but the average person should practice with a video camera so they can see themselves objectively.

    Usually what people notice is that their energy level seems lower. This is because TV (video) is a cooling medium. Just bringing the energy up a little is an easy fix.

    Last point… A Call To Action is an important component for people who want to create sales, sign-ups, whatever they are after. I’m not just talking about a plug. I’m talking about saying things like “You owe it to yourself to get educated on this if you are going to make real change. I encourage and challenge people to take this step. It’s easier than you think.”

    Good luck with the new book. I’ve bought copies of the last one for many friends.

    -Jess Todtfeld

  33. Great article for entrepreneurs! We need to know how to gain media exposure in order to have free marketing for our emerging businesses.

    To answer your question Tim, YES, please do part II

  34. Tim- You deserve credit friend… You are creating a “blueprint” for folks to aspire to, and you remain quite humble… Keep Pressing… I am waiting for the book “4 Hour Parent” or “4 Hours Husband” (LOL) Best to ALL, Brian-

  35. Yes, please do a part 2. This is very helpful. I want to get my wife onto Spanish language radio & TV in Miami for the launch of her new hair care products in a few weeks. I never would have thought it was possible and affordable until I read the 4HWW and these extra details help us out at just the right time.

  36. I left my review just a moment ago. If only more people understood, one of the best methods to getting something is to ask for it.

  37. Tim – I know you have been inundated with 4 hour body follow up questions however the folks that we have running the program have a recurring question (its nature will perhaps give an insight as to the type of crowd we are dealing with):

    Alcohol consumption – particularly spirits (80 proof and above) – we are of course aware of the numerous physiological consequences of excessive use. The question that keeps popping up is its effect on blood sugar and fat loss. One member rightly pointed out that excessive use can lead to fat build-up around the liver, but what about overall blood sugar and fat loss?

    Just wondering if you had some insight from your numerous experiments…

  38. Tim,

    in answer to your afterword, this kind of media how-to is incredibly useful. I’ve sent my share of unanswered pitch letters recently, and though I’m reading up on copywriting techniques, it’s rare to see a full copy of a real, successful pitch.

    ??????????!

  39. Tim you write about;

    find something controversial and timely to discuss.

    Your way to look at controversial is not adversarial. Something I have always associated with this word. The idea of finding something that makes people stand up and take notice is great. Coming up with the idea that the story of a persons death and how they did it can cause others to copycat the exact same steps. It is a great idea. it went away from what others were focusing at the time back in 2007.

    I want to try and figure out how to move this along to a question I hope you will let me ask here?

    I am looking for controversial techniques aimed to improve a persons chances of getting hired in interview process.

    ( dont like the word job to me it means Just Over Broke).

    I teach people how to use acting skills in the interview process and gain employment . Mainly I want to teach them how to communicate integrity. Are there any readers or yourself who know of some different ways to approach an employment interview that got you or someone you know their current of past position?

    Again being controversial on this blog and asking for help is what i intended while writing this posting. Any comments are appreciated.

    Leonard

  40. Hey Tim:

    I loved reading the 4HB and will leave an excellent review for you on Amazon today. I am scheduled to have spectracell testing done this week and regularly do air squats before and after I eat large meals. I feel more confident in my ability to do self-experiments as a result of your book.

    Matt

    Professional Ballroom and Latin Dancer

  41. Please keep the PR and media how-to posts coming!

    I feel like this is a huge nut to be cracked, and that there are not alot of smart guides out there on hacking traditional media 🙂

  42. Tim,

    1) The way you responded to that critic by suggesting he check out NOTCOT instead? Brilliant 🙂

    2) I sell a product online, and often get -ve comments. Today I got one for example which just said “shit shit shit”. Not kidding. I used to get upset. Now I just console myself by thinking if Tim (who provides one of the best value for money and some of the best researched books with tons of ongoing extras) can’t please everyone, than I shouldn’t even try.

    3) Awesome performance with B. Walters. You came across as really genuine, credible, and likeable. I wish this lady here http://newsfeed.time.com/2011/01/26/stephen-colbert-amy-chua/ had prepped like you did. Fortunately for her Colbert is way nicer than Walters and helped her out a bit.

    4) Finally, yes please, I will take some more of this in Part 2 of media coverage.

    Thanks Tim, you change lives and are funny (the last bit is super important). Keep it up.

