Two days ago, I saw the following tweet:
@tferriss so self-promo by referring to yourself in the third person can work. It’s ironic given the content of this http://su.pr/3BZbFL
This was in response to my tweet, which read:
Inc. Magazine – Tim Ferriss on the Pitfalls of Personal Branding: http://su.pr/3BZbFL
Ironic? Not really. Let me pose a question: what does a follower need to do if I write “My take on the Pitfalls of…”?
Before they retweet it (even with “RT @tferriss”), many will feel compelled to rewrite “My” as “Tim Ferriss’s” or “@tferriss’s”. Editing means fewer retweets. The same logic applies to some blog post titles, like this one, both for ease-of-sharing and SEO…
I have reasons for most of what I do.
David Siteman Garland dug into some of those reasons recently in an interview on Rise to the Top. He describes the content:
In this interview, I pick Tim’s brain on:
The shift from The 4-Hour Workweek to The 4-Hour Body. Why did he decide to go this route from a business, marketing, and personal perspective?
The business behind his books.
How has his perspective on marketing and promoting changed since the first book became an international phenomenon?
How he spent less than $10,000 and successfully took the 4-Hour Workweek to the New York Times Best Seller List.
The best approach for forming genuine relationships with bloggers.
The difference between hard selling and soft selling (and what it means for your brand).
How Tim Ferriss makes money.
An alternative to the typical “author model” of write a book and then speak/consult.
His advice for creative entrepreneurs like all of us.
Plus, much, much, much more.
Odds and Ends: Advertising Competition
Wow! More than 500 submissions, and there are a lot of good ads. It will take me and my small army a while to get through them all, so please be patient! Some incredible gems were produced and, more important to me, the creativity was outstanding. More coming soon, and thank you for the awesome performance.