    Best,

    -Ritesh

    1. OMG — that video is golden. It’s so important to know your host and prepare accordingly. Do your homework. I’ve heard, for example, that Steve will gladly do multiple takes of interviews to get the funniest outcome.

      Amy did a great job. He’s challenging, as you job is — partially — to play the straight man or foil. It’s important to let Stephen be the funniest one at the table.

      Thanks for that,

      Tim

  43. As a radio producer (occasionally contributing to national shows) I just want to thank you for emphasizing that potential guests target the specific show or publication and prove that they know the audience before sending out an impersonal PR blast.

    For those inspired to start pitching to media outlets: Remember, we don’t create media content to sell your product—we create content to serve our audience. If you have something specific and valuable to offer (in my case, a compelling personal story) and you emphasize that value to the audience, then we’ll have incentive to share your story.

  44. Tim,

    I’m not sure if this has been covered yet, but I was wondering if the same neck ice-pack technique used for fat loss is also effective for testosterone boosting and sleep-aiding purposes as well.

    Also, as a word of caution to everyone… A zero degree F icepack feels relatively the same on your bare neck as a 30 degree F icepack… except the 0 degree icepack will literally freeze your skin tissue solid within 5 or 10 minutes. Don’t be a dumbass like me.

  45. Hey Tim,

    Really great post. Actually showing your notes and emails that you sent out for media requests was really insightful. You can definitely put me down for part 2!

  46. This article brings me to the public speaking topic. I remember I froze myself to death when I was doing an interview in front of the camera for university. It would be awesome if you included some tips on how to feel relaxed when speaking in front of large audience.

    Thanks for inspiring article.

  47. I’ve been researching how to do just this.

    In the last 30 days, my blog has gone from being a hobby I talk amongst my friends with to being featured in:

    1. The Wall Street Journal’s MarketWatch (finance website with 4 million monthly visitors)

    2. Jezebel.com (blog aimed at women’s interests receiving close to 2.5 million unique visitors a month).

    While I just finished writing a piece that hits the ‘blogosphere’ tomorrow morning @ 8am where I detail exactly how I did that, the essence of how I did #2 was just as you said:

    Be timely, controversial and pitch well. My pitch consisted of “She Was Fired Because She Got Married.” It’s like a guaranteed click through with the right headline.

    I’m still looking for ways to continuously up the ante and keep the momentum going.

    DEFINITELY do a part 2.

    1. Something to consider is why you have the scar? Scars remind us of past traumas or in the case of many plastic surgeries low self esteem. So, if you can, get in touch emotionally with why it’s there and breathe in and out deeply (from the diaphragm.) One technique you can try if the scar is reachable wiggle it with one hand and tap your head and then your heart while breathing deep.

      Yes, it’s mysterious magic healing (Body Talk), but it can’t hurt.

      Good Luck

      Sima

  48. My mom was a total skeptic of The 4-Hour Body when we first read it even though The 4-Hour Work Week totally transformed our business.

    But….when she saw you on one of her favorite TV shows, Dr. Oz, she was an instant believer. Funny how that works.

  49. Great job on the interviews Tim, I’m actually surprised at Dr. Oz, some of the stuff you’re saying isn’t going to be appreciated by his sponsors, but he still let you go on. Once again, nice job.

  50. Thanks for sharing the great info Tim. Yes please do continue with a part 2. Personally, I would also be interested in the exact scripts you use to get featured in major newspapers like the WSJ.

    Thanks again for sharing!

  51. Hi Tim!

    This is some great information, I’m currently an author and I’m paid for pr reps that charged more than they even brought to the table. You are reinventing the stage for authors, in the way they need to market their products. You are the new Steve Jobs of book marketing.

  52. Okay so I know this is the PR/Media discussion….AND I needed to say THANK YOU (yes I am yelling – but in a good way!)

    OMG! I just received my Donorschoose.org gift.

    I am floored – you are blazing the trail and providing a new role model for success.

    You are amazing, and your generosity is inspiring.

    Deep gratitude and appreciation coming your way.

    Big Namaste baby!

  53. Tim,

    Yes, Part II of gaining media coverage would be great. I gather tools and instruction useful to helping get my wife’s family therapy practice up and running and this is valuable in that regard. She’s started developing ideas for doing free work (e.g., seminars and workshops she can advertise) that will gain both clients and name recognition, but based on your steps, I believe there are several options with our city’s non-profit organizations and university I think could be her “GOS.” Thanks, Caleb

  54. I’m hoping you’ve started looking at the camera more since then 🙂

    But seriously, good tips here. Pitching in person, or by phone if you can’t be there physically, is important. Email gets drowned.

    Other than that, having experienced a few interviews on radio and on paper (some pretty much failed because I didn’t know what I learned), I’ve always set out to have three things I want to say on the subject at hand — somewhat like your post on public speaking.

    First of all, you probably won’t have time for more, and secondly and more important, anything more than that is probably not important, even though you might think it is massively important yourselves. Just get over being full of yourself, the rest of the world won’t like it.

    Even if you get time for more, it would probably be a good idea to simply go in detail unless there are very specific questions you need to answer, as you’ll end up being off message and fragmented.

  55. @Caleb, doing the free work helps with exposure too. I’ve been getting a lot of attention by just doing what I do make lotions and potions in front of people. I did an internet TV segment for Supreme Master TV after a small presentation to a vegetarian group. The local paper wants to do an interview, because I’m doing a timely topic of making your own body paints and edible massage oils just in time for Valentine’s Day. Everyone I run into in town (I moved to a new city 6 months ago) recognizes at least my company name.The added bonus is you become super confident talking to people and much better able to handle mistakes…and haters.

    @Tim thanks for all help via 4hww. With 4hb the eat before bed made the biggest difference in sleep for me, because I routinely skip dinner. Most of my calories I take in before noon. I’m trying to choke down 30 g of protein, but it’s not gonna happen, so I’ll happily take my slower progress in exchange for not regurgitating.

    Sima

  56. Not related to hacking the media, but Tim mentions drinking espresso and pinot noir. I want to try this, but red wine gives me the worst headaches, even after just one glass. Unlike a normal hangover, the headaches start immediately and can last for 2 days (again after just 1 or 2 glasses.) I’ve tried cabernet sauvignon, merlot, pinot noir, all with the same result. It’s a shame because I love the taste and I love feeling classy and sipping wine. But it’s literally not worth the headache.

    Does anyone have a lifehack to avoid red wine headaches? Many thanks.

  57. Am I interested in hearing more about how to do your own PR and get in the media? HECK YEAH. It’s helpful to see you break down your process, especially your preparation.

  58. Wow Tim,

    Long time listener, first time caller!

    Congrats! I couldn’t be happier for you. I feel proud, like you’re one of my good buddies that pulled off something great.

    My wife and I are kicking ass on the “Slow Carb” and are going to hit are target with room to spare. (Documented Pics and videos are available if you’re interested… Sorry me only.)

    I was a bit surprised of the wardrobe choice for the Dr. OZ show. I loved that you didn’t wear a collared shirt but “dark on dark” AND “over sized” just seemed to be mainstream suicide. With you being a Cat that “Tests” everything, I was Shocked at the choice. Perhaps, it was the in-house stylist that picked it for you… but I think not.

    Listen, if you’re in need of a stylist feel free to call on me. Your cost would be the info I could pick out of your brain during our time together.

    Again, thank you for deconstructing all of this for us… I hope to put it to use some day soon.

    Kind regards,

    Gary J. Logan

  59. Tim; you look good on TV.

    You should start the Tim Show. It will be exactelly like Oprah except it will have VA’s dressed as you talking about your work.

  60. Hey Tim,

    I’ve got a question about the slow carb diet, and to be exact about the source of protein.

    I know seafood (shrimp, octopus, etc.) is high in protein and low in carbs, but you didn’t mention it in your book/posts, so I was wondering if you didn’t mention it for a reason. So to get to the point – is seafood okay for the slow-carb diet?

    I looked for a similar question in the comments/Q&A’s and couldn’t find any answers.

    Thanks in advance!

    PS. At my house your book is called ‘the bible’, haha…

      1. FYI to others who might have panicked like I did when reading Tim’s comment about laying off tuna. A 7oz can of tuna has been my lunch for my first week of slow carb (also periodically before now) and I’d heard the mercury line before. Hearing it from Tim was the first I’d worried about it. Particularly given the part in 4HB about iron retention & juice. Of course I’m not drinking any until my first hedo day, but anyway…

        Fortunately, not all tuna is created equal. I eat canned “chunk light tuna” and the EPA apparently classifies this as low in mercury along with shrimp, salmon, pollock, and catfish. Albacore seems to be the bigger deal. Whew! (Swordfish is definitely bad news, though).

        Just a springboard for anyone else that might run into this.

        http://www.fda.gov/food/foodsafety/product-specificinformation/seafood/foodbornepathogenscontaminants/methylmercury/ucm115662.htm

        PS Note that this is for pregnant women and children, though it was the most objective, reliable source on the matter I could find quickly.

  61. The end of the Dr. Oz segment was hilarious! I’ve never seen him before (I live in the UK) but I was very impressed by how educated and ‘against the grain’ his approach is. He genuinely seems to love the book, and you!

  62. Great post Tim,

    4 Hour Body looks pretty interesting, going to pick up a copy shortly.

    What I’m curious to know is this actually you or is it an outsourced VA thats replying to these comments? 😉

    Cheers

  63. Great advice as usual. I’m finding it hard to break through the barrier of anxiety when it comes to pitching my ideas, more so to individuals I view in a position of power i.e. investors & media types. However, With due time and practice I know I’ll get over it.

    Btw, still wondering how I can book you for an event at Columbia Uni. Any chance I’ll get a response on that soon? Fortune favors the bold… 🙂

  64. Tim collaborating with Dr Oz… Awesome. You didn’t tell him how his penis works 🙂 (For those that don’t know, I’m referencing a joke on Tim’s View appearance “telling Barbara” how her vagina works.)

    Part two definitely!

    How the heck did you read the book in 2 hours!?! You get dozens of books sent to you, which you don’t read, but I’m sure you knock off multiple books within a week. I amongst many other 4 hour minions want to hear your freaking OCD secrets. I see a new post on hacking speed-reading (and note-taking, but I think you’ve briefly covered that before) coming on… 🙂

  65. Tim, very good summary of what you need to do to reach the media. I work in media relations for a living and your tips are very similar to what I preach to clients and executives. One thing you didn’t add in your post – but demonstrated exceptionally well in your interview – is the importance of speaking like a real human being, not necessarily a subject matter expert.

    The media’s audience is real people, and they want to talk to folks who can put things in terms that their audience will understand. A couple of good examples were your analogy of treating drug problems with drug testing being like using a breathlyzer to treat drunk driving, and your explanation of stimulants ranging from a cup of coffee to cocaine. These are clear examples and analogies that anyone can understand. Using them effectively earns you the ideal scenario: media contacting you because you’re not only well-versed in your subject, but also a good quote.

    The last point I’d offer doesn’t as much pertain to Tim’s interview because it was a longer one-on-one, but reflect the need to streamline your comments: Keep in mind that most sound bites last about 7 seconds on TV or radio, or quotes of about 20 words in print. So if you’re being interviewed for a larger pieces, most of what you say will not be included. Make sure you hammer your main point across and/or make it your most quotable point to have the best chance of it being included.

    DJ

  66. Tim,

    Because you are involved in visual media, you and your brand will be well-served if you wear clothes that fit you properly. Because you are athletic, this can be a problem since off-the-rack clothes and even “athletic cut” clothes won’t really fit. For example, I don’t think you can button the top button of the dress shirt you wore in your NBC interview. Bad look. You look better on Dr. Oz. If you haven’t done so already, have a tailor make you three dress shirts and a suit. They will fit you in a way you have never experienced and will advertise the effort you put into your body.

    Always enjoy your blog and want to see you succeed. Best of luck

  67. This piece was great, though it is so dense with information that I wonder if future posts of this sort might be better absorbed by breaking them into two or three posts.

  68. Hey Tim

    Great job on OZ! I have been recommending your findings from your book to my clients and having the association with Dr. Oz makes it even easier to share your info.

    2 Quick questions..

    1–.From your research,, what brand of whey protein isolate is the purest/best ??

    2–How are you able to prescibe so many nutritional recommendations without being a licensed nutritionalist? Just curious because where I live(north carolina) as a trainer legally you cannot tell clients what to eat–you can make general guideline but cannot prescribe specific foods.

    Thanks Tim

    Jeff

  69. Interesting post….It may sound funny and irrelevant…but with your wits, I think you may be able to give me some tips….I want to act in a feature film (this is in my to-do list)….a week ago a gentleman introduced me to his close friend who can get me into both modeling and acting….but my issue is I do not know how to talk about that and ask him for it….[his friend introduced me to him so that he can help me but i just don’t know how to ask for it]…any tips?

  70. Just got my 4HB today! Can’t wait to dive in. This is great, I’m looking forward to part 2.

    I love the offer to do head-spins at Borders… That takes some crazy cantaloupes!

    I’ll now go brush up on my 1990’s! Is that in the book? 🙂

  71. Forget 4 hour work week this is $1million Insight. It charts a map and strategy to help create a profile based on a notable angle and storyline. Not seen that anywhere else Tim – this rocks and rolls. Looking forwards to the first 4 Hour show (every day at 4 learn more about ways to work that wow). Just and idea but and idea is where it all starts right?

  72. Tim,

    I’ve been following the slow-carb diet for 5 days, today is the fifth day. I promised myself I would not get on the scale until Saturday morning, at 630AM before my binge. I broke that promise today because I just HAD to see the progress … and seriously … I WAS BLOWN AWAY. weighed myself Sunday morning the day before I started this diet 291.6lbs, this morning I weighed in at (drum roll please) 284.3lbs. that’s 7.3LBS!!!! WIN! I am psyched to think that I could lose 8lbs in the first week of this program, it blows my mind. I’ve been tracking things METICULOUSLY on the website I set up for this diet: tannerstummy.com

    About the cheat day. I’m nervous. I feel guilty … I’m sure others have had this same feeling “Oh, so much progress will be ruined if I eat donuts!” but I know from reading my chapters over and over that this is necessary … is there a limit? I’m terrified of reversing progress, though I know ultimately that won’t happen, is there a caloric intake I should aim for? 3,000 or 4,000 calories on a cheat day? Could you offer some sort of guidance on this?

    Thanks so much Tim, your book is changing my life,

    Tanner Campbell

    1. Thanks so much, Tanner!

      No need to make yourself sick on cheat day if you don’t want to. The point is to truly enjoy any and all foods that strike your fancy, so that you don’t break the diet in the following 6 days, and for the biochemical reasons. If you want to simply have one large cheat meal, or increase caloric comsumption (which is important) using quinoa and other healthier foods, that’s fine. Just don’t cheat in the 6 days that follow.

      Good luck,

      Tim

      1. Most excellent Tim, I appreciate you taking the time to respond. For the record I lost 9lbs this first week, and you’re right about data … just 5 times and I’m hooked. I update my tracking website with every single meal, images and all.

        Thanks again brother,

        Tanner

  73. Hey Tim, love watching all your media interviews, especially the Fox Business interview with the expanded and update version of the 4 Hour Work Week.

    Man, you handled that interview so so well. You looked so calm and in control. They totally wanted to break you and by the end of it they both absolutely loved you, haha.

    Great job pal!

  74. Awesome Tim!

    I have searched far and near on how to get some media exposure for my development and seo business. My dream is to be featured on Inc.com…trust me I am way on my way to one day be featured there. All thanks to your book.

    Thank You and keep the info coming!

  75. Hey Tim,

    Love this post, and thanks for sending the book (I got Author 101, and it’s truly insightful to read it with the context of your notes/thoughts).

    Wasn’t sure where to try and get in touch with you for this, but some guy is using your likeness in a FB ad: https://skitch.com/lmarkidan/rm5gs/ferriss-ad

    It links to this: http://on.fb.me/grqP8e

    Anyway, just wanted to give you a heads up. Thanks again for all of the invaluable info!

    Cheers,

    Len

    1. Thanks, Len! This guy’s been shameless. Really unfortunate what some people will resort to. If he thought it through, he’d realize this will cause far more long-term problems than it will fix short-term problems.

  76. Very valuable information, as always! How would you go about tying a web design/development/marketing business into the media? I value your advice very much, thanks!

  77. Amazing–this is a great outline and step-by-step guide so to speak. it really simplifies the approach.

    The Dr. OZ videos were great—these visuals that he showed were awesome. For people that may be confused or skeptical of the concepts, you guys really put it in perspective.

    As always thanks for the advice!

    Mike

  78. What temperature cold are you refering to as cold. I live in Manitoba Canada and walking in the cold here for 30 minutes is different than walking in the cold in Florida. And as for cold showers… I have well water which in the winter time here feels like knives stabbing you if you stand in the cold.

    So if you could let me know what temperature of cold you refer to, I could see if I could tolerate it.

    Also, I’ve been reading your book, and I am utilizing your suggestions, however, I am both Gluten Intolerant and I am Hypothyroid. I have tried every type of diet imaginable and have little to no success. Will these two health factors of mine be a problem with your diet suggestions as well? I can’t find anything mentioned in the book about either issue as yet. Thank you so much for any help or suggestions you have time to assist me with.

    1. Kimberly,

      One thing that you should keep in mind with the two conditions you mentioned (gluten intolerance and hypothyroid), are to truly identify the mechanism for the condition and proper diagnosis.

      Gluten intolerance is a fairly vague term, and could mean that you don’t feel well after eating gluten, it could be an allergy, or it could mean one of various forms of Celiac Disease.

      Celiac Disease has been observed with different classifications of subphenotypes. There are four general presentations, and it is suspected that the most common is “Atypical,” meaning the symptoms are not the classic symptoms, or rather, the symptoms that you would expect.(And therfore less likely to be diagnosed)

      For example, “Atypical” Celiac Disease is sometimes referred to as “extraintestinal,” and may have few, or no gastrointestinal symptoms. In this case, symptoms may manifest as thyroid disease, skin problems, systemic auto-immune disorders etc.

      With this in mind, Hashimoto’s thyroiditis is the most common cause of Hypothyroid function, and should be approached differently than simple thyroid hypo-functioning that is not auto-immune in nature.

      The two may actually be related, and there may be some very functional and restorative steps you can take to improve your situation if you correctly identify the mechanism behind the problem.

      The typical thyroid panels may not fully identify the problem, as is the case with testing for Celiac Disease. Be sure to work with someone who has a good working knowledge in “functional” medicine.

      Good luck to you!

  79. Wow, Tim… this is such valuable information, thank you for being so generous. I am currently working on my PR for my first book, and have struggled with clearly defining the approach I need to take with what often appears overwhelming.

    This will help tremendously, thank you.

  80. Hey Tim,

    Really enjoyed this post and also some of the great feedback in the comments both from you and some of the comment posters out there, a lot of food for thought.

    This info comes at a very interesting time for me because just before Christmas I started a publicity campaign aimed at primarily blogs. It was inspired by seeing someone else who is in a very similar field to me getting a lot of publicity on various websites. Well I figured it they are into that maybe they’d like this. So I tracked and made a list of all the possible sites, then I targeted my pitch to these with some great success, some of these posted interviews and others short features. I’m not going to tell what field or what it was all about but suffice it to say that this approach worked, the blogs led to a feature on one of the major tech websites and that led to a bunch of other sites. Needless to say the online traffic rolled in but I am fining it hard to see how to bring this to the next level, in other words how to convert this online publicity into offline publicity? Once the surge in traffic and interest has died down, how is it possible to reignite the flame of interest or better still keep it alight and turn it into column inches or TV minutes? I did get one feature in a Brazilian newspaper but beyond that very little off line media yet and I find that on the internet news stories get old very fast, after 1 or 2 weeks they get easily forgotten and the next bunch of fads or trends rolls in. I guess what I’m saying in a round about way is that I don’t want it to be a fad but maybe that’s another story.

    Your post goes someway towards answering some of these questions but I would love to see a part 2 to flesh out some of these self generated and directed publicity methods a bit more.

  81. This is PERFECT and I look forward to the second part of this!

    Any ideas on best practices to incorporate audio from a radio interview for a reel? (I’m assuming that most of us would consider some youtube-like video easiest to produce, as it sure is for me).

    Thanks in advance for any ideas!

  82. Tim,

    I love this post!

    I just finished getting two very small interviews done for local media (college TV show and an international marathon newsletter) about my blog/website and I’m hoping to leverage them to get more on a grander scale. I still have a few things to do with my site before I take this to the next level, but this post really helped me figure out what to do next.

    I’d love to see a pt 2 to this so I can be better prepared for what comes next for me.

    Thanks,

    S.

  83. Definitely helpful to those who wants or waiting for a break. I say this as the map towards being famous. Nowadays nothing more helpful than internet, however I guess you have to do more than walking on fire barefooted. Increasing population in the world means increased number of competitors.

  84. Hello,

    I am a fifty-five-year-old, out-of-shape female. Even though I bought your book on my Kindle (yes, I wish I had bought the actual book, in this case), I am having trouble sorting out a few things for the kettlebell swing.

    Here are my questions:

    1) What pound weight should I start with?

    2) Should I do sets? How many? With how many repetitions? How do I begin? What should I be building towards?

    I started the diet today!

    Thanks so much

  85. This is awesome. Anyone who wants to get tips on how to get famous should read this. It’s very informative.

    Can’t wait to see and read the Part 2. Great Job Tim!

  86. Hi, Need some help. Threw myself into the program 8 days ago. Eating only protein, beans, veggies, no cheating. Breakfast 2 eggs, cherry tomatoes, maybe some leftover beans. Breakfast, leftover rotisserie chicken, steak, or pork and beans with onions/mushrooms, salad. Dinner, again, a meat, veggie, beans with tomotoes or onions, etc. Also throw jalapenos in and lots of spices, love to cook. Two glasses red wine every night. Did Kettle bells twice (75 swings) one kickbox class, one spin class. Went into cheat day same weight, which seems bizarre in that even if I was only doing calories/in/out I had eaten less. Also, seem to be bloated with a little ‘pooch’. Starting weight: 125. No inches lost but didn’t expect it this soon anyway. very down with Tim’s philosophy; I’m a published author of fiction and taught myself the pub. business to get there. Also a psychotherapist and started my own practice. ONLY possible thoughts are: 1tbs of lite cream in coffee twice a day and one time put a touch of splenda on a 1/4 cup cottage cheese with a lunch. cheat day, reg. breakfast, 1 hr later grapefruit juice, coffe, coffee roll from Dunkin. 3 hrs later, grapefruit juice, vitamin water with lemon squeezed in, 2 slices pizza. Dinner: super bowl sunday, grapefruit juice, grazing on all kinds of crap but didn’t even have planned tequila shots because coming down with a cold. Did air sqauts before and after. Getting discouraged after hearing all the first week weight loss stories. Can anyone help? thanks

  87. Just caught your authors@Google talk – well done!

    Like Ricky, I’m interested in learning more about the torture twist exercise. What can you share?

  88. Hi Tim! I like your statement regarding “Media coverage isn’t magic, and it need not depend on luck. It can be a step-by-step process…” and the steps that you have introduced is very much relevant. Anyone who wants to get caught of the camera lens and get famous should read this.

    You have to be patient to get famous and get noticed too =).

    Great job for the blog! and I’ll be looking forward for the part 2!

  89. Tim.

    I’ve been following your the Slow-Carb Diet for 3 weeks now and have had no results. What’s strange about it is that I’ve calculated all the calories associated with each meal and remained, at least, 1000 calories under my 4961 calorie per day max. I’ve cut all dairy products, white stuff, sugar and grains with the exception of some 97% fat free popcorn our of my diet.

    Could my age have something to do with it? I’m 47 and I notice the older I get the fatter I become and the harder it is to take the weight off. I’m 6? 6? and 365lbs. My lean body mass is 265lbs so I’m carrying 100 lbs of fat. The only way that I’ve ever been able to loos the fat is by starving myself. If I go under 1000 calories per day, I’ll loose the fat, but that always ends in a binge which brings me back to where I was prior to starving myself.

    Any advice?

  90. This is the very first time I read the blog of Tim Ferriss. I must say, he’s one of the smartest bloggers I’ve ever encountered. He’s so good in organizing his thoughts and i deas. I learned a lot from him and his postings are senseble enough for all the readers.

  91. Hey Tim,

    This post is one of the reasons I really dig you and your blog. Becoming famous (for business purposes) is a totally doable thing. Before hearing about you, it seemed like a thing of luck or chance…

    anyway… at some point I’ll be trying something like this… Thanks for the info

  92. Unfortunatley there are less and opportunities in talk radio here in the UK.

    In fact there are very few talk stations to speak of apart from the BBC.

    Nevertheless, I have appeared on many, but you have to really sell your self, be persistent and have a controversial (sometimes) angle.

    Very good points made by many, most important tip is to try and create soundbites as answers, without trying to sound mundane.

    Sean (10 years as Radio Jock)

  93. Hi Tim,

    I’ve been following the diet for 3 weeks now, and I’ve … gained weight! About 5 pounds (I started at 125 pounds and am 5’4.) I usually have peas, beans and turkey/egg for breakfast, mexican food for lunch (with no rice, tortilla nor cheese), and about the same thing for dinner. I snack on almonds (just a handful of them), and exercise at least 3 times a week. For my cheat day, I have bread in the morning, some ice cream in the afternoon, and pizza for dinner. Never really went crazy.

    I wouldn’t mind the weight gain if I could associate eat to muscle gain, but it’s not the case: I can definitively tell I’m getting heavier ….

    Could it be because I drink diet soft drinks?

    I’m getting really frustated and upset.

    Any comment will be greatly appreciated!

    Thanks!!

  94. Hey Tim,

    Just picked up the book today. Good read for the most part. Love the humor. Dude! Seriously?…, if you want to be taken seriously and get on serious shows like Oprah, you need to leave out the vulgarity. Using expletives in your book on nearly every page doesn’t sit well with the majority of readers. It makes you sound unintelligent and you’re clearly not. Butt and glutes are all appropriate substitutes for ass. Not to mention the “F” word and “S” word have no place in literature of this type. Unless you only wrote this book to be read by your 25 year old drinking buddies, I would seriously consider cleaning up the potty mouth (at least in print). Can’t believe the editor didn’t suggest that one. You could go far with this concept and a cleaner mouth. C’mon, you’re smarter that to stoop to cheap language. Rise above, my friend.

  95. Hey, just wondering if anyone else has been developing cartilage issues while on the diet. Obviously it may be pre-existing that just manifested itself during the diet, but these issues did seem to follow fairly closely.

    Jan 8. started slow-carb

    Early Feb cartilage displacement in knuckles as if hand hardening. I do kickbox, but you shouldn’t experience hand hardening with boxing gloves on.

    Also noticed increase frequency of knee pain/tightness in early Feb.

    This morning, pain in lower ribs, appears to be costochondral separation of 9th rib. pain goes away if i push the rib back into place (~1/2″).

    I think there’s a mention in one of the Dr. Oz videos of something to significantly help knee issues and wondered if that would apply to the rib healing/stopping the knuckle cartilage displacement.

    Also let us all know if anyone else has been having issues.

    Cheers

  96. Great stuff, but where’s the crown jewel, part 2? How to prepare and take advantage of that national television appearance?

    I filmed an appearance on a TV show that has 4-5 million viewers and it’s finally (fingers crossed and the TV gods willing) going to air THIS Friday (Mar 2, 2012). They’ve been saying this for a while, but it looks like it might actually happen.

    So the question is, how does one take full advantage of this opportunity once the show airs? I’ve mindmapped what to do, but I’d appreciate your thoughts on what actions to take when exposing yourself to the MILLIONS OF VIEWERS (like server load, press release, etc) and what kind of lessons learned and mistakes you made.

    Thanks!

    JT

  97. Tim, you are the master of creating hype and controversy! I have also read your 4 hour body book, and was amazed to see how many reviews it has on amazon (good and bad), and it just proves that you really know how to drum up attention.

    Very interesting to see how you structured your media ‘attack’, you obviously did some hardcore work to make this happen. Chicken or the egg no more – you’ve become ‘The Rooster’!

  98. Thank you so much for this, Tim. I understand steps 1 and 2, but how do you then turn the local TV attention into national TV attention using your reel? I ask because a) step 3 has to do with pitching to a magazine (not national TV) and b) step 3 doesn’t reference your reel. Sorry if I’m missing something obvious. Thanks again.

  99. Your how-to’s helped me get in the HuffPost. Forever grateful, Tim!

    P.S. My mother blames YOU for me leaving behind the comfort of my +10 ys as a corporate director. She then fell in love with you as she read 4HWW…. hey ho, Argentinian drama (!)

    All the best from London,

    Alejandra

  100. Thanks for the tips!

    Already thought of a kind of controversial way of pitching my product. (new paper magazine when the biggest publisher here in Holland just fired 1/3 of its staff and titels) but this would work so much better with the extra time invested in “looking like an expert”

    Thanks for sharing the process!

  101. Thanks, this is really inspiring for me and my client who I’m currently ghost-writing a book for. I’m the agent (my first time) for the book and taking close notes on how to do my pitch!

  102. This type of post is just the kind of stuff I’m looking for and highly interested in. As someone on the seminar circuit teaching internal martial arts, I’m really trying to raise the public’s level of awareness about what we have to offer and media attention is one key aspect of that. I’ve been on local tv before, but I had help, so learning how to recreate that opportunity with success and regularity would be a vital skill.

  103. Co-founder of Adaptagenix? Was Adaptagenix Applied Bioscience the parent or holding company for BrainQUICKEN and BodyQUICKEN and then you formed a new subsidiary company for each product? If so, that’s “22 Immutable Laws” right there.

    So Tim, did you form the parent/holding of AAB in case you ever released or created new products, or were there other reasons?

    Thanks!

  104. Tim! I’d love for you to come experience the adventure you’ve gotten me into! Come check out Asheville’s first Adventure Spa- Ascend Adventure Wellness. You inspired me to start, I’d love to meet you in person! 🙂

